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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Cyber-Bully Business | Social Media Today

Cyber-Bully Business | Social Media Today | Internet Presence | Scoop.it
What started off as an attempt to credit a business for a great tip got turned around on me by one vicious person who called me a spammer and encouraged others to get involved in the bashing. By the end of the conversation I was called a eunuch, a wannabe, and a peasant. Worst of all, this internet harassment came from a business account!

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Advice like this is very valuable. The internet has incredible leverage, but once it turns against you it can get rough.

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Here Is The Little-Known Way Google Juices User Traffic On Google+

Here Is The Little-Known Way Google Juices User Traffic On Google+ | Internet Presence | Scoop.it
Google+ has overtaken Twitter in terms of monthly active users, Forrester says.

Until recently, competition among social media networks has been presented as very much a Facebook versus Twitter race, with Facebook running streets ahead.

But according to market research company Forrester, Twitter ought to worry more about the long, slow growth of Google+, the "other" social network that never seemed to gain the cachet or the audience that Facebook has.

To read the full article, click on the title.



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Via Jaana Nyström
Marc Kneepkens's insight:

I have been seeing search results with Google+ on my site. Interesting...

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Jaana Nyström's curator insight, April 7, 2014 7:29 AM

Well, we on Google+ knew all this, already. Google search brings up Google+ posts like they were microblogs.

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20+ Awesome Ways to Get More Followers for Your Google Plus Business Page

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page | Internet Presence | Scoop.it

Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page, if you haven’t done so already.

As additional incentive, Google Plus has been shown to dramatically improve search engine rankings, which, in itself, is a sufficient reason to join the platform. By building your brand through this social media channel, you will be able to boost your SEO efforts and increase your business’s online exposure.

So, let’s jump in and take a look at some of the awesome ways to increase your exposure on Google Plus.

To read the full article, click on the title.



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Via Jesus Alvarez desde www.sercompetitivos.com
Marc Kneepkens's insight:

Excellent information on using Google+. Highly recommended. I have seen some of my posts show up in Google searches already, on page one. Google+ is definitely worth it.

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Two Pens's curator insight, April 6, 2014 1:09 PM

Still think doing Google+ Hangouts in your area of expertise is a no brainer. You can record the Hangout and then post it on Google and it will rank highly in search and be a service to your peeps. Doh!

Rescooped by Marc Kneepkens from Public Relations & Social Media Insight
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Gawker bans ‘Internet slang’ | Poynter.

“We want to sound like regular adult human beings, not Buzzfeed writers or Reddit commenters,” new Gawker Editor Max Read says in a memo to the publication’s writers. Words like “epic,” “pwn” and “derp” are no longer welcome on the site. Read also says the word “massive” is “never to appear on the website Gawker dot com.”He also asks staffers not to use strikethrough for corrections, preferring they “change the wording and link from there to a comment noting the corrected text.” He singles out a correction by J.K. Trotter that was done in “the proper spirit and is funny to boot.”...

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Via Jeff Domansky
Marc Kneepkens's insight:

Great.

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Jeff Domansky's curator insight, April 4, 2014 4:16 AM

OMG! Dude, awesome news!

Rescooped by Marc Kneepkens from Public Relations & Social Media Insight
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This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN

This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN | Internet Presence | Scoop.it

Want 10k new website visitors and $25k in new sales tomorrow? No problem. Just get your brand mentioned on CNN. These 10 PR tips will help you pull it off.


PR hackers use technology & tools to execute PR strategies on a massive scale *ON THE CHEAP* — to get their companies mentioned in print, TV, radio & online media.


The goal is to not just get 5 media hits, but 500! To not just get 1,000 new users to your site, but to get a million or 10 million new users.


GBelow I’ll tell you more about how Kaplan first got his book on CNN. But let’s first go through his 10 essential laws of PR hacking....

To read the full article, click on the title.


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Via Jeff Domansky
Marc Kneepkens's insight:

Great tips, also for small businesses.

