INTEROPOLYTRADE ltd.
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Перспективные интерфейсы в b2b решениях - id-east - все о мобильных приложениях - Бизнес-блоги - Sostav.ru

Перспективные интерфейсы в b2b решениях - id-east - все о мобильных приложениях - Бизнес-блоги - Sostav.ru | INTEROPOLYTRADE ltd. | Scoop.it
" Благодаря мобильной лихорадке и гению Стива Джобза сейчас мы уже почти привыкли управлять любой электроникой с пальцами, жестами, голосом, в о
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Twitter / jstroekenwork: One of the very first F38 Lumina ...

Twitter / jstroekenwork: One of the very first F38 Lumina ... | INTEROPOLYTRADE ltd. | Scoop.it
RT @jstroekenwork: One of the very first F38 Lumina controls with touch screen. Looks great, works great. #desktest #proud #fancom http://t.co/z0a938HSkf
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Four Multi-Channel and Touchpoint Marketing Models

Four Multi-Channel and Touchpoint Marketing Models | INTEROPOLYTRADE ltd. | Scoop.it
Discover four customer life cycle based models for multi-channel and touchpoint marketing, and why they matter.

 

Most marketers are starting to integrate their marketing channels. Better late than never. However, simple integration will not be enough. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints.


A nice depiction of the typical multi-channel marketing is this graphic by Twiss that takes into account buyer life cycle, strategy, tactics, marketing goals and more without emphasizing the channels too much. Thanks to Dave Chaffey for sharing and commenting on it.

 

When it boils down to touchpoint marketing, we see three kinds of models, depending on the approach. Touchpoint marketing looks at different touchpoints, visible and invisible, between a brand and a customer in different phases and maps media, needs, etc. as mentioned above.

 

Continue Reading... 

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Groupon rolls out nationwide POS system for restaurants based on Apple’s iPad

Groupon rolls out nationwide POS system for restaurants based on Apple’s iPad | INTEROPOLYTRADE ltd. | Scoop.it

"A better headline for this story would be “Apple’s iPad puts the cash register to shame” or something along those lines. Groupon, a popular deals web site, today announced an interesting initiative to put iPad-based point-of-sale (POS) terminal system called Breadcrumb in restaurants across the United States."


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New multi-touch POS systems from Pyramid Computer showcased at ISE 2013

New multi-touch POS systems from Pyramid Computer showcased at ISE 2013 | INTEROPOLYTRADE ltd. | Scoop.it
Quick Mounting System (QMS) allows polytouch® extension modules to be easily exchanged to expand functionality and adapt to new requirements...

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#ISE2013 Pyramid Computer Hall 9 Stand A12

#ISE2013 Pyramid Computer Hall 9 Stand A12 | INTEROPOLYTRADE ltd. | Scoop.it
Pyramid Computer, specialist manufacturer of custom IT systems, will be joined by leading European software development partners LieberLieber Software GmbH and PROVISIO at #ISE2013 Pyramid Computer will be giving a first time demonstration of its...

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Pyramid Computer teams up with key software partners to present latest retail kiosk innovations and concepts

Pyramid Computer teams up with key software partners to present latest retail kiosk innovations and concepts | INTEROPOLYTRADE ltd. | Scoop.it
First Time Demo of polytouch POS Systems at ISE 2013 Pyramid Computer, specialist manufacturer of custom IT systems, will be joined by leading European

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SumUp adds American Express to its mobile point-of-sale terminal roster

SumUp adds American Express to its mobile point-of-sale terminal roster | INTEROPOLYTRADE ltd. | Scoop.it

And so the European mobile point-of-sale (POS) terminal wars continue. WithiZettle, Payleven, Adyen, mPowa and SumUp all trying to replicate Square’s dongle-based model in the EU, the various stages in this scramble for the mobile merchant tend to involve the signing of distribution partnerships or the support of new cards or card technologies.


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Alvaro GIANT: 84 Inches of Ultra-HD Multi-Touch Display

Alvaro GIANT: 84 Inches of Ultra-HD Multi-Touch Display | INTEROPOLYTRADE ltd. | Scoop.it

 

As some companies try to increase the quality and functionality of high-definition touchscreens for miniaturized, mobile applications, others are moving in the opposite direction -- blowing up the size of multi-touch displays to create a completely new way to experience the advanced technology.

 

M MultiTouch Website:

http://www.multi-touch-screen.co

 


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HP $399 touchscreen laptop breaks price barrier - InfoWorld

HP $399 touchscreen laptop breaks price barrier - InfoWorld | INTEROPOLYTRADE ltd. | Scoop.it
ZDNet
HP $399 touchscreen laptop breaks price barrier
InfoWorld
Hewlett-Packard has introduced a new wave of Envy and Pavilion thin and light laptops, including an 11.6-inch touchscreen model priced aggressively at $399.
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5 Things You Need at Your POS Terminal to Increase Memorial Day Weekend Sales

5 Things You Need at Your POS Terminal to Increase Memorial Day Weekend Sales | INTEROPOLYTRADE ltd. | Scoop.it
Memorial Day weekend is one of the biggest sales times of the year when it comes to impulse items sold in and around the POS terminal. If you are running a Memorial Day sale, you should definitely mak (5 Things You MUST Have at your POS this weekend!
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Three Steps to Digital Signage Success | Point of Sale News | News For Point of Sale Niches

Three Steps to Digital Signage Success | Point of Sale News | News For Point of Sale Niches | INTEROPOLYTRADE ltd. | Scoop.it
Point-of-sale digital signage can give the edge you are looking for over the competition, helping to increase revenue while keeping costs under control.
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The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

The Multi-Channel Marketing Mandate: Be Where Your Customers Are! | INTEROPOLYTRADE ltd. | Scoop.it

... Why is Multi-channel Marketing important? Because more and more, our customers are using multiple channels to find the information they need. They are relying less on your website and the relationship with your sales representative than they used to. And they are increasingly finding the information they need to make business decisions on their own.

