Tiger Pistol, an Australian startup offering social media marketing tools that it describes as both "small business friendly" and "enterprise powerful", is coming out of its closed beta test today and launching to the public.
Co-founder and CEO Stephen Hibberd says that the goal was to create something that could take most of the difficulty and uncertainty out of creating marketing campaigns on social networks. You can start off with pre-built campaigns and templates, so you don’t have to create anything from scratch, and you’re tapping into Tiger Pistol’s knowledge about best practices. There’s a drag-and-drop interface, so you can customize those campaigns without any technical knowledge. Then you can track the data about your campaign’s effectiveness and reach, including the number of participants and their conversion rates.