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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Internet Presence | Scoop.it

We were lucky enough to have our friend Mark Traphagen stop by today. Mark is a Senior Director of Online Marketing for Stone Temple Consulting and is currently standing hip-deep at the confluence of search and social on the web.

We asked Mark, “Why creating an engaged community around a brand is so important?” You can watch the video at the bottom of the post and read along with Mark’s brilliant assessment starting right here.

Humans

One of the most fascinating things that’s happening right now on the web, in search, is that they’re actually trying to learn how real humans interact and then reward that kind of activity.

They’ve realized that just relying on links and keywords as signals will only take you so far.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Martin (Marty) Smith
Marc Kneepkens's insight:

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?

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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
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Everything Microsoft announced at its Windows 10 event, including that crazy HoloLens | VentureBeat | Business | by Harrison Weber

Everything Microsoft announced at its Windows 10 event, including that crazy HoloLens | VentureBeat | Business | by Harrison Weber | Internet Presence | Scoop.it

http://snip.ly/WDHb

Today Microsoft unveiled the future of Windows, from the cross-platform Windows 10 to a new VR headset. Even if you're an Apple fan, you're going to want to see this stuff.

Today Microsoft unveiled the future of Windows, from the cross-platform Windows 10 to a brand new virtual reality headset. We’ve summed up the biggest stories from the event below.

Many of Microsoft’s announcements simply expanded on what we already knew, but the presentation packed a few surprises, including Microsoft’s HoloLens. Even if you’re an Apple fan, you’re going to want to see that. Read more: http://snip.ly/WDHb



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"The team at Growthink delivered exceptional quality service in every aspect of their client services. Their staff of professionals were extremely instrumental in fine tuning my creative vision into a well developed business plan."
  James E. Spence, Jr, Founder & CEO
At Bread Boutique

Marc Kneepkens's insight:

The HoloLens looks exciting. Good to see a new web brower.

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7 Steps To a Better Product Launch - Startup Growth

7 Steps To a Better Product Launch - Startup Growth | Internet Presence | Scoop.it

http://snip.ly/8tVl

Launching something is one of the most annoying, yet totally essential things a marketer should be able to do. Yet every time someone launches something, things go wrong. You or your team forgets things, expectations don’t get met, mistakes happen. It’s all natural, but the number of times I’ve seen someone try to launch a SaaS app without a plan is crazy. Then they wonder why it fails or wonder why a week after the launch traffic falls flat.

Without a plan your effort goes to waste and chance of making a big impact is near 0.


To help those of you who need help in crafting a plan or just want to compare notes, I’ve come up with a list of things that you should do if you are launching a SaaS app, mobile app, hardware product, startup or company.

Many of the tips below are compatible with any type of launch, some aren’t but if you follow the general ideas you should be in solid shape to kick things off!

Continue reading →http://snip.ly/8tVl


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"I have been receiving "Growing Your Empire" newsletter for about a year, and I appreciate the advice that you have been sharing on entrepreneurship - I have leveraged the information you’ve provided many times."
 Alex Stolyar

Marc Kneepkens's insight:

Launching a new product line or service is always a challenge. The better prepared you are, the more you will succeed.

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8 Tips for Writing More Powerful Conclusions

8 Tips for Writing More Powerful Conclusions | Internet Presence | Scoop.it
Learn how to write powerful conclusions to give your blog posts an extra punch.

What’s the toughest part of writing a blog post?

For a lot of people, it’s the conclusion. You spend a long time -- maybe hours -- writing the perfect article. You do all the outlining, research, formatting, and then you get to the end. Now what do you say?

A lot of writers whip out a half-baked conclusion, or shirk it altogether. But if your conclusion is lame, then the whole piece falls flat. The most successful articles have strong finishes, where the conclusion is one of the most powerful components of the article.

How do you write powerful conclusions for your blog posts? Luckily, it's not too complicated -- you can even follow a sort of formula. Here are my favorite tips for creating a really powerful conclusion for any blog post. Read more by clicking on title or image.



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"I appreciate beyond measure all the information you provide ~ so many inside tips, w/o which I wouldn't have access to. There is so much to consider, and I've passed this particular email along to others for their respective ideas, and the foundation on which they may be built."
 "I like the style of presentation, the breadth of information given, and the myriad ways to apply the information. Great stuff ~ thanks so much!!"
--TL Elliott  Sign up for the Growthink Newsletter 'Growing your Empire'


Via malek
Marc Kneepkens's insight:

Great article by Hubspot to improve your content.

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malek's curator insight, January 11, 3:40 PM

When a reader sees “conclusion,” she knows exactly what the section is going to be about. It helps the blog post to end neatly.

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North Korea Loses Its Link to the Internet - NYTimes.com

North Korea Loses Its Link to the Internet - NYTimes.com | Internet Presence | Scoop.it

http://snip.ly/ZSXr

While perhaps a coincidence, the failure, which lasted about 10 hours, began after President Obama said the U.S. would respond to an act of “cybervandalism” against Sony Pictures.

A strange thing happened to North Korea’s already tenuous link to the Internet on Monday: It failed.
While perhaps a coincidence, the failure of the country’s computer connections began only hours after President Obama declared Friday that the United States would launch a “proportional response” to what he termed an act of “cybervandalism” against Sony Pictures.
Over the weekend, as North Korean officials demanded a “joint investigation” into the Sony attacks and denied culpability — an assertion the United States rejected — Internet service began to get wobbly. By early Monday, the Internet went as dark as one of those satellite photographs showing the impoverished country by night.


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Marc Kneepkens's insight:

Most North Korean hackers are located outside of the country, see the end of the article.

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Kill the Password: Why a String of Characters Can't Protect Us Anymore | WIRED

Kill the Password: Why a String of Characters Can't Protect Us Anymore | WIRED | Internet Presence | Scoop.it

http://snip.ly/OD9z

You have a secret that can ruin your life. It’s not a well-kept secret, either. Just a simple string of characters—maybe six of them if you’re careless, 16 if you’re cautious—that can reveal everything about you.

Your email. Your bank account. Your address and credit card number. Photos of your kids or, worse, of yourself, naked. The precise location where you’re sitting right now as you read these words. Since the dawn of the information age, we’ve bought into the idea that a password, so long as it’s elaborate enough, is an adequate means of protecting all this precious data. But in 2012 that’s a fallacy, a fantasy, an outdated sales pitch. And anyone who still mouths it is a sucker—or someone who takes you for one.

No matter how complex, no matter how unique, your passwords can no longer protect you.



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Marc Kneepkens's insight:

Read this article and find out how hackers get all of your information! Must-read!

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Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Redesigning Your Website in 2015? Start By Asking These 5 Questions. | Internet Presence | Scoop.it
Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.

Any business owner who has ever redesigned his or her company website will tell you: It’s not for the faint of heart. Whether you struggle to get key stakeholders on the same page, question where and how to best invest your money, or wonder why nobody quite gets your vision, redesigning your website can be one of the biggest challenges you face when it comes to marketing your business.

But it doesn’t have to be.

When you ask the right questions from the get-go, you can save time, frustration and dollars in the long run. As we head into 2015, here are the five most important ones to consider before you get started.

