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Is it time for an anonymity movement to challenge Facebook?

Is it time for an anonymity movement to challenge Facebook? | Futurism, Ideas, Leadership in Business | Scoop.it

 I’m a social media guy. I’ve been blogging for six years and have been on Facebook since its beginning in France. I’m very familiar with how Facebook has evolved. So, I guess you could say I “get it,” but to be honest, even to somebody like me, Facebook has become too complicated, and even frightening.

I’ve found myself thinking that even the most die-hard users must also find Facebook’s changes — while esthetically appealing — incredibly confusing.

Following your Facebook feed can become a part-time job! You can spend a whole night plowing through your recent timeline updates, hiding what you don’t want to see, configuring all of your privacy settings, reconfiguring who has access to each and every photos album … it is starting to feel like you are becoming your own website administrator.

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Futurism, Ideas, Leadership in Business
Futurism, Ideas, Leadership in Business
Tom George Founder of Internet Billboards a media destination and marketing hub using curation to fuel business growth and learning. http://www.internetbillboards.net
Curated by Tom George
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Instagram Isn't Designed for Marketers - And I'm OK With That - Jenn's Trends

Instagram Isn't Designed for Marketers - And I'm OK With That - Jenn's Trends | Futurism, Ideas, Leadership in Business | Scoop.it
You're right, Instagram isn't designed for marketers. It's designed for users. Here's why I think that's smart and beneficial to both.

Via Mallie Hart
Tom George's insight:

Get your Instagram on!

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Mallie Hart's curator insight, August 16, 9:15 AM

Jenn's always on top of what's what with Instagram!

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Measuring the Value of PR | Internet Billboards

Measuring the Value of PR | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
There was a lot of misconception about how to properly measure PR and what factors should be included in the formula. It is time to introduce a new formula, which will take into account the behind the scene factors as well, and not just what can be observed from a customer’s perspective.

PR is not just about a numbers and values; it is also about the qualitative factors which include relationships in and outside of your business; brand awareness and how your business is perceived by others. In essence, PR is a complex value related system which should give you a clear picture of how your business ranks in the corporate world.
Tom George's insight:

Quite a good post here with some excellent PR tips #publicrelations #pr

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Amazon CEO Shares Badass Philosophy: How Much You Need to Fail in Order to Innovate

Amazon CEO Shares Badass Philosophy: How Much You Need to Fail in Order to Innovate | Futurism, Ideas, Leadership in Business | Scoop.it
“When I was getting started, I didn’t want to build a company and I didn’t know anything about building companies … The thing that got me through it and I think gets a lot of people through it is the people around them …. Companies that have more founders are actually more likely to have a successful outcome, and one of the reasons for that I think is it’s just really hard to do anything on your own like this.”

“One of the things that I think the media gets wrong about companies or inventions or things over time is they try to make it seem like one person did it.”
Tom George's insight:

What do most tech CEO's have in common? It's their ability to take chances, and deal with risks. If you are not failing now and then, quite simply you are not trying hard enough. Have you ever failed at anything?

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How to Be Successful on Twitter: 9 Surprising Stats to Know

How to Be Successful on Twitter: 9 Surprising Stats to Know | Futurism, Ideas, Leadership in Business | Scoop.it

There are 284 million monthly active users on Twitter and chances are, you're one of them -- we're certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter ... and what doesn't.

 

While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too...


Via Jeff Domansky
Tom George's insight:

A great article on using Twitter effectively.

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Jeff Domansky's curator insight, November 27, 9:29 AM

Are you using Twitter wrong? Check out these stats from HubSpot and Social Bro to find out. Essential reading for marketing, content marketing and PR pros. 9/10

Olena Savelieva's curator insight, November 30, 2:27 AM

Некоторые данные о работе Твиттер. Удивительная статистика

Interconectados's curator insight, December 1, 10:35 AM

Cómo tener éxito en Twitter: 9 sorprendentes estadísticas que hay que saber

Que seamos activos en Twitter no significa necesariamente que lo estemos usando de forma correcta. Gracias a SocialBro se han obtenido datos de 200.000 tweets corporativos para mostrar lo que funciona y lo que no en Twitter.

Entre las claves para obtener más retweets se encuentran la inclusión de imágenes, la utilización de hastags o la posición en la que se nombre la empresa.

