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Infograph: Websites for Businesses

Infograph: Websites for Businesses | Internet Presence | Scoop.it

Via The Fish Firm, Marty Koenig
Marc Kneepkens's insight:

Social media stats +  why to have a website + and all the reasons given for not having one.



Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html

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Mandy Minor's curator insight, July 15, 2013 9:49 AM

Clearly, people are online.  People = potential customers, right?  Every business needs a website, and they need to update it and improve it on a regular basis.

computa.cat55's curator insight, July 15, 2013 6:12 PM

Something to consider...

Brian Hendricks's curator insight, July 16, 2013 2:45 PM

I have found that using ALL social media avenues, as well as blogging, can help with attracting more followers, or "fans", which will eventually lead to potential customers.  Try it and see for yourself.  Remember, be patient, and persistent.   Contact me for more info!

Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Internet Presence | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.

Here are just seven of the many helpful online tools out there that help writers to improve their final versions:



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Via Stefano Principato, malek
Marc Kneepkens's insight:

Continuous 'quality' writing is a challenge for small businesses. These are some good tools.

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malek's curator insight, July 20, 7:24 AM

Urban dictionary has been an epiphany at times.

massimo scalzo's curator insight, July 21, 3:50 AM

There are many tools to pave the way for maintaining a quality Blog...Have a look here

Monica S Mcfeeters's curator insight, July 21, 7:43 AM
Some folks have ask me if I do a blog. I'm a fairly long winded commenter with lots of opinions and thoughts on the topics I care about. The answer is yes, but not seriously. I thought this article might help me get more serious about that. Why waste your thoughts to be left to fly away with time? Someone might be able to build on them even if you don't. Sometimes sad to say we even forget some of our own best ideas when we have time to work on them. Why not record them and store them on a blog.
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The Top 10 Reasons You're Still Clinging to Facebook

The Top 10 Reasons You're Still Clinging to Facebook | Internet Presence | Scoop.it

Facebook has us hooked, and most of us aren't saying goodbye anytime soon.

The thought of deleting your Facebook account permanently has probably crossed your mind. But whether it's FOMO or wanting to keep in touch with others, something holds us back and we're unable to escape the social media giant.

To read the full article, click on the title or image.




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Via Thomas Faltin, massimo facchinetti
Marc Kneepkens's insight:

A good number of valid reasons.

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What Is the Best Ad Server for Your Site?

What Is the Best Ad Server for Your Site? | Internet Presence | Scoop.it
Ad servers are are one of the most versatile ways to monetize your website. The best ad server for you depends on factors like price and ease of use.

A growing number of publishers are turning to ad servers to display and manage advertisements on their websites.

There are many reasons for this, but one major advantage ad servers provide is simplicity. With an ad server in place, a publisher can swap adverts from a central location without having to go “under the hood” of their websites.

Ad servers also give you the ability to monitor your stats and tweak your adverts for geo-location and other factors.

As a website owner, the best ad server for you will depend on a range of factors that include price, scalability, ease of use and features.

The five ad servers in this list perform the best according to these criteria. They offer something to suit both small and large budgets and are among the most versatile monetization strategies you can employ online.

To read the full article, click on the title or image.



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Via Official AndreasCY
Marc Kneepkens's insight:

There is much more than just Google ads. This is a good overview.

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Official AndreasCY's curator insight, July 6, 8:16 AM

A guide to the best ad servers.

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What Happens to Your Online Presence When You Die? [Infographic]

What Happens to Your Online Presence When You Die? [Infographic] | Internet Presence | Scoop.it
What happens to your data when you die? In its first eight years of existence, an estimated 30 million Facebook users passed away, leaving behind their pages and all of their data. While Facebook now offers to memorialize pages of users who have passed away, there is still a time period in which deceased users …

To read the full article, click on the title or image.




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Via malek
Marc Kneepkens's insight:

Interesting topic. Definitely something to look at.

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commentrix's curator insight, June 28, 12:54 AM

This infographic has all the answers to the questions about what will happen with your data when you die!

Treathyl Fox's curator insight, June 28, 1:06 PM

So glad to find this infographic on a very serious topic for me.  Since 2007, my business and employment endeavors have been work at home projects.  Often wonder what will happen to these projects when I no longer wake up each day to maintain them.

