Heat maps of viral content show what compels us to share.Research: The Emotions that Make Marketing Campaigns Go Viral
We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy. So how do you get your brand noticed?
A recent article by Mitch Joel argues that brands must publish more content, that the old standbys of frequency and repetition that worked so well in decades past are still worthwhile today. Truth be told, he’s right. Publishing more content, even if the content isn’t viral or noteworthy, can be a great way to maintain or even grow existing large audiences.
But what if your brand or company doesn’t have an active audience of avid content consumers already? In this case, piles of mediocre content certainly won’t do the trick. If you don’t already have a large built-in audience, you must attract them from elsewhere. Viral marketing is hands-down one of the best ways to do this.
What Can Viral Marketing Actually Do?
To read the full article, click on the title...
Get your Free Business Plan Template here:
Via Karen Dietz