One of the many advantages of futurism, is the ability to identify trends before they become trends. The ability of an organization or even a personal brand to identify these new areas of opportunity is more critical today then ever before. The reason is simply because of the rapid nature of how fast things are evolving. I am sure we can all agree that content is the new ad unit. With so much of it being blasted on the web like a fire-hose, we can and should understand the need for a human filter, (content curation) and the importance of putting things not only in proper context, but also to have them relationship based.