1. What is the goal of the new website?

Before you embark on the redesign process, it’s important to think strategically about your content so you're clear about what you want the new site to achieve. Do you want people to buy products? Fill out an application? Subscribe to an enewsletter?

The clearer you get about exactly what actions you want users to take, the easier it will be to design your information architecture (essentially the map or framework of your site), and the more satisfied you and your users will be with the results.

2. What is and is not working with the current site?

Prior to getting started, take stock of your existing website and assess what you want to keep and what can be tossed. Do you hear any common complaints from customers or other frequent visitors? Can you glean any insights from Google Analytics?

For example, if site visitors tend to drop off at certain pages, consider what elements or content might be created to pique their interest. If you notice that users hover and click in a certain spot that doesn’t currently lead anywhere, perhaps it makes sense to add a link to "learn more."

Be sure to dig into the data here, rather than rely on gut instinct.

“Making decisions from data, rather than emotion, is paramount during the redesign process," says Curt Schwab, founder and CEO of digital agency Blue Water. "It’s always harder to see your own brand objectively, but the data doesn’t lie.”


3. What are your "must haves" vs. "nice to haves"?

When you redesign your website, it’s easy to get distracted by bells and whistles that you don’t actually need (and blow your budget out of proportion). This is hard for business owners who want everything right now, but just as the web is ever evolving, so too is a good website.

“Know that your site will never be ‘done,'” Schwab says. “Instead, take an iterative approach. Focus on your must haves right now and plan to make ongoing changes and optimizations based on user feedback and interaction down the line.”

4. Am I currently using a content management system, and if so, how is it working for me?

Building your website using a content-management system (CMS) has become de rigor in recent years. Popular CMSs, such as Wordpress, Drupal and Joomla, allow you to easily update your website content without knowing how to code (so you don't have to rely completely on a developer).

If you’re not currently using a CMS, then you should absolutely include one in the new site. If you already have a CMS, take time to consider whether it’s working for you and meeting all of your needs. If not, it might be worth exploring other content-management systems on the market to find a better fit.

Technology is constantly evolving and it makes sense to take full advantage of what’s available.

5) Should I do this in house or outsource?

When considering whether to do the redesign in-house vs. hire a pro or agency, it’s important to understand the magnitude of the undertaking at hand, and honestly assess whether it’s the best use of your resources. It can be tempting to want to save money by doing the redesign in house, but don’t underrate the value of having someone objective and skilled to guide you through the process.

“If you do decide to stay in house, take a good look at your internal resources," Schwab says. "For a successful redesign, you need a 360-degree team, which includes someone with online-marketing expertise, a copywriter, a designer, a developer and a project manager to stay on top of all the moving pieces.”

Are there any questions you wish you’d asked before redesigning your website? Any key lessons learned? We’d love to hear about them in the comments section below!


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Marc Kneepkens's insight:

A website is a must-have, for any kind of business. Do it right from the start.

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There Are Only 4 Ways To Get Traffic From Twitter

There Are Only 4 Ways To Get Traffic From Twitter | Internet Presence | Scoop.it


Can you believe that back in the days bloggers used to rely on Google as their primary source of traffic?

They launched new blogs, published lots of articles and waited patiently for people to find these articles in Google.

You could be blogging for a few months without a single visit to your blog, just because your articles didn’t rank well in Google.

What I’m trying to say here is that we don’t really appreciate all the cool things we have at our disposal today (I absolutely love how Louis C.K puts it).

I mean we have Social Media!

With sites like Twitter, Facebook, Pinterest, Reddit and others we can get a flood of traffic to our blog on the very same day that the first article went live!

So in this article I’m going to explain you four different ways to get traffic from Twitter.

And those are the only ways actually (if you know more, please let me know).

1. Tweet Your Content To Your Own Followers

This one is darn obvious. If you’re on Twitter, the odds are that some people are following you and click on the links that you tweet.

So if you want to get a few instant visitors to your blog – just send a tweet to your followers.

But here’s the bad news: only 1% of your Twitter followers will click on the links that you tweet (that number is taken from a study by Rand Fishkin).

Which means that for every 1000 Twitter followers that you have, you’re only going to get 10 clicks on the link that you tweet.

That is why for most of us (who don’t have tens of thousands of followers) tweeting links to our followers would be the least effective way to get traffic from Twitter.

2. Make Influential Twitter Users Tweet Your Content

Like I just said, on average 1% of your followers will click on the links that you tweet.

So, if a guy with 100k Twitter followers will tweet your link, you’re going to get 1000 visitors to your website in no time!

While most people are obsessed with growing their own twitter following by a few hundred, why don’t you focus on making influencers, who have huge audiences, tweet your content for you?

Making some influential person notice your content is easier than you think. I’m going to share a few tips on how you can do that:

  1. Look at the content that he likes to tweet, write something similar and let him know about it;
  2. Reference the influencer in your article and let him know about it;
  3. Do something that you’ve learned from this influencer, write an article about it and let him know.

See? That’s quite easy. The trick would be to target mildly influential people from your niche instead of trying to reach out to “super stars”. Mildly influential people are much more responsive and you’ll have better chances of getting a tweet from them.

[Note from editor: It is really nice when this happens. Read this article when Alyssa Milano (over 2.7 million followers) tweeted our content.]

3. Make Your Visitors Tweet Your Content

Let me get back to that 1% rule one last time.

When your following is around 1000 people and you tweet your link – you get 10 visits.

When an influential person with 100k followers tweets your link – you get 1000 visits.

What if 10 visitors of your blog with 1000 twitter followers each tweeted your link? How many visits would you get?

(10 guys * 1000 followers) * 1% CTR = 100 visitors

Not bad, right?

What’s more awesome is that someone from these 100 visitors can tweet the article even further to his or her following, which will give the whole tweeting cycle yet another spin. But…

How do you motivate your visitors to tweet your content?

Don’t worry, I have some great tips for you:

  1. Keep the quality of your content above the roof and make sure it has a lot of value. People tend to tweet things that make them look good in the eyes of their followers. Your piece of content should be something they want to be associated with.
  2. Ask your readers to tweet your content. When you’ve finished writing your article add a few extra lines asking your readers to tweet your content. After reading your valuable article many people will feel guilty if they ignore your small request to give back and share it.
  3. Add “tweetable quotes” to your articles. This is a brand new tactic that all the “cool kids” are already using. Grab a tool like ClickToTweet or TweetDis and fill your article with quotes and takeaways that people can tweet just by clicking on them (Neil Patel has used this strategy to get 17,452 visits from Twitter to one of his articles). See a few good tweetable quotes samples within this article here: 8 Predictions For Digital Marketing In 2015.

Another cool thing about creating “irresistible content” is that influencers might just as well tweet it, which kind of combines strategy #3 with strategy #2.

4. Twitter Ads & Sponsored Tweets

This is the last way to get traffic from Twitter and it’s pretty straightforward.

You can either use official Twitter Ads platform or use services like Sponsored Tweets to have influencers tweet your stuff.

The only trick here would be to create something very compelling that will attract attention, so that you wouldn’t waste tons of money promoting something people are not interested in.

