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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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What Happens to Your Online Presence When You Die? [Infographic]

What Happens to Your Online Presence When You Die? [Infographic] | Internet Presence | Scoop.it
What happens to your data when you die? In its first eight years of existence, an estimated 30 million Facebook users passed away, leaving behind their pages and all of their data. While Facebook now offers to memorialize pages of users who have passed away, there is still a time period in which deceased users …

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Via malek
Marc Kneepkens's insight:

Interesting topic. Definitely something to look at.

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commentrix's curator insight, June 28, 2014 12:54 AM

This infographic has all the answers to the questions about what will happen with your data when you die!

Treathyl Fox's curator insight, June 28, 2014 1:06 PM

So glad to find this infographic on a very serious topic for me.  Since 2007, my business and employment endeavors have been work at home projects.  Often wonder what will happen to these projects when I no longer wake up each day to maintain them.

M. Philip Oliver's curator insight, June 30, 2014 12:40 PM
"Die" or retreat from Social Media?
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'The Internet's Own Boy': how the government destroyed Aaron Swartz

'The Internet's Own Boy': how the government destroyed Aaron Swartz | Internet Presence | Scoop.it

A film tells the story of the coder-activist who fought corporate power and corruption -- and paid a cruel price.

Brian Knappenberger’s Kickstarter-funded documentary “The Internet’s Own Boy: The Story of Aaron Swartz,” which premiered at Sundance barely a year after the legendary hacker, programmer and information activist took his own life in January 2013, feels like the beginning of a conversation about Swartz and his legacy rather than the final word. This week it will be released in theaters, arriving in the middle of an evolving debate about what the Internet is, whose interests it serves and how best to manage it, now that the techno-utopian dreams that sounded so great in Wired magazine circa 1996 have begun to ring distinctly hollow.

What surprised me when I wrote about “The Internet’s Own Boy” from Sundance was the snarky, dismissive and downright hostile tone struck by at least a few commenters. There was a certain dark symmetry to it, I thought at the time: A tragic story about the downfall, destruction and death of an Internet idealist calls up all of the medium’s most distasteful qualities, including its unique ability to transform all discourse into binary and ill-considered nastiness, and its empowerment of the chorus of belittlers and begrudgers collectively known as trolls. In retrospect, I think the symbolism ran even deeper. Aaron Swartz’s life and career exemplified a central conflict within Internet culture, and one whose ramifications make many denizens of the Web highly uncomfortable.

To read the full article, click on the title or image.




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Funny-Looking Coat Turns Away Spying Electronic Eyes

Funny-Looking Coat Turns Away Spying Electronic Eyes | Internet Presence | Scoop.it
The newest in surveillance-blocking technology is also the coziest.

If you always wanted Harry Potter's invisibility cloak but wished it was a bit comfier, your wish may have come true.

Austrian architecture firm Coop-Himmelblau has designed a Snuggie-like piece of clothing that jams the wearer's phone, effectively rendering him invisible. The Jammer Coat shields the phone from wireless signals, so the device becomes undetectable to things like search engines or tracking software, and there's no way for anyone to pull credit card information.

To read the full article, click on the title or image.




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Via Thomas Faltin
Marc Kneepkens's insight:

The problem with this is that your body is inside a Faraday's cage, it should 'breathe' energy, which is cut off for yourself too.

Why not just turning off your phone when you don't want to be detected?

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35 Blogging Tips to Woo Readers and Win Business

35 Blogging Tips to Woo Readers and Win Business | Internet Presence | Scoop.it

Let’s not pussyfoot around it.

Blogging is a lot of work. Hard work.

Generate new blog post ideas. Write weekly content. Promote posts via social media and email.

At times, we all wonder whether our blogging efforts are paying off. Do we need to keep plugging away? Write more? Promote more?

The thought of quitting might even creep up now and then. Wouldn’t it be nice to stop worrying about your next blog post? And have some extra time to go out with friends? Or to read a book?

But the benefits of writing a business blog can be tremendous. Career-changing.

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Via Daniel Watson
Marc Kneepkens's insight:

A good blog is a mighty powerful tool for your business. This article is good. Highly recommended.

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4twenty2's curator insight, June 23, 2014 5:30 AM

Great blog about keeping your blog content fresh and interesting.  

