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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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How to Create Visual Content with this Simple, Dirt Cheap Tool

How to Create Visual Content with this Simple, Dirt Cheap Tool | Internet Presence | Scoop.it

Working with Canva.Canva is a simplified and streamlined, online-only image creation tool that gives even non-designers the ability to quickly and easily create simple yet attractive images.

Out with the old

Historically, the best visual content had to be created by highly skilled professionals. Image design required the use of massively complex suites of tools that had virtually unlimited options and features, but steep learning curves. This was great for the most imaginative of visual artists, but for the rest of us design mortals, the concept of unfettered freedom often paralyzed our productivity: There were just too many options, too many tools to master, and too many possible directions we could go in. Inevitably, we would get bogged down in the decision process and fail to move into the actual creation phase.

In with the new

Thankfully, a new class of tools is emerging that offers a simpler, leaner approach to creating visual content. While these tools still enable marketers to design compelling and powerful visual content, they streamline the creation process and set tighter parameters so creators don’t get as overwhelmed.

To read the full article, click on the title or image.



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Via Stefano Principato
Marc Kneepkens's insight:

Looks like a great new tool. Ready to try it.

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Stefano Principato's curator insight, May 6, 2014 10:05 AM

 Canva provides a simplified yet rewarding experience that makes great visual content design accessible to more people.

malek's curator insight, May 6, 2014 11:06 AM

Give Canva a try

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Power Up Your Content with Influencer Marketing

Power Up Your Content with Influencer Marketing | Internet Presence | Scoop.it

The basic concept of influencer marketing is to target people who have some degree of influence over the public's buying decisions.

A successful influencer campaign starts with seeking out relevant influencers.

In terms of content marketing, these are people who weld the same power through various online platforms ranging from blogs to online review sites.

To read the full article, click on the title or image.



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Via Ally Greer
Marc Kneepkens's insight:

Powerful way to create great content, get the word out, have traffic.

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Ally Greer's curator insight, May 2, 2014 3:22 PM

Identifying and activating influencers in your space is super important for a successful marketing campaign. We've been testing out tools like Traackr as well to find the different influencers in our space. 


Influencers are people who not only have large followings, but actually are able to have an impact on that following and influence their behaviors. Sounds easy, right? Wrong! Leveraging existing influencers in your field is much easier than trying to become one from day one. That said, though, building relationships with these influencers will help you gain a similar status in your community. 

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How To Grow Your Traffic With Google

How To Grow Your Traffic With Google | Internet Presence | Scoop.it
How can a small business rank higher than a large corporation? Create unique, original content, have strong authorship, and be agile says Google.

“…It’s not the case that a smaller site with superior content can’t outdo the larger site, that’s how often the smaller sites become the larger sites…” -Matt Cutts

To read the full article, click on the title or image.



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Via Stefano Principato
Marc Kneepkens's insight:

Exactly what SBI/Sitesell has been saying for years, take a look at what they are doing: http://www.sitesell.com/welcome23.html

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Stefano Principato's curator insight, May 1, 2014 4:18 AM

There is a big difference between consuming content and being inspired to create your own and consuming content then regurgitating it back onto your blog with very little new insight or added value.

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3 Ways Co-Marketing Can Help Your Small Business

3 Ways Co-Marketing Can Help Your Small Business | Internet Presence | Scoop.it

What is co-marketing?

It's exactly what it sounds like. It's when you work with another business, or group of businesses, on a marketing strategy or campaign that promotes all of your companies. Here's HubSpot's definition:

"It's the opportunity for two brands to work together on promotional efforts with a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other."

To read the full article, click on the title or image.



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Via Brian Yanish - MarketingHits.com
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LECHAPPE's curator insight, April 30, 2014 9:11 AM

Sharing the spots makes them easier

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This Chrome add-on lets you copy and erase text inside any image on the web

This Chrome add-on lets you copy and erase text inside any image on the web | Internet Presence | Scoop.it

What would you say if we told you that it's possible to copy, translate, edit and even erase the text inside any image you find on the internet? Well, you can, and it's a lot easier than you might think.


All it requires is a new browser extension, called Project Naptha, made by developer Kevin Kwok. It uses a number of optical character recognition (OCR) algorithms, including libraries developed by Microsoft and Google, which quickly build a model of text regions, words and letters from nearly any image.

To see all maps, click on the title or image.



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Via Jaana Nyström
Marc Kneepkens's insight:

Great, I've been waiting for this!

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systerwoody's curator insight, April 24, 2014 11:04 AM

#ProjectNaptha

Official AndreasCY's comment, April 25, 2014 5:56 PM
Thank you man!
Corinne Thomsett's curator insight, May 1, 2014 7:44 AM

Now THAT could be fun to play with. Not sure how I might use it to benefit my fledgling business, but I bet, if I think hard enough, I can come up with something.