M. Philip Oliver's curator insight, June 30, 12:40 PM
"Die" or retreat from Social Media?
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'The Internet's Own Boy': how the government destroyed Aaron Swartz

'The Internet's Own Boy': how the government destroyed Aaron Swartz | Internet Presence | Scoop.it

A film tells the story of the coder-activist who fought corporate power and corruption -- and paid a cruel price.

Brian Knappenberger’s Kickstarter-funded documentary “The Internet’s Own Boy: The Story of Aaron Swartz,” which premiered at Sundance barely a year after the legendary hacker, programmer and information activist took his own life in January 2013, feels like the beginning of a conversation about Swartz and his legacy rather than the final word. This week it will be released in theaters, arriving in the middle of an evolving debate about what the Internet is, whose interests it serves and how best to manage it, now that the techno-utopian dreams that sounded so great in Wired magazine circa 1996 have begun to ring distinctly hollow.

What surprised me when I wrote about “The Internet’s Own Boy” from Sundance was the snarky, dismissive and downright hostile tone struck by at least a few commenters. There was a certain dark symmetry to it, I thought at the time: A tragic story about the downfall, destruction and death of an Internet idealist calls up all of the medium’s most distasteful qualities, including its unique ability to transform all discourse into binary and ill-considered nastiness, and its empowerment of the chorus of belittlers and begrudgers collectively known as trolls. In retrospect, I think the symbolism ran even deeper. Aaron Swartz’s life and career exemplified a central conflict within Internet culture, and one whose ramifications make many denizens of the Web highly uncomfortable.

To read the full article, click on the title or image.




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Via Luca Baptista
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Funny-Looking Coat Turns Away Spying Electronic Eyes

Funny-Looking Coat Turns Away Spying Electronic Eyes | Internet Presence | Scoop.it
The newest in surveillance-blocking technology is also the coziest.

If you always wanted Harry Potter's invisibility cloak but wished it was a bit comfier, your wish may have come true.

Austrian architecture firm Coop-Himmelblau has designed a Snuggie-like piece of clothing that jams the wearer's phone, effectively rendering him invisible. The Jammer Coat shields the phone from wireless signals, so the device becomes undetectable to things like search engines or tracking software, and there's no way for anyone to pull credit card information.

To read the full article, click on the title or image.




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Via Thomas Faltin
Marc Kneepkens's insight:

The problem with this is that your body is inside a Faraday's cage, it should 'breathe' energy, which is cut off for yourself too.

Why not just turning off your phone when you don't want to be detected?

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35 Blogging Tips to Woo Readers and Win Business

35 Blogging Tips to Woo Readers and Win Business | Internet Presence | Scoop.it

Let’s not pussyfoot around it.

Blogging is a lot of work. Hard work.

Generate new blog post ideas. Write weekly content. Promote posts via social media and email.

At times, we all wonder whether our blogging efforts are paying off. Do we need to keep plugging away? Write more? Promote more?

The thought of quitting might even creep up now and then. Wouldn’t it be nice to stop worrying about your next blog post? And have some extra time to go out with friends? Or to read a book?

But the benefits of writing a business blog can be tremendous. Career-changing.

To read the full article, click on the title or image.



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Via Daniel Watson
Marc Kneepkens's insight:

A good blog is a mighty powerful tool for your business. This article is good. Highly recommended.

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Simon Steed's curator insight, June 22, 4:03 PM

Some very useful tips on why and what you should be blogging about - people are interested to hear what you say!

4twenty2's curator insight, June 23, 5:30 AM

Great blog about keeping your blog content fresh and interesting.  

Alain Theriault MBA's curator insight, June 23, 11:32 AM

never underestimate the power of good content marketing. For startups, it's often the best way to start building credibility. I like to refer to social media as a fishing net to bring hungry fishes to your feeding pond...your blog  ;-) 

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Converting your written content to a SlideShare deck

As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can you take the content you have already created and convert it to take advantage of the SlideShare platform? Do you need to hire a designer? No. You can do it yourself. In this deck, presentation expert Dave Paradi partners with copyblogger to walk you through the process for converting written content into a SlideShare deck.