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20 Killer Brand Strategies On Pinterest

20 Killer Brand Strategies On Pinterest | Futurism, Ideas, Leadership in Business | Scoop.it
Pinterest is becoming a popular way for small businesses to promote their brands and get their names out there. But using Pinterest to successfully market your business by drumming up interest in repining your content isn’t as easy as it looks. There is more to it than simply having a good product. Take some advice from these 20 brands who are successfully using Pinterest and getting thousands and even millions of followers.
Tom George's insight:

Pinterest is without a doubt something that every company needs to look at, to try to figure out the most effective way to use the 3rd largest social platform. Here are 20 or so great ideas and real world examples of how some of the worlds most successful companies are using Pinterest. Hope you find some inspiration on the post for ways to use Pinterest for your business, I know I did.

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Advertisers Shake Off Facebook's Latest Reach Cuts

Advertisers Shake Off Facebook's Latest Reach Cuts | Futurism, Ideas, Leadership in Business | Scoop.it
Late last Friday Facebook announced that next year it will begin cutting the reach of brands' unpaid posts deemed too promotional. It was the latest in a string of moves by the social network to reduce the advertorial cutter in its users' news feeds. But instead of screaming bloody murder like it did two years ago when the first studies showed brands' organic reach was shrinking, this time Madison Avenue's collective reaction was cool.

"No blood pressures raised. Everybody was pretty calm about it," said Peter Fasano, senior VP at Social@Ogilvy.
Tom George's insight:

A good timely article and spot on. Facebook certainly has become a bit promotional, so some might say them controlling the news feed with more pertinent posts from friends and family might be best. There is little doubt however that there are still a great many people on the social networking site, so it would be best to learn how to use Facebook white hat.

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Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report - CloudTweaks.com

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report - CloudTweaks.com | Futurism, Ideas, Leadership in Business | Scoop.it
The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020.

It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing campaigns are decreasing in effectiveness as customers take advantage of greater choice, while companies’ ability to anticipate business needs for emerging technology is getting demonstrably worse. Mobile technology has forced enterprises to rethink completely how they win, serve and retain customers, meaning their business strategy is under increasing pressure to find ways to address new digital competitors – some of which have become serious threats overnight.
Tom George's insight:

Forrester research has done an excellent job in this article identifying the 15 new and emerging technologies that will be present in 2020. It is very important to stay tuned into the changing technological landscape. They have also neatly broken them down into four main categories, of which my favorite of course is

Emerging Aggregation and Delivery Technologies Innovations
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Top Tips and Tools for Online Reputation Management

Top Tips and Tools for Online Reputation Management | Futurism, Ideas, Leadership in Business | Scoop.it
A handful of companies offer free and paid online reputation management services for consumers and businesses, including Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.
Tom George's insight:

I great article with some actionable steps about how to stay on top of your companies reputation online with some very good reputation management tools. A great read.

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Deciding When It's Time for a Virtual Assistant

Deciding When It's Time for a Virtual Assistant | Futurism, Ideas, Leadership in Business | Scoop.it
It’s been one of those weeks. Your once clean and shiny desk is now piled high with towering stacks of miscellany. You can’t even remember the last time you actually saw its surface. Your calendar has been missing for weeks, so it isn’t surprising you missed a deadline and a meeting so far this week – and it’s still just Wednesday. Much like your desk, your email inbox is a virtual pile of unread emails, and you have no idea when you’ll get to them. And you know you jotted a prospect’s contact information on a Post-it… if only you could find it.

If your weeks are starting to resemble that scenario more often than not, perhaps it’s time to admit to needing a bit of help. Running a business is hard work, and it’s tough to do it alone. Even if you are a one-man or one-woman show, you don’t have to wear every single hat.

Still not convinced? Here is a list of warning signs that you just might be ready for a virtual assistant:
Tom George's insight:

So I have been thinking of getting a virtual assistant lately, and like with any other decision you must collect the facts, and learn the right questions to ask. This is a great article that will help you decide if it's time to hire a virtual assistant for your business.

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11 Things To Invest in Right Now to Grow Your Business Online

11 Things To Invest in Right Now to Grow Your Business Online | Futurism, Ideas, Leadership in Business | Scoop.it
There is a seismic shift in how you as a business should be creating, thinking and evolving in the 21st century.

It revolves around the virtual world that cannot be touched but it is as real as any physical object. It is such a big shift that many business owners are ignoring it because they either don’t get it or are afraid of it.

It’s also called digital technology.

Here is a tale of two retailers. In it we can see a glimpse of what the implications are of either embracing the digital world or just playing at the edges.