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aanve's curator insight, April 2, 2014 11:25 PM

www.aanve.com

 

malek's curator insight, April 3, 2014 9:03 AM

Doing PR the Buzzfeed way...genius in action

massimo scalzo's curator insight, April 4, 2014 7:41 AM

"The" Digital Strategy refers to many aspects of a tactical and technical nature.


This article, written by Pat Parkinson about Ben Kaplan, for sure describes one of the most important pieces of the jigsaw puzzle....The evolution of mktg public relations campaigns and how businesses can benefit from it.

Rescooped by Marc Kneepkens from Empowering Women Entrepreneurs
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11 Things You Didn't Know You Were Doing Wrong on Twitter

11 Things You Didn't Know You Were Doing Wrong on Twitter | Internet Presence | Scoop.it
Here are eleven things you didn't know you were doing wrong on Twitter -- some of which may be why people are unfollowing you.

Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website?

These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you're not even aware of it.

Making some of these mistakes might even lead to people UNFOLLOWING you. *Collective gasp of horror.*

Here are eleven things you didn't know you were doing wrong on Twitter -- some of which may be why people are unfollowing you:

To read the full article, click on the image or title.


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Via Sandra Brevett
Marc Kneepkens's insight:

Nice to hear some Twitter 'good behavior' ideas from Hubspot .

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Facebook Creates Team to “Beam” Internet Everywhere on Planet

Facebook Creates Team to “Beam” Internet Everywhere on Planet | Internet Presence | Scoop.it

Facebook founder and CEO Mark Zuckerberg announced that the company is launching a Connectivity Lab, a team of scientists tasked with bringing the Internet to remote places on the planet using new techniques, including beaming it down from the sky.

Zuckerberg said the team of about a dozen people includes scientists in the field of aeronautics and communications. Facebook has hired new employees from organizations like NASA, the National Optical Astronomy Observatory and the Jet Propulsion Laboratory. Facebook also said it hired five people from Ascenta, a UK-based company that developed the world’s longest-flying unmanned solar aircraft.

The Connectivity Lab is part of Zuckerberg’s previously announced Internet.org initiative, which aims to bring connections to parts of the planet where the Web is unavailable. He said achieving that goal will mean inventing new technologies, and said the lab will work with drones, satellites and lasers.

To read the full article, click on the image or title.



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Via Justin Jones
Marc Kneepkens's insight:

Investing on a global scale...more internet users, more clients for Facebook.

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What Brands and Marketers Need To Know About Mobile Consumers | Marketing Agency

What Brands and Marketers Need To Know About Mobile Consumers | Marketing Agency | Internet Presence | Scoop.it

The rapid growth in the usage of smartphones devices in most parts of the world is having an impact on consumers and businesses too. Smartphones and tablets are increasingly influencing how the consumers are shopping, making buying decisions and engaging with brands. The decision to purchase is now influenced by content that users generate and others read, for example reviews, and social media peer opinions.
According to eMarketer, up to one third of consumers in North America and Western Europe use their mobile devices to access social media at least once in a month in 2012. Today more than 50% of all the people on Twitter and Facebook are accessing these social platforms using their mobile devices.

The rise of the mobile consumers (90% of the world population has access to a mobile network) is increasingly blurring the sheer differences between online and offline trade. Many marketers and brands are already experiencing this shift as consumers choose to assess a brand and their...

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Via Jesús Hernández
Marc Kneepkens's insight:

Mobile is the new global experience. I have witnessed this in many emerging countries. Don't underestimate.

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Finding Potential Content Publishers: A 3-Step Outreach Process

Finding Potential Content Publishers: A 3-Step Outreach Process | Internet Presence | Scoop.it

Content marketing has become a popular method to promote a website or a blog. Done right, it can provide tremendous benefits — for example, it’s a great way to get relevant traffic to your website or build links that will eventually lead to better results in search engines.