Alain Theriault MBA's curator insight, June 23, 2014 11:32 AM

never underestimate the power of good content marketing. For startups, it's often the best way to start building credibility. I like to refer to social media as a fishing net to bring hungry fishes to your feeding pond...your blog  ;-) 

Nine0Media's curator insight, August 21, 2014 5:50 PM

#SEOLocal #DIYSEO #ContentisKing

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Converting your written content to a SlideShare deck

As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can you take the content you have already created and convert it to take advantage of the SlideShare platform? Do you need to hire a designer? No. You can do it yourself. In this deck, presentation expert Dave Paradi partners with copyblogger to walk you through the process for converting written content into a SlideShare deck.




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Via Guillaume Decugis
Marc Kneepkens's insight:

Slideshare is a great way to present, tell your story, create information. Here is the 'how-to'! Great stuff.

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Guillaume Decugis's curator insight, June 13, 2014 6:33 PM

Following up on the piece Ally curated recently, here's the hands-on practical presentation with step-by-step tips that are easily actionable.


Still unsure?


Well, repurposing works and is one of the most effective lean content technique as we've documented here.

Jeremy Pollard's curator insight, June 22, 2014 8:48 PM

We all gained a great communications channel when LinkedIn bought Slideshare. Once you get past update posting on LinkedIn, and posting other peoples' pictures of other peoples' quotes - posting your own actual content is a great goal (and one of my New Year resolutions)

 

This is a good, practical article on how to re-purpose current content into a usable format for promotion via SlideShare

Jane Gardner's curator insight, July 17, 2014 5:20 PM

i need an easy peasy way to convert written to other format

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Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO

Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO | Internet Presence | Scoop.it

Microsoft, in conjunction with the HomeBoyz Foundation, has launched employment and entrepreneurship portal TukoWorks in Kenya, with the main aim of providing youth with free resources, training, careers guidance services and entrepreneurial opportunities using a network of accessible tools and content.

The portal will also include skills and enterprise development resources.

“The introduction of the portal was necessitated by the need to bridge the information gap for job seekers, aspiring entrepreneurs and school leavers by providing a network of accessible opportunities on various openings as well as necessary training on how to start a new enterprise,” said Microsoft Kenya country manager Kunle Awosika.

To read the full article, click on the title or image.



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Via Jose Galvez
Marc Kneepkens's insight:

Sounds like a great initiative, also being rolled out soon in 19 countries.

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The Rise of The Scrolling Site

The Rise of The Scrolling Site | Internet Presence | Scoop.it

In 10 short years, the web has evolved from a collection of barebones informational sites, to a vast world of interactive experiences, immense social networks, complex data visualizations, applications and utilities. It has become a huge part of our lives, and as such we have shaped it to fit our ever evolving needs. This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

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Via OFFICIAL ANDREASCY
Marc Kneepkens's insight:

Very interesting article.

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OFFICIAL ANDREASCY's curator insight, June 9, 2014 8:12 AM

This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

Wendy Brown Singer's curator insight, June 11, 2014 1:02 PM

Be sure to click on some of the website examples to experience their innovative use of scrolling -- these designs completely blow away the scrolling site of 10-15 years ago. 

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Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger

Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger | Internet Presence | Scoop.it

When you master copywriting fundamentals you acquire skills that you can take anywhere.

Take the Problem-Agitate-Solve formula for example.

The formula works like this:

  • Identify a problem
  • Agitate that problem
  • Trot out the solution

Its applications are endless.

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Via Jeff Domansky, Marc Kneepkens
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Marc Kneepkens's curator insight, June 5, 2014 8:14 AM

Understanding human behavior is key to mastering internet skills. Great article.

https://yzenith.com's curator insight, June 5, 2014 6:26 PM

http://yzenith.com 

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Charlie Dare's curator insight, June 6, 2014 12:01 AM

Master copywriting skills~

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Google is building 180 satellites to spread internet access worldwide

Google is building 180 satellites to spread internet access worldwide | Internet Presence | Scoop.it

Google's plans for satellite-based internet access just got a little more concrete. The Wall Street Journal hears that the search firm is preparing to build 180 "small, high capacity" satellites (not pictured here) that will go into low orbit and provide internet connections to underserved areas. While details aren't forthcoming about the machines, there may be more on the way; reportedly, the company could "double" its vehicle count if all goes well. A spokeswoman didn't confirm or deny the efforts, but did note that having an internet link "significantly improves people's lives."

To read the full article, click on the title or image.