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40 Maps That Will Help You Make Sense of the World

40 Maps That Will Help You Make Sense of the World | Internet Presence | Scoop.it

  If you're a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this collection aims to do just that.

Hopefully some of these maps will surprise you and you’ll learn something new. A few are important to know, some interpret and display data in a beautiful or creative way, and a few may even make you chuckle or shake your head.

To see all maps, click on the title or image.



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Via Ana Cristina Pratas
Marc Kneepkens's insight:

Map # 10 shows a map of world wide internet usage, 24 hrs.

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M. Philip Oliver's curator insight, April 25, 2014 3:20 PM
Map Lover Ana Christina
Catalina Elena Oyarzún Albarracín's comment, May 7, 2014 3:30 PM
Great post,thank you!!!!
Mick D Kirkov's curator insight, June 29, 2014 2:39 AM

Added (face over) 1815 after Vienna Congress

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Top 5 Fears of Businesses About Digital Marketing | Digitalmoz Internet Marketing Solutions

Top 5 Fears of Businesses About Digital Marketing | Digitalmoz Internet Marketing Solutions | Internet Presence | Scoop.it
There are many businesses that tried digital marketing and made a fortune. The first step is trying. How would you know if you will not try?

Fear is what makes most businesses vulnerable. It makes them stagnant, avoiding growth. It hurts to fail but that’s actually better than doing nothing at all. So what are these fears? Here are some.:

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Great pic! Haven't we all struggled with technology at some point, and maybe quite regularly. This article sure makes a point. Find someone who can really help, or figure it out yourself.

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Is Content Curation Legal?

Is Content Curation Legal? | Internet Presence | Scoop.it

As we learned with the Lean Startup method, users and prospects feedback play a big role in a startup success. 

One of the worries some of our prospects told us are the legal aspects of the curated content. They formulated it in a lot of ways, but basically, what they wanted to ask us was:

Am I going to be legally punished by using content from other people?

The magical answer to this question is: It depends.

To read the full article, click on the title or image.



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Via Stefano Principato
Marc Kneepkens's insight:

Good to know this information. Keep on sharing content, do it the right way.

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Stefano Principato's curator insight, April 22, 2014 8:03 AM

#1: Always quote and link the original source.

#2 Add your insight, provide some context, add some value.
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30 Simple Tools For Data Visualization

30 Simple Tools For Data Visualization | Internet Presence | Scoop.it
Need a simple tool to create a fantastic data visualization? Here are 30.

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training.

More details at the article.

To read the full article, click on the title or image.


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Via Lauren Moss
Marc Kneepkens's insight:

Love the colors, great tools.

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Social Media: Financial Services That Tweet

Social Media: Financial Services That Tweet | Internet Presence | Scoop.it
When it comes to social media financial services have been slow to join Twitter. These banks are growing their follower base fast with these tricks.

Celebrities aren’t the only ones who tweet. Twitter gets results in the form of social media followers for banks and financial services. How?  They  use it to launch products, enhance communications, and improve customer service.

When it comes to social media, financial services are often accused of missing the boat on Twitter,  or giving up after some half-hearted effort. Bad move. Here’s a look at some banks heading in the right direction  through multiple forms of customer engagement.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Definitely something to learn here. Banks have the funds and make these choices. Check it out, good article.

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How to Handle Negative Google Reviews | Social Garden

How to Handle Negative Google Reviews | Social Garden | Internet Presence | Scoop.it
If you're in a batte with tough critics on Google, check out Social Garden's recent post on how to handle negative Google reviews.

Every once in a while your business may run into a negative Google review that would greatly affect how potential customers may see you. Sadly, it’s true: a few negative reviews may be enough to make potential customers choose a competitor over you. These negative reviews, scathing as they may be, can’t be removed unless they violate Google’s guidelines. If they are, by all means submit a request to have these reviews taken down immediately!

But for those of the naysayers that adhere to the guidelines, it’s best to handle them in the following ways:

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

We tend to be defensive. Here are some good ideas on how to respond.

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10 rules of an incompetent professional

10 rules of an incompetent professional | Internet Presence | Scoop.it
I would like to share the best rules that place ignorance at the most unsuspected limits. Meet the 10 rules of an incompetent professional.

1. “Blame others”: whatever happens, there will always be someone who can be blamed for things that go wrong, however much responsibility, or lack of, they have. In the slang of useless people, this rule is called “passing the buck” or saying “the dog ate my work“.

