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7 Books to Read About Building A Community From Scratch

7 Books to Read About Building A Community From Scratch | Futurism, Ideas, Leadership in Business | Scoop.it
What's your user acquisition strategy? Whatever it is, it had better include building community. Here's 7 volumes that should help your business move on.
Tom George's insight:

There are some excellent books listed here although I have not read a one yet. Has anyone read Ready Fire Aim?

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Futurism, Ideas, Leadership in Business
Futurism, Ideas, Leadership in Business
Tom George Founder of Internet Billboards a media destination and marketing hub using curation to fuel business growth and learning. http://www.internetbillboards.net
Curated by Tom George
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How Publishing With Content Curation Can Increase Your Brands Results | Internet Billboards

How Publishing With Content Curation Can Increase Your Brands Results | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
Even major brands are moving into curation. So what exactly is it? And how can publishing with content curation help to increase your brands bottom line? By bottom line I mean, site traffic, engagement, and finally customer acquisitions.
Tom George's insight:

My latest article on content curation for publisers

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8 Brilliant Landing Page Examples You Need to See

8 Brilliant Landing Page Examples You Need to See | Futurism, Ideas, Leadership in Business | Scoop.it
Get inspired by these 8 brilliant landing page examples.

 

Learning how to put together an A+ landing page is tricky.

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 

Take form length for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of overall form submissions, or a smaller number of quality submissions.

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Alan French's curator insight, April 1, 1:59 PM

Some great examples here to model. It's an essential skill for those who rely on growing their leads online.

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Facebook Continues To Dominate Driving Engagement Social Sales and Traffic – Social Media

Facebook Continues To Dominate Driving Engagement Social Sales and Traffic – Social Media | Futurism, Ideas, Leadership in Business | Scoop.it
Interesting to note that this is traffic being driven to Shopify and their study. I would love to have seen a little more insight from Jeff, logically my initial questions are. 1. What is Shopify doing so well with their Facebook marketing and engagement? 2. What is the percentage across the board for companies driving traffic and sales to their products and services from Facebook? - See more at: http://socialmedia.internetbillboards.net/2014/03/16/facebook-continues-to-dominate-driving-engagement-social-sales-and-traffic/#sthash.uCla8YsO.dpuf
Tom George's insight:

Some interesting Facebook posts.

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Debbie Elicksen 's curator insight, March 16, 3:23 PM

Facebook is where at least 70% of my business gets done and comes from.

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What do you think are the best sources to monitor and curate from? | Internet Billboards

What do you think are the best sources to monitor and curate from? | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it

A little Q&A What do you think are some of the best sources along with Scoop.it to monitor and curate content from?

Tom George's insight:

The new Questions and Answers section on Internet Billboards and I would love to know your answers.

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Tom George's curator insight, March 9, 2:09 PM

New questions and answers section on Internet Billboards,and I would love to know your answers.

Tom George's curator insight, March 9, 2:13 PM

Our new Questions and answers section on the site. I would love it if you could answer the question for me. Other then Scoop.it of coarse.

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The Most Undervalued Leadership Traits Of Women

The Most Undervalued Leadership Traits Of Women | Futurism, Ideas, Leadership in Business | Scoop.it
It’s impossible to respect, value and admire great leadership if you can’t identify what makes a leader great. Because of this, the identity crisis I have written about that exists in today’s workplace is something that women leaders in particular have been facing for much too long. While the tide is changing and more women are being elevated into leadership roles, there is still much work to do. As of July 2013, there were only 19 female elected presidents and prime ministers in power around the globe. In the business world, women currently hold only 4.6 percent of Fortune 500 CEO positions and the same percentage of Fortune 1000 CEO positions. As women continue their upward trajectory in the business world, they have yet to be fully appreciated for the unique qualities and abilities they bring to the workplace.
Tom George's insight:

A very interesting article.

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What’s The Difference Between Content Discovery Sites and Apps, and True Curation Platforms? | Internet Billboards

What’s The Difference Between Content Discovery Sites and Apps, and True Curation Platforms? | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
2014 will certainly be the year that content curation goes mainstream. Some will call it social curation, and others will call it something else.
Tom George's insight:

You will find my commentary in the article.