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Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Interesting news. The race between Google and Facebook is still on.

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rodrick rajive lal's curator insight, June 1, 2014 10:35 PM

Wow! 180 satellites means better connectivity, e-commerce, and a better 24X7internet experience! What it means is that students will be able to do research on the go, housewives access recipes on line, and mergers and takeovers take place in mid-flight!

David Collet's curator insight, June 2, 2014 7:39 PM

Trading one form of surveillance and censorship for another.

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How We Reduced Our Bounce Rate

How We Reduced Our Bounce Rate | Internet Presence | Scoop.it
Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.

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Via Stefano Principato
Marc Kneepkens's insight:

Keep your visitor interested with good content and more options to explore.

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Top 5 Reasons e-Businesses Fail

Top 5 Reasons e-Businesses Fail | Internet Presence | Scoop.it
Learn from the mistakes failed dotcom businesses made so you don't make the same errors when starting your e-business.

This excerpt is part of Entrepreneur.com's Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries.

In Start Your Own e-Business, the staff at Entrepreneur Press and writer Rich Mintzer explain how to build a dotcom business that will succeed. In this book, you'll find recipes for success, road maps that pinpoint the hazards, and dozens of interviews with dotcom entrepreneurs who've proved they've got what it takes to survive in this sometimes fickle marketplace. In this edited excerpt, the authors discuss the five primary reasons other dotcom businesses have failed in the past so you can learn from their mistakes.

Before getting your e-business off the ground, it's worthwhile to see why so many dotcoms have fallen by the wayside. Here are the top 5 reasons:

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Marc Kneepkens's insight:

Analysis of failure of e-commerce (and/or startups) in clear business terminology.

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A Quick Starter Guide to Buffer

A Quick Starter Guide to Buffer | Internet Presence | Scoop.it

For not being officially affiliated with Buffer (hey, I’m open to changing that *glances over at Joel and Leo*), you probably think I talk a little too much about them.

However, I think organizations with amazing products and unique business philosophies that challenge the status quo deserve all the attention in the world.

With that said, this post is a Buffer starter guide that focuses on the following topics:

  • A broad overview of what Buffer is and how it stacks up to the competition.
  • Why I think it’s one of the more helpful social media tools available.
  • How to connect your social media accounts.
  • How to set up your first Buffer schedule.

You’ll be well on your way to easier, more effective social media marketing with Buffer, so let’s dive in!

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Checking out Buffer. Looks very easy to use.

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The Secret Formula for the Perfect Viral Share #infographic

The Secret Formula for the Perfect Viral Share #infographic | Internet Presence | Scoop.it
This infographic was designed to help people find a easy and fool-proof way to know how to make their content go viral.

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Via Stefano Principato
Marc Kneepkens's insight:

Exact guidelines to make your content be seen. Not that simple though.

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10 Phenomenal Blogs in Totally Boring Industries

10 Phenomenal Blogs in Totally Boring Industries | Internet Presence | Scoop.it
Think only B2C blogs can be interesting? Here are 10 blogs from a variety of "boring" industries that'll prove you wrong.

Warning: The following blogs are gonna be boring. They're for industries that you most likely don't care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. 

But, there's no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

Because we've talked about quality content being decided by your audience, we've got to give these amazing blogs in totally boring industries a high-five. So prepare yourself to be blown away. And who knows? By the end, you may be subscribed to a few of them ;)

To read the full article, click on the title or image.




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Via Luis Costa
Marc Kneepkens's insight:

Making content interest with crispy clear and inviting landing pages is an art. Lots of work to do still.

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9 Hidden Facebook Features Only Power Users Know

9 Hidden Facebook Features Only Power Users Know | Internet Presence | Scoop.it

Facebook is the principal digital public square of today. Well, it's the principal digital public square for those of a certain age (i.e. post-college, the young'ns aren't into it!) But Zuck & Co's site is still an extremely integral virtual venue and will continue to be for some time.

While Facebook's business model has evolved away from just Facebook.com to include its mobile incarnation and other associated apps, the old familiar website is still the preferred venue for many. And why not? Facebook.com one of the most advanced public-facing websites out there.

Facebook is a magnet for some of the top engineering talent in the world, so it stands to reason that the company would boast one of the world's most complex and multi-faceted websites. It rivals many standalone software apps with the sheer amount of personalization, tweaks, and tinkering available to visitors.

