Futurism, Ideas, Leadership in Business
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Italy Travel Guide | Internet Billboards

Italy Travel Guide | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it

If you were going to visit only one country in Europe, you wouldn’t go wrong with Italy. The unparalleled combination of culture, history, cuisine, art and natural beauty could keep you busy for years and years. Rome’s wealth of ancient ruins and the Vatican City makes it one of the world’s most illustrious cities. The art and architecture of Florence is historically important beyond words, and, read more…

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See why gogobot.com was voted one of the best websites in 2011. This is an awesome travel site and did not dissapoint. I like the Italy guide, but the whole experience is great.

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Futurism, Ideas, Leadership in Business
Futurism, Ideas, Leadership in Business
Tom George Founder of Internet Billboards a media destination and marketing hub using curation to fuel business growth and learning. http://www.internetbillboards.net
Curated by Tom George
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On Page vs. Off Page Seo – Interview w/ SEO Expert Stephan Spencer

On Page vs. Off Page Seo – Interview w/ SEO Expert Stephan Spencer | Futurism, Ideas, Leadership in Business | Scoop.it
I recently visited with Internationally recognized SEO expert and best-selling author, Stephan Spencer. Spencer wrote Google Power Search, and co-authored Social eCommerce and The Art of SEO.The Art of SEO, now in it’s 3rd edition and weighing in at nearly 1,000 pages is considered the bible of Search Engine Optimization. The book has received high praise from the likes of Seth Godin, Tony Hsieh, and Danny Sullivan, and is even used as a textbook at universities.

I had a lot of questions about the difference between on-page and off-page SEO in today’s search engine algorithms and traffic, so I was super interested in speaking to Spencer, a true industry giant, for some better understanding and clarification.
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An expert SEO post.
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How Augmented Reality and Virtual Reality is Beneficial for Business?

How Augmented Reality and Virtual Reality is Beneficial for Business? | Futurism, Ideas, Leadership in Business | Scoop.it
Augmented Reality (AR) and Virtual Reality (VR) are emerging technologies that are steadily heading towards the mainstream and into consumer minds and homes. Perhaps the best indication that these technologies are not a ‘geeky niche’ came from Apple CEO.

While VR is ahead in terms of interest levels and the adoption curve because of its success in games and other forms of entertainment, AR is not far behind. In fact, AR is slated to overtake VR very soon.
Tom George's insight:
This stuff is the future.
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How To Make Your Content, And Your Business, Stand Out - The SiteSell Blog

How To Make Your Content, And Your Business, Stand Out - The SiteSell Blog | Futurism, Ideas, Leadership in Business | Scoop.it
There’s a little-known feature within WordPress you can use to create different kinds of content, leading to a truly unique experience.

Via Mike Allton
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How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment

How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment | Futurism, Ideas, Leadership in Business | Scoop.it

Via The Digital Rocking Chair
Tom George's insight:
Pure genius! Most of us are not in the entertainment business. But what does great entertainment and story telling have to do with great marketing. Answer. Everything.

A very smart play from Disney. You can use this strategy in your business. If you are creative and come up with a plan. If you need some ideas just ask. 
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The Digital Rocking Chair's curator insight, May 10, 7:29 AM

 

Michael Cavna:  "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."

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The On Demand Economy and The Amazon Effect

The On Demand Economy and The Amazon Effect | Futurism, Ideas, Leadership in Business | Scoop.it
The on demand economy is defined as “the economic activity created by digital marketplaces that fulfill consumer demand via immediate access to and convenient provisioning of goods and services.” says The On Demand Economy website. “The On-Demand Economy is …dedicated to the advancement of the commerce-based solutions that make day to day life simpler and more efficient.”

Customer experiences and expectations are different in this online mobile first economy. Mobile apps are now one of the most common means for consumers to search for, learn about, and even purchase products. By 2017, it’s estimated that users will have downloaded over 268 billion apps.
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Here are all the Facebook Messenger bots we know about so far

Here are all the Facebook Messenger bots we know about so far | Futurism, Ideas, Leadership in Business | Scoop.it
1-800-FLOWERS.COM will offer customers the ease and convenience of ordering floral gifts through Messenger. 1-800-FLOWERS.COM will blend its bot and live customer service support on Messenger to serve as "gift concierges" and answer questions, make gifting suggestions, process orders, send shipping updates and provide an array of other important information such as gift reminders."
Tom George's insight:
A very interesting development. If Facebook achieves its mission with bots, it could disrupt the mobile app market. Just look at everything 1800 flowers is allowing their customers to do from within Facebook Messenger with their BOT!
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Why 2016 Will Be the Year of Video Marketing