One of the most difficult parts of distributing the content you create is the required outreach to content publishers. Many fail here because they treat the process with shallowness. But, like any popular strategy, content marketing will not benefit your business if you overlook the key processes involved in ensuring success. Here, I will share some key content marketing processes and tools you can use to reach out to content publishers the right way, get exposure on the best websites that cover your business niche, and take your content marketing success to the next level.

To read the full article, click on the image or title.



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Via Lydia's Marketing & Communication Consulting, malek
Marc Kneepkens's insight:

Ever wondered how to get your content out with some major publishers? Here are some very specific guidelines.

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Lydia's Marketing & Communication Consulting's curator insight, March 24, 2014 9:29 AM

Amen..."like any popular strategy, content marketing will not benefit your business if you overlook the key processes involved in ensuring success."

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Internet Presence | Scoop.it

Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting. While “copying” still does exist online, the concept of “copying” is now simply a way to bump your own Google ranking by farming someone else’s content. This, is not flattering. Even if correctly cited, 100% republished work is simply cheating to get ahead. Curation, on the other hand — the meaningful selection, enrichment, and sharing of existing media — combines imitation and creation. Curators have to create a new perspective or idea on top of the existing media which supports the content in the original.

True curators endlessly search for the best of the best, the cream of the crop. Think of them as a “critics of all the things.” Critics are often the our best sources of information — when you are checking out a new restaurant, you often take a look at what Yelp or a quick Google search has to say about them, or perhaps you read an article in your local newspaper about the establishment. Pundits are often in control of the flow of political information. Literary critics determine the success or failure of many authors’ works. Curators of online content are simply critics of many things; people who’ve been incredibly well-educated about a certain topic and are seeking the best things available in the vertical they’ve chosen.

As a creator myself, I’ve seen many straight content creators get upset that their work has been curated. We so hope we can shift this opinion! Curators are paying you the ultimate compliment when they have selected a piece of your’s to enrich and share — they think you are among the best of the best, the creme of the crop.

To read the full article, click on the image or title.



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Via Ally Greer
Marc Kneepkens's insight:

We all put those 'share' buttons on our sites and blogs. Having a curator pick your content is yet another way of sharing and acknowledging that your content is superb. Good curators have a great following, quality and quantity wise. It's another good way to get the word out.

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Ally Greer's curator insight, December 4, 2013 1:08 PM

As a creator, the greatest compliment to receive should be to have your content curated into a collection of the web's best content on a specific subject (namely, the one you're creating content about).


As a curator, the ultimate compliment to give is to properly share and cite all of the content you've created, add your insight while giving due credit to the creator and presenting their content in a meaningful way.

Alberto del Mazo's curator insight, December 4, 2013 5:54 PM

Entrada del blog de scoop.it que explica muy claramente cómo "curar contenidos" es compartirlos y darles un valor añadido (ordenándolos, comentándolos, ...)

Rescooped by Marc Kneepkens from Just Story It! Biz Storytelling
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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Internet Presence | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Every day it seems like we feel hundreds of different emotions, each nuanced and specific to the physical and social situations we find ourselves in.

According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews.

Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.

To read the full article, click on the image or title.


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Via Karen Dietz
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Karen Dietz's curator insight, March 19, 2014 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 2014 10:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine's curator insight, March 20, 2014 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

Rescooped by Marc Kneepkens from Digital Delights - Images & Design
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Best Places to Find Free Images Online

Best Places to Find Free Images Online | Internet Presence | Scoop.it



If you are frequently sharing images online it’s essential to have a list of go-to websites where you can quickly and effectively find free images. Here's my 16 best!

If you are frequently sharing images online it’s essential to have a virtual rolodex of go-to websites where you can quickly and effectively find free images. Not only that— but it’s important that you have websites in which the legal restrictions are clear and concise.

Below you will find my go-to list of the best sources for finding free photos for sharing online. I’ve also included some of my favorite paid resources as well just in case.

Click on title or image to see the full presentation.



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Via Ana Cristina Pratas
Marc Kneepkens's insight:

Good to have some sites sorted out, it's a lot of work to have to go through them yourself. Thanks Dustin.

