Futurism, Ideas, Leadership in Business
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Futurism, Ideas, Leadership in Business
Futurism, Ideas, Leadership in Business
Tom George Founder of Internet Billboards a media destination and marketing hub using curation to fuel business growth and learning. http://www.internetbillboards.net
Curated by Tom George
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Rescooped by Tom George from Transmedia: Storytelling for the Digital Age
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How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment

How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment | Futurism, Ideas, Leadership in Business | Scoop.it

Via The Digital Rocking Chair
Tom George's insight:
Pure genius! Most of us are not in the entertainment business. But what does great entertainment and story telling have to do with great marketing. Answer. Everything.

A very smart play from Disney. You can use this strategy in your business. If you are creative and come up with a plan. If you need some ideas just ask. 
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The Digital Rocking Chair's curator insight, May 10, 7:29 AM

 

Michael Cavna:  "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."

Rescooped by Tom George from Transmedia: Storytelling for the Digital Age
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Inside Minority Report‘s ‘Idea Summit,’ Visionaries Saw the Future

Inside Minority Report‘s ‘Idea Summit,’ Visionaries Saw the Future | Futurism, Ideas, Leadership in Business | Scoop.it

Wired: "The year was 1999, and Steven Spielberg was preparing to turn Philip K. Dick’s short story “The Minority Report” into a $100 million action movie starring Tom Cruise. There was just one problem: The story was set in the undated future, and the director had no idea what that future should look like" ...


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