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Futurism, Ideas, Leadership in Business
Futurism, Ideas, Leadership in Business
Tom George Founder of Internet Billboards a media destination and marketing hub using curation to fuel business growth and learning. http://www.internetbillboards.net
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Rescooped by Tom George from TV Everywhere
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Digital Services Seek a Captive Consumer

Digital Services Seek a Captive Consumer | Futurism, Ideas, Leadership in Business | Scoop.it

... The biggest tech companies are no longer content simply to enhance part of your day. They want to erase the boundaries, do what the other big tech companies are doing and own every waking moment. The new strategy is to build a device, sell it to consumers and then sell them the content to play on it. And maybe some ads too.  Last week’s news that Google is preparing its first Google-branded home entertainment device — a system for streaming music in the house — might seem far afield for an Internet search and advertising company, but fits solidly into a industrywide goal in which each tech company would like to be all things to all people all day long.  “It’s not about brands or devices or platforms anymore,” said Michael Gartenberg, an analyst at Gartner. “It’s about the ecosystem. The idea is to get consumers tied into that ecosystem as tightly as possible so they and their content are locked into one system.”


Via Peter Rosenberg
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Tom George's comment, February 12, 2012 10:37 PM
Nice find Peter and so true. Thanks for this today.
Rescooped by Tom George from How to use Google+ in your internet marketing + content strategy
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Using Google+ Circles to Create Relationships | Personal Branding ...

Using Google+ Circles to Create Relationships | Personal Branding ... | Futurism, Ideas, Leadership in Business | Scoop.it

Google+ is fast becoming a popular social networking tool. People are basically comparing it to Facebook, which has over 750 million users today. But what exactly does Google+ offer that Facebook doesn't?


Via contentmarketingdigest
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