Internet Product Management
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Internet Product Management
Information for people who want to be a competent, creative and powerful product manager.
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The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications

The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications | Internet Product Management | Scoop.it
“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.”
This is Caryn Marooney, Head of Technology Communications for Facebook. But before that, she co-founded OutCast, the elite PR agency that worked with one-time startups Amazon, Salesforce.com, Netflix and VMware. She’s seen firsthand how hard it is for young companies to capture press attention when they have zero brand recognition and limited resources.
Most founders set out to create something iconic but don’t know where to start. At First Round’s recent CEO Summit, Marooney boiled down this massive challenge into an execution plan and guidelines for startups to craft an image that will resonate with the public and the press, launch on a strong note, and build momentum as they grow — regardless of size and resources.
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Michiel Gaasterland | What I do

Michiel Gaasterland | What I do | Internet Product Management | Scoop.it
Currently on a mission at ROBIN the intelligent Customer Service Assistant. We help small & medium sized web stores eliminate bad customer service.
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What distinguishes the top 1% of product managers from the top 10%?

What distinguishes the top 1% of product managers from the top 10%? | Internet Product Management | Scoop.it
Answer (1 of 49): The top 10% of product managers excel at a few of these things. The top 1% excel at most or all of them:
* Think big - A 1% PM's thinking won't be constrained by the resources available to them today or today's market environment.
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'Lean Analytics' by Croll & Yoskovitz

'Lean Analytics' by Croll & Yoskovitz | Internet Product Management | Scoop.it
This is one of the most important product management books I’ve read to date. Absolutely fantastic. Like most of the Lean Series, lessons can be applied to organizations of any size.
Feel free to...
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What should I expect in a Product Manager interview at Facebook and how should I prepare?

What should I expect in a Product Manager interview at Facebook and how should I prepare? | Internet Product Management | Scoop.it
Answer (1 of 2):
I'll include the key points from my article How to Prepare for the Facebook Product Manager Interview.

What You Can Expect

Each interviewer during your FB on-site interview loop will probe you on the four FB PM competencies:
* Metrics & analytics. FB PMs use data to make prod...
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品味:讓人愛不釋手的「單頁式」網站

品味:讓人愛不釋手的「單頁式」網站 | Internet Product Management | Scoop.it
歡迎來到每週一次的「品味」專欄,在這裡,我分享我所看到的種種美好。 近 5 年來,Single-Page Websites 漸漸開始流行起來。這種設計的好處是瀏覽方式單純而直覺,使用者只需用滑鼠不斷向下捲動,就可以從頭到尾欣賞完整個網站的內容,不需要楞在首頁茫茫然,面對一堆點擊不知該從哪裡開始。 也由於是捲動的情境,很多設計師開始加入了有趣的創意,無論是動畫、場景變換、翻頁等效果,都讓一頁式網站的瀏覽體驗變得更加豐富,讓人一玩再玩,愛不釋手。 今天為大家帶來幾個我覺得非常棒的一頁設計,希望能夠給你帶來些啟發。...
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Is Product management a skill?

Is Product management a skill? | Internet Product Management | Scoop.it
Most of you are probably familiar with skills & expertise on LinkedIn. Among the many skills to choose from is product management.  Being a product management professional, I have posted that on my...
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5 Steps for High Impact Content Marketing Strategy

In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly,
Irene Lin's insight:

A worth reading article about content marketing.

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Larry Page shuffles management, product groups at Google - Fortune Tech

Larry Page shuffles management, product groups at Google - Fortune Tech | Internet Product Management | Scoop.it
Google appoints a new Android leader and shrinks its product groups from seven to five.
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