I would suggest you to look at your content and your own tweets that performed really well and think how you can benefit from paid promotion of this content (maybe refurbish it into an ebook and have people leave their emails to get it).

Back To You

So these were the four only ways you can get traffic from Twitter.

And once again I’d like to stress your attention that “tweeting something to your followers” is the least effective way to get traffic from Twitter.

The core strategy is of course creating “irresistible content” and making others tweet it for you.

Good luck with it!



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Via Ivo Nový, massimo facchinetti
Marc Kneepkens's insight:

Twitter can be a powerful platform to get your information out in a very short time.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, December 6, 2014 11:26 PM

Fifth way: be judicious in following, try to attract like-minded followers and be persistent in tweeting.

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The Five Marketing Must-Haves of an Online Startup

The Five Marketing Must-Haves of an Online Startup | Internet Presence | Scoop.it

Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power. Startups can’t do every marketing activity in the book.They certainly can’t spend all the money they want. But they still need to do marketing. How?

Here are the five essentials that online startups need to possess.

More: http://www.forbes.com/sites/neilpatel/2014/10/27/the-five-marketing-must-haves-of-an-online-startup/


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Via Blue Deer
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Not just for startups, this is good for every business.

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15 Free Online Learning Sites Every Entrepreneur Should Visit

15 Free Online Learning Sites Every Entrepreneur Should Visit | Internet Presence | Scoop.it
The best places you can go to learn more about marketing, entrepreneurship, business management and more.

Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough employees to cover all the areas you need.

Learning the new skills necessary to start a new business can be expensive, but fortunately the initiative for free, high-quality, educational resources online has only continued to grow in the past few years. Below are some of the resources available to learn more about marketing, entrepreneurship, business management and more.

1. CodeAcademy

This great resource offers free interactive programming sessions to help you learn programming languages such as HTML, CSS, Javascript and PHP. You can save your progress as you go with a free account. Learning to code can help entrepreneurs fix bugs if they don’t have a developer, or even go down the road of building their own website or products (such as apps).

2. HubSpot Academy 

The free certification program offers courses on inbound marketing, including website optimization, landing pages and lead nurturing. These skills are a must for business owners as they try to grow their business and online presence.

3. Moz

If you want to learn search-engine optimization to make sure your website is as visible as possible, check out this treasure trove of resources from SEO leader, Moz. Besides having the free Moz Academy, there are also webinars (live and recorded), and beginner’s guides to SEO, social media and link building.

4. LearnVest

The most successful entrepreneurs know how to manage their money both on a business and personal side. In addition to having extremely affordable finance classes, LearnVest also offers some of its classes for free, such as “Building Better Money Habits” and “How to Budget.”

5. Niche consultant courses

The Internet has made for a coaching boom, which is extremely helpful to entrepreneurs who want to learn how to start or better a business in a specific niche. Some great coaches and organizations that routinely have free courses and ebooks on building a business include Natalie MacNeil and MyOwnBusiness. Try searching “niche keyword” + “business course” to find one most applicable to you.

6. edX

This free site currently has over 300 courses on a variety of topics, including “Financial Analysis and Decision Making” and “Entrepreneurship 101: Who is your customer?” These courses not only cover business in general, but can also you help learn more skills that are applicable to your industry, such as big data or environmental conservation.

7. Khan Academy

This free learning resource was created to give everyone access to education in math, science, art, technology and more. There are over 100,000 interactive exercises to put your education to practical use. Even though many of the courses are geared toward high school students, there are several courses that would be good for anyone to have a refresher on, such as taxes and accounting.

8. MIT Open Courseware

These are actual courses taught at MIT and offered for free on the site for viewing and reading at your discretion. The school put together an entrepreneurship page that lists available courses that are beneficial to new business owners. Courses include “Early State Capital” and “The Software Business.”

9. Kutztown University of Pennsylvania

This university has almost 100 free on-demand college courses that are extremely applicable to entrepreneurs, including ones that cover business planning, operations and management and small-business tax. 

10. Coursera

Much like MIT’s Open Courseware, this site has 114 educational partners that provide free courses to almost 10 million users. One benefit to Coursera is that there are very specific courses that fit perfectly into particular niches, such as “Data Management for Clinical Research” from Vanderbilt University and “Innovation for Entrepreneurs: From Idea to Marketplace” from the University of Maryland. Its wide network of partners allows for a greater selection.

11. OpenCulture

This site isn’t an educational platform on its own, but rather collects and shares free resources from around the web. Its list of 150 free online business courses is a great resource because it offers classes from iTunes U and other lessons on video and audio. The site also has lists of free audiobooks, certificate courses and other online courses.

12. YouTube

It’s probably unsurprising to most users that YouTube is one of the world’s largest search engines, as there are literally videos on just about anything you can imagine. From TED talks to recorded presentations on building a business, it’s a great free resource on just about any topic.

13. Alison

This platform offers free online courses from some of the most well-known names on the internet today, including Google, Microsoft, and Macmillan. With over 4 million users and over 600 courses already, it covers topics such as economic literacy, personal development and business/enterprise skills.

14. Saylor

The Saylor Foundation offers tuition-free courses and also works with accredited colleges and universities to offer affordable credentials. Its course offerings are similar to what you’d see when working toward a bachelor’s degree.

15. Podcasts

Even though it’s not an official course, podcasts are an amazing (and easily digestible) way to become a better entrepreneur. Podcasts can be listened to via streaming on your computer (if that certain podcast offers it) or via iTunes for iOS and apps such as Podcast Republic for Android. Podcasts such as Entrepreneur of Fire already garner thousands of listeners every episode and are a great way to learn the most up-to-date information and strategies possible. Another good list of entrepreneur podcasts include Think Entrepreneurship's.

Whether you learn best by audio, video or text, this list of 15 learning resources for entrepreneurs can help you learn more about building a business, accounting and getting customers.

Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough employees to cover all the areas you need.

Learning the new skills necessary to start a new business can be expensive, but fortunately the initiative for free, high-quality, educational resources online has only continued to grow in the past few years. Below are some of the resources available to learn more about marketing, entrepreneurship, business management and more.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Marc Kneepkens's insight:

What a wealth of information. No excuse anymore for not having the ability to learn, change, improve.

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10 Digital Hacks Every Marketer Should Know

I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.


When professional marketers show their tricks, you better pay attention! Great Slideshare.


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Via Brian Yanish - MarketingHits.com, malek
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Jerome Pernollet's curator insight, October 28, 2014 4:07 AM

Éveillez vous aux DIGITAL HACKS

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The Women Behind The Startup That's Changing How Girls See Coding - Forbes

The Women Behind The Startup That's Changing How Girls See Coding - Forbes | Internet Presence | Scoop.it

I love stories that have unexpected beginnings. Alexandra Diracles and Melissa Halfon met at Startup Weekend EDU in New York City this past January. They left with a first place winning prototype and the start of Vidcode, an online interactive software that brings the power of hacking videos with code to teens. Girls can upload Instagram videos, learn to program video effects and share the final creations with their friends. Coding meets social.

