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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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7 pillars of minimalist Web design

7 pillars of minimalist Web design | Internet Presence | Scoop.it
To balance aesthetics with functionality, minimalist web design is defined by fearless use of space, stunning visuals, striking typography, and an overall focus on the content itself – and nothing else.

When it comes to minimalism, don’t think it’s easier just because it’s simpler. Because there are fewer elements, you must provide the same level of usability (perhaps even better) with less interface. To balance aesthetics with functionality, minimalist Web design is defined by fearless use of space, stunning visuals, striking typography, and an overall focus on the content itself – and nothing else.

We call these techniques the pillars of minimalism, and below we’ve listed the seven most helpful based on our experiences building and appreciating websites. It’s no surprise that minimalism is becoming a popular style today – it correlates directly with many of the modern web design trends, which you’ll also recognize below. Read more: click title or image.




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Marc Kneepkens's insight:

Your website is your portal to communicating with the world. Make it easy, simple, clear and convincingly attractive. Minimalist web design is a great approach, take a look at this article, you might get some ideas.

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How I Helped Polar Get to 40M+ Pageviews

How I Helped Polar Get to 40M+ Pageviews | Internet Presence | Scoop.it

http://snip.ly/bl2W


Polar recently got acquired by Google just two years after launch. Here's how I pitched it to the press and got it from 0 to 40 million pageviews monthly.

So you finally put the finishing touches on your website and pushed it live. Damn, it looks so good! Your business is now ready to be shown to the world. Yet nobody is coming.

Or, you push it live and get a few hundred signups in the first hour. This is because you got your stuff together with the press and received a few articles written about your business at launch. So you pitch to more media and got to 1M pageviews in the first month.

Is it hard? Sure. But you can do this. You do not need to hire PR firms to help. I did not.

I’ve done PR for six years on my own and have gotten 1,298 stories written about things I’ve pitched. Quite recently, I got a startup acquired by Google in two years after founding by just pitching to the press.

Before I tell you the story of how I did this I want you to remember one thing (if it’s the only thing you remember from this article): Whenever you pitch anything to media make sure to provide valuable content related to journalist’s beat. Notice the bold and underline.

Valuable content – that’s where it’s at, it will either make or break your pitch and that is what the press will respond to the most.

Read more: http://snip.ly/bl2W

By Dmitry Dragilev the founder of growth hacking consultancy Criminally Prolific. He also runs JustReachOut, a service that helps startups get featured by the press.





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"I love your newsletters! The issues are not only right on time with good insightful information, the trivia questions and Dave's personal input gives the communication a personal touch that I enjoy. Keep up the great work and congrats!"
Nikki Webster
Manga Design Group, LLC

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#Infographic The ultimate guide to creating a successful online business

#Infographic The ultimate guide to creating a successful online business | Internet Presence | Scoop.it
Creating a successful online business can be a challenge even for an experienced entrepreneur. The number of potential pitfalls multiply as technology becomes increasingly diverse.

So this handy infographic, designed by ecommerce platforms, offers some welcome advice for anyone pushing out a startup in the coming year.

Should you be using images, or focus everything on text? Do you really need an “About Us” page? Will implementing live chat on your site result in more sales? Should you focus your marketing efforts on an email campaign, or pour everything into social media? You’ll find the answers to these, and many more questions, below.




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"Our work with Growthink was very helpful for creating a business plan to focus our efforts in the short term and increase our value over the long term."
Jack Bergstrand, CEO
Brand Velocity, Inc.


Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Great infographic!

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The Five Marketing Must-Haves of an Online Startup

The Five Marketing Must-Haves of an Online Startup | Internet Presence | Scoop.it

Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power. Startups can’t do every marketing activity in the book.They certainly can’t spend all the money they want. But they still need to do marketing. How?

Here are the five essentials that online startups need to possess.

More: http://www.forbes.com/sites/neilpatel/2014/10/27/the-five-marketing-must-haves-of-an-online-startup/


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Via Blue Deer
Marc Kneepkens's insight:

Not just for startups, this is good for every business.