Why 2016 Will Be the Year of Video Marketing | Futurism, Ideas, Leadership in Business | Scoop.it
Video isn’t just a nice afterthought anymore. Here's why video is becoming an essential part of every content marketing strategy.
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One great post on why using video in 2016 in your marketing is paramount to success. 
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How to Write a Perfect Headline: Data-Backed Insights [Infographic]

How to Write a Perfect Headline: Data-Backed Insights [Infographic] | Futurism, Ideas, Leadership in Business | Scoop.it
"Mommy, where do great headlines come from?" "Well, you see, sweetie, when a writer loves her content very much …" When most of us set out to create the
Tom George's insight:

A great post from Rachel Parker on crafting a perfect headline. A very important skill set to develop.

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Tom George's curator insight, January 26, 10:38 AM

Just a fantastic post from Rachel Parker of Resonance content. This is so vital to your success with your content marketing program. Highly recommended.

Martin McGaha's curator insight, March 5, 10:06 PM

A great post from Rachel Parker on crafting a perfect headline. A very important skill set to develop.

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Adobe envisages 2016 as the year of wearables

Adobe envisages 2016 as the year of wearables | Futurism, Ideas, Leadership in Business | Scoop.it

'The year of...' is a much-derided term among many in the digital industry. But statistics published recently by enterprise software giant Adobe indicate 2016 will be the year wearables become a mainstream concern for marketers, as over half of all smartphone owners have already used a household device connected to the internet.   

Adobe Digital Index (ADI) Digital Trends Report examines the development of the Internet of Things (IoT) and consumer attitudes towards 'wearables', such as the Apple iWatch, and the knock-on effect on how users will access the internet. 

The report claims 51 per cent of existing smartphone owners have already interacted with a home-based IoT device - such as a thermostat that can be controlled via a smartphone app. 

Adobe also examined user sentiment towards such trends by analysing attitudes expressed in over 20 billion social media interactions, finding that 33 per cent of those analysed had used a digital personal assistant service, such as Apple's Siri, in the last 30 days. ...


Via Jeff Domansky
Tom George's insight:

I am always interested in the future. And with that said certainly the Internet of Things should make for some interesting tech.

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Jeff Domansky's curator insight, December 23, 2015 2:26 PM

Even Adobe is onto wearables and what the future looks like in wearable technology.

Marco Favero's curator insight, December 24, 2015 4:42 AM

aggiungere la vostra comprensione ...

Antonio Ormachea's curator insight, March 10, 8:39 AM

Even Adobe is onto wearables and what the future looks like in wearable technology.

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Martin Shkreli, the Bad Boy of Pharmaceuticals, Hits Back

Martin Shkreli, the Bad Boy of Pharmaceuticals, Hits Back | Futurism, Ideas, Leadership in Business | Scoop.it
Dr. David Feifel, a professor of psychiatry at the University of California, San Diego, is also a recipient. He said Mr. Shkreli contacted him out of the blue two years ago and later donated $100,000 to help with his research on new treatments for depression. “He’s more complex than the cartoon character,” Dr. Feifel said.
Tom George's insight:

Don't be a Shkreli! I had never heard the name before, not certain I am pronouncing it right. I certainly have heard of him now. This is also just paragraph after paragraph of excellent writing.

 

I was still trying to wrap my brain around this statement from the article.

 

Mr. Shkreli could do this because in the United States, unlike many other countries, there are no drug price controls.

 

I am thinking how is this good for Americans. The fact that pharmaceutical companies can charge basically whatever they want for these lifesaving drugs.

 

There are many lessons to be learned here. Like who is Mr. Shkreli? I bet he is brilliant, ruthless, cunning, and deceptive. For a smart guy like him, this is probably a part of day to day life.

 

He will certainly make his mark on this world. The only question is, what will that mark be?

 

Please read the article and let me know what you think.  

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What’s The Deal With Sponsored Content – Here is What You Need To Know

What’s The Deal With Sponsored Content – Here is What You Need To Know | Futurism, Ideas, Leadership in Business | Scoop.it
Native advertising is a big buzz these days. So is sponsored content. As you will learn from this excellent article on Moz, native advertising refers to advertising that is so seamless in its envir…
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Everything you always wanted to know about sponsored content and Native Advertising. The original source is excellent.

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Inside Mark Zuckerberg's Bold Plan For The Future Of Facebook

Inside Mark Zuckerberg's Bold Plan For The Future Of Facebook | Futurism, Ideas, Leadership in Business | Scoop.it
INSIDE MARK ZUCKERBERG'S BOLD PLAN FOR THE FUTURE OF FACEBOOK
Facebook is firing on all cylinders. Now Mark Zuckerberg is looking to the decade ahead, from AI to VR to drones.