Alexandra and Melissa are connecting the dots between girls, videos, friends, fun and coding. Or as 13-year-old Lily said, “I now know that I can actually use code for something that I’m interested in.” Finding an interest is always a good place to start.

Denise: What needs to be fixed in the world?

Melissa: My first job as a computer programmer began with a grueling hiring process. Amongst a large pool of applicants, I spent two months learning an arcane programming language and waited as the group got whittled down to a single remaining candidate. I was awarded the position and as a result, marched into the first day of work full of confidence. That is, until my new boss approached my desk. He stood over me and said, “I hope you can do the job. I’m still not sure you’re a hacker.” I paused, slightly perplexed as I thought I was given the job based on technical merit, and asked, “Why not?” He responded,  “Because you don’t look like one.”

These are the kinds of perceptions that often go unspoken, but silently permeate the field of technology and girls’ opinions of it. These are the pervasive tones in the workplace and classrooms that break their confidence and deter them from pursuing certain paths completely. These are the opinions that need adjusting so the world can be reframed for the girls of tomorrow.

Denise: What will it look like when it’s fixed?

Alexandra and Melissa: When there are more women in the technology workforce, human-centered design & engineering will expand. What technology can solve for communities, relationships and our future as a human race will strengthen with more diverse perspectives. Empathy, problem solving and community will become even more important as Artificial Intelligence proliferates. We want more women designing and engineering that future. It’s a future that can be empathetic, discerning and powerful beyond comprehension if we all put our heads together, men and women alike. It’s not subtractive, only additive.

Denise: What are you doing to fix it?

Alexandra: Melissa and I met at Startup Weekend EDU in New York City this past January. I was there to research for my Master’s thesis at NYU ITP (Interactive Telecommunications Program) and Melissa’s boss had organized his team to participate. She was building algorithms for an equity trading desk at the time. Neither of us planned on leaving with a first place winning prototype. At the beginning of the weekend we both pitched ideas and ended up teaming up based on our mutual passion for getting girls excited about STEM. We were coming from completely different perspectives: I as an artist who found code in my late twenties, and Melissa as a long time math ninja who has loved STEM since birth. This dynamic is incredibly important to our process. Melissa brings the technical perspective and I bring the creative input. We meet in the middle as we speak the same language in code. This helps us develop a product which serves the teenage demographic in a way that is approachable, creative and highly technical at the same time. Three other talented people joined us that first day: Leandra Tejedor, Terry Van Duyn, and Ken Warner, and we’ve been working together ever since.

Melissa: Vidcode is a cutting edge education platform to learn computer programming through interactive video techniques. Essentially, we have leveraged the newest JavaScript and web technologies that allow you to manipulate video footage and deliver it to teens’ doorsteps. With these techniques a user can change a video pixel by pixel, pinpointing what colors to change, how fast to go, and even multiplying the pixels in each frame together using code.

After that initial prototype we spent the entire spring researching, coding, designing and user testing the platform with teenage girls. We built the existing site for teenage girls based on their requests. We asked them, “What’s missing for you in a programming environment?”  They told us they want to pair it with a hobby, be creative and include their friends.  With Vidcode girls can upload their videos, code their own effects and then share the final video with friends.

Alexandra: The ability to share the message of coding to their own peer group is incredibly important, and imperative to our mission because it reinforces what girls want: to pursue code with their friends. That’s why Melissa and I wanted to do this in the first place. Sharing the final video customized with code creates a critical community of peers to encourage girls to continue coding together. Programming is difficult and you need constant stimulation of other cool projects as well as a community of peers, to keep you going throughout the process. We want to promote girls to show off what they are creating to each other, and in doing so inspire each other to constantly break new ground.

Denise: There’s a stereotype of the young tech guy, but what about the young tech woman – and not just in Silicon Valley? Is the road for women unpaved/less paved?

Alexandra: Women in tech are shapeshifters who have the capability to be laser focused on code, analyze the higher-level concepts of a project and be in touch with the social impact of the product they are building. We see our fellow women in technology as tenacious, curious and committed to solving social and technical problems.

Melissa and I paint our own picture of what young tech women are. We spend every day together, either hacking away at our co-working space in SOHO at the NYU Poly incubator or at our apartments. We don’t have regular work hours and we don’t feel like we are ever really working. We eat take out together, joke around and get tons of work done. We love what we do and get excited to build things that can contribute to the younger generation and help inspire what they make with code.

Melissa: The only thing that makes things harder for us in the tech or startup industry today is that we are non-traditional candidates. It takes a little time for us to build relatability with a room full of guys. That being said, it happens, and we’ve received a great amount of support from men throughout the industry.

On a personal level we want to see more women in the startup incubators, in the software engineering labs and in finance because we believe in the value diverse perspectives brings to these industries.

Denise: The word code often creates a picture of a person sitting alone in the dark and programming all night. Do you think that image keeps girls out of tech?

Alexandra: I studied at New York University’s incredible ITP. I learned more from my fellow classmates than I can ever express. When I was learning JavaScript, I would get bored at times. I’d sit there hitting a wall. Then I realized that if I thought of the code like a story, with each variable being a character that could be positively or negatively affected by the function I was writing, I cared a lot more about the code. This is particular to me, but I know I’m not alone. I was yearning for a people-oriented way to learn code.

Social and code are two terms that you typically don’t hear together. Why? No good reason. One, it’s a fallacy, as code has been innately social since the invention of the world wide web as a place to share information. Two, developers swap tips all the time, even the anti-social ones. Three, we are at the dawn of a new age where discussing code and sharing ideas about how to code, is becoming a common way to speak to one another; or it will be soon. From the first experience on, we want our users communicating with each other and their communities about what they are creating with code.

Melissa: On the Vidcode platform we are introducing content that is normally taught in advanced graphics programming courses (video processing). We’ve intentionally avoided the traditional 101 material, not because it’s simple, but because it lacks engagement. Like any first impression, the first experience learning code can be make or break. We designed it with girls’ interests in mind to give girls an invitation to this try technology and keep coming back.

Denise: What advice do you have for young women who want to be tech entrepreneurs?

Alexandra:  Learn to code! The power to create your own prototypes, and make them come to life is unexplainably wonderful. Just like sketching an idea communicated with an audience, prototyping a product you want to introduce to the world gives you the keys to make your dreams a reality. For Melissa and I it has been a dream come true to be able to build, ship and expand on a product ourselves.

Melissa: We also advise girls to take a couple business courses. It may seem boring now but it will pay off later. Every human being should understand finance. Even work in finance for a few years. You don’t have to do it forever, but the experience you gain working with investors on the ground will give you the power to get funding for your startup. Finance and code are languages that move mountains. We want our girls occupying those positions of power!

Denise: You’re a startup, how do you survive financially, personally and professionally?

Alexandra: We are currently raising funds for the development of the next phase of Vidcode on Kickstarter. When we succeed in our goal, we will be developing advanced features for Vidcode and shipping a full curriculum for teachers to implement in the classroom.