In the USA Nordstrom is a brand that is investing heavily in technology and building its online brand assets. Over the last 3 years it has invested more than $2 billion in technology primarily aimed at making it easy for customers to buy online. That is 50-65 per cent of its cash flow. But sales have increased 50%. Its share price is up 200%. It is obvious that they get this social digital web.

The department store Myer on the other hand has invested very little in its digital presence and assets over the last two years in comparison. Its sales are flat and the share price is down 50%.

Which one would you invest in? Is business extinction a real possibility for one of them?
Tom George's insight:

Jeff Bullas is spot on in this article. Here he speaks about the importance of digital marketing for any business that wants to succeed in the 21st century. Do you know the difference between your owned media and earned media? Read this article, it's a very informative post.

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Tom George's curator insight, November 12, 5:07 AM

Do you know the difference between your owned media and earned media? A very helpful and informative article.

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#JayToday: Expert 3 Minute Digital Marketing Video Tips | Internet Billboards

#JayToday: Expert 3 Minute Digital Marketing Video Tips | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
In this podcast which is part of an amazing ongoing series of highly informative short digital marketing videos from Jay Baer, from his excellent digital marketing podcast series called “Jay Today”, Jay Baer discusses the importance of having high quality images in your posts and content marketing.

I like the series, and what I especially like about it, is that each one provides such high value and deep insights into digital marketing in only around three minutes.
Tom George's insight:

My insight is in the post. I don't want to be redundant here.

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Tom George's curator insight, November 9, 8:25 AM

Great videos! I cannot say it enough. Watching these short 3 minute videos from Jay Baer about Digital Marketing is proceless.

Tom George's curator insight, November 9, 8:29 AM

Just an amazing series on digital video marketing from Jay Baer. Watching these short three minute videos about marketing in the digital age with Jay is priceless.

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Marketing Through the Eyes of the Customer

Marketing Through the Eyes of the Customer | Futurism, Ideas, Leadership in Business | Scoop.it

Marketing through social media, content marketing or even email marketing requires a sense of creativity.

Even if you’re not exactly the creative type, marketing to your target audience is easy because you imagine what they would want or what kinds of ads they would like to see and you create them, or so you think.

With the help of surveys and questionnaires, you can get to the bottom of what it is your customer truly wants but are you really showing things the consumer can relate to or are you only relating your marketing through your eyes?

 

What the customer wants?

Tom George's insight:

A very interesting perspective on marketing from Tabitha Naylor of TabitahNaylor.com She goes on to explain why it's important to begin to understand your company through the eyes of the consumer, and explains how to get started.

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From Le Marche the Smartest bag; Piezo and Photovotaic Bag – charging 24 hours on 24

From Le Marche the Smartest bag; Piezo and Photovotaic Bag – charging 24 hours on 24 | Futurism, Ideas, Leadership in Business | Scoop.it

It recharges various battery devices such as; mobile, MP3, GPS, camera, netbook and many others while you are in trip away from home.
A new system integrates three sources: solar energy, energy from diffuse light (indoor lighting such as neon etc.) and movement (piezo).
Personal computer, Tablet, Smartphone, Navigatore, Mp3, camera, Mobile… How many times have you been without power just when you needed? Now your bag has the proper energy you need, having the high quality materials and Italian design.
A leather bag realized by one of the most popular areas of italian leather, giving care to choice of the best materials, in union with Solar and Piezoelectric technology. Zenobika recovers energy and charge through solar ray, interiors diffused light and from simple movements with a piezoelectric devices.


Via Mariano Pallottini
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Everything You Wanted to Know about TOR & the Deep Web

Everything You Wanted to Know about TOR & the Deep Web | Futurism, Ideas, Leadership in Business | Scoop.it
Image Credit: http://www.whoishostingthis.com/blog/2013/12/17/tor-deep-web/
Tom George's insight:

What is the Deep Web?

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Apple & IBM launch a new class of apps to transform business

Apple & IBM launch a new class of apps to transform business | Futurism, Ideas, Leadership in Business | Scoop.it
“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”
Tom George's insight:

IBM and Apple partnered last year, and they have now released the first wave of apps for business enterprise solutions. Business has gone mobile, and together IBM and Apple are partnering to deliver cutting edge tools to get business done in the new digital landscape. A must read article. I personally like the retail app, but there have been ten new apps released now.