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The Best Infographics to Help You Create Smart Content

The Best Infographics to Help You Create Smart Content | Internet Presence | Scoop.it
These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms…



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Via Stefano Principato
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Maria Serrano Correia's curator insight, August 18, 2014 7:00 AM

smart "journalistic type" of content

Benjamin Labarthe-Piol's curator insight, August 18, 2014 3:43 PM

Great infographic

Claire Pienaar's curator insight, January 22, 6:47 AM

This is overall useful info

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4 Easy Tricks to Personalize Your Marketing Strategy

4 Easy Tricks to Personalize Your Marketing Strategy | Internet Presence | Scoop.it

As a seasoned marketer, you’re well-aware of the need to ‘reach the right audiences at the right time with the right message.’ You’ve heard this expression over and over — so we won’t belabor the point.

You already know why you need to do it. The problem is that you’re part of a small team and that there are only 24 hours in a day. Presumably (read: hopefully), you spend some of that time sleeping and having fun.

You need an arsenal of high-impact tactics — stuff that’s creative, easy to implement, and pilot-tested by others in your field. That’s where this blog post comes in — to give you some quick, ready-to-execute ideas.

To read the full article, click on the title or image.




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Via Thomas Faltin
Marc Kneepkens's insight:

Excellent ideas to increase the impact of your marketing.

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The Rise of The Scrolling Site

The Rise of The Scrolling Site | Internet Presence | Scoop.it

In 10 short years, the web has evolved from a collection of barebones informational sites, to a vast world of interactive experiences, immense social networks, complex data visualizations, applications and utilities. It has become a huge part of our lives, and as such we have shaped it to fit our ever evolving needs. This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

To read the full article, click on the title or image.



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Via OFFICIAL ANDREASCY
Marc Kneepkens's insight:

Very interesting article.

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OFFICIAL ANDREASCY's curator insight, June 9, 2014 8:12 AM

This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

Wendy Brown Singer's curator insight, June 11, 2014 1:02 PM

Be sure to click on some of the website examples to experience their innovative use of scrolling -- these designs completely blow away the scrolling site of 10-15 years ago. 

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How We Reduced Our Bounce Rate

How We Reduced Our Bounce Rate | Internet Presence | Scoop.it
Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Keep your visitor interested with good content and more options to explore.

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5 Effective SEO Tactics That Won't Cost Your Startup a Dime

5 Effective SEO Tactics That Won't Cost Your Startup a Dime | Internet Presence | Scoop.it

When most people think about SEO, they think about a long-term expensive strategy. Here are 5 free SEO techniques to help your startup grow without expenses.

Especially when you are a young business, strapped for cash (or even just not ready to make the kind of investment that SEO can sometimes be), finding ways to improve your rankings with spending a lot of cash can mean the difference between success and failure. For most small business owners, your budget is very small, and most of your money will be apportioned long before you can section off a piece for SEO strategies, even just for SEO content.

In general, startups fail for two reasons. First, they spend too much money, without the right backers and investments. Second, they are not aggressive enough with their online marketing techniques, and end up falling short when it comes to customers and client acquisition. Running a business takes money, and you should not be afraid to put money into SEO tactics—when you have real money to do so. In the meantime, there are plenty of ways to improve your rankings that won’t drain your bank account. Here are just five of the most popular free tactics I use on a daily basis.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

More than SEO, basics for your website management.

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Internet Presence | Scoop.it

Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting. While “copying” still does exist online, the concept of “copying” is now simply a way to bump your own Google ranking by farming someone else’s content. This, is not flattering. Even if correctly cited, 100% republished work is simply cheating to get ahead. Curation, on the other hand — the meaningful selection, enrichment, and sharing of existing media — combines imitation and creation. Curators have to create a new perspective or idea on top of the existing media which supports the content in the original.

True curators endlessly search for the best of the best, the cream of the crop. Think of them as a “critics of all the things.” Critics are often the our best sources of information — when you are checking out a new restaurant, you often take a look at what Yelp or a quick Google search has to say about them, or perhaps you read an article in your local newspaper about the establishment. Pundits are often in control of the flow of political information. Literary critics determine the success or failure of many authors’ works. Curators of online content are simply critics of many things; people who’ve been incredibly well-educated about a certain topic and are seeking the best things available in the vertical they’ve chosen.