Melissa and I have both been highly creative as we have bootstrapped our business. Airbnb has been a lifesaver for both of us. As we travel, and even sometimes when we are in NYC, we rent out our places. Melissa took extra precautions as a woman renting out her place and listed it under a male relative’s name. It can be stressful at times to turn your living space into a hotel, but it compliments the transient lifestyle we employ as entrepreneurs. We can work anywhere, any time, happily.

The unknowns of starting a company can be stressful but the payoff is too good to not keep going. The biggest pay-off is seeing girls’ attitudes change about programming after using Vidcode. Another is working with a co-founder who inspires, informs and compliments my skills. Last but not least, is having the ability to run your own company based off your own values. With Vidcode, we began with five people and have remained with the same original team throughout. Our mutual passion and values for what we are creating is unshakable.

Melissa: The life of any early-stage entrepreneur is a daily challenge — monetarily, emotionally. For me, thriving in that stage comes down to evaluating the risks and their potential rewards. With family and allies rooting me on, I feel more confident in making leaps and believing that the risk-reward payoff is in my favor. That support system is huge.

It’s full of unknowns and instability and I’m ok with that. There are other ways I could be bringing in a stream of steady income, but most would be at the sacrifice of doing work I love. I choose this path because the end result of our work is something the world would be worse without. I know we’re the ones to bring it.


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Sen. Wyden: NSA tech spying hurts economy

Sen. Wyden: NSA tech spying hurts economy | Internet Presence | Scoop.it

Google Chairman Eric Schmidt and other Silicon Valley executives say controversial government spying programs are undercutting the Internet economy and want Congress to step up stalled reform.

"We're going to end up breaking the Internet," warned Google Inc.'s Schmidt during a public forum Wednesday convened by U.S. Sen. Ron Wyden, D-Ore., who has been an outspoken critic of electronic data-gathering by the National Security Agency. Schmidt and executives from Facebook Inc, Microsoft Corp. and other firms say revelations of extensive NSA surveillance are prompting governments in Europe and elsewhere to consider laws requiring that their citizens' online data be stored within their national borders.

Rules like that would drive up costs and create technical obstacles to the way the Internet currently operates, making it "profoundly difficult in terms of our ability to deliver services," said Facebook general counsel Colin Stretch. Brad Smith, general counsel for Microsoft, said some European customers are worried their data will be more vulnerable to U.S. government snooping, although he declined to give specific examples.

"The reality is this is a real problem for American tech companies," said Smith. "If trust falls, then the prospects for business are hurt."

Wyden, a member of the Senate Intelligence Committee and chairman of the Finance Committee, convened the roundtable in the Palo Alto High School gym, where he played basketball as a student in the 1960s. He said he will take the executives' message back to Washington, where bills to curb surveillance have stalled. Prospects for passing a reform bill this fall are shrinking, Wyden told The Associated Press.

"I'm going to my best to use this. What I'm going to do is say there's a clear and present danger to the Internet economy," Wyden said.

Wyden contends that the government's "digital dragnet" of phone calls, emails and online communications doesn't make the country safer, and only hurts the U.S. economy.

"When the actions of a foreign government threaten red-white-and-blue jobs, Washington gets up at arms. But, even today, almost no one in Washington is talking about how overly broad surveillance is hurting the U.S. economy," he said in opening remarks.

Microsoft's Smith acknowledged that concerns over recent terrorist incidents in the Middle East may have undercut some public support for surveillance reform. But we "need to resolve that we won't let danger freeze this country in its tracks," he said, adding that "antiquated laws will not keep this country safe. They will undermine fundamental respect for law enforcement."

When former NSA contractor Edward Snowden made details of NSA surveillance tactics public, tech executives and industry experts warned that consumers and business customers would fear that U.S. technology companies can't protect sensitive data from government prying. Some analysts estimated last year that U.S. tech companies could lose tens of billions of dollars in sales, particularly after European firms began marketing themselves as being more secure than U.S. competitors — or less vulnerable to legal demands from the U.S. government.

Most of the impact has been anecdotal, however. A few companies, including Cisco Systems Inc. and Qualcomm Inc., have said they believe they lost some deals in China and other emerging markets because of concerns about U.S. spying. Germany did cancel a contract with Verizon this summer, citing a fear that it may provide customer phone records to the NSA. Some tech startups and telecommunications companies in France and Switzerland have claimed an increase in sales to customers who are wary of U.S. providers.

It's difficult to quantify the losses because "companies don't always know about the deals that they weren't invited to be a part of," said Daniel Castro, a senior analyst at the nonprofit Information Technology and Innovation Foundation in Washington, D.C. Castro estimated last year that losses to U.S. tech companies could amount to $35 billion by 2016. He said this week his estimate is still valid.

Wyden has called for strict controls on the NSA and complains that a pending reform bill, authored by Sen. Patrick Leahy, D-Vt., doesn't go far enough to restrict so-called "back-door" or warrantless searches of emails and online communications by Americans. The Obama administration has endorsed the Leahy bill, while defending government surveillance programs as narrowly defined and necessary for tracking foreign terrorist suspects. Wyden is backing separate legislation that would increase the authority of the government's new Privacy and Civil Liberties Oversight Board.

A coalition of leading online companies including Google, Facebook, Apple and Microsoft continue to urge Congress to pass reform. The companies also have beefed up their own security measures, through encryption and other methods intended to rebuff snooping by individual hackers — or government agencies.

That's put Silicon Valley at odds with federal authorities. Attorney General Eric Holder, who announced last month that he is leaving the Justice Department, has complained that recent encryption moves by Apple Inc. and Google could hinder vital law enforcement investigations.


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A nimble startup is targeting a blind spot of India’s ecommerce giants, and pulling the rug from under their feet