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Russell R. Roberts, Jr.'s curator insight, December 14, 12:45 AM
Now that Apple and IBM are working closely with each other, look for new ways that Apple's iOS and other media can be used in business and marketing. The world of mobile business transactions is about to change. Aloha, Russ.
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The Future of Business Websites and Web Hosting: Industry Insights | Broadcast | Crucial

The Future of Business Websites and Web Hosting: Industry Insights | Broadcast | Crucial | Futurism, Ideas, Leadership in Business | Scoop.it
Businesses will prioritise websites over their physical stores

Jacob Gube, founder and editor-in-chief at Six Revisions notes that business websites are boomingwith great, user-friendly publishing (e.g WordPress.com, Wix, etc.) and ecommerce platforms (Shopify and Bigcommmerce), which largely facilitate website creation and maintenance. “Thus, even small businesses that have struggled in the past to have a website because of resource and financial constraints are now finally going online,” notes Gube adding that this has made it “much more viable for businesses to discover new ways of generating revenue.”

Moreover, Gube gives an example of Nike as a company that managed to capitalize on ecommerce and that keeps coming up with innovative ways to drive their consumers to their website, rather than to physical stores.
Tom George's insight:

A very interesting article which captures the essence of why and how companies are now turning to responsive websites and just better overall website experiences in general for their customers. Consumers have almost come to expect this, and will feel alienated if they do not get a good responsive website experience.

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10 Social Media Predictions for 2015 from 10 Social Media CEOs

10 Social Media Predictions for 2015 from 10 Social Media CEOs | Futurism, Ideas, Leadership in Business | Scoop.it
With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how we can spend the rest of the year better preparing for it.

Rather than just include my own predictions, as Community Manager for the CEO Registry’s SocialMedia.CEO community of social business leaders, I decided to reach out to the social media CEOs and see what their vision holds for all of us.
Tom George's insight:

10 great predictions about social media and consumer behavior in 2015. Many of these predictions revolve around mobile.

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How to build a startup? - ZEEF.org

How to build a startup? - ZEEF.org | Futurism, Ideas, Leadership in Business | Scoop.it
I was googling for hours to find interesting content to read on how to build a startup. But finding the right information was quite a challenge for me because everybody can produce content on the internet. But who is the guru? Who do you trust? This is a big issue online nowadays. I contacted my friend Christiaan Henny who already started his startup eFaqt.com and asked for his advice about resources and tools. I started bookmarking all these interesting websites I came across. This pretty much got out of hand and now I have talked with over 50 entrepreneurs and collected over 330 resources.
Tom George's insight:

This is just an amazing collection of resources and tips on the start up process. I can tell you from experience that having great ideas is important and the right place to start, but without the proper execution they are pointless. People maybe able to copy your ideas, but never your execution of them.

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The Social Strategist: Best Tools to Find Fans for Your Google + Brand Page

The Social Strategist: Best Tools to Find Fans for Your Google + Brand Page | Futurism, Ideas, Leadership in Business | Scoop.it
Building a following for a brand page on Google + is not easy - and building a following that is targeted, interested and engaged in your brand, product or service may seem next to impossible; however, there are tools that can help you identify and follow potential fans in your niche.

I manage several brand pages and have observed many others; I am convinced that there is a "tipping point" that you need to achieve before your page will begin growing organically. I also believe that this "tipping point" cannot be achieved (or at least would be much more difficult to achieve) by following people at random or simply by being included in shared circles.
Tom George's insight:

A great post here by this social media strategist, who has figured out a much more productive way to garner followers on Google Plus. She gives a real world case study which is awesome.

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Tom George's curator insight, November 19, 5:53 AM

This is a great post by Christine Degraff on how to go about building up the right following on Google Plus. Tons of valuable information here, as well as her real world case study on how she is kicking butt on Google Plus. Be sure to give it a read and let me know your thoughts.

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Can the TSU Social Network Change the Facebook Paradigm

Can the TSU Social Network Change the Facebook Paradigm | Futurism, Ideas, Leadership in Business | Scoop.it
TSU is a new social network that’s aim is to change the way you use social media. Their users claim TSU to be changing the ‘Facebook paradigm’. The site launched October 21st, and some say it is the next big change in how we use the internet. The basic premise of the site is to share it’s ad revenue with the actual people who are creating the content, it’s users. This idea appeals to some, and turns others away immediately. I usually sign up regardless, just to see what’s going to happen.
Tom George's insight:

I think its great that new social networks are popping up. Is it fair that the social media companies such as Facebook make all the revenue? What do you think? TSU is a new social network that plans on paying it's users. You read that right, the CEO of the company has said that he will giveaway the lions share of the profits to the users.