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Heather Thompson's curator insight, May 6, 2014 5:44 PM

Thank  you 

BookChook's curator insight, May 7, 2014 4:57 AM

Some new image editors on this list. 

sarah's curator insight, May 12, 2014 4:10 AM

utile pour nos UD´s.

Rescooped by Marc Kneepkens from GooglePlus Expertise
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Who Is In YOUR Google Plus Circles & How It Affects Marketing

Who Is In YOUR Google Plus Circles & How It Affects Marketing | Internet Presence | Scoop.it
Learn your Google Plus circles and how it can affect the way your social media marketing is done. Tips on building a lasting circle that pays!

There’s an old saying that says You are what you eat.  Then there’s another one that I can’t fully remember, but it goes along the lines of this: Want to find out about a person?  Look who their friends are!

This is so true.  Who you run with determines what other people think about you.  What you do when you have an inner click can tell you a lot about yourself, and Google Plus circles are no different.

I want to discuss the power of the circles on Google Plus and who is in your’s and how this can eventually lead to your success or your demise on Google Plus.

To read the full article, click on the image or title.



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Via Jaana Nyström
Marc Kneepkens's insight:

Well written, I learned some important new things, also great tools.

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Jaana Nyström's curator insight, March 16, 2014 8:12 AM

Very readable post: Good tips for #Googleplus tools too.

Rescooped by Marc Kneepkens from digital marketing strategy
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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | Internet Presence | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?

At the Ad Age Digital Conference, Upworthy CEO Eli Pariser revealed their new rules for driving unprecedented engagement and reach.

First, consider this fact: It’s estimated that there are 1500 pieces of content that a person might see on their Facebook feed per day, and only a tiny fraction of it is seen or shared. Upworthy appears to have cracked the Facebook code, since that platform is the biggest traffic driver for the site, said Pariser.

To read the full article, click on the title or image.



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Via Guillaume Decugis, malek
Marc Kneepkens's insight:

Insightful, detailed and revealing. Excellent information.

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CAP Brand Marketing's curator insight, April 8, 2014 3:08 PM

The secret sauce?  “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO 

Beth Kanter's comment, April 9, 2014 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
Martin (Marty) Smith's curator insight, April 9, 2014 6:12 PM

Humans...who knew :). Marty

Rescooped by Marc Kneepkens from Management - Innovation -Technology and beyond
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50 Incredible Wi-Fi Tech Statistics !

50 Incredible Wi-Fi Tech Statistics ! | Internet Presence | Scoop.it

Here are 50 incredible wi-fi tech statistics that every businesses must know ... 



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Via Fouad Bendris
Marc Kneepkens's insight:

Really take a look at this Slideshare, INCREDIBLE numbers.

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Fouad Bendris's curator insight, April 5, 2014 11:35 AM

Everything you wanted to know about Wi-Fi but you do not realize yet ;()

malek's comment, April 9, 2014 6:37 AM
"The Need For Speed" is now a daily game
Rescooped by Marc Kneepkens from Marketing Revolution
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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Internet Presence | Scoop.it

We were lucky enough to have our friend Mark Traphagen stop by today. Mark is a Senior Director of Online Marketing for Stone Temple Consulting and is currently standing hip-deep at the confluence of search and social on the web.

We asked Mark, “Why creating an engaged community around a brand is so important?” You can watch the video at the bottom of the post and read along with Mark’s brilliant assessment starting right here.

Humans

One of the most fascinating things that’s happening right now on the web, in search, is that they’re actually trying to learn how real humans interact and then reward that kind of activity.

They’ve realized that just relying on links and keywords as signals will only take you so far.

To read the full article, click on the image or title.



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Via Martin (Marty) Smith
Marc Kneepkens's insight:

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?

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The Ultimate List of Content Marketing Tactics: More Than 35 Ideas

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas | Internet Presence | Scoop.it

Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. There are numerous ways to distribute content: digitally, in print and in-person. The methods or media you choose will depend on your audience (what channels they access), your budget (the time and money resources available), and your inclination (it’s not an easy undertaking but, done well, can be extremely successful).