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Entrepreneurs Share Their Favorite Sites In New .Net 100 Rankings

Entrepreneurs Share Their Favorite Sites In New .Net 100 Rankings | Futurism, Ideas, Leadership in Business | Scoop.it
Entrepreneur Magazine's website asked readers recently to rank their favorite .net sites. The result is the .Net 100 Ranking and here they are.

Via Mike Ellsworth
Tom George's insight:

Great list! Be sure to check it out.

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Mike Ellsworth's curator insight, January 22, 8:39 AM

The top 10 sites are:

 

SlideShare.netPHP.netBattle.netBehance.netSpeedtest.netExplosm.netSourceForge.netAmericanApparel.netSlickdeals.netDocuSign.net

 

Via @smallbiztrends
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The worst social media blunders for 2013 in one infographic! | Internet Billboards

The worst social media blunders for 2013 in one infographic! | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
Tom George's insight:

Social media blunders in 2013.

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API Aggregation And Mashups Will Be Huge In 2014 | Internet Billboards

API Aggregation And Mashups Will Be Huge In 2014 | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it

As we move into 2014 the complexity of the world wide web continues to evolve. One of the developments that will effectively help to minimize the learning curve, as well as offer a much higher end user experience, is the advancement of the application programming interface. (API)

If you are not familiar with what this is, basically it allows developers to access programming from established programs and websites and to use the information in combination with their work to display content. This is probably a very simplistic way to explain the API, but that is it in a nutshell.

This is a great article that expounds on the topic but also the need for developers to be able to combine api’s in a mashup to create superior products and experiences for end users. A great a article.

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Stocking Stuffer Idea What Happens In Vegas Stays On YoutTube by Erik Qualman | Internet Billboards

Stocking Stuffer Idea What Happens In Vegas Stays On YoutTube by Erik Qualman | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
If you want a great stocking stuffer gift, give the book that will help protect your loved ones future. What Happens In Vegas Stays On Youtube.
Tom George's insight:

Erik Qualman the award winning author of Socialnomics has a new book coming out called "What Happens in Vegas Stays On YouTube, which speaks to privacy issues and reputation management issues that we all face in our now hyper connected digital world. This would make a great stocking stuffer. 

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What You Can Expect To See Change With Social Media In 2014 | Internet Billboards

What You Can Expect To See Change With Social Media In 2014 | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it

 

This article written by Ryan Holmes the CEO of Hootsuite speaks volumes about what we can expect to see change in social media in 2014.

I personally think as an entrepreneur, or a responsible business executive, it’s vital to get ahead of the technological curve. This way you can formulate a business plan, and implement some strategies to develop a competitive advantage over your competition, or perhaps even become more attractive to potential investors.

- See more at: http://www.internetbillboards.net/2013/12/what-you-can-expect-to-see-change-with-social-media-in-2014/#sthash.U5UuxmMC.dpuf

This article written by Ryan Holmes the CEO of Hootsuite speaks volumes about what we can expect to see change in social media in 2014.

I personally think as an entrepreneur, or a responsible business executive, it’s vital to get ahead of the technological curve. This way you can formulate a business plan, and implement some strategies to develop a competitive advantage over your competition, or perhaps even become more attractive to potential investors.

- See more at: http://www.internetbillboards.net/2013/12/what-you-can-expect-to-see-change-with-social-media-in-2014/#sthash.U5UuxmMC.dpuf

This article written by Ryan Holmes the CEO of Hootsuite speaks volumes about what we can expect to see change in social media in 2014.

I personally think as an entrepreneur, or a responsible business executive, it’s vital to get ahead of the technological curve. This way you can formulate a business plan, and implement some strategies to develop a competitive advantage over your competition, or perhaps even become more attractive to potential investors.

- See more at: http://www.internetbillboards.net/2013/12/what-you-can-expect-to-see-change-with-social-media-in-2014/#sthash.U5UuxmMC.dpuf
Tom George's insight:

My This article written by Ryan Holmes the CEO of Hootsuite speaks volumes about what we can expect to see change in social media in 2014.