BY HARRY MCCRACKEN
"Mark is fixing stuff."

I’m killing time in the Frank Gehry–designed Building 20, whose signature feature is its soaring 434,000 square feet of open space, the latest addition to Facebook’s campus in Menlo Park, California. A PR handler is explaining why CEO Mark Zuckerberg is running slightly behind schedule for our chat. I express surprise. Mark still fixes stuff?

"To say he’s actively involved," she confides, "is an understatement. He notices things that are broken before anybody."
Tom George's insight:

A pretty interesting article on Fast Company. I little long, but good.

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Top Trending Digital Marketing Tools and Techniques

Top Trending Digital Marketing Tools and Techniques | Futurism, Ideas, Leadership in Business | Scoop.it
In today’s Internet dominated world it becomes impossible to underestimate the power of Digital marketing for the growth and development of your business. Nowadays every company is striving to crea…
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An interesting article on some of the Top Digital Marketing trends today.

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Your Fitness, Your Face, Your Security

Your Fitness, Your Face, Your Security | Futurism, Ideas, Leadership in Business | Scoop.it
You give away data every time you log into social media, swipe a credit card, go to the doctor, or post a picture online. Your health and fitness wearable and your phone are constantly sharing information about where you are and what you are doing. It’s all about convenience, but you are generating what is called Big Data. All of it is being filed away, probably in several places, and it may not be as private and protected as you think it is.

Your Fitness Data

Tracking fitness and diet is not a new trend, but having technology do it for you is. It is a great way to keep track of how much activity you are engaging in during the day, what your resting heart rate is, and technology can even remind you to get up and move if you are sitting at your desk for too long.
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5 Undeniable Reasons why Visual Content is the Best

5 Undeniable Reasons why Visual Content is the Best | Futurism, Ideas, Leadership in Business | Scoop.it
It is a well-known fact that humans are visual beings. Indeed, anyone who has ever used the internet to sell things, run a blog or simply promoted a business on
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The power of visual marketing online can not be overstated.
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Grow Your Pinterest Audience and Your Store Revenue

Grow Your Pinterest Audience and Your Store Revenue | Futurism, Ideas, Leadership in Business | Scoop.it
Grow your Pinterest audience using Buyable Pins, examples from leading brands and a handy checklist for your ecommerce manager.

Via Kelly Lieberman
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Why enterprises tend to spend more on mobile app development?

Why enterprises tend to spend more on mobile app development? | Futurism, Ideas, Leadership in Business | Scoop.it
“Mobility has been ubiquitous as more and more enterprises are spending on application development today.”

A new Gartner survey showed that the enterprises have started giving the Mobile Application Development (MAD) as their top priority and revealed,

“36% of the enterprises are expected to increase their budget for app development. Also, 44%% of responders signaled that their app portfolio is internally developed. Cloud technologies like PaaS were seen as important by 75%.”
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The CEO of $11 billion Pinterest reveals his thoughts on going public, crazy private markets, and advice for founders who don't want to fail

The CEO of $11 billion Pinterest reveals his thoughts on going public, crazy private markets, and advice for founders who don't want to fail | Futurism, Ideas, Leadership in Business | Scoop.it
Pinterest CEO Ben Silbermann being interviewed by Andreessen Horowitz partner Chris Dixon at South by Southwest.

Alyson Shontell: It took a while for people to first learn about Pinterest. Then it was all the media could talk about. Now the media hype cycle has cooled down again. What's the roller coaster ride been like?
Tom George's insight:
An interesting interview and chat with CEO of Pinterest Ben Silbermann.
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Who should win a Webby for Social / Health & Fitness? Vote now.

Who should win a Webby for Social / Health & Fitness? Vote now. | Futurism, Ideas, Leadership in Business | Scoop.it
Vote with me! – April 5th–21st.
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6 Signs Your CEO Takes Marketing Seriously: Insight From The CMO Impact Study - IBM for Marketing Agencies

6 Signs Your CEO Takes Marketing Seriously: Insight From The CMO Impact Study - IBM for Marketing Agencies | Futurism, Ideas, Leadership in Business | Scoop.it
In a study by the Fournaise Group, 80% of CEOs admitted being disappointed with their firms’ CMOs. That’s 4 out of 5 CEOs who think that that their marketers – and marketing – aren’t up to snuff. To investigate this (and more), I conducted research, in collaboration with CMO.com, to better understand the role and impact of CMOs. Last year’s CMO Impact study investigated whether and when CMOs matter; this year’s study focuses on how the CEO impacts the CMO’s (and marketing’s) ability to drive business results (click here to download the infographic).