Here’s an extensive list of ways to utilize content marketing to tell your “brand story”:

To read the full article, click on the title.



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Via Stefano Principato, massimo facchinetti, malek
Marc Kneepkens's insight:

Great list of just about everything you can do to get the word out. Any others?

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Stefano Principato's curator insight, April 2, 2014 5:55 AM

Here’s an extensive list of ways to utilize content marketing to tell your “brand story”.

maja's curator insight, April 3, 2014 3:13 AM

os cuento que acaban de sacar la ultima lista de marketing .>) #2014ubu 

Therese Torris's curator insight, April 3, 2014 3:37 AM

A laundry list of everything you could ever do in content marketing

Rescooped by Marc Kneepkens from Eclectic Technology
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How to Search the Invisible Web

How to Search the Invisible Web | Internet Presence | Scoop.it

The internet is an iceberg. And, as you might guess, most of us only reckon with the tip. While the pages and media found via simple searches may seem unendingly huge at times, what is submerged and largely unseen – often referred to as the invisible web or deep web – is in fact far, far bigger.

The Surface Web

What we access every day through popular search engines like Google, Yahoo or Bing is referred to as the Surface Web. These familiar search engines crawl through tens of trillions of pages of available content (Google alone is said to have indexed more than 30 trillion web pages) and bring that content to us on demand. As big as this trove of information is, however, this represents only the tip of the iceberg.
Eric Schmidt, the CEO of Google, was asked to estimate the size of the World Wide Web. He estimated that of roughly 5 million terabytes of data, Google has indexed roughly 200 terabytes, or only .004% of the total internet.

The Invisible Web

Beneath the Surface Web is what is referred to as the Deep or Invisible Web. It is comprised of:

To read the full article, click on the image or title.



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Via Beth Dichter
Marc Kneepkens's insight:

An incredible amount of information is out there. Finding it and accessing it makes a huge difference. Here are some good ideas on how to do that.

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Beth Dichter's curator insight, April 1, 2014 7:41 AM

Many students are not aware that there is an "invisible web" that may be searched, one that is not quite so easy to find but has more information than Google provides (which tends to look at the "Surface Web"). According to this post Google has indexed "roughly 200 terabytes" while the size of the Internet is estimated at "5 million terabytes" of information.

The post provides a look at what is not found through Google (or other common search engines) and then shares:
* A list of Open Access Journal Databases (with over 10 databases with descriptions)

* A list of Invisible Search Engines. Quoting from the post "The search engines that deliver results from the invisible web are distinctly different. Narrower in scope, these deep web engines tend to access only a single type of data…deep web searches tend to be more thoughtful in their initial query requirements." Ten search engines are listed and there is a short description for each.

* A list of subject-specific databases in the following areas

     - Art & Design

     - Business

     - Legal & Social Services

     - Science & Technology

     - Healthcare

Although this post is geared to students in college there are resources that may be used by students in middle or high school provided, and as teachers it is important for us to learn more about this "invisible web" and to share it with our students.

Louis Gourdain's curator insight, April 10, 2014 5:24 AM
Présentation des enjeux du web invisible, ainsi que des listes de bases de données "enfouies", et des moteurs de recherche spécifiques.
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10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value - Social Media Pearls

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value - Social Media Pearls | Internet Presence | Scoop.it
Curate your social media content with Scoop.it to increase the value to your audience. Scoop.it crawls the social web to enable the curator within.

Why Curate Your Social Media Content With Scoop.it ?

First, Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!

In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to curate your social media content with Scoop.it.

 Reminder of What’s Social Media Curation?

With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic.