I personally think as an entrepreneur, or a responsible business executive, it’s vital to get ahead of the technological curve. This way you can formulate a business plan, and implement some strategies to develop a competitive advantage over your competition, or perhaps even become more attractive to potential investors.

My advice is take these predictions into account for 2014 and then try to imagine what we will be doing on and with social media in the year 2020. You should really look about 5 years down the road, if you believe you have the vision for it. After all none of us has a crystal ball, but one thing is a constant. Change!
- See more at: http://www.internetbillboards.net/2013/12/what-you-can-expect-to-see-change-with-social-media-in-2014/#sthash.U5UuxmMC.dpuf



s article written by Ryan Holmes the CEO of Hootsuite speaks volumes about what we can expect to see change in social media in 2014.

I personally think as an entrepreneur, or a responsible business executive, it’s vital to get ahead of the technological curve. This way you can formulate a business plan, and implement some strategies to develop a competitive advantage over your competition, or perhaps even become more attractive to potential investors.

- See more at: http://www.internetbillboards.net/2013/12/what-you-can-expect-to-see-change-with-social-media-in-2014/#sthash.U5UuxmMC.dpuf
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8 Great Tech CEO Blogs You Would Be Crazy Not To Follow | Internet Billboards

8 Great Tech CEO Blogs You Would Be Crazy Not To Follow | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it

It’s a dog eat dog world, some might say survival of the fittest. In life you have to develop wisdom.

Intelligence without wisdom, is like a bright light leading you nowhere. The internet is full of narcissists. Perhaps not intentionally, but none the less a fact yes, shameless self promoters and people full of false promises.

We are all looking for that elusive blueprint for success. There is one for you, but first you must realize that there is no substitute for hard work. Next you must be willing to persevere.

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Transforming into the Digital Marketing Agency of the Future | Internet Billboards

Transforming into the Digital Marketing Agency of the Future | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it

As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about.

Tom George's insight:

This is just a telling piece of the necessary transformations companies must undergo to make their digital presence as effective as possible. It is also a great guide to what content marketing agencies must do to keep up with the digital times.

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New Program DeepFace Will Allow Facebook Amazingly Accurate Facial Recognition | Internet Billboards

New Program DeepFace Will Allow Facebook Amazingly Accurate Facial Recognition | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
As you might well know, Facebook has the largest stockpile of photos in the world. Soon they will be able to find and identify a photo with remarkable accuracy with a new program called DeepFace.
Tom George's insight:

What do you think? Are we crossing into privacy and other concerns with Facebook facial recognition?

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Successful Social Media Depends on Good Content Strategy – Social Media

Successful Social Media Depends on Good Content Strategy – Social Media | Futurism, Ideas, Leadership in Business | Scoop.it
Online marketers depend on social media to help them get their messages to their audiences. Having a strategic plan for your social media posts can go a long way towards growing your brand, your online presence, and eventually your business.

The author of this article, Leigh Fowler, states it well:

- See more at: http://socialmedia.internetbillboards.net/2014/03/16/successful-social-media-depends-on-good-content-strategy/#sthash.dEZ7D1VC.dpuf
Tom George's insight:

From fellow curator Jennifer Hanford.

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Facebook Keeps Changing: Are You Keeping Up? – Social Media

Facebook Keeps Changing: Are You Keeping Up? – Social Media | Futurism, Ideas, Leadership in Business | Scoop.it
It’s hard to believe that Facebook has been around 10 years. Without a doubt, the Facebook platform we use today is vastly different than the original. If you have been using it for a while, or even if you’re just starting out as a social media marketer, you know Facebook still rolls out changes on a regular basis. - See more at: http://socialmedia.internetbillboards.net/2014/03/14/facebook-keeps-changing-are-you-keeping-up/#sthash.ncmUoM9f.dpuf
Tom George's insight:

A great piece from a fellow curator. 

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How To Keep Your Team And Make Your Startup Acquisition Succeed - TechCrunch

How To Keep Your Team And Make Your Startup Acquisition Succeed - TechCrunch | Futurism, Ideas, Leadership in Business | Scoop.it
How To Keep Your Team And Make Your Startup Acquisition Succeed
TechCrunch
Editor's note: Tomio Geron is head of content at startup Exitround and was previously a staff reporter for Forbes and Dow Jones VentureWire.

