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Ziggo extends brand: Ziggo Music | NL

Ziggo extends brand: Ziggo Music | NL | Internship Project | Scoop.it

Ziggo is the largest cable TV company in the Netherlands. Last year, it ventured into the streaming music business by launching a service called Ziggo Muziek. Dutch creative agency Cape Rock created a visual identity for the brand built around a frequency bar that extends from the Ziggo logo. (The service itself doesn't have a dedicated logo per se.)

These frequency bars are used in several different ways. One video sequence can be adapted to include different artists. It also appears in the opening for a weekly top 20 chart of popular music videos.


Via Niels Biersteker
Ellen Vanderwilt's insight:

(Mostly) flat in print, dynamic in video

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Niels Biersteker's curator insight, June 10, 2013 9:49 AM

Leader Channel Identity Ziggo Music;

http://vimeo.com/67632615

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The Customer Journey to Online Purchase – Think Insights – Google

The Customer Journey to Online Purchase – Think Insights – Google | Internship Project | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
Ellen Vanderwilt's insight:

The New Purchase Path

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Brand New: I ♥ Wolff Olins

Brand New: I ♥ Wolff Olins | Internship Project | Scoop.it
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
Ellen Vanderwilt's insight:

Grid acronym dynamic logo

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Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And Brands

Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And Brands | Internship Project | Scoop.it
“This is what the Internet is all about, people.
Ellen Vanderwilt's insight:

New and originality equals firing synapses equals creativity equals happiness

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Innovation Beyond Advertising: Software Wins New Cannes Category

Innovation is a core business mandate, and at this year’s Cannes Lions Festival, it’s also the subject of a new awards category.At first blush, this new grouping seems like a lesser-defined catchall for advertising work that falls outside the...
Ellen Vanderwilt's insight:

Open source software code winning marketing awards

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What medieval manuscripts can teach us about digital communications | ogilvydo.com

What medieval manuscripts can teach us about digital communications | ogilvydo.com | Internship Project | Scoop.it
The Internet has impacted language but there are more profound changes reflecting fundamental shifts in how consumers interact with the written word.
Ellen Vanderwilt's insight:

How can marketers optimize advertising and analytics based on the adopted conventions for updating/iterating news?  How does optimization fit into ad tracking?

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Genuine Creativity Is Good For Business—But You Have To Know How To Recognize It

Genuine Creativity Is Good For Business—But You Have To Know How To Recognize It | Internship Project | Scoop.it
SPONSORED CONTENT: Explore the evolving science of content marketing: the consumer’s needs, the tools employed, and the latest learnings from the best brands in the business--with an eye toward the future of brand content marketing.
Ellen Vanderwilt's insight:

creative ROI

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Ellen Vanderwilt's comment, June 19, 2013 2:00 PM
4 ways to check that you're doing good work
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The Curse of the Connector

The Curse of the Connector | Internship Project | Scoop.it
This scenario happens all the time: I meet someone interesting at an event and return home to find they’ve already added me on Facebook. I’m…
Ellen Vanderwilt's insight:

unfulfilling social media

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Simple map design tool from Stamen - Boing Boing

Simple map design tool from Stamen - Boing Boing | Internship Project | Scoop.it
Simple map design tool from Stamen
Boing Boing
You can use it to combine custom cartography, colors, and satellite images into custom, easily modified maps.
Ellen Vanderwilt's insight:

Photoshop-esue design tools for a collectible/artifact output

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Foursquare Rolls Out Visualizations of Your Check-Ins, Sponsored By Samsung

Foursquare Rolls Out Visualizations of Your Check-Ins, Sponsored By Samsung | Internship Project | Scoop.it
foursquare has partnered with samsung for my history, a new feature that will provide users with infographics based on their check-in histories.
Ellen Vanderwilt's insight:

Collectible visualizations, for the bragging rights to your past visits

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BigEyes | Identity Designed

BigEyes | Identity Designed | Internship Project | Scoop.it
The new agency is called BigEyes because of its visually-led approach to advertising.
Ellen Vanderwilt's insight:

BigEyes (design agency) multiple-option-image identity

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K-HOLE

K-HOLE | Internship Project | Scoop.it
K-HOLE is a trend forecasting report. Download the K-HOLE Brand Anxiety Matrix for free.
Ellen Vanderwilt's insight:

FragMOREtation, Prolasticity and brand anxiety.

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5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity, And Media

5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity, And Media | Internship Project | Scoop.it
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people.
Ellen Vanderwilt's insight:

convergence

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The future of simulation | ogilvydo.com

The future of simulation | ogilvydo.com | Internship Project | Scoop.it
Applying ‘gamification’ principles has the potential to turn industries upside down.
Ellen Vanderwilt's insight:

Gamification of learning--of marketing?

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Why do brands want to make my life more complicated?

Why do brands want to make my life more complicated? | Internship Project | Scoop.it
Once upon a time brands existed to simplify people’s lives. You couldn’t know, without spending a lot of time and money finding out, what on…
Ellen Vanderwilt's insight:

Brands are getting more complex in what they ask of consumers...are consumers ok if not ready for this?  Or are they looking for simple concepts like: faster, smarter?

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HBO GO, WatchESPN come to Apple TV

HBO GO, WatchESPN come to Apple TV | Internship Project | Scoop.it
Apple announced today that HBO GO and WatchESPN are now available on the Apple TV. Eddy Cue, Apple senior vice president of Internet Software and
Ellen Vanderwilt's insight:

livingroom everywhere

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Art, Copy & Code – Think Insights – Google

Art, Copy & Code – Think Insights – Google | Internship Project | Scoop.it
There have been enormous changes in the way brands and agencies approach marketing on the web. We’re in the middle of a second creative revolution driven by technology. How will this shape the future of advertising?
Ellen Vanderwilt's insight:

Saying all the right things about collaborative, dynamic, interactive brand presence.

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Ziggo extends brand: Ziggo Music | NL

Ziggo extends brand: Ziggo Music | NL | Internship Project | Scoop.it

Ziggo is the largest cable TV company in the Netherlands. Last year, it ventured into the streaming music business by launching a service called Ziggo Muziek. Dutch creative agency Cape Rock created a visual identity for the brand built around a frequency bar that extends from the Ziggo logo. (The service itself doesn't have a dedicated logo per se.)

These frequency bars are used in several different ways. One video sequence can be adapted to include different artists. It also appears in the opening for a weekly top 20 chart of popular music videos.


Via Niels Biersteker
Ellen Vanderwilt's insight:

(Mostly) flat in print, dynamic in video

more...
Niels Biersteker's curator insight, June 10, 2013 9:49 AM

Leader Channel Identity Ziggo Music;

http://vimeo.com/67632615