"OMG. Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, according to Inside Network's AppData tracking service. With gorgeous photography, and links to shopping...
The stunningly feminine fan base could be a telling proxy for Pinterest’s actual user base, which totals over 10.4 million considering that’s how many users follow the official “Pinterest” account.
Even though it was co-founded by three men, the site’s not shy about courting women. It’s About page describes that “People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”
Sure, dudes can do all those things too, but they’re probably not addicted to pinning tuxedos and power tools like women pin brides dresses and bundt cakes. Pinterest’s easy-to-use Pin It bookmarklet and the joy of curation is keeping ladies and gentlemen engaged.
There are so many beautiful things to share, and they don’t deserve to slip into obscurity at the bottom of our Twitter feeds and Facebook profiles. Pinterest gives people the chance to say “I love this, and not just today. This helps define me.”
Social Media Platform Friends Frequently, when it comes to social media, we as marketers think only of the Big 3—Facebook, Twitter, and LinkedIn (you could probably count Google+ as a half-sibling, but I’ll get to that).
Dan Gershenson wrote this piece for Personal Branding Blog. Good criteria for building a real fan base by focusing on quality over quantity and much more.
These are the people who matter most to me. And I suggest to you that for your own personal brand’s sake, this is the kind of group that should be high on the priority list for you. They represent a Core Group of influencers who understand your value and will act upon what you say more than a “Like” or a Follow.
You should hold your own Core Group to this standard in the social realm because a well-developed group will raise your credibility and influence. They will give you a deeper relationship that has meaning and mutual satisfaction. We often get so caught up in trying to get more Fans, more Followers and more Connections that we forget about developing a short list of people based on Quality.
But what does this quality look like? I know sometimes you hear things like, “Identify the influencers and connect with them.” Sure. But what’s a good Influencer? If you are going to stand out and develop your personal brand in a social network setting, you have to put your Circle, Follower list, Fans, etc. through this 5-Factor Filter:
The SportCaster app brings in curated Twitter feeds along with news, stats and scores for your favorite sport.
Just in time for the football season, OneLouder has released the SportCaster app as a way to get real-time stats and curated Twitter feeds on your handset. Any sports fans out there should definitely give this app a shot.
The SportCaster app aims to be your one-stop shop for sports goodness, as it will launch with the NFL and college football stats and feeds but it plans to eventually bring on all the major sports (let’s hope there’s an NBA season). Along with things like real-time scores, stats and schedules, the neat thing about this app is that it will draw in curated Twitter feeds to give you more information.
Great post, reminding us what's important when you're curating content. This is what caught my attention:
Add a scoop of chocolate to plain vanilla
And all of a sudden you have a delicious sundae. Take the content that worked in social networks as plain vanilla and mesh it with other flavors (I'm partial to chocolate) to make it more actionable and relevant for visitors of your website, for example.
Or as a jump off point in a newsletter your customers (and/or employees, partners, etc.) subscribe to because it helps them do their jobs better.
Relevance is a must for your content to work. I use the chart as a map to orient organizations; a tool that serves as a starting point. If you want people to do something, the way you ask them, how you get them there, needs to make sense for them.
Making sense of things is often based upon goals -- what people are trying to do -- context -- where they are at this time -- and situational awareness -- how they process information.
This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.
"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!
The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.
The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?
What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.
****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling,
****your SEO better be top notch — search is the most important influence on the web.
The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how they should be targeting consumers.
You'll find some amazing statistics this is definitely worth your time.
KISSmetrics put together an interesting infographic tackling the ever elusive “like”. Enjoy!
Social Media has grown beyond expectations. Terms like "Facebook me" have becocme the lexicon of everyday life. But while we may think that everyone is just on one or two sites, the fact remains that different social media venues resonate with different demographics.
Find out who likes what and how these social media channels make an impact.
I'm sure you've notice all the changes on Facebook. Dave Peck has written this post, he explains the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.
There are friends and then there are some special friends. Until now, Facebook has weighed them all on the same scale. In fact, Google Plus exploited this very weakness to great effect with its circles feature. However, that’s all set to change with Facebook’s new Smart List and Special Friend List.
The underlying principle is simple – the one size fits all rule just doesn’t work when it comes to friendship so there got to be a way to treat friends differently.
In this post, I explain the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.
For those who are on Google+, Smart Lists are essentially the circles for Facebook. In fact, it’s one step ahead of G+ circles. Smart Lists automatically group your Facebook friends in these different categories: family, city, high school, college and work.
All the people in your feed who listed that they went to your same school or college will automatically be added to those feeds, and all the people who list where they work will be added to your work friends group.
So, users are saved the hassle of being forced to add people in lists manually. The best part – you can turn it off and customize it as per your needs.
In this post, I express my opinion on how Facebook doubled its revenues and what your business can learn from it.
"I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers."
Here's the bottomline:
At the heart of it, to be a successful entrepreneur you have to be totally customer centric, and learn to change and adapt as fast as the market. The pace of change in the marketplace is escalating, so entrepreneurs have to improve their ability to deal with change.
At the same time, more entrepreneurs are jumping into the fray, and less money is available from investors. It’s time for a new startup model. In my view, savvy “super angel” investors such as Mike Maples, Jr., and leading incubators such as Y Combinator, are already on this one. How far behind is your startup?
LinkedIn shared its Q2 earnings today in its first earnings announcement as a public company. Usage numbers are up significantly, with 115.8 million members, up 61% from Q2 2010, and 81.8 million monthly unique visitors, 83% more than last year.
Net revenue growth was not as strong, but CEO Jeff Weiner says this is due to heavy reinvestment in the growth and development of the site. LinkedIn earned $4.5 million in net income this quarter, compared to $4.3 million last year, just a 5% increase. But their top-line revenue was up considerably, more than doubling since Q2 2010. Before costs, they pulled in $121 million last quarter.