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If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
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It's a common sight on Facebook: people posting images, videos or statuses and asking users to like or comment on them.
The posts usually contain some sort of promise, like “if you type ‘MOVE’ into the comments section, watch what happens to the image,” or “if this status gets 100,000 likes, I will run a marathon.” These types of viral posts, benign though they may seem, are actually a form of a Facebook scam called “Like Farming.”