How Scoop.it Makes Social Media Curation Easy

First, let me share a story on my introduction to Scoop.it. I wrote a blogpost on “storytelling”. I received a trackback to Scoop.it. I followed it to find a curated post by Karen Dietz sharing her perspective and summary of my post with my link still intact. I used this new platform to thank her and started following her web-magazine (Just Story It). The outcome: Karen gained a new targeted follower and I gained new traffic to my site. Another curator, Martin Gysler did exactly the same; I really liked his posts and I started to follow him but this time I joined Scoop.it!

Scoop.it is a semi-automated curation platform. Scoop.it crawls the web according to a pre-determined criteria and then allows the curator to review and reposition the filtered material prior to publishing. This repositioning could be in the form of contextual reorganization and/or commentary of the material to provide an overall perspective. Once the material has been curated, Scoop.it allows the curator to publish the material in an attractive web-magazine by topic. This web-magazine organizes each curated article into “sticky posts” on a digital interactive interface as shown in the examples below.


Click on the title or image to read the full article.



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Marc Kneepkens's insight:

This article explains very clearly the what, why and how of curating and of Scoop.it in particular. I even learned several new things myself after using Scoop.it for more than a year and more than 50,000 views..

Great read. Absolutely highly recommended.

Scoop.it has been a great social media tool for me. Take a closer look. Shirley describes all the reasons why you could use it.

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Rescooped by Marc Kneepkens from Travel Tech and Innovation
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Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Internet Presence | Scoop.it


Google has been one of the most powerful search engines in this world. With over 87% of the world population using Google as their default Search Engine, it is very well understood how important is to rank in Google for any keyword.

Google has always kept the world in darkness with their ranking algorithms and how they actually trigger and rank each website based on certain factors. However, the idea is still not clear but based on certain calculations, experts have come to a great Infographic, which follows, explains you step by step on how and what are Google’s List of ranking factors for each website.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Lauren Moss, Luis Costa
Marc Kneepkens's insight:

Huge infographic. Good information.

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Joan Puighermanal Oller's curator insight, April 3, 2014 4:28 AM

Un excelent resum de SEO.

Bart van Maanen's curator insight, April 7, 2014 2:50 PM

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

Inside Market Strategy's curator insight, April 15, 2014 8:52 PM

Must read if you're staring a website and want to rank well in Google.


Inside Market Strategy - Legal Marketing Consultants


#lawyermarkeing #lawfirmmarketing #SEO #lawyers

Scooped by Marc Kneepkens
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When Startups And Revolutions Collide | TechCrunch

When Startups And Revolutions Collide | TechCrunch | Internet Presence | Scoop.it

In the last two months, tiny Silicon Valley startups have proven their ability to upset the well-laid plans of autocrats half a world away. Just this week, Turkey’s Prime Minister, Recep Tayyip Erdoğan, failed spectacularly at banning Twitter, as local citizens found easy workarounds with tech tools, skirting blocks with tens of thousands of tweets mocking the impotent censors.

“I think that startups can perform functions once reserved to government, but they are well-served to be as educated as possible before they wade into foreign affairs,” Secretary Hilary Clinton’s former senior adviser, Alec Ross, writes to me.

The State Department is no longer the only bridge between a pajama-clad hacker and dissidents in the Middle East. Anyone with an Internet connection can wade into the dicey diplomatic waters of revolution, once reserved for governments. This new unregulated power has its promises and perils.

Turkey’s Backfire

In Turkey, anti-censorship tech has thus far provided a safe and almost embarrassingly easy workaround for clumsy government censors. Erdoğan brazenly threatened to “wipe out” Twitter after courts approved a ban on the micro-blogging service for hosting anti-government content.

Almost immediately after the ban was instituted, information for workarounds spread virally.

To read the full article, click on the image or title.



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Marc Kneepkens's insight:

This issue is very significant. Democracy and communication are very closely linked. Governments used to control the communication channels, but with the rise of the internet that is not the case anymore. Not only startups are making a difference. Big technology companies are gaining tremendous power. And so does every individual.

