Now, 13- to 17-year-old Facebook users have the ability to post their comments and photos publicly. Prior to this change, teenagers were restricted to sharing their posts with friends and friends-of-friends in an effort to protect this young generation from predators.
While I can't predict how these new privacy settings will affect Facebook's business, I am certain the change could negatively impact this generation's personal brand and with it, their future college and job prospects.
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