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4 Smartwatch Predictions for Local Search | Bernadette Coleman

4 Smartwatch Predictions for Local Search | Bernadette Coleman | Futurism, Ideas, Leadership in Business | Scoop.it
We’re guessing the smartwatch is much easier to use than Google Glass. They also seem pretty similar to a smartphone, with a screen-based UI interface. Personally, I’m reminded of Dick Tracy and his watch, with his two way radio and such.

While you may not be interested in looking like a spy or a private detective, as a marketer you’re probably thinking of how this will impact local search. The real question is, what kinds of marketing opportunities exist, and will it change the way people navigate local search?

While we can’t really tell how it will change the search landscape now (unless you’re a fortune teller!), we can only do our best to guess what is going to happen.
Tom George's insight:

Wearable technology is going to be absolutely huge. Positioning your company to consider how something like a smart watch will work with your local marketing is prudent. A great article on what's to come in a very short amount of time. Do you own a piece of wearable tech yet? Let me know in the comments.

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7 Reasons You Can't Learn Leadership on Your Own

Very few founders, startup CEOs, board members, investors, and others supporting the entrepreneurial community actively pursue and advocate disciplined, professional leadership development. This is an enormous missed opportunity.

Entrepreneurs, especially founders and startup CEOs, need not wait to be encouraged to do this work. They should not consider their own development as a nice-to-have, an indulgence, or an unnecessary expense. They certainly should not delay until their jobs are threatened by their poor performance.

Here are seven reasons (among many) that every founder and entrepreneurial CEO should actively develop their leadership, and a question about each.

1. Leadership development works

Studies consistently demonstrate that organizations with a developmental mindset and holistic leadership programs out-perform organizations that do not. (See the Center for Creative Leadership for some excellent research.)
Tom George's insight:

One of the better articles I have read on leadership in a while. Yes leadership is something that must be worked on and developed. Imagine that! Just imagine for example how your attitude and responsibilities will change as you go from an emerging and budding entrepreneur, to team member, to being responsible for a larger organization. How will you learn the tools of leadership? Here are several great steps. 

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London

London | Futurism, Ideas, Leadership in Business | Scoop.it
About London

Visit London
London
Sightseeing in London
20 facts about London’s culture

Best Lunch/Dinner Spots

Oslo Hackney
Foxlow
Topolski
Salt Yard Tapas Bar
Jimmy's Underground Pop-up
The Happenstance
Tanner and Co
Monikers Hoxton Sq.

Fancy a Drink ?

Peters & Co. Gin Palace
BrewDog Bar Shoreditch
The Dolls House
White Lyan
Sager + Wilde
Portside Parlour
The Crown and Shuttle
Stories

Live Music

CLF Art Café
Power Lunches Ltd.
The Nightjar
The Shacklewell Arms
Roundhouse
Cafe OTO
Union Chapel
The O2

Feeling Peckish ?

Taylor St Baristas
Bill's Restaurant
Eat St.
The Icecreamists
Snog Soho
Department of Coffee and Social Affairs
Speakeasy Espresso & Brew Bar
Shoreditch Grind

Book Your Trip to London

Booking.com: Hotels in London
Cheap Flights Amsterdam - London
Airline Tickets, Travel Deals
Hotels and Plane Tickets
Tom George's insight:

Completely rocks! Home run for Zeef! Also at http://www.zeef.com

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Eleven ways to fit exercise into your busy schedule

Eleven ways to fit exercise into your busy schedule | Futurism, Ideas, Leadership in Business | Scoop.it
If you were told there was a new drug on the market that could help you live longer, make you feel better mentally and physically, help you lose weight, improve your sleep, increase your confidence, give you a better sex life and make you more efficient at work – all without negative side effects – would you not want to be the first to try this drug?
Tom George's insight:

No leader can perform their duties to the best of their abilities without feeling healthy and energized. The best way to accomplish this is through exercise, and a proper mental attitude. As a professional fitness trainer for over 15 years, the author makes some very good suggestions, (eleven to be exact) about how to get your exercise done. You can learn more about what I do at http://www.shapeshifterfitness.com

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Former NSA lawyer: the cyberwar is between Tech firms & the US government

Former NSA lawyer: the cyberwar is between Tech firms & the US government | Futurism, Ideas, Leadership in Business | Scoop.it
Stewart Baker said that Apple and Google could be restricting their business in markets like China and Russia by encrypting user data Continue reading...

Via TechinBiz
Tom George's insight:

Meaningful insight into the future struggle for control for technology between governments and the technological companies themselves.

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