Futurism, Ideas, Leadership in Business
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Futurism, Ideas, Leadership in Business
Futurism, Ideas, Leadership in Business
Tom George Founder of Internet Billboards a media destination and marketing hub using curation to fuel business growth and learning. http://www.internetbillboards.net
Curated by Tom George
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Here are all the Facebook Messenger bots we know about so far

Here are all the Facebook Messenger bots we know about so far | Futurism, Ideas, Leadership in Business | Scoop.it
1-800-FLOWERS.COM will offer customers the ease and convenience of ordering floral gifts through Messenger. 1-800-FLOWERS.COM will blend its bot and live customer service support on Messenger to serve as "gift concierges" and answer questions, make gifting suggestions, process orders, send shipping updates and provide an array of other important information such as gift reminders."
Tom George's insight:
A very interesting development. If Facebook achieves its mission with bots, it could disrupt the mobile app market. Just look at everything 1800 flowers is allowing their customers to do from within Facebook Messenger with their BOT!
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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | Futurism, Ideas, Leadership in Business | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

 

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

 

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

 

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

 

Intro:

 

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

 

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

 

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

 

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

 

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

 

****your SEO better be top notch — search is the most important influence on the web.

 

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how they should be targeting consumers.

 

 You'll find some amazing statistics this is definitely worth your time.


Via janlgordon
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Facebook vs. Google+: The Battle To Win YOU Over — SocialMouths

Facebook vs. Google+: The Battle To Win YOU Over — SocialMouths | Futurism, Ideas, Leadership in Business | Scoop.it
Facebook and Google Plus battle for world domination, here is the list of the latest updates before the F8 Developer Conference starts...

 

This article ends with a rather breathtaking timeline of the battle for supremacy, listing all innovations by the two titans in the order in which they were annoinced.

 

You just know this is barely the beginning, so stay tuned, folks!


Via janlgordon
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Context is Key when you're Curating Content

Context is Key when you're Curating Content | Futurism, Ideas, Leadership in Business | Scoop.it

Great post, reminding us what's important when you're curating content. This is what caught my attention:

Add a scoop of chocolate to plain vanilla

And all of a sudden you have a delicious sundae. Take the content that worked in social networks as plain vanilla and mesh it with other flavors (I'm partial to chocolate) to make it more actionable and relevant for visitors of your website, for example.

Or as a jump off point in a newsletter your customers (and/or employees, partners, etc.) subscribe to because it helps them do their jobs better.

Relevance is a must for your content to work. I use the chart as a map to orient organizations; a tool that serves as a starting point. If you want people to do something, the way you ask them, how you get them there, needs to make sense for them.

Making sense of things is often based upon goals -- what people are trying to do -- context -- where they are at this time -- and situational awareness -- how they process information.

http://www.conversationagent.com/2011/07/content-relevance.html


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How a shipping company earned 650,000 Facebook fans in a year | PR Daily

How a shipping company earned 650,000 Facebook fans in a year | PR Daily | Futurism, Ideas, Leadership in Business | Scoop.it
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.

 

When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.

 

"You can't fake it," Wichmann says.

 

Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly.

In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....


Via Jeff Domansky
Tom George's insight:

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.

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Jeff Domansky's curator insight, January 8, 2013 5:34 PM

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.

Gerrit Bes's curator insight, January 9, 2013 4:08 AM

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.

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How to Leverage Facebook’s New Smart List and Special Friend List

How to Leverage Facebook’s New Smart List and Special Friend List | Futurism, Ideas, Leadership in Business | Scoop.it

I'm sure you've notice all the changes on Facebook. Dave Peck has written this post, he explains the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.

 

Intro:

 

There are friends and then there are some special friends. Until now, Facebook has weighed them all on the same scale. In fact, Google Plus exploited this very weakness to great effect with its circles feature. However, that’s all set to change with Facebook’s new Smart List and Special Friend List.

 

The underlying principle is simple – the one size fits all rule just doesn’t work when it comes to friendship so there got to be a way to treat friends differently.

In this post, I explain the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.

 

Smart List

 

For those who are on Google+, Smart Lists are essentially the circles for Facebook. In fact, it’s one step ahead of G+ circles. Smart Lists automatically group your Facebook friends in these different categories: family, city, high school, college and work.

 

All the people in your feed who listed that they went to your same school or college will automatically be added to those feeds, and all the people who list where they work will be added to your work friends group.

 

So, users are saved the hassle of being forced to add people in lists manually. The best part – you can turn it off and customize it as per your needs.

 

In this post, I express my opinion on how Facebook doubled its revenues and what your business can learn from it.

 

http://davepeck.visibli.com/share/aaRX95


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