A nimble startup is targeting a blind spot of India’s ecommerce giants, and pulling the rug from under their feet | Internet Presence | Scoop.it
While the big cats of ecommerce fight it out for leadership stakes in India, a jackal may run off with the spoils - mobile commerce innovator Paytm.
Back in July, a billion-dollar funding round for Indian ecommerce leader Flipkart made a waves around the world. The very next day, Amazon founder Jeff Bezos declared from Seattle that he would pump US$2 billion into his company’s business in India. True to his word, the attention-grabbing Bezos rode a truck in Bangalore last Sunday, flashing a US$2 billion cheque which he handed over to the head of Amazon India. But while the big cats of ecommerce fight it out for leadership stakes in India, a mobile commerce jackal may be running away with the spoils. Here’s one indicator: When Tech in Asia spoke to Flipkart in June, it was doing 100,000 transactions a day on mobile and desktop. That sounded impressive, until we discovered mobile commerce portal Paytm is processing three times as many orders a day. It’s targeting one million orders a day by 2016, and if it reaches that goal, it will be the first in India to do so. Vijay Shekhar Sharma, founder of Paytm, points to his favorite Chinese saying when asked about how Paytm has flown below the radar. “Peach and plum trees don’t speak, but still people find them. We at Paytm are like that,” he tells Tech in Asia. “Our numbers, in less than two years, take people by surprise. We like that.” paytm app 2 Another significant number is five million – that’s how many orders a month Paytm gets via its smartphone app, which launched just this year. Those five million mobile transactions account for more than half of its total transactions, showing how the massive shift towards mobile commerce in India plays right into the hands of a mobile-focused player like Paytm. Better than behemoths Huge numbers of new users are wading on to the internet along with the tidal wave of budget smartphones hitting India. For this majority, who will only access the internet on mobile devices, user behavior is very different from that of the earlier generations which browsed ecommerce sites on the web. A bottom-up product like Paytm claims to serve these new users far better than behemoths like Flipkart or Amazon, which must adapt their existing models to fit needs of the mobile shopper. Vijay Shekhar Sharma gives an example of how Paytm is savvier about this new type of online shopper: On our Paytm app, there’s no ‘add to cart’ button. We omitted it because we wanted to use that space for better things. The problem with internet commerce is that it’s a funnel so big that you end up clicking five to seven times after you want to check out. On mobile, this is lethal. The two-click checkout we do on Paytm is one of the reasons why our consumers give orders in the volume we get. Vijay Shekhar Sharma founder of Paytm Vijay Shekhar Sharma, founder of Paytm Solving payment pain points The biggest hitch for mobile shopping in India is payment. There are hundreds of millions of debit and credit cards issued in the country, but only about five million credit cards are actively transacting online. Fear of fraud stops many Indians from giving out their credit card details. Cash-on-delivery is a popular option, but many small merchants cannot cope with inventories and logistics, or the inefficiencies of such a system. Paytm zeroed in early on this pain point by applying to the Reserve Bank of India (RBI) for a PPI (prepaid payment instruments) license. Consumers can keep money in escrow accounts maintained by Paytm with banks, and it is only released after the goods are delivered and verified. The stringent regulations in India for online transactions have prevented many, including Flipkart, from getting a PPI license. “It took one and a half years to get the PPI license from RBI,” says Paytm’s founder. “It was very tough. Each one of our users now has an escrow account with a nationalized bank, and every month we have an audit with the RBI on the balance we have in these accounts.” paytm app 1 Nevertheless, it’s the PPI which allows Paytm to do two-click checkouts, because payment details don’t have to be entered every time. This is the unique selling point of Paytm. “India’s largest issuer of credit cards has issued less than eight million cards; we already have 8.5 million Paytm card users,” points out Sharma proudly. Cracking the problem of mobile payments is also opening up new opportunities for Paytm. For example, a number of foreign companies getting into the mobile space in India – such as Airbnb and Uber – are running foul of RBI rules on routing money out of the country or two-step verification for credit card payments. A tie-up with Paytm could remove such hurdles. “We are going to launch a payment platform for other merchants called Pay with Paytm. We will solve the problem of abandoned carts in a mobile gateway in a creative way. Wait and see,” Sharma tells Tech in Asia. Going by what Paytm has done in a short span, that may not be an idle boast. According to Sharma, 90 percent of the shoppers on Paytm are repeat customers, which, if true, marks an industry high. He says they keep coming back because it’s a mobile-friendly place. A cool new feature, for example, is a messenger in the Paytm app which lets buyers and sellers haggle – this takes a local, age-old practice and places it on the most modern computing devices. More than half the orders are now made after haggling. “We Indians are so used to bargaining. Even when we buy a Mercedes or a BMW, we will ask, am I getting a discount on this?” chuckles Sharma.


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"A two-step process is better than clicking 5-7 times! That's the reason for our success."

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How to Write the Perfect Blog Post: A Complete Guide to Copy.

How to Write the Perfect Blog Post: A Complete Guide to Copy. | Internet Presence | Scoop.it

Want to learn how to write the perfect blog post?

Seems like an unachievable goal, right?

Maybe.

What I’m going to do today is show you a very deliberate formula and list of inclusions that I follow with my posts in order to ensure that I get results.

I’m not saying that it works every time, but I can guarantee that if you start to add these elements to your own blog posts you’ll start to get wins a lot more often.

Sound good?

What makes this the perfect blog post?

Okay, so let me do a bit of explaining.

I’m not saying that I know how to write the perfect blog post and that everything I do on my blog is perfect.

It’s not.

In fact, I really don’t like my writing that much at all. (Do all bloggers feel like that?)

But I have been blogging for quite a while now and in that time I’ve been able to hone my posts by looking at what has worked and what hasn’t over the years.

It’s basically a lot of trial and error.

Today all I am doing is sharing the elements, strategies and ideas that I have seen make a big difference to the stuff I write. I’m hoping that you might read something new, apply it to your own blog and see a big difference in your own results.

So it’s more like a quest for finding your own perfect blog post based on what has worked for me. Read more, click on image or title.


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"The Growthink team took our thoughts and ideas and transformed them into a well researched, operationally sound, top notch business plan. Most importantly, they kept us involved in the process and challenged us to build a better business model. I have and would recommend Growthink to any business."
 John Gumersell Jr., Founder


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Lots of good tips and ideas for creating successful blog posts.

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Jeff Domansky's curator insight, January 18, 9:33 PM

Ramsay Taplin, aka The Blog Tyrant, shares his KISS guide to blogging success. If you're new to blogging or need a refresher, this is a good starting point.

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5,000 marketing technologists say 2015 is the year of social, local, mobile (again) | VentureBeat | Marketing | by John Koetsier

5,000 marketing technologists say 2015 is the year of social, local, mobile (again) | VentureBeat | Marketing | by John Koetsier | Internet Presence | Scoop.it

snip.ly/89OZ

It's not like we've never heard of solomo (social, local, mobile) before. In fact, it's been the next thing for ...well, years. But when 5,000 marketing technologists speak, you tend to listen. Sal...

It’s not like we’ve never heard of solomo (social, local, mobile) before. In fact, it’s been the next thing for …well, years.

But when 5,000 marketing technologists speak, you tend to listen.

Salesforce is releasing its 2015 State of Marketing Technology report today, and three of the top five areas marketers plan to spend more money on in 2015 are social, including social media advertising, social media marketing, and social media engagement. The fourth is local — location-based marketing — and the fifth is mobile.

But three of the top five in social?

“That’s a good thing,” Salesforce VP of marketing insights Jeff Rohrs told me. “It indicates that there is an understand that to do social advertising right, you have to do social engagement too.”

And, he says, it’s a big flip from the old “faith-based” social media marketing strategy. Now, 64 percent of marketers are saying social is a “critical enabler” of business growth, and the ROI is much easier to prove. More here: snip.ly/89OZ


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Growthink really understands how to create compelling business plans and raise capital, and Growthink's Capital Raising Products succeed in infusing this knowledge.
-John Morris
Managing Director, GKM Ventures,
Board of Governors, Tech Coast Angels

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Onecoin's curator insight, January 15, 12:34 AM

Welcome to my first newsletter of 2015, and what a way to start the New Year with 35000 members and counting!!

We are adding somewhere between 1000 and 2000 members a day right now which means we could be looking at between 400 000 and 500 000 members this time next year.