2. “Steal and use the achievements of others”: which is essential for getting to the top, whilst those at the bottom never stop complaining about our incompetence. In the slang of the useless, this is called “taking all the credit“.

3. “Deny having done anything”: even though you’ve been caught on film committing the worst possible crime, deny it all. It could always be thought that it’s a complex plot created by your worst enemy to question your honesty.

To read the full article, click on the title or image.



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Via Marty Koenig
Marc Kneepkens's insight:

Sounds like politics.

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Abdou Sani Boukari's curator insight, April 16, 2014 3:22 PM

passing the buck, taking all the credit, 

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Cyber-Bully Business | Social Media Today

Cyber-Bully Business | Social Media Today | Internet Presence | Scoop.it
What started off as an attempt to credit a business for a great tip got turned around on me by one vicious person who called me a spammer and encouraged others to get involved in the bashing. By the end of the conversation I was called a eunuch, a wannabe, and a peasant. Worst of all, this internet harassment came from a business account!

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Advice like this is very valuable. The internet has incredible leverage, but once it turns against you it can get rough.

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Google's Matt Cutts: Over Time Backlinks Will Become Less Important

Google's Matt Cutts: Over Time Backlinks Will Become Less Important | Internet Presence | Scoop.it
Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a […]

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Via Official AndreasCY
Marc Kneepkens's insight:

Writing expert content is the key.

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Official AndreasCY's curator insight, May 6, 2014 8:58 AM

Q: Will backlinks lose their importance in ranking? Find out from Matt Cutts in his latest video.

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Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog

Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog | Internet Presence | Scoop.it
Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing.

We’ve always trusted family and friends for recommendations. Marketers are finding ways to combine this age old referral process with social media. It’s also called crowd sourced marketing. This is where the social media “crowd”, shares your content and conversations for free on a global web.

According to a report by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Use these social media tactics to reach prospects through digital “world of mouth”. This will amplify your leads, prospects and sales by tapping into the power of the online crowd.

To read the full article, click on the title or image.



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Via Thomas Faltin, Martin (Marty) Smith
Marc Kneepkens's insight:

Referrers are your best sales people. Another great article from Jeff Bullas.

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Martin (Marty) Smith's curator insight, April 30, 2014 6:48 PM

It is possible to crowdsource virtually everything you do, think, or are thinking about. It takes TIME and the right tools, but benefits are huge and line up well with Lean Startup ideas.

Jeremy Barton's curator insight, May 1, 2014 5:29 AM

An interesting statistic that 77% of consumers are more likely to buy a new product when they hear about it from friends or family.

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The landscape of social login (Infographic)

The landscape of social login (Infographic) | Internet Presence | Scoop.it
According to research by Gigya, Facebook is the most popular network for people using their social media profiles to log-in to websites, accounting for around 53% of social log-ins globally in the first quarter of 2014.

To read the full article, click on the title or image.



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Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Facebook is strong in emerging markets.

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The 20th Most Popular Person On Google+ Tells You How To Use It Better

The 20th Most Popular Person On Google+ Tells You How To Use It Better | Internet Presence | Scoop.it

As businesses face drastic drops in the organic reach of their Facebook posts, there are no doubt some shifting focus over to Google+. With recent reports, who could blame them? Forrester says marketers need to be using it. Shareaholic says it’s much better than Facebook for post-click engagement (as is YouTube, which is connected). Have you seen success with Google+? Are you looking into it more now that Facebook organic reach is dropping?

What does it take to do well on Google+? Well, Amanda Blain is someone who has a pretty good idea. She’s currently number 20 on the list of the top 100 Google+ profiles. In terms of followers, she’s ahead of celebrities like Shakira, 50 Cent, and Paris Hilton. She knows what she’s doing, and if you want to gain a significant presence on Google’s social layer, you’d do well to listen to what she has to say. So, that’s what we did, and we’re sharing it with you.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Is Google+ getting more important for you? Let me know. I have seen some good results in Google searches.

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50 Tweetable Twitter Tips You Wish You Knew Years Ago

50 Tweetable Twitter Tips You Wish You Knew Years Ago | Internet Presence | Scoop.it
Want to get more followers and increase engagement on Twitter? Or do you just want to make sure people don't think you're a space case on Twitter?

Either way, here's a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. 

Plus, you can look like a Twitter pro, too! Each tip has a [click to tweet] link so you can quickly tweet out that tip. Better yet, schedule one a day for the next fifty days, and you'll look like a marketing rockstar.

To read the full article, click on the title or image.



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Via Dave Phillipson
Marc Kneepkens's insight:

A great guide from Hootsuite on how to do things the right way on Twitter.

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Internet Presence | Scoop.it

Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social mediap henomenon.  No wonder people are curious.

