This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.
"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!
The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.
The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?
What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.
****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling,
****your SEO better be top notch — search is the most important influence on the web.
The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how they should be targeting consumers.
You'll find some amazing statistics this is definitely worth your time.