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Futurism, Ideas, Leadership in Business
Futurism, Ideas, Leadership in Business
Tom George Founder of Internet Billboards a media destination and marketing hub using curation to fuel business growth and learning. http://www.internetbillboards.net
Curated by Tom George
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Rescooped by Tom George from Public Relations & Social Media Insight
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How a shipping company earned 650,000 Facebook fans in a year | PR Daily

How a shipping company earned 650,000 Facebook fans in a year | PR Daily | Futurism, Ideas, Leadership in Business | Scoop.it
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.

 

When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.

 

"You can't fake it," Wichmann says.

 

Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly.

In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....


Via Jeff Domansky
Tom George's insight:

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.

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Jeff Domansky's curator insight, January 8, 2013 2:34 PM

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.

Gerrit Bes's curator insight, January 9, 2013 1:08 AM

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.

Rescooped by Tom George from Transmedia: Storytelling for the Digital Age
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Inside Minority Report‘s ‘Idea Summit,’ Visionaries Saw the Future

Inside Minority Report‘s ‘Idea Summit,’ Visionaries Saw the Future | Futurism, Ideas, Leadership in Business | Scoop.it

Wired: "The year was 1999, and Steven Spielberg was preparing to turn Philip K. Dick’s short story “The Minority Report” into a $100 million action movie starring Tom Cruise. There was just one problem: The story was set in the undated future, and the director had no idea what that future should look like" ...


Via The Digital Rocking Chair
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Rescooped by Tom George from Transmedia: Storytelling for the Digital Age
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Stan Lee talks about how comics will last forever

Stan Lee talks about how comics will last forever | Futurism, Ideas, Leadership in Business | Scoop.it

Ryan Fleming: "In this exclusive interview, Stan Lee discusses the future of comic books, and the rise of technology in the industry" ...


Via The Digital Rocking Chair
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Mariana Soffer's comment, July 9, 2012 5:12 AM
I saw this movie yesterday