In fact, there are so many things you can do on Facebook.com that you probably don't know about them all.

And we're not even talking about the third-party Facebook apps or browser add-ons, we're talking about all the official, baked-in, easily accessible functions that are just a few clicks away. As you'll see in our slideshow, there are even some functions that appear to be leftovers from bygone eras that we're not even sure Facebook still knows are there.

So, take a look at our slideshow and awaken your inner power user social super star who is just waiting to break out!

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Via massimo facchinetti
Marc Kneepkens's insight:

Interesting things to learn here.

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malek's curator insight, June 22, 2014 7:15 AM

#4 Create an Interest List

Good curation tool on facebook. You can create a list for "favorite thai foods" and keep following all local restaurants.

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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Internet Presence | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?

To read the full article, click on the title or image.




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Marc Kneepkens's insight:

Staying on the edge of what's happening is the key. Get the advantage. Scoop.it is a great tool, and has been for me.

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Google's new toy for business owners

Google's new toy for business owners | Internet Presence | Scoop.it
Google unveils new "My Business" interactive platform to allow small businesses to market themselves more effectively on the search engine.

We've never pulled together all of these features into a single hub that's easy to use," said Jen Fitzpatrick, Google's vice president of engineering and product management. "The idea is to let small businesses manage their online presence in a single, consolidated way."

To read the full article, click on the title or image.



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Via Ivan Berlocher
Marc Kneepkens's insight:

Helpful for small businesses. Not a tool to boost your search rankings though.

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The Internet of Things: it's a really big deal

The Internet of Things: it's a really big deal | Internet Presence | Scoop.it
Within a few years, the Internet of Things is going to be worth trillions of dollars, writes John Naughton

Good morning! Or evening, if you happen to be reading this on the other side of the world. Our topic for today is the internet. What? You already know about the internet? No, no, I don't mean that internet, the boring old one you use to access YouTube and send Facebook updates, email and tweets and stuff. That's the internet of people and it's so, well, yesterday. I'm talking about the new internet, which is going to be the latest thing Real Soon Now.

It's called the Internet of Things or IoT and it's got everybody very excited over in Silicon Valley, where they hyperventilate a lot about technology. When you ask them what it is they say things such as "a global, immersive, invisible, ambient networked computin

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Via TechinBiz
Marc Kneepkens's insight:

The next big thing: everything connected. More gadgets, more startups, more ideas.

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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Internet Presence | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

To read the full article, click on the title or image.



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Via Jaana Nyström
Marc Kneepkens's insight:

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

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donhornsby's curator insight, June 10, 2014 8:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 2014 10:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 2014 5:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

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How to Get Fans Creating and Sharing Content for You #infographic

How to Get Fans Creating and Sharing Content for You #infographic | Internet Presence | Scoop.it
To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.

Click on the infographic.



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Via Stefano Principato
Marc Kneepkens's insight:

Good info.

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Yogesh Kumar's curator insight, June 9, 2014 4:34 AM

CONTENT SHARING TIPS

jay f kay's curator insight, June 9, 2014 7:43 PM

Fanfare for the common man!

 

Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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7 Ways to Improve Copywriting on your Landing Page

7 Ways to Improve Copywriting on your Landing Page | Internet Presence | Scoop.it
When you’re a great content marketer, you not only write engaging brand related articles for the corporate blog, you’re often involved in crafting ever more powerful marketing copywriting for your company landing pages. When you knock it out of the park, you can get conversions, leads and even brand advocates.

To read the full article, click on the title or image.


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Via Stefano Principato
Marc Kneepkens's insight:

Exact information for your website's landing pages.

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How to Use Facebook Groups to Build Your Business

How to Use Facebook Groups to Build Your Business | Internet Presence | Scoop.it

Are you looking for new ways to network?


Have you considered using Facebook groups to build your business?


Facebook groups offer a proven way to form lasting, productive connections that generate leads.


In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups.


To read the full article, click on the title or image.


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Via Brian Yanish - MarketingHits.com, malek
Marc Kneepkens's insight:

Providing value and service always works.

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Maryse Rebillot's curator insight, June 3, 2014 5:32 AM

Good ideas to pick and try in this article. I'm wondering how many of us do use one of these features..

Rescooped by Marc Kneepkens from Social Media Content Curation
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Internet Presence | Scoop.it

Excerpt from the article written by Kevan Lee and posted on Buffer Blog:
"Finding and sharing exquisite content has never had more value than it does today.

