Here's a list of Personal Branding quotes NOT from the usual suspects of Personal Branding experts but from people who have achieved remarkable things and built up great brands. Please add any more you can think of in the comments section!
Tom George's insight:
My personal favorite from the article. “Life isn’t about finding yourself. Life is about creating yourself.” - George Bernhard Shaw, Author So True!
When Storably failed, the founders asked their investors if they wanted their money back. It really is a testament of how you should never quit. Evaluate and make changes but, you are never really defeated until you say you are. Great business tech article.
I don’t know about you, but I am kind of excited to try this. Fliboard has added the ability to create custom curated magazine style layout curation. Let’s see who can create a killer magazine to flip through first.
The "Le Soste" group was born in 1982 when a group of friends, all owners of high quality restaurants, met for dinner.
Brought together by Gualtiero Marchesi at his restaurant of the same name in Milan, the founders were Antonio Santini of the Dal Pescatore Restaurant in Canneto sull'Oglio, Roberto Ferrari of the Al Bersagliere Restaurant in Goito, Gaetano Martini of the Il Cigno Restaurant in Mantova, Andreas Hallrigh of the restaurant Andrea in Merano and Rinaldo Krcivoj of the restaurant Antica Trattoria Boschetti in Tricesimo, later followed by Ezio Santini and other colleagues for a total of 18 people when the first guide was issued.
They were inspired by the model of the great Gastronomic Associations, such as Traditions et Qualité and Relais Gourmands.
The basic idea of this first group of restaurant owners was to meet periodically in order to exchange ideas and projects relevant to Italian high cuisine. In that way, they could let their clients know which restaurants shared their ideals of gastronomical culture, pleasures of the table, hospitality, kindness and elegance, which they considered the foundations of their work.
Initially, there were 18 members, all Italians. Year after year, the number of restaurants increased greatly, both in Italy and abroad.
Therefore, this year, “Le Soste” offers a selection of 75 restaurants located as follows:
62 in Italy;2 in Germany;1 in Luxemburg;1 in Monaco;6 in Switzerland;1 in the United States.MarcheLa Madonnina del PescatoreSymposium Quattro StagioniUliassi
The Guide is issued every two years to offer all gourmets a precious vademecum of the best restaurants of Italian high cuisine.
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably...
The most important difference, though, is that the flat-six of the first Evantra has been replaced by a 7.0-liter V8 with 701HP and 625 lb-ft (846 Nm) of torque that are good enough for a 0-62 mph (0-100 km/h) time of 3.2 seconds.
If you were going to visit only one country in Europe, you wouldn’t go wrong with Italy. The unparalleled combination of culture, history, cuisine, art and natural beauty could keep you busy for years and years. Rome’s wealth of ancient ruins and the Vatican City makes it one of the world’s most illustrious cities. The art and architecture of Florence is historically important beyond words, and, read more…
Tom George's insight:
See why gogobot.com was voted one of the best websites in 2011. This is an awesome travel site and did not dissapoint. I like the Italy guide, but the whole experience is great.
Finally! Since the first teaser dropped this past July, this is what comic book fans and move buffs have been waiting for. The first full-length trailer for Zach Snyder’s re-imagining of Superman, Man of Steel, just went live and it looks pretty good.
Get ready for a fantastic narrative on the art and science of storytelling. Leo Wild the author of this fantastic piece who is the co founder of Buffer does a brilliant job of supplying a great narrative in his article, with a perfect balance of adding scientific and entertaining points.
Hence a story about the benefits of story telling delivered in a great story. We would expect nothing less. Telling a great story does something to us. The art of storytelling and specifically how you. Read more......
The CEO of Muck Rack recently listed four reasons the PR industry gets no respect.
...But, here’s the thing: I’m not so numbers driven I don’t recognize the need for the more, shall we say, light metrics. It is very difficult to measure brand awareness and the effectiveness of traditional PR.
Because of that, we have to find ways to measure our efforts in ways that are meaningful to the executives paying us.
I’ve broken down the types of things you can measure by light (brand awareness) and data-driven (business objectives). This is long. My apology…hopefully you can just cherry pick what makes most sense for your planning....
[Gini Dietrich writes about the PR measurement challenge ~ Jeff]
These social media “title” posts crop up every couple months and they’re equally hilarious/ridiculous each time they pop up. Every day I see another ridiculous “title” and wonder how much time was spent (wasted) on such insanity.
Tom George's insight:
Self importance comes before pride, and as you know after that comes the fall. Beware of false prophets and attention seekers.
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.
When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.
"You can't fake it," Wichmann says.
Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly.
In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....
This short tour reaches the most suggestive places of the Marche country-side. You'll be able to dip into the flavors of the traditional recipes with a short cooking class where you'll measure your ability of chef with some traditional and undiscovered dishes.
Day 1: MARCHE COUNTRYSIDE Arrival on your own at the country estate Borgo Storico Seghetti Panichi, not far from the beautiful town of Ascoli Piceno. Welcome drink and meeting with countess Beatrice del Balzo: she will introduce you to the Borgo and cooking activities. Visit to the near family cellar for a welcome drink. Return to the Borgo to enjoy a welcome dinner. Overnight stay.
Day 2: MARCHE’S GASTRONOMY COOKING CLASS, ASCOLI PICENO After breakfast, hands-on cooking class followed by a lunch with the food prepared during the class, beverages included. The recipes, which belong to the tradition of "le Marche" region, are done with fresh season vegetables, some of them grown in the villa garden, a variety of meat of the region and fresh fish from the nearby Adriatic Sea. "Vincisgras" ( the Marches lasagna), "Olive all'ascolana" (Ascoli stuffed fried olives), "Pollo′n cip e ciappe" ( chicken cut in pieces and cooked with tomatoes, peppers and olives) and many other specialties are prepared together in a cheerful atmosphere. A coffee break with biscuits and cakes prepared by the chef offers a moment of relaxation and pleasant conversation on the cooking class. Food is served with the appropriate combination of wines produced locally. After lunch we suggest you a leisure visit to the beautiful Ascoli Piceno and its main square, one of the most enchanting in Italy. Return to the villa. Dinner on our own and overnight stay.
Day 3: MARCHE’S GASTRONOMY COOKING CLASS, OFFIDA, SAN BENEDETTO DEL TRONTO After breakfast at your Hotel accommodation, your second cooking class will start. A gourmet luncheon will follow, drinks included. After lunch, we would suggest you to spend an enjoyable time visiting the small village of Offida, very ancient and spread through a charming and intense atmosphere. An alternative visit can be done to the lively town of S. Benedetto del Tronto, on the "Palms Riviera", where you can relax on the beautiful beaches or shopping in the elegant town centre. Return to your Hotel accommodation. Dinner on your own and overnight stay.
Day 4: MARCHE COUNTRYSIDE After breakfast, check out from the hotel and end of our services. Read more and book
A couple tools and communities on Google Plus to help you achieve greater result's using Google Plus
Tom George's insight:
Using Google + to it’s full potential takes a little work, but here are a couple fantastic Google plus communities you can join. Both of these communities have excellent moderators (person who oversees) the communities. And they are small enough to really make your presence felt.
As all the people and computers on our planet get more and more closely connected, it's becoming increasingly useful to think of all the people and computers on the planet as a kind of global brain.
THOMAS W. MALONE is the Patrick J. McGovern Professor of Management at the MIT Sloan School of Management and the founding director of the MIT Center for Collective Intelligence. He was also the founding director of the MIT Center for Coordination Science and one of the two founding co-directors of the MIT Initiative on "Inventing the Organizations of the 21st Century".