by Samuel Bacharach
"At the age of 20, Lorenzo the Magnificent was the most powerful and wealthiest man in 15th century Europe. His father, Piero di Cosimo de' Medici, had recently died and left him the Medici bank along with the reins of the Florentine government.
"By exploring Lorenzo’s patronage we can learn not just about generosity and sponsorship, but about how to inspire real creativity and talent.
"Here are four ways, drawn from the experiences of Lorenzo, that you can get the best out of your ‘creatives’"