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Rise of the Brand Journalist | 2013 Digital Trends

Rise of the Brand Journalist | 2013 Digital Trends | internetidentity | Scoop.it
As a newly trusted resource, social media has uncovered a rich opportunity for brands: a brand journalist, an emerging digital trend in 2013.
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What is brand journalism?

Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages. If you work in PR and marketing, pay attenti...
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Interview with Jim Ylisela - Managing partner in Regan Consulting

Examples, stories and covering the industry

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3 Effective Ways to Build a Strong Brand Identi...

3 Effective Ways to Build a Strong Brand Identi... | internetidentity | Scoop.it
The true value of a brand identity lies in the view of the target audience. It reveals the consumer’s knowledge about the existence of the brand and its repeated exposure of the identity draws instant attention from people.
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7 Ways to Make Brand Journalism Work for Your Business

7 Ways to Make Brand Journalism Work for Your Business | internetidentity | Scoop.it
Although the term "brand journalism" may seem like an oxymoron, the practice has much to offer companies, and journalists can write great stories for a brand. Find out 7 key ways to make brand jour...
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The Death of the Media Brand: Is Your Good Name Worth Anything? - EContent (press release)

The Death of the Media Brand: Is Your Good Name Worth Anything? - EContent (press release) | internetidentity | Scoop.it
The Death of the Media Brand: Is Your Good Name Worth Anything?
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In some years from now, if you dont exist in the internet, you will not exist at all.

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Key factor in making brand journalism work: A great team | Savage | Branding, Marketing & Design

The most important factor in determining whether your brand journalism efforts will fly or flop is the strength of your team. To create great, innovative content that resonates with your brand's audience, you need the best team available.

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TECH TALK: Using the new Instagram video feature for business - 6 Hours Ago - Goshen News

TECH TALK: Using the new Instagram video feature for business - 6 Hours Ago - Goshen News | internetidentity | Scoop.it
TECH TALK: Using the new Instagram video feature for business - 6 Hours Ago Goshen News Mike Gingerich leads the Social Application division of web design company, Digital Hill Multimedia (http://www.DigitalHill.com). He is a co-founder of...
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The importance of social networks in brand journalism

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Personal branding? Nonsense! It's reputation

Personal branding? Nonsense! It's reputation | internetidentity | Scoop.it
According to Washington Post journalist Gene Weingarten, "'branding' is ruining journalism."

Via Daniel Cash Kristiansen
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