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Rescooped by Thierry Ratsizehena from Transmedia: Storytelling for the Digital Age
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The Hybrid Media Challenge - Broadcasters vs the Force

The Hybrid Media Challenge - Broadcasters vs the Force | Internet of things & digital trends | Scoop.it

Gary Hayes at the Media140 conference discusses: "high level challenges for broadcasters trying to truly integrate fiction, factual and entertainment with social, mobile and 2nd screen (or synch services)" …


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Rescooped by Thierry Ratsizehena from Transmedia: Storytelling for the Digital Age
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What kind of second screen viewer are you?

What kind of second screen viewer are you? | Internet of things & digital trends | Scoop.it

Cory Bergman: "Not every TV viewer is the same, and that also goes for viewers who engage with the second screen" ...


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