In my estimation, if we continue at this growth rate, once we start the mining on January 20th, we would be well on track to become number two in cryptocurrency market capitalizations, just behind the leader Bitcoin which is currently standing at a market cap of $ 3,691,867,140 and well ahead of number two, Ripple at only $577 million. Source: http://coinmarketcap.com/

And if we can achieve this in our first year…what do you think will happen in year two? Correct, OneCoin can become the Number One cryptocurrency in the world, ahead of current dominant player, Bitcoin which has been around since 2008.
Onecoin is still in an early stage and therefore interesting for investors, while Bitcoin is already very mature . less profit there
please sign up
http://onecoin.eu/signup/amoisexy

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Know Your File Types: When to Use JPEG, GIF, and PNG #infographic

Know Your File Types: When to Use JPEG, GIF, and PNG #infographic | Internet Presence | Scoop.it
If you’d like to know exactly which is the perfect image filetype to use for which images, and save a lot of space and bandwidth in the process while maintaining a quality image, check out the handy reference below for the facts.
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North Korean Defector Jang Se Yul Trained With Hackers - Business Insider

North Korean Defector Jang Se Yul Trained With Hackers - Business Insider | Internet Presence | Scoop.it

http://snip.ly/XUZs

"The US shouldn’t take them lightly.”

Whether North Korea was responsible for the Sony hack or not, the consensus is that North Korea has some of the best hackers in the world.

There have been some reports recently about North Korea’s special cyber warfare unit, known as Bureau 121. The North Korean government has made grooming its “cyber warriors” a top priority for decades, and has given first class treatment to its hackers.

Jang Se-yul, a North Korean defector who now leads an organization called North Korea People’s Liberation Front in Seoul, could have been one of them. 



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Specially trained 'hacker' units from a rogue country!

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Sony exec fires back at President Obama

Sony exec fires back at President Obama | Internet Presence | Scoop.it

Speaking with CNN's Fareed Zakaria, Sony Entertainment CEO Michael Lynton fired back at President Obama's criticism.

http://snip.ly/V0YH

Marc Kneepkens's insight:

MIchael Lynton's interview with Fareed Zakaria is revealing how this cyber attack happened, what they did to respond and that they still want to show 'The Interview' to the public.

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Zuckerberg says Facebook is 'thinking' about the demand for a dislike button | VentureBeat | Business | by Daniel Terdiman

Zuckerberg says Facebook is 'thinking' about the demand for a dislike button | VentureBeat | Business | by Daniel Terdiman | Internet Presence | Scoop.it
During the Facebook CEO's second public Q&A today, he said it's an important area for discussion.

Facebook is well aware that its community wants a way to dislike something negative, rather than having to “like” everything.

Asked by a U.C. Davis law student during a public Q&A today if Facebook will ever add a dislike button, CEO Mark Zuckerberg said that the company is “thinking” about it, so that expressing a negative sentiment “ends up being a force for good.”

Zuckerberg acknowledged that the company knows that many people think the “like” sentiment is not appropriate for posts such as when someone is sick. But he seemed to quickly backtrack. “The like button is valuable because it’s a quick way to share a positive sentiment,” Zuckerberg said. “Some people have asked for a dislike button so they can say something isn’t good, and we’re not going to do that. I don’t think that’s good for the community.”

People have long asked for a dislike button, and the question was one of the most common among the thousands of people who had posted comments on the Facebook page for today’s Q&A with Zuckerberg. And the CEO, wearing the same grey T-shirt he always wears, said he knows where people are coming from.

“The thing I think are really valuable is there are more sentiments just than people like something,” he said. “There are things in people’s lives that are sad, or that or tragic, and people don’t want to Like them. We’ve talked about for a while how can people express a wider range of emotions like surprise.”


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5 Content Marketing Mistakes that Even the Pros Make

5 Content Marketing Mistakes that Even the Pros Make | Internet Presence | Scoop.it

Do you feel overwhelmed with content marketing? As simple as it sounds, it’s easy to forget that there’s just as much marketing involved in promoting your business as there is content creation. Typically, this task falls squarely on the shoulders of the marketing department. If this sounds like the track your content marketing strategy is on, it could be costing you more customers than it’s gaining.

So, how can you make sure you’re developing a solid, actionable content marketing plan? Well, you’ll first have to avoid the following mistakes as they will derail your content strategy. Here’s what to avoid:

More here: http://snip.ly/4Ggo


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33 Cool Apps Help Startups Create Visual Marketing FTW

33 Cool Apps Help Startups Create Visual Marketing FTW | Internet Presence | Scoop.it

We have put together a list of tools that can help you create amazing visual content like infographics, memes, gifs, etc. Must read for every online marketer.

Marty Note

Great list mostly new to me. Missing one of my favorite visual marketing tools Haiku Deck: http://haikudeck.com/ . Haiku Deck is much more than a simple UI on the Creative Commons. If you are SMART you will use Haiku and some of these other #cooltools to create the kind of arresting visual marketing we all need and aspire to daily.


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Standing out in a world of information density | Mark Schaefer

Standing out in a world of information density | Mark Schaefer | Internet Presence | Scoop.it

I think the future belongs to the content creators who are focused on delivering quality content to a niche.One example of this is the site SoulPancake. They are devoted to answering the big questions of life in a fun, entertaining, and sometimes profound way. Their approach has now resulted in a profitable business, a book, and even a television program. Their content is not focused on SEO or tricky headlines that drive traffic. Their success comes 100% through honest, amazing, entertaining content.


If you want to look at a more corporate type of example, I love the way Adidas is creating beautiful adventure videos to promote their Outdoor division. My neighbor told me he spent an entire evening just watching videos of athletes hanging from cliffs. He was living vicariously through these videos and building an emotional connection to the brand and what it stands for...

Click on image or title to see full article.


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,


Via Jeff Domansky
Marc Kneepkens's insight:

This is all it comes down too. Good content, quality, quality, quality!

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Jeff Domansky's curator insight, November 2, 2014 10:11 AM

What is the strategy to stand out in a world of increasing information density? Mark Schaefer answers.

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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Internet Presence | Scoop.it

Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.

With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:

“Director of Content” is the new highly recruited marketing title

The person in this critical role helps coordinate sales and marketing activities to ensure both departments are working toward the same goals. In addition, this leader provides a vision and helps the business incorporate the best content marketing strategies, including webinars, videos and guest blog posts.

By shaping strategies and overseeing execution, the content director ensures messaging remains focused and on brand. Whoever holds this role needs to have a well-rounded approach to creating, managing and distributing content across multiple platforms to reach as many people in the company’s target audience as possible.

Mobile optimization is crucial

A 2014 report from the Pew Research Center Internet Project reveals 90 perent of Americans over the age of 18 have cellphones and nearly 60 percent have smartphones. Approximately half of all adults in the United States own a tablet.

With such impressive penetration, it’s not surprising that a separate report from financial giant Morgan Stanley predicts mobile Web usage will exceed laptop Web browsing by 2015. As smartphones are becoming cheaper, the study results illustrate the absolute necessity of content marketing on mobile devices.

Whether you’re creating email newsletters, white papers, or podcasts, optimize the content for mobile devices. Failing to take this step means you might not reach a large part of your target audience.

Videos need to play properly on smartphones and tablets. Webinars need to enable people to join on the go. Thinking about mobile now ensures your company won’t fall behind the curve in the coming months.