As a creator myself, I’ve seen many straight content creators get upset that their work has been curated. We so hope we can shift this opinion! Curators are paying you the ultimate compliment when they have selected a piece of your’s to enrich and share — they think you are among the best of the best, the creme of the crop.

To read the full article, click on the image or title.



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Via Ally Greer
Marc Kneepkens's insight:

We all put those 'share' buttons on our sites and blogs. Having a curator pick your content is yet another way of sharing and acknowledging that your content is superb. Good curators have a great following, quality and quantity wise. It's another good way to get the word out.

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Ally Greer's curator insight, December 4, 2013 1:08 PM

As a creator, the greatest compliment to receive should be to have your content curated into a collection of the web's best content on a specific subject (namely, the one you're creating content about).


As a curator, the ultimate compliment to give is to properly share and cite all of the content you've created, add your insight while giving due credit to the creator and presenting their content in a meaningful way.

Alberto del Mazo's curator insight, December 4, 2013 5:54 PM

Entrada del blog de scoop.it que explica muy claramente cómo "curar contenidos" es compartirlos y darles un valor añadido (ordenándolos, comentándolos, ...)

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12 Types of Evergreen Content That Attract Valuable Links

12 Types of Evergreen Content That Attract Valuable Links | Internet Presence | Scoop.it

Excerpt from the article by Search Engine Watch:
"Evergreen content is a valuable resource for your website. The term "evergreen content" refers to content that won't quickly become out of date or totally incorrect within a short time period, such as a week or a month. You add updates as needed, linking back to it from new related content, and socialize with each change or whenever the topic again becomes timely.

Let's look at 12 types of evergreen content (here just is the list):
1. Yearly Posts That Can be Updated;
2. Posts That Track Something;
3. Interviews;
4. How-to Posts;
5. Posts About the History of Something;
6. About Us Pages;
7. User Tips;
8. Testimonials;
9. Reviews;
10. Curation Posts;
11. Personal Biographies;
12. Resources.

So when you're struggling to figure out what to write about, consider something evergreen. No one is going to churn out 100 evergreen posts a week, nor should they, but it's good to recognize the power of content that isn't outdated within a few days. People like it. They like sharing it, and that increases the odds that you'll attract links."

To read the full article, click on the image or title.


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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Good content is key to a healthy website. Here are some good ideas to keep the creativity flowing.

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Laura@BreezyHill's curator insight, March 10, 2014 7:53 AM

This is a great overview article with examples of good evergreen content. I found it very helpful!

 

malek's curator insight, March 10, 2014 8:48 AM

"The Green Dozen"

Further cementing the significance of content for search ranking, deploying social media marketing as a way to attract links with compelling content.

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What Happens in an Internet Minute? #infographic

What Happens in an Internet Minute? #infographic | Internet Presence | Scoop.it

Via Brian Yanish - MarketingHits.com, Marty Koenig
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Sunil Malhotra's curator insight, December 16, 2013 5:31 AM

Wow ... 1 minute!

IOANNIS APOSTOLOU's curator insight, December 16, 2013 9:26 AM

In time...the internet world!

aanve's curator insight, December 16, 2013 9:56 AM

Website Designing Company in Delhi-India,SEO Services Company Delhi

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Keep Your Website Content Ranking After Google Hummingbird: 8 Tips

Keep Your Website Content Ranking After Google Hummingbird: 8 Tips | Internet Presence | Scoop.it
Why do people visit your website? As Google updates its search algorithm again, what people search for matters, but the "why" becomes more important. Use these 8 tips to keep your content ranking a...

“How about a clip of you twerking, boss? There was an avalanche of “likes” when the office did the Harlem Shake, though not as many as when we did Gangnam Style. But if you twerk it, it’s bound to go viral.”

Take a pop culture trend. Take it out of context. Film it. Share it. Sit back and wait for the social “likes.”

Some call it trendjacking. Others say that it’s just hopping on the proverbial bandwagon. Sometimes it works, but more often that not, it’s just lame.

