Futurism, Ideas, ...
Follow
Find tag "branding"
13.2K views | +0 today
Futurism, Ideas, Leadership in Business
Futurism, Ideas, Leadership in Business
Tom George Founder of Internet Billboards a media destination and marketing hub using curation to fuel business growth and learning. http://www.internetbillboards.net
Curated by Tom George
Your new post is loading...
Rescooped by Tom George from Curation, Social Business and Beyond
Scoop.it!

Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | Futurism, Ideas, Leadership in Business | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

 

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

 

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

 

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

 

Intro:

 

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

 

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

 

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

 

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

 

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

 

****your SEO better be top notch — search is the most important influence on the web.

 

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how they should be targeting consumers.

 

 You'll find some amazing statistics this is definitely worth your time.


Via janlgordon
more...
No comment yet.
Rescooped by Tom George from Curation, Social Business and Beyond
Scoop.it!

5 Factors for Building True Fans Over Fluff

5 Factors for Building True Fans Over Fluff | Futurism, Ideas, Leadership in Business | Scoop.it

Dan Gershenson wrote this piece for Personal Branding Blog. Good criteria for building a real fan base by focusing on quality over quantity and much more.

 

Intro:

 

These are the people who matter most to me. And I suggest to you that for your own personal brand’s sake, this is the kind of group that should be high on the priority list for you. They represent a Core Group of influencers who understand your value and will act upon what you say more than a “Like” or a Follow.

 

You should hold your own Core Group to this standard in the social realm because a well-developed group will raise your credibility and influence. They will give you a deeper relationship that has meaning and mutual satisfaction. We often get so caught up in trying to get more Fans, more Followers and more Connections that we forget about developing a short list of people based on Quality.

 

But what does this quality look like? I know sometimes you hear things like, “Identify the influencers and connect with them.” Sure. But what’s a good Influencer? If you are going to stand out and develop your personal brand in a social network setting, you have to put your Circle, Follower list, Fans, etc. through this 5-Factor Filter:

 

http://www.personalbrandingblog.com/5-factors-for-building-true-fans-over-fluff/


Via janlgordon
more...
No comment yet.
Rescooped by Tom George from Curation, Social Business and Beyond
Scoop.it!

Each Social Network Draws Different Demographics Find Out Who Likes What (INFOGRAPHIC)

Each Social Network Draws Different Demographics Find Out Who Likes What (INFOGRAPHIC) | Futurism, Ideas, Leadership in Business | Scoop.it

 

KISSmetrics put together an interesting infographic tackling the ever elusive “like”. Enjoy!

 

 

Social Media has grown beyond expectations. Terms like "Facebook me" have becocme the lexicon of everyday life. But while we may think that everyone is just on one or two sites, the fact remains that different social media venues resonate with different demographics.

 

 

 

Find out who likes what and how these social media channels make an impact.

 

 

http://www.business2community.com/social-media/who-likes-what-infographic-067983

 

 

 

 

 

 


Via janlgordon
more...
No comment yet.
Rescooped by Tom George from Curation, Social Business and Beyond
Scoop.it!

Context is Key when you're Curating Content

Context is Key when you're Curating Content | Futurism, Ideas, Leadership in Business | Scoop.it

Great post, reminding us what's important when you're curating content. This is what caught my attention:

Add a scoop of chocolate to plain vanilla

And all of a sudden you have a delicious sundae. Take the content that worked in social networks as plain vanilla and mesh it with other flavors (I'm partial to chocolate) to make it more actionable and relevant for visitors of your website, for example.

Or as a jump off point in a newsletter your customers (and/or employees, partners, etc.) subscribe to because it helps them do their jobs better.

Relevance is a must for your content to work. I use the chart as a map to orient organizations; a tool that serves as a starting point. If you want people to do something, the way you ask them, how you get them there, needs to make sense for them.

Making sense of things is often based upon goals -- what people are trying to do -- context -- where they are at this time -- and situational awareness -- how they process information.

http://www.conversationagent.com/2011/07/content-relevance.html


Via janlgordon
more...
No comment yet.