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Rescooped by Marc Kneepkens from MarketingHits
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Three Dead Simple Tips To Building Meaningful Twitter Relationships

Three Dead Simple Tips To Building Meaningful Twitter Relationships | Internet Presence | Scoop.it

They are the backbone of business and are a key aspect of our own lives. Whether we like it or not, relationships have shaped us as individuals. Whether it’s the relationships we had with our parents or classmates as kids or the relationships we’ve developed with peers and colleagues throughout our careers – They’ve shaped us. They’ve impacted our biases, our opinions, our beliefs and who we are as a whole.


It’s shocking to some people to think that you can build a strong relationship with someone through the internet. We all know that online dating has taken off over the past decade but that’s not the type of relationship I’m talking about. I’m talking about relationships that are completely professional and/or platonic.


Over the years, I’ve established many relationships solely through forums, Twitter, email and Facebook. I’ve connected with people all over the world and recognize that these relationships have given me new insight, new opportunities and new perspectives. Here are three dead simple tips that will help you in developing meaningful and authentic relationships through Twitter:


To read the full article, click on the image or title.



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Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Relationships are the first thing. Lead generation opens the door. Now shake people's hands and get to know them.

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Rescooped by Marc Kneepkens from digital marketing strategy
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Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | Internet Presence | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.

In the context of business, it is time to change the way you think about social media.

We must begin viewing social media as a long term investment. Companies need to see the value of customer sentiment and brand loyalty by way of regular interaction and genuine humility. And so many companies overlook the value of social media as they pertain to search engine optimization.

Once upon a time, links held the most clout when determining the relevancy and authority of any given webpage. And for a while, that made sense. But as time went on, and SEO pros found ways to game the system and circumvent the policies and protocols set forth by search engines, the system lagged.

Now, think of your social media activity as the truest indicator of the strength of any given webpage. If you share an article, video or infographic from your personal Twitter, Facebook or LinkedIn account, search engines will find that content to be relevant to you and worthy of being shared. These social signals are, in essence, the same as a quality backlink in SEO terms of old.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via John van den Brink, malek
Marc Kneepkens's insight:

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.

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Martin (Marty) Smith's comment, March 19, 2014 5:02 PM
This is another GREAT Marketing Revolution Scoop by @John van den Brink. Thanks JvdB. Marty
bill grishaw's curator insight, March 19, 2014 6:36 PM

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

Scooped by Marc Kneepkens
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StartupVitamins: Quotes for Startups

StartupVitamins: Quotes for Startups | Internet Presence | Scoop.it

Startup Vitamins provides inspiration and motivation for startups - and supports them too!
Startup Vitamins is a recently launched project, which offers inspiring posters with sayings from industry leaders such as Mark Zuckerberg, Steve Jobs, Jason Fried, and more.

Profit from sold posters goes towards supporting various organizations, which develop and bring value to the startup community. Currently profits are split between StartupWeekend and Garage48, both of which help ideas come to life around the world


See more Quotes? Want it in your office? Order a Poster, Canvas, Mug, Sticker or Framed Print from StartupVitamins . Click here, support Startups, motivate yourself.

Marc Kneepkens's insight:

Being clear and concise is a must online and in business in general. Good advice.

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Rescooped by Marc Kneepkens from MarketingHits
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Infographic: How to Make a Viral Video

Infographic: How to Make a Viral Video | Internet Presence | Scoop.it
Making a viral video takes time and effort, and a few more secret ingredients. Here's all you need to know to make sure your videos go viral.

If you want your video to reach as many people as possible, you need to create something that will go viral. It isn’t just a matter of creating a video, posting it on YouTube, and hoping it gets viewed. Nothing is ever that simple.

Viral video has become more than just the usual funny cat or baby video. Companies have turned to creating viral videos as a way to advertise clothes without creating an expensive commercial. Movies have put out short YouTube videos as a viral marketing technique. Jimmy Kimmel released several videos that brought attention to his show once viewers realized who created them.

If you are looking to promote yourself or a product or service, there are ways to ensure your video goes viral.

Click on title or image to see the full article.



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Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Great overview of how to put together a great video.

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