It’s certainly not a content strategy. Nor is it likely to help your search rankings in the era of a Googlebot that is interested in user intent.

To mark its 15th anniversary at the end of September, Google announced that it had revamped its search algorithm. The new algorithm, called Hummingbird, has been created with mobile and voice search in mind, and nine out of 10 searches will be affected.

For website content, the difference between what people are looking for and why they are looking for it is the heart of the Hummingbird issue.

Why do customers visit your website? Most likely it’s because they have a problem they are trying to solve — there’s a purpose driving their needs, and they are looking to your website content to address that purpose.

To read the full article, click on the title...


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Marc Kneepkens's insight:

It's getting harder to 'fool' Google. Excellent content, solving the visitor's problems, quality, is all what your site needs to be about.


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Meet the man behind FontDaddy.com Great products! Great service!

Meet the man behind FontDaddy.com Great products! Great service! | Internet Presence | Scoop.it

FontDaddy.com is the best online resource for free fonts for PC and Mac. Download great looking free fonts fast and easy.



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Hi Dave, (Growthink CEO)

You are a wonder. Your Financial Business Modelling put in the Excel format is an excellent way to make entrepreneurs understand the basic concept of finances. Your direct involvement and assistance in my case is very much appreciated.


Khai Levinh
Managing Director
Media Blender



Via OFFICIAL ANDREASCY
Marc Kneepkens's insight:

Find that special font that goes with your idea or website personality. Very creative.

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The Grid Introduces Websites that Design Themselves

The Grid Introduces Websites that Design Themselves | Internet Presence | Scoop.it

If you spend hours clumsily manipulating the design of your company or personal website, the advent of a product like The Grid could prove a giant time-saver. Based on its descriptions and introduction, The Grid is not just another drag-and-drop, easy-to-use website builder.

In fact, The Grid doesn’t want you to drag or drop anything more than your content. Rather than you focus on your site’s layout and design, The Grid has it handled.

The Grid uses artificial intelligence to constantly evolve the design and layout of your site. If you want to post new photos to your site, just post the photos and The Grid will adapt your site to the latest content.

To read more, click on title or image.



Marc Kneepkens's insight:

The article references to the crowdfunding campaign to sign up at the $8.00 per month rate, however, it's still possible now to be a 'founding member'. Check out the video. A lot of high profile investors have joined and put $4.6 million of funding money in this project. This is ready to disrupt the website building sector. The click of a mouse will now build you a site with everything on it as you wish.

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Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Redesigning Your Website in 2015? Start By Asking These 5 Questions. | Internet Presence | Scoop.it
Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.

Any business owner who has ever redesigned his or her company website will tell you: It’s not for the faint of heart. Whether you struggle to get key stakeholders on the same page, question where and how to best invest your money, or wonder why nobody quite gets your vision, redesigning your website can be one of the biggest challenges you face when it comes to marketing your business.

But it doesn’t have to be.

When you ask the right questions from the get-go, you can save time, frustration and dollars in the long run. As we head into 2015, here are the five most important ones to consider before you get started.

1. What is the goal of the new website?

Before you embark on the redesign process, it’s important to think strategically about your content so you're clear about what you want the new site to achieve. Do you want people to buy products? Fill out an application? Subscribe to an enewsletter?

The clearer you get about exactly what actions you want users to take, the easier it will be to design your information architecture (essentially the map or framework of your site), and the more satisfied you and your users will be with the results.

2. What is and is not working with the current site?

Prior to getting started, take stock of your existing website and assess what you want to keep and what can be tossed. Do you hear any common complaints from customers or other frequent visitors? Can you glean any insights from Google Analytics?

For example, if site visitors tend to drop off at certain pages, consider what elements or content might be created to pique their interest. If you notice that users hover and click in a certain spot that doesn’t currently lead anywhere, perhaps it makes sense to add a link to "learn more."

Be sure to dig into the data here, rather than rely on gut instinct.

“Making decisions from data, rather than emotion, is paramount during the redesign process," says Curt Schwab, founder and CEO of digital agency Blue Water. "It’s always harder to see your own brand objectively, but the data doesn’t lie.”