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Via Guillaume Decugis
Marc Kneepkens's insight:

Slideshare is a great way to present, tell your story, create information. Here is the 'how-to'! Great stuff.

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Guillaume Decugis's curator insight, June 13, 6:33 PM

Following up on the piece Ally curated recently, here's the hands-on practical presentation with step-by-step tips that are easily actionable.


Still unsure?


Well, repurposing works and is one of the most effective lean content technique as we've documented here.

Jeremy Pollard's curator insight, June 22, 8:48 PM

We all gained a great communications channel when LinkedIn bought Slideshare. Once you get past update posting on LinkedIn, and posting other peoples' pictures of other peoples' quotes - posting your own actual content is a great goal (and one of my New Year resolutions)

 

This is a good, practical article on how to re-purpose current content into a usable format for promotion via SlideShare

Jane Gardner's curator insight, July 17, 5:20 PM

i need an easy peasy way to convert written to other format

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Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO

Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO | Internet Presence | Scoop.it

Microsoft, in conjunction with the HomeBoyz Foundation, has launched employment and entrepreneurship portal TukoWorks in Kenya, with the main aim of providing youth with free resources, training, careers guidance services and entrepreneurial opportunities using a network of accessible tools and content.

The portal will also include skills and enterprise development resources.

“The introduction of the portal was necessitated by the need to bridge the information gap for job seekers, aspiring entrepreneurs and school leavers by providing a network of accessible opportunities on various openings as well as necessary training on how to start a new enterprise,” said Microsoft Kenya country manager Kunle Awosika.

To read the full article, click on the title or image.



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Via Jose Galvez
Marc Kneepkens's insight:

Sounds like a great initiative, also being rolled out soon in 19 countries.

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The Rise of The Scrolling Site

The Rise of The Scrolling Site | Internet Presence | Scoop.it

In 10 short years, the web has evolved from a collection of barebones informational sites, to a vast world of interactive experiences, immense social networks, complex data visualizations, applications and utilities. It has become a huge part of our lives, and as such we have shaped it to fit our ever evolving needs. This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

To read the full article, click on the title or image.



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Via Official AndreasCY
Marc Kneepkens's insight:

Very interesting article.

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Official AndreasCY's curator insight, June 9, 8:12 AM

This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

Wendy Brown Singer's curator insight, June 11, 1:02 PM

Be sure to click on some of the website examples to experience their innovative use of scrolling -- these designs completely blow away the scrolling site of 10-15 years ago. 

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Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger

Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger | Internet Presence | Scoop.it

When you master copywriting fundamentals you acquire skills that you can take anywhere.

Take the Problem-Agitate-Solve formula for example.

The formula works like this:

  • Identify a problem
  • Agitate that problem
  • Trot out the solution

Its applications are endless.

To read the full article, click on the title or image.


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Via Jeff Domansky, Marc Kneepkens
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Marc Kneepkens's curator insight, June 5, 8:14 AM

Understanding human behavior is key to mastering internet skills. Great article.

http://yzenith.com's curator insight, June 5, 6:26 PM

http://yzenith.com 

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Charlie Dare's curator insight, June 6, 12:01 AM

Master copywriting skills~

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Google is building 180 satellites to spread internet access worldwide

Google is building 180 satellites to spread internet access worldwide | Internet Presence | Scoop.it

Google's plans for satellite-based internet access just got a little more concrete. The Wall Street Journal hears that the search firm is preparing to build 180 "small, high capacity" satellites (not pictured here) that will go into low orbit and provide internet connections to underserved areas. While details aren't forthcoming about the machines, there may be more on the way; reportedly, the company could "double" its vehicle count if all goes well. A spokeswoman didn't confirm or deny the efforts, but did note that having an internet link "significantly improves people's lives."

To read the full article, click on the title or image.


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Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Interesting news. The race between Google and Facebook is still on.

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rodrick rajive lal's curator insight, June 1, 10:35 PM

Wow! 180 satellites means better connectivity, e-commerce, and a better 24X7internet experience! What it means is that students will be able to do research on the go, housewives access recipes on line, and mergers and takeovers take place in mid-flight!

David Collet's curator insight, June 2, 7:39 PM

Trading one form of surveillance and censorship for another.

Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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How We Reduced Our Bounce Rate

How We Reduced Our Bounce Rate | Internet Presence | Scoop.it
Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Keep your visitor interested with good content and more options to explore.

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How to measure your website's effectiveness with Alexa - FreeNomads

How to measure your website's effectiveness with Alexa - FreeNomads | Internet Presence | Scoop.it
Alexa.com is an excellent way to get a snapshot of your website, see its global rank and compare yourself to your competition. Let's look at how to interpret this information.

Alexa.com, a subsidiary of Amazon.com, is an excellent way to get a quick snapshot of your website, see its global rank and compare yourself to your competition.

On the website, write the URL of your site and you will see the results.

Note: In order to get a quick overview of the websites you visit, you can install the Alexa toolbar directly in your internet browser.

The most important information on Alexa is your website’s global rank, bounce rate, daily pageviews per visitor, daily time on site and incoming links. So, what do these mean?

- See more at: http://www.freenomads.com/blog/?p=1060#sthash.kznALdaN.moTSQ4Ju.dpuf

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Via Luis Costa
Marc Kneepkens's insight:

You can also get Alexa's toolbar, for free. It shows the ranking of every website you access immediately. Plus other good information.

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What Is the Internet of Things? | Mashable Explains - YouTube

You've heard of smart homes and fitness trackers, but have you heard of the Internet of Things? The latest video in our Mashable Explains series takes a look...


Learn more:


- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Internet+of+Things




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Via Gust MEES
Marc Kneepkens's insight:

Great explanation. You have to see this, because it's happening, and it's the next big thing.

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Gust MEES's curator insight, July 6, 3:31 AM

You've heard of smart homes and fitness trackers, but have you heard of the Internet of Things?


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Internet+of+Things


http://www.scoop.it/t/securite-pc-et-internet/?tag=Internet+of+things


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4 Easy Tricks to Personalize Your Marketing Strategy

4 Easy Tricks to Personalize Your Marketing Strategy | Internet Presence | Scoop.it

As a seasoned marketer, you’re well-aware of the need to ‘reach the right audiences at the right time with the right message.’ You’ve heard this expression over and over — so we won’t belabor the point.

You already know why you need to do it. The problem is that you’re part of a small team and that there are only 24 hours in a day. Presumably (read: hopefully), you spend some of that time sleeping and having fun.

You need an arsenal of high-impact tactics — stuff that’s creative, easy to implement, and pilot-tested by others in your field. That’s where this blog post comes in — to give you some quick, ready-to-execute ideas.

To read the full article, click on the title or image.




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Via Thomas Faltin
Marc Kneepkens's insight:

Excellent ideas to increase the impact of your marketing.

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10 Phenomenal Blogs in Totally Boring Industries

10 Phenomenal Blogs in Totally Boring Industries | Internet Presence | Scoop.it
Think only B2C blogs can be interesting? Here are 10 blogs from a variety of "boring" industries that'll prove you wrong.

Warning: The following blogs are gonna be boring. They're for industries that you most likely don't care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. 

But, there's no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

Because we've talked about quality content being decided by your audience, we've got to give these amazing blogs in totally boring industries a high-five. So prepare yourself to be blown away. And who knows? By the end, you may be subscribed to a few of them ;)

To read the full article, click on the title or image.




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Via Luis Costa
Marc Kneepkens's insight:

Making content interest with crispy clear and inviting landing pages is an art. Lots of work to do still.

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9 Hidden Facebook Features Only Power Users Know

9 Hidden Facebook Features Only Power Users Know | Internet Presence | Scoop.it

Facebook is the principal digital public square of today. Well, it's the principal digital public square for those of a certain age (i.e. post-college, the young'ns aren't into it!) But Zuck & Co's site is still an extremely integral virtual venue and will continue to be for some time.

While Facebook's business model has evolved away from just Facebook.com to include its mobile incarnation and other associated apps, the old familiar website is still the preferred venue for many. And why not? Facebook.com one of the most advanced public-facing websites out there.

Facebook is a magnet for some of the top engineering talent in the world, so it stands to reason that the company would boast one of the world's most complex and multi-faceted websites. It rivals many standalone software apps with the sheer amount of personalization, tweaks, and tinkering available to visitors.

In fact, there are so many things you can do on Facebook.com that you probably don't know about them all.

And we're not even talking about the third-party Facebook apps or browser add-ons, we're talking about all the official, baked-in, easily accessible functions that are just a few clicks away. As you'll see in our slideshow, there are even some functions that appear to be leftovers from bygone eras that we're not even sure Facebook still knows are there.

So, take a look at our slideshow and awaken your inner power user social super star who is just waiting to break out!

To read the full article, click on the title or image.




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Via massimo facchinetti
Marc Kneepkens's insight:

Interesting things to learn here.

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malek's curator insight, June 22, 7:15 AM

#4 Create an Interest List

Good curation tool on facebook. You can create a list for "favorite thai foods" and keep following all local restaurants.

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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Internet Presence | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?

To read the full article, click on the title or image.




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Marc Kneepkens's insight:

Staying on the edge of what's happening is the key. Get the advantage. Scoop.it is a great tool, and has been for me.

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Google's new toy for business owners

Google's new toy for business owners | Internet Presence | Scoop.it
Google unveils new "My Business" interactive platform to allow small businesses to market themselves more effectively on the search engine.

We've never pulled together all of these features into a single hub that's easy to use," said Jen Fitzpatrick, Google's vice president of engineering and product management. "The idea is to let small businesses manage their online presence in a single, consolidated way."

To read the full article, click on the title or image.



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Via Ivan Berlocher
Marc Kneepkens's insight:

Helpful for small businesses. Not a tool to boost your search rankings though.

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The Internet of Things: it's a really big deal

The Internet of Things: it's a really big deal | Internet Presence | Scoop.it
Within a few years, the Internet of Things is going to be worth trillions of dollars, writes John Naughton

Good morning! Or evening, if you happen to be reading this on the other side of the world. Our topic for today is the internet. What? You already know about the internet? No, no, I don't mean that internet, the boring old one you use to access YouTube and send Facebook updates, email and tweets and stuff. That's the internet of people and it's so, well, yesterday. I'm talking about the new internet, which is going to be the latest thing Real Soon Now.

It's called the Internet of Things or IoT and it's got everybody very excited over in Silicon Valley, where they hyperventilate a lot about technology. When you ask them what it is they say things such as "a global, immersive, invisible, ambient networked computin

To read the full article, click on the title or image.



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Via TechinBiz
Marc Kneepkens's insight:

The next big thing: everything connected. More gadgets, more startups, more ideas.

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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Internet Presence | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

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Via Jaana Nyström
Marc Kneepkens's insight:

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

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donhornsby's curator insight, June 10, 8:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 10:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 5:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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How to Get Fans Creating and Sharing Content for You #infographic

How to Get Fans Creating and Sharing Content for You #infographic | Internet Presence | Scoop.it
To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.

Click on the infographic.



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Via Stefano Principato
Marc Kneepkens's insight:

Good info.

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Yogesh Kumar's curator insight, June 9, 4:34 AM

CONTENT SHARING TIPS

jay f kay's curator insight, June 9, 7:43 PM

Fanfare for the common man!

 

Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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7 Ways to Improve Copywriting on your Landing Page

7 Ways to Improve Copywriting on your Landing Page | Internet Presence | Scoop.it
When you’re a great content marketer, you not only write engaging brand related articles for the corporate blog, you’re often involved in crafting ever more powerful marketing copywriting for your company landing pages. When you knock it out of the park, you can get conversions, leads and even brand advocates.

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Via Stefano Principato
Marc Kneepkens's insight:

Exact information for your website's landing pages.

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Rescooped by Marc Kneepkens from digital marketing strategy
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How to Use Facebook Groups to Build Your Business

How to Use Facebook Groups to Build Your Business | Internet Presence | Scoop.it

Are you looking for new ways to network?


Have you considered using Facebook groups to build your business?


Facebook groups offer a proven way to form lasting, productive connections that generate leads.


In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups.


To read the full article, click on the title or image.


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Via Brian Yanish - MarketingHits.com, malek
Marc Kneepkens's insight:

Providing value and service always works.

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Maryse Rebillot's curator insight, June 3, 5:32 AM

Good ideas to pick and try in this article. I'm wondering how many of us do use one of these features..