How to optimize the timing and frequency of your social media updates based on best practices and the nuances of your particular audience.
Here's the thing: Social media timing matters.
In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy.