Internet Strategy...
Follow
Find
29 views | +2 today
Rescooped by Mengying YAO from Branded Entertainment
onto Internet Strategy & E-Marketing
Scoop.it!

Unilever Uses Augmented Reality (AR) To Spread Digital Romance

Unilever Uses Augmented Reality (AR) To Spread Digital Romance | Internet Strategy & E-Marketing | Scoop.it

Unilever, a global hygiene and personal care brand, decided to take the digital route in one of their recent campaigns. 5SEIS, an audiovisual design ag


Via Matmi
Mengying YAO's insight:

It remains me a concept that a marketing tutor is working on: sense market. Smell is an important part of it.

more...
Matmi's curator insight, January 15, 2013 12:28 PM

A really nice use of augmented reality in a guerrilla marketing campaign. Got the brand lots of posirive engagement and exposure.

Internet Strategy & E-Marketing
All news, trends, ideas, tools, strategies, and technologies that relate to Internet, including social media, web design, e-advertising, web analytic, and etc.
Curated by Mengying YAO
Your new post is loading...
Scooped by Mengying YAO
Scoop.it!

Google announces Project Tango, a smartphone that can map the world around it

Google announces Project Tango, a smartphone that can map the world around it | Internet Strategy & E-Marketing | Scoop.it
Google has built a prototype Android smartphone that can learn and map the world around it. The device comes from a new initiative called Project Tango, and it's ready to get the phone into...
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

Google Unveils Smart Contact Lens That Lets Diabetics Measure Their Glucose Levels | TechCrunch

Google Unveils Smart Contact Lens That Lets Diabetics Measure Their Glucose Levels | TechCrunch | Internet Strategy & E-Marketing | Scoop.it
This isn't Google Glass in a contact lens, but it may just be Google's first step in this direction. The company's Google X lab just teased a smart contact..
Mengying YAO's insight:

Security is always a problem.

In this case, it's way more important.

more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

SeeSpace comes up with a 'Minority Report'-style 3D interface for 'augmented TV' watching

SeeSpace comes up with a 'Minority Report'-style 3D interface for 'augmented TV' watching | Internet Strategy & E-Marketing | Scoop.it
InAir TV's "augmented TV" makes your smart TV smarter with 3D overlays of content that is relevant to what you are viewing.
more...
No comment yet.
Rescooped by Mengying YAO from Inbound Marketing pour Tous
Scoop.it!

SEO : Les 11 changements majeurs de Google Search en 2013

SEO : Les 11 changements majeurs de Google Search en 2013 | Internet Strategy & E-Marketing | Scoop.it

Je vous propose de revoir les mises à jour importantes du moteur de recherche Google sur toute l'année 2013 grâce à Noel Nguessan.


Via Stéphane Bureau
more...
Stéphane Bureau's curator insight, January 4, 10:50 AM

Pensez contenu utile, pensez cible marketing et tout va bien se passer en termes de SEO !  ;D

Rescooped by Mengying YAO from Création de sites, référencement, ...
Scoop.it!

Voici 3 outils très pratiques pour vérifier l'é...

Voici 3 outils très pratiques pour vérifier l'é... | Internet Strategy & E-Marketing | Scoop.it
je vous invite à essayer ces trois alternatives à Woorank pour analyser le seo de votre blogue (Voici 3 outils très pratiques pour vérifier l'état du référencement de votre site | @scoopit via @arobasenet

Via Jng Web
more...
No comment yet.
Rescooped by Mengying YAO from Universelweb Agence Web & Communication
Scoop.it!

Comment les Marketeurs B2B utilisent le marketing de contenu en 2013 ? | Emarketinglicious

Comment les Marketeurs B2B utilisent le marketing de contenu en 2013 ? | Emarketinglicious | Internet Strategy & E-Marketing | Scoop.it
Lorsqu’on regarde la dernière infographie de LinkedIn, on apprend que 93% des marketeurs B2B utilisent le marketing de contenu et que 58% de ces professionnels projettent d’augmenter leur budget pour ce poste au cours de l’année prochaine.

Via Universelweb
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

LinkedIn Profile Tips: Optimization Guide to Build your Profile

LinkedIn Profile Tips: Optimization Guide to Build your Profile | Internet Strategy & E-Marketing | Scoop.it
Linkedin Profile Tips to make users build their profiles with the Top 10 SEO and optimization techniques and get multiple connections with other relevants.
Mengying YAO's insight:

Good to know

more...
No comment yet.
Rescooped by Mengying YAO from visualizing social media
Scoop.it!

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media | Internet Strategy & E-Marketing | Scoop.it

We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.

 

The tricky thing I’ve come across is that since the Web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that.

So my suggestion would be to use this guide as just that--a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case....


Via Jeff Domansky, Lauren Moss
more...
Mazlan Abbas's curator insight, October 3, 2013 6:18 AM

Its all about Social Media Profiling... 

Drew McGregor's curator insight, October 4, 2013 8:10 AM

let's engage!

Iñaki Mendinueta Garin's curator insight, October 9, 2013 11:10 AM

Very amazing subject.

Scooped by Mengying YAO
Scoop.it!

What is a WiFi Drive? - Business 2 Community

What is a WiFi Drive? - Business 2 Community | Internet Strategy & E-Marketing | Scoop.it
Mengying YAO's insight:

Interesting!

more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

Amazon Expands Its Downloads Play, Adding Digital Games & Software Stores In U.K. | TechCrunch

Amazon Expands Its Downloads Play, Adding Digital Games & Software Stores In U.K. | TechCrunch | Internet Strategy & E-Marketing | Scoop.it
Amazon has expanded its Steam-competing digital downloads play by launching digital games and digital software stores for PC and Mac software on its U.K. site -- something the ecommerce giant already offered on Amazon.com.
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

7 Rules to Live By for Creating Legendary Webinars - Business 2 Community

7 Rules to Live By for Creating Legendary Webinars - Business 2 Community | Internet Strategy & E-Marketing | Scoop.it
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

Press Release Article Display Page

Press Release Article Display Page | Internet Strategy & E-Marketing | Scoop.it
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

Everything You Need to Know About Waze

Everything You Need to Know About Waze | Internet Strategy & E-Marketing | Scoop.it
Google bought social traffic app Waze on Tuesday, but what is it all about? We explain.
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

How Intel's new tech is changing how we shop

Michelle Tinsley on Intel's plan to provide more engaging and personalized shopping experiences for consumers
Mengying YAO's insight:

Not quite sure if the customers will satisfy with their own privacy and the data use by retailers.

more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

Navigateurs Internet : Safari en passe de prendre la 3ème place en Europe

Navigateurs Internet : Safari en passe de prendre la 3ème place en Europe | Internet Strategy & E-Marketing | Scoop.it
Leader sur le marché des navigateurs depuis juillet 2013, Google Chrome ne cesse de grignoter des parts de visites au détriment d’Internet Explorer. Safari, qua
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

The future of shopping: When psychology and emotion meet analytics | ZDNet

The future of shopping: When psychology and emotion meet analytics | ZDNet | Internet Strategy & E-Marketing | Scoop.it
The best part about the retail sector is that it combines four fun areas: Business, technology, and human behavior and psychology. Here's a tour of what may be coming to a store near you.
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

The Internet of Things: a tangled web

The Internet of Things: a tangled web | Internet Strategy & E-Marketing | Scoop.it
Jean-Louis Gassée:For 25 years, we've been promised a connected world, but progress doesn't seem to match the glowing predictions.
more...
No comment yet.
Rescooped by Mengying YAO from Technology in Business Today
Scoop.it!

Top 5 Mobile Technology Breakthroughs 2013

Top 5 Mobile Technology Breakthroughs 2013 | Internet Strategy & E-Marketing | Scoop.it
The Global Mobile Awards and the Cannes Mobile Awards have been chosen for this year. Let’s see what mobile technology has brought us in 2013.

Via TechinBiz
Mengying YAO's insight:

interesting

more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

3 outils gratuits pour analyser vos pages web

Lorsqu’on audite un site, il y a tout un tas d’éléments à passer à la loupe. De la densité de mots-clés au balisage (métadonnées et autres) en passant par l’encodage, Alyze va les...
Mengying YAO's insight:

bon à savoir

more...
No comment yet.
Rescooped by Mengying YAO from visualizing social media
Scoop.it!

The Powerful Impact of Social Sharing & Content Marketing [Infographic]

The Powerful Impact of Social Sharing & Content Marketing [Infographic] | Internet Strategy & E-Marketing | Scoop.it

How many marketers can pin down the impact of social media using hard numbers?

The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.

Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.


Via Lauren Moss
more...
Vassili Daronnat's curator insight, October 17, 2013 4:27 AM

La suprématie de Linkedin dans le partage de contenu B2B http://www.business2community.com/infographics/powerful-impact-social-sharing-content-marketing-infographic-0647188

Karley Tester's curator insight, October 25, 2013 11:48 AM

Usisng social media to promte your company is sooo imporatnt and such a great idea. Why not use this free service to make a company look good. Not only is this step important but ti is also vital. Getting your message to people is what will make your company.

Rescooped by Mengying YAO from visualizing social media
Scoop.it!

45 Amazing Social Media Facts of 2013 [Infographic]

45 Amazing Social Media Facts of 2013 [Infographic] | Internet Strategy & E-Marketing | Scoop.it

Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.


A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites 
Via Lauren Moss
more...
IOANNIS APOSTOLOU's curator insight, September 20, 2013 1:28 PM

One more excellent infographic!

Stephen Van Delinder's curator insight, September 20, 2013 4:19 PM

This pretty much sums it up. 

Bruce McDuffee's curator insight, September 25, 2013 11:30 PM

Interesting stats, but for the business marketer, does it convert to revenue?

Scooped by Mengying YAO
Scoop.it!

Facebook Puts the Brakes on 'The Hacker Way' | Wired Business | Wired.com

Facebook Puts the Brakes on 'The Hacker Way' | Wired Business | Wired.com | Internet Strategy & E-Marketing | Scoop.it
Facebook used to live and die by the motto "move fast and break things." These days the company has developed a robust testing culture that endeavors to move more slowly and to not break user trust.
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

The Three Most Important Conversations in Any Business - Business 2 Community

The Three Most Important Conversations in Any Business - Business 2 Community | Internet Strategy & E-Marketing | Scoop.it
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

New Intel CEO Says Intel TV Sounds Great in Theory. But …

New Intel CEO Says Intel TV Sounds Great in Theory. But … | Internet Strategy & E-Marketing | Scoop.it
Sounds like Intel's boss has the same question that lots of outsiders have about the company's TV ambitions.
more...
No comment yet.
Scooped by Mengying YAO
Scoop.it!

How to protect your brand in an era of new domains

How to protect your brand in an era of new domains | Internet Strategy & E-Marketing | Scoop.it
The Internet will undergo some major changes this summer, and business groups will voice some serious concerns over brand protection. Brands need to start planning now if they haven’t already.
more...
No comment yet.