What is content curation?
Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.
Or another definition:
"In a world of nearly infinite content, consumers are looking to one-stop shop." by Mike Kaput

Curation is not aggregation.
Aggregation is algorithmic. Curation is handpicked.
The human element of curation is a huge source of its value.

Significant benefits to a good content curation strategy include:
- You improve your relationship with the sites whose content you share.
- You grow your authority on a subject (provided the curation is top-notch).
- You add quality content to your site or timeline and create a great resource for others.
- You save time from creating content yourself, from scratch.

Examples of where you might use content curation:
- Curate content in a weekly blog post.
- Curate content in an email newsletter.
- Curate content on your social media profiles.

How to curate content as efficiently and expertly as possible.
Certainly, there is a time investment involved in doing it right (as with most things done well). There are a number of resources, tools, and tricks that help make the curation process even easier. Here’s what’s involved.

-Find unique places to discover exquisite content
We collected 17 off-the-radar places to search for new content. The off-the-radar spots are often quite good; there’s content on those sites that your audience may not have seen before, which adds an immediate boost of credibility for you and a boost of value your readers.

- Read what you find
I can admit to being tempted to skim a story and share it—or skip the skimming altogether and jump straight to sharing! There’s just so much content to read and so little time.
I’m clearly not alone in this temptation. Do people read what they share? Not exactly.

- Pick out your favorites
As you read, make note of the stories that really stood out to you and that you’d like to share. There are a number of different ways of organizing these, ranging from old-school to highly automated.

Batch and schedule: The shortcut to social curation
If you choose to share your curation on social media (great idea!), you have a number of tools at your disposal and one neat time-saving trick: Batch and schedule.

Inside the Buffer curation process
Curation is a regular part of our daily activities here at Buffer, both in our social media marketing and in the Buffer product itself.  We share the best stories we can find from our archives and from the web to our profiles on Twitter, Facebook, Google+, and LinkedIn, and we curate a list of content suggestions that are offered fresh each day for folks to pick up and add to their buffers..."

Each point is analyzed with detailed information and external links. Read original, useful and informative article here:
http://blog.bufferapp.com/guide-to-content-curation




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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Content curation offers many benefits. Stay up to date yourself, and share the best to your visitors.

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gathersord's curator insight, April 28, 4:53 AM

great one

gobsmackedmumble's comment, July 1, 6:15 AM

Fantastic
ed alvarado's comment, July 4, 12:18 AM
Fantastic...!!
Rescooped by Marc Kneepkens from Information Technology & Social Media News
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4 Technology Trends Disrupting How We Communicate

4 Technology Trends Disrupting How We Communicate | Internet Presence | Scoop.it

As much as I love to get out and do public speaking, running a business can make it really hard to find the time to travel, deliver a presentation and keep up with the day to day operations. Especially without worrying about what you may be missing back at the office.

However, tomorrow I will be heading off to deliver a new presentation on technology disruption to a crowd of primarily B2B IT executives and as I prepared a presentation on disruption I couldn’t help but think of the irony.

The focus of the presentation is set to be on how technology isn’t just disruptive, but it is changing the way we communicate. In a world where our technology is so pervasive that we spend most of our time looking like this…

To read the full article, click on the image or title.



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Via Jesús Hernández
Marc Kneepkens's insight:

Even though this is all obvious, it's good to stop and take a look.

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Rescooped by Marc Kneepkens from Travel Startup Hub
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Inside Jobs: What It Takes To Be The PR Lead At A Startup | TechCrunch

Inside Jobs: What It Takes To Be The PR Lead At A Startup  | TechCrunch | Internet Presence | Scoop.it

When a tech company makes the news, the public usually sees the names of a few people: tech executives and the journalist who wrote the story. But oftentimes, a public relations person was involved too, helping to schedule the interview and otherwise facilitating communication between the company and the press. PR people will tell you, though, that if they’re doing their jobs right, ideally their names will stay outof the story.

So it was a big pleasure to sit down with Johnny Brackett, the PR lead at TaskRabbit, and have him step into the spotlight for a little while to find out what his day to day work life is like for this week’s episode of Inside Jobs.

To read the full article, click on the image or title.



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Via Luis Costa
Marc Kneepkens's insight:

Interesting article and video on PR work for a startup. Making 'public' what matters and doing it the right way.

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