 

Why is multi-channel marketing important? Because you need to be in all the places where your customers are searching for information and help them find it…

 

Is there a gap? Heck yeah! According to Mary Meeker, there is a $20 Billion Digital Marketing Channel gap made evident by the % of advertising dollars spent on internet and mobile channels vs. the amount of time spent in those channels by today’s digital consumer.

 

In other words, businesses don’t spend enough money on the channels where people are spending increasing amounts of time.

 

And that is why Forrester called their report “The Multi-channel Maturity Mandate.” According to Forrester:

Today’s customer has much more control over the buying process than today’s marketer does. Now that the Web and social media are part of virtually everyone’s daily life, buyers have more choices (more sources, more outlets, more offers) and more opinions (from pundits to peers) to consider.

 

Multi-channel marketing is the new reality of how businesses can better meet the needs of customers in the wide array of choices and content they use.

 

And to me, multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the content our audiences are searching for, in all the places they search.

 

Continue Reading for the  "5 Key Multichannel Marketing Findings"

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Liz Reid's curator insight, September 26, 2013 7:38 AM
Multi-channel marketing is an interesting concept, which is increasingly facilitated by the latest technologies. I especially like the adage ‘be where your customers are’. After all, having a brilliantly informative website is great, however if all your current and prospective customers are getting their information through blogs or for example, YouTube, your key messages are not reaching their full potential. For example, if someone was wishing to purchase a camera, they might be more likely to visit a website that reviews cameras in depth, rather than a camera manufacturer’s website. Therefore, brands should look towards other channels including social media, to increase the proliferation of their messages. It is also interesting that having a multi-channel marketing approach leads to increased customer satisfaction, which in turn may lead to increased brand loyalty and equity. 
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Pyramid Computer’s multi-touch POS systems introduce new standard for extension modules

Pyramid Computer’s multi-touch POS systems introduce new standard for extension modules | INTEROPOLYTRADE ltd. | Scoop.it
With polytouch QMS, retailers can add a POS thermal printer, barcode scanner, RFID HF near-field receiver, camera, magnetic card reader and Chip & PIN...

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Wincor Nixdorf | BEETLE /Fusion Kiosk - Terminal

Wincor Nixdorf | BEETLE /Fusion Kiosk - Terminal | INTEROPOLYTRADE ltd. | Scoop.it
Wincor Nixdorf | BEETLE /Fusion Kiosk - Terminal | VNRetail Distributor | mini beetle, wincor pos | pos system | Pos systems | Winning POS | BEETLE systems

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Pyramid Computer teams up with key software partners to present latest retail kiosk innovations and concepts

Pyramid Computer teams up with key software partners to present latest retail kiosk innovations and concepts | INTEROPOLYTRADE ltd. | Scoop.it
First Time Demo of polytouch POS Systems at ISE 2013 Pyramid Computer, specialist manufacturer of custom IT systems, will be joined by leading European

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DFW International Airport Unveils NextGen Informational Kiosk Inside Terminal C, Airline News

DFW International Airport Unveils NextGen Informational Kiosk Inside Terminal C, Airline News | INTEROPOLYTRADE ltd. | Scoop.it

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Cross-channel, multi-channel, omni-channel. The evolution of retail logistics.

Jon Sleeman, Director EMEA Industrial & Logistics Research, looks at complex logistical considerations retailers face today. Customers shop using a wide vari... (RT @JLLNews: Omni-channel #retail will be a seamless customer experience.

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Yunyun Li's comment, May 13, 2013 3:35 AM
In this day and age when logistics has become more complicated, multi-channel and cross-channel are become necessary and can enhance the efficiency of supply chain significantly.
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EDC kiosk goes live at Myrtle Beach general aviation terminal - MyrtleBeachOnline.com

EDC kiosk goes live at Myrtle Beach general aviation terminal - MyrtleBeachOnline.com | INTEROPOLYTRADE ltd. | Scoop.it
EDC kiosk goes live at Myrtle Beach general aviation terminal MyrtleBeachOnline.com Ebbie Phillips, of Tyson Signs, (left) and Doug Wendel, Chairman of the MBR EDC board, (right) check out the new information kiosk that the Myrtle Beach Regional...
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Air New Zealand offers improved check-in with new Melbourne kiosk service - e-Travel Blackboard (press release)

Air New Zealand offers improved check-in with new Melbourne kiosk service - e-Travel Blackboard (press release) | INTEROPOLYTRADE ltd. | Scoop.it
Air New Zealand offers improved check-in with new Melbourne kiosk service e-Travel Blackboard (press release) Since going live yesterday more than 80 percent of customers have opted to use the check-in kiosks at Melbourne Airport's departure...
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