Excerpt from the article by KISSmetrics:
"Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.
Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.
This resource guide provides links that will give you a strong foundation for writing great web copy.
Here are the main sections of the article:
- E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;
- Must-Read Books on Direct Response Marketing and Copywriting;
- Copywriting Courses;
- The Best Websites and Blogs about Copywriting;
- How to Write Amazing Headlines;
- How to Write Phenomenal CTAs (Call to Actions);
- SEO Copywriting – How-To’s, Tips, and Best Practices;
- How to Write E-commerce Copy that Sells;
- Conversion Copywriting and Landing Pages;
These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."
Each section is analyzed with detailed resources and and external links. Read full original article:
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Via Giuseppe Mauriello