When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Yes, they can be annoying if overused. And yes, I’ve seen the hashtag video of Jimmy Fallon and Justin Timberlake.

Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

The complete story on education yourself on hashtags. Very well done, in plain language, and many examples.

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4 Easy Ways for Startups to Get Media Coverage

4 Easy Ways for Startups to Get Media Coverage | Internet Presence | Scoop.it
No PR budget? No problem.

For many startups, getting media coverage is like searching for the Holy Grail, especially in the early stages. Even worse, seeking coverage can be an incredibly time-consuming task that could keep you from focusing on your product or your customers.

That's why doing it right is an important skill, one that can make a huge difference in a company's success or failure. Since I sit on the other side of this particular table, I turned to Clément Delangue, the head of marketing at mention and the author of the SlideShare presentation: "Get Media Coverage for Startups--Newsjacking 101."

Clément has managed to get mention covered in most major publications (including my list of Powerful Social Media Marketing Tools for Savvy Businesses.)

According to Clément, here re the four easiest ways to get media coverage:

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

First one: "Newsjack your competitior". This article has some great and realistic ideas. Read it if you want more media coverage.

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21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | Internet Presence | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.

Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page, if you haven’t done so already.

As additional incentive, Google Plus has been shown to dramatically improve search engine rankings, which, in itself, is a sufficient reason to join the platform. By building your brand through this social media channel, you will be able to boost your SEO efforts and increase your business’s online exposure.

So, let’s jump in and take a look at some of the awesome ways to increase your exposure on Google Plus.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Complete guide to Google Plus. Great tips and ideas.

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10 Tips to Get More Fans for Your Site

Here are a few tips that have helped site owners grow the community around their content.

Content publishers all have the same goal in mind when it comes to building their website: get more followers! If done correctly, more followers can mean more loyal visitors and brand advocates of your site and content. Here are a few tips that have helped site owners grow the community around their content.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

AddThis is a great site providing great tools, like 'Sharing' buttons. Good article on how to get your content out there.

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5 Effective SEO Tactics That Won't Cost Your Startup a Dime

5 Effective SEO Tactics That Won't Cost Your Startup a Dime | Internet Presence | Scoop.it

When most people think about SEO, they think about a long-term expensive strategy. Here are 5 free SEO techniques to help your startup grow without expenses.

Especially when you are a young business, strapped for cash (or even just not ready to make the kind of investment that SEO can sometimes be), finding ways to improve your rankings with spending a lot of cash can mean the difference between success and failure. For most small business owners, your budget is very small, and most of your money will be apportioned long before you can section off a piece for SEO strategies, even just for SEO content.

In general, startups fail for two reasons. First, they spend too much money, without the right backers and investments. Second, they are not aggressive enough with their online marketing techniques, and end up falling short when it comes to customers and client acquisition. Running a business takes money, and you should not be afraid to put money into SEO tactics—when you have real money to do so. In the meantime, there are plenty of ways to improve your rankings that won’t drain your bank account. Here are just five of the most popular free tactics I use on a daily basis.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

More than SEO, basics for your website management.

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Millennials trust UGC more than they trust you

Millennials trust UGC more than they trust you | Internet Presence | Scoop.it

If you’re marketing to Millennials, I have good news and bad news.

The good news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is good because that’s content you don’t have to create – your community will create it for you. Yeah!

The bad news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is bad because you don’t have control over user generated content. That means potential customers could be getting a completely wrong impression about your company and products.

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Marc Kneepkens's insight:

Different age groups, different marketing techniques. Interesting evolution. Why would they trust us anyways?

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Stephan Hovnanian - Google+ - A Playbook for anyone looking to Hangouts for marketing and…

Stephan Hovnanian - Google+ - A Playbook for anyone looking to Hangouts for marketing and… | Internet Presence | Scoop.it
 

A Playbook for anyone looking to Hangouts for marketing and business
+David Amerland 's newest book, Google+ Hangouts for Business, is a playbook for companies looking at Hangouts technology for marketing. I say "playbook" because David takes a broad, multifaceted technology (Hangouts) and distills it into three sections:

1) The technology itself
2) The business case for Hangouts
3) Technical and Strategic implementation

As a HOA host (+GPLUSSPOTLIGHT, Wednesdays, 12:30pm ET), the systematic approach to building brand authority, marketing, collaboration...all of it, resonated with me on so many levels, it was empowering.

This is a must-read for any hangouts on air host, as well as businesses looking to Hangouts technology for collaboration, marketing, and relationship building. Job well done, David.


To read the full article and view the chart, click on the title or image.



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Marc Kneepkens's insight:

Google+Hangouts is a very powerful tool for your business. Here is a great piece of information.

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