3. What are your "must haves" vs. "nice to haves"?

When you redesign your website, it’s easy to get distracted by bells and whistles that you don’t actually need (and blow your budget out of proportion). This is hard for business owners who want everything right now, but just as the web is ever evolving, so too is a good website.

“Know that your site will never be ‘done,'” Schwab says. “Instead, take an iterative approach. Focus on your must haves right now and plan to make ongoing changes and optimizations based on user feedback and interaction down the line.”

4. Am I currently using a content management system, and if so, how is it working for me?

Building your website using a content-management system (CMS) has become de rigor in recent years. Popular CMSs, such as Wordpress, Drupal and Joomla, allow you to easily update your website content without knowing how to code (so you don't have to rely completely on a developer).

If you’re not currently using a CMS, then you should absolutely include one in the new site. If you already have a CMS, take time to consider whether it’s working for you and meeting all of your needs. If not, it might be worth exploring other content-management systems on the market to find a better fit.

Technology is constantly evolving and it makes sense to take full advantage of what’s available.

5) Should I do this in house or outsource?

When considering whether to do the redesign in-house vs. hire a pro or agency, it’s important to understand the magnitude of the undertaking at hand, and honestly assess whether it’s the best use of your resources. It can be tempting to want to save money by doing the redesign in house, but don’t underrate the value of having someone objective and skilled to guide you through the process.

“If you do decide to stay in house, take a good look at your internal resources," Schwab says. "For a successful redesign, you need a 360-degree team, which includes someone with online-marketing expertise, a copywriter, a designer, a developer and a project manager to stay on top of all the moving pieces.”

Are there any questions you wish you’d asked before redesigning your website? Any key lessons learned? We’d love to hear about them in the comments section below!


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Marc Kneepkens's insight:

A website is a must-have, for any kind of business. Do it right from the start.

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Standing out in a world of information density | Mark Schaefer

Standing out in a world of information density | Mark Schaefer | Internet Presence | Scoop.it

I think the future belongs to the content creators who are focused on delivering quality content to a niche.One example of this is the site SoulPancake. They are devoted to answering the big questions of life in a fun, entertaining, and sometimes profound way. Their approach has now resulted in a profitable business, a book, and even a television program. Their content is not focused on SEO or tricky headlines that drive traffic. Their success comes 100% through honest, amazing, entertaining content.


If you want to look at a more corporate type of example, I love the way Adidas is creating beautiful adventure videos to promote their Outdoor division. My neighbor told me he spent an entire evening just watching videos of athletes hanging from cliffs. He was living vicariously through these videos and building an emotional connection to the brand and what it stands for...

Click on image or title to see full article.


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,


Via Jeff Domansky
Marc Kneepkens's insight:

This is all it comes down too. Good content, quality, quality, quality!

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Jeff Domansky's curator insight, November 2, 2014 10:11 AM

What is the strategy to stand out in a world of increasing information density? Mark Schaefer answers.

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How to measure your website's effectiveness with Alexa - FreeNomads

How to measure your website's effectiveness with Alexa - FreeNomads | Internet Presence | Scoop.it
Alexa.com is an excellent way to get a snapshot of your website, see its global rank and compare yourself to your competition. Let's look at how to interpret this information.

Alexa.com, a subsidiary of Amazon.com, is an excellent way to get a quick snapshot of your website, see its global rank and compare yourself to your competition.

On the website, write the URL of your site and you will see the results.

Note: In order to get a quick overview of the websites you visit, you can install the Alexa toolbar directly in your internet browser.

The most important information on Alexa is your website’s global rank, bounce rate, daily pageviews per visitor, daily time on site and incoming links. So, what do these mean?

- See more at: http://www.freenomads.com/blog/?p=1060#sthash.kznALdaN.moTSQ4Ju.dpuf

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Via Luis Costa
Marc Kneepkens's insight:

You can also get Alexa's toolbar, for free. It shows the ranking of every website you access immediately. Plus other good information.

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10 Phenomenal Blogs in Totally Boring Industries

10 Phenomenal Blogs in Totally Boring Industries | Internet Presence | Scoop.it
Think only B2C blogs can be interesting? Here are 10 blogs