The evolution of the guest video post

Many companies are hip to the opportunities that come from having one of their leaders write guest blog posts and bylined articles for industry publications. Imagine, however, the bang you could get from doing a guest video post.

Guest bloggers can easily create engaging, high-quality videos that will inform and educate on a variety of essential topics. Videos allow guests to show, not just tell, so the company will receive a more compelling piece from their guests.

With studies reporting videos as the new way to reach a mass audience, the evolution of guest videos is upon us.

Engaging industry influencers

Don’t think that you have to create all content in-house. Work with industry influencers who have respected voices, and ask them to develop content your company can distribute.

For example, you might ask a well-known consultant to write a review of your newest product. While you won’t have the kind of control over the content you’d have if you used someone inside your company, you do gain greater credibility and trust through working with a professional outside your firm.

Another possibility is having someone in your marketing communications department do an audio or video interview with the influencer. Edit and package the content for distribution on social media and your company’s website. Then, ask the influencer to share with his or her followers.

Develop a one-stop shop

Some companies enjoy success by developing a one-stop online resource where visitors can educate themselves on issues and topics relevant to your industry.

One approach is to use a university model in which you offer online courses, instructional modules, and self-test tools. Content packaged to teach your customers things they want to learn is highly effective at drawing in visitors and getting them to engage with your site.

Create a check-list to ensure you’re contributing the most helpful information for your viewers. Does your site have extremely high-quality content? Does your company practice data curating to get the most up-to-date, comprehensive information available? It may be time to start!

Try custom-content feeds that give viewers access to a variety of content like social media RSS. Another option is to recruit influencers to contribute to your site. Have a leader in the field post a blog, or take the time to interview one of the most successful people in the field and post the video online.

Utilize Google+ and SlideShare

Move over, Facebook! New social media sites are pushing the envelope for B2B content marketers. With new technologies from Google bursting at the seams every year, there is no doubt that Google+ is innovating a whole new network of social sharing.

Many people are taking up Google+ to disseminate content marketing information for their companies. Professionals are connecting with their work, while also sharing personal articles and photos with family and friends.

SlideShare will also be a key contributor in content sharing. With the ability to create presentations and share them easily with groups, this trend has B2B marketers working hard to create vivid and engaging content.

With all of these new trends, it’s easy to say that content marketing is growing rapidly. The industry is experiencing new advancements every year, which is sure to provide more insight on what is producing ROI for all companies utilizing it.


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Teaching Respect for Other People’s Content in the Internet Age | Digital Citizenship

Teaching Respect for Other People’s Content in the Internet Age | Digital Citizenship | Internet Presence | Scoop.it
As we enter National Cyber Security Awareness Month, it's the perfect time for all of us to discuss respect for other people's content online.


Tom Galvin is the Executive Director of the Digital Citizens Alliance.

Let’s face it: kids these days are incredibly tech-savvy – they spend an average of seven-and-a-half hours per day consuming some form of media, much of it online. But just because children are voracious content consumers doesn’t mean they’re always able to tell good content from bad content – and it doesn’t guarantee they understand how to use content they find on the Internet appropriately.

As we enter National Cyber Security Awareness Month, it is the perfect time for all of us to discuss this issue with children, parents, and educations – what more can we do to keep content safe and what are the stakes if we don’t.

Online Piracy and Content Abuse

With kids spending so much time interacting with online content, they are more likely to be exposed to stolen content in the form of pirated movies, music, and games that are offered up to unsuspecting youth as “free” downloads.

The sites that offer these so-called free downloads are usually only able to do so because they have stolen or misappropriated the content in the first place. The online criminals behind these sites then rake in millions by placing legitimate advertisements to make their sites appear more reputable. You can learn more about that in the Digital Citizens Alliance’s study, Good Money Gone Bad.

The Risks of Engaging with Stolen Content

To start, downloading pirated music, movies, or TV shows is illegal. You wouldn’t allow your kids to walk into a Best Buy, slip a DVD in their coat, and walk out without paying – so why should it be any different when the content in question is online?

While it may be illegal, it is also far too common. A new Digital Citizens Alliance poll shows that 62 percent said they didn’t always check or weren’t sure if movies, music, games, or books they downloaded were legally authorized. Previous Digital Citizens Alliance research has shown this is a widely used delivery mechanism for malware.

Aside from the moral implications, downloading stolen content can also expose children and their families to a wide array of online crimes. The criminals behind these sites often use the “free” content they are offering as a Trojan Horse to lure unwitting victims. Once downloaded, you, your child, and your family could be exposed to anything from malware that targets your computer to identity theft.

That “free” download is probably looking a little more costly now, isn’t it?

Showing and Teaching Content Respect

Content respect isn’t just limited to not downloading stolen music, movies, or TV shows; it also means teaching kids how to appropriately use the content they find online. Nowhere is this more important than in the context of their education.
Kids today are used to finding whatever they need to complete an assignment online. The information they find on the Internet is so ubiquitous, that it’s easy for them to think of the content they find online as up for grabs. That’s where another form of content abuse comes into play – online plagiarism.

When we talk about online plagiarism, it’s also important to understand that it’s not just other people’s writing that is being misused and abused. Kids aren’t just writing reports these days; they’re creating multimedia presentations, videos, infographics, and more. Using someone else’s creations without properly crediting their work – whether it is someone’s writing, art, music, or even just their ideas – is plagiarism, plain and simple.

What We Can and Should Do

Content abuse is an action that can embolden perpetrators to go onto bigger, bolder, and more insidious activities. We can’t put our heads in the sand. Just because we haven’t cracked down on it yet doesn’t mean we should ignore it forever. In fact, there is no better time than now to do something about it.

As responsible adults, it’s up to us to ensure children understand the difference between referencing someone else’s content with proper attribution and outright stealing or plagiarizing that content. It’s a thin, but very important line. Unchecked, stealing others work creates a culture of content abuse. When young people see there is no penalty for stealing movies and other content, they can get into committing other, more high-risk online crimes. 

Teaching kids the difference between good and bad content – as well as how to appropriately use the content they find online – should be a goal for all parents and responsible adults. Learn what we’re doing at the Digital Citizens Alliance to make the Internet a safer, more respectful place for ever

Learn more:


http://gustmees.wordpress.com/2014/09/06/digital-citizenship-internet-safety-and-cyber-security-advisory-board-run-by-students/


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Carlos Rodrigues Cadre's curator insight, October 11, 2014 6:56 AM

adicionar a sua visão ...

Tony Guzman's curator insight, October 13, 2014 12:32 PM

This blog article shares some great insights into how to best train our youth (and adults) about proper online content use and downloading.

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Vive La Tech - Win a trip to Europe's largest Tech and Innovation conference.

Vive La Tech - Win a trip to Europe's largest Tech and Innovation conference. | Internet Presence | Scoop.it
Brushing up on my French, since I just entered to win a trip to Le Web in Paris withGA.


Here is the link for your entry:


https://generalassemb.ly/win/le-web-paris?rid=bWhrbmVlQG1zbi5jb20

Marc Kneepkens's insight:

A trip to Paris plus a visit to 'Le Web', Europe's largest tech conference.

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