When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. You and I both know the power of custom content, but do you realize the power behind boosting the volume of information shared so that it potentially reaches all four corners of the Internet?
Everyone can’t seem to create custom, high quality content fast enough, but what most people don’t realize is that you CAN gain a competitive edge by expanding your content marketing offering. And that is exactly what content curation does.
In short, what content curation does is leverage on the power of other people’s content, then put it in the context of your brand while populating the virtual world with resources that points to you as an industry leader.
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Via Ally Greer