Via Didier Roggeri
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Paula Silva's comment, March 4, 6:33 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Facebook Tweaks That Effect You; Link Share Posts Do the Trick - Omaginarium

Facebook Tweaks That Effect You; Link Share Posts Do the Trick - Omaginarium | Futurism, Ideas, Leadership in Business | Scoop.it
The latest Facebook tweak for your Facebook Business pages: less text status updates, and more images and link-shares= more exposure and engagement. We hope.
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Content Marketers Resist Content Curation At Your Own Risk | Internet Billboards

Content Marketers Resist Content Curation At Your Own Risk | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
This article caught my attention as it flew in my inbox from my Google Alerts, which I have on the terms
curation, curation tools and several others terms. It's a really good one.
Tom George's insight:

I gave my commentary in the article Great article on Curation

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Has Wearable Technology Finally Arrived | Internet Billboards

Has Wearable Technology Finally Arrived | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
Is wearable technology finally a reality. From devices you can wear on your lapel to smartwatches and much more. Read about wearable tech.
Tom George's insight:
Most of us have heard about wearable technology by now, but could 2014 be the year wearable tech really begins to take off? - See more at: http://www.internetbillboards.net/2014/01/is-2014-the-year-wearable-tech-really-takes-off/#sthash.N6B3wKry.dpuf
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Business Lessons from the Life of a Hero, Nelson Mandela | Internet Billboards

Business Lessons from the Life of a Hero, Nelson Mandela | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
On December 5, 2013, the world mourns the loss of one of the greatest gifts humanity has ever endowed to itself: Nelson Mandela.
Tom George's insight:

Fantastic business lessons to be learned from the life of Nelson Mandela.

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Seek Experiences That Positively Reshape Your Brain

Seek Experiences That Positively Reshape Your Brain | Futurism, Ideas, Leadership in Business | Scoop.it
New research looks at how experiences can positively shift our self-perception.

 

I  often hear people say, "I'm the kind of person who…" or, "I'm not a people person.” These seemingly off-the-cuff comments suggest they’re resigned to not changing their self-perception—regardless if it’s inaccurate or self-defeating. My longtime colleague, Dr. Richard Davidson, founder and chair of the Center for Investigating Healthy Minds, at the Waisman Center, University of Wisconsin-Madison, has studied neuroplasticity, the ability of the mind to change throughout life.


Via PAT NOVAK
Tom George's insight:

I believe this study to be very significant and true. From my personal experiences, one must break free from the repetetive negative experiences in order to transition to a much better way of thinking.

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Omaginarium.com's Top Ten Online Traffic Strategies

Is your website serving as an online business card? On page 9 of Google? Let us guide you to maximum exposure with Omaginarium's Guide to Building Huge Traffic
Tom George's insight:

An extremely well thought out and crafted slideshare presentation with some very helpful tips on generating traffic to you blog. Nicely done Suzen!

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Transmedia Storytellers and Virtual News Makers will take over Social Media | Internet Billboards

Transmedia Storytellers and Virtual News Makers will take over Social Media | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it
The evolution of social media is trans media storytelling and virtual newsmaking.
Tom George's insight:

It's time to maximize using social media tools, to actually be productive and get things done.

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Lynn O'Connell for O'Connell Meier's curator insight, November 24, 2013 2:39 AM

Creative social media campaigns that transcend channel -- interesting to think about

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Sumpto Invites Brands into College Students’ Lives | Internet Billboards

Sumpto Invites Brands into College Students’ Lives | Internet Billboards | Futurism, Ideas, Leadership in Business | Scoop.it

 

If you happen to be a start up founder by the name of Ben Kosinski, who founded Sumpto, then you are on to a great idea. Yes college student’s are more connected then ever, and also are eager to make a little extra income on the side.

Even if it comes in the way of perks and incentives. This is exactly the new opportunity brands have now to connect with the right influencers at major university’s.

Sumpto allows brands to evaluate college student’s influence based on their social media and digital footprints, ans essentially let’s them do the talking for them. A marvelous idea to say the least.

Tom George's insight:

My insight is in the post, but you really should read this article. This is the direction brands should be heading in.

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