While the full report is only available to those CMOs who take the survey (click here for the executive summary), some highlights are available below. The analysis is based on a total of 564 respondents, 223 of whom are CMOs (i.e., the head of marketing for their firms, regardless of title). The survey was conducted throughout the winter of 2014/2015. To analyze the data, we identified the best (and worst) firms at marketing (i.e., marketing capability) and looked at attributes that were significantly different across the top and bottom performers. Below are some highlights.

6 Signs that Your CEO is Taking Marketing Seriously

1. The CEO includes CMOs in Almost All Company-Level Strategy Meetings: Those CEOs who include marketers in top-level strategy discussions have significantly better marketing performance. Why does marketing capability matter? In our research, the firms that are the best at marketing (i.e., top marketers) have nearly 2/3 higher market share than the bottom performing firms.
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An amazing in depth study of how CEO's view their companies marketing. What do you think. Are you a CEO at a company that can weigh in on the discussion.

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What IS Quality Content … Really?

What IS Quality Content … Really? | Futurism, Ideas, Leadership in Business | Scoop.it
"I know it when I see it." - U.S. Supreme Court Justice Potter Stewart, Jacobellis v. Ohio (1964) When Justice Stewart penned the above words more than 50
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What is quality content? I am sure we have all asked ourselves that question. At least I hope you have. Rachel Parker of Resonance Content Marketing explains nicely here.

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Curation Leads To Higher Brand Awareness and Builds Thought Leadership

Curation Leads To Higher Brand Awareness and Builds Thought Leadership | Futurism, Ideas, Leadership in Business | Scoop.it
Is this the first time visiting the site? Learn what we do on the site. A big part is curation. Unless you haven't been on the Internet in five years, you
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It's my post! Enjoy. How are your curation efforts going? Seeing any improvement?

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Secrets of Successful Business Leadership - Inspirational Leaders pt 1 | MeetTheBoss

Inspirational leaders from around the world share their secrets of successful business leadership with MeetTheBoss Business TV Successful business leaders ...

Via Culture Digs
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"It's Making A List . . . " IBM's Watson Will Predict This Holiday's Top Gifts

"It's Making A List . . . " IBM's Watson Will Predict This Holiday's Top Gifts | Futurism, Ideas, Leadership in Business | Scoop.it

IBM’s Watson platform has another new side project: making holiday gift predictions. The company is releasing a new iPhone app called IBM Watson Trend, which they claim can predict which gifts are most likely to sell out at stores and e-commerce sites. While aimed at helping consumers, the app also shows the investment IBM has been putting into expanding Watson into the business world.

 

The app shows "trending" gifts in three categories—toys, consumer electronics, and health and fitness—alongside explanatory information about why those particular objects are trending. This includes analysis of hot purchases such as Lego City and the Nikon D-SLR, as well as products like Mattel's "Hello Barbie", which are declining in popularity (IBM says that, although popular with parents, children feel the interactive doll has an outdated style)....


Via Jeff Domansky
Tom George's insight:

Watson IBM super computer is getting smarter. It knows what you want before you know you want it. Well perhaps.

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Jeff Domansky's curator insight, November 20, 2015 11:08 AM

IBM's Watson system has a few ideas about what you might be buying this holiday season. How cool is that?

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10 Technology Trends Radically Changing How Businesses Will Engage With Customers in 2016 - Social Media Week

10 Technology Trends Radically Changing How Businesses Will Engage With Customers in 2016 - Social Media Week | Futurism, Ideas, Leadership in Business | Scoop.it
4. Context is More Important than Content
“If I’m not listening,” Tullman said, “it doesn’t matter what you say.” Context trumps content on the web, where consistency is more valuable and trustworthy to individuals. This “smart reach” is customized for individuals at the right time, the right place, and the right message. It helps consumers answer the questions: What do I need? When do I need it? Where can I be to benefit from it? ContextMedia is one business that understands the value of context. They specialize in advertisements and marketing materials for patients in doctor offices and waiting rooms, where the time, place, and type of messaging all makes sense.
Tom George's insight:

10 really good creative trends to watch for in 2016. I like number 4. Context is more important than content. "If I am not listening, it doesn't matter what you say. So true. 

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Tom George's curator insight, November 18, 2015 9:22 PM

One of my favorite of the 10, Number 4 Context is more important than content. " If I'm not listening, it doesn't matter what you say. So true.