The on demand economy is defined as “the economic activity created by digital marketplaces that fulfill consumer demand via immediate access to and convenient provisioning of goods and services.” says The On Demand Economy website. “The On-Demand Economy is …dedicated to the advancement of the commerce-based solutions that make day to day life simpler and more efficient.”
Customer experiences and expectations are different in this online mobile first economy. Mobile apps are now one of the most common means for consumers to search for, learn about, and even purchase products. By 2017, it’s estimated that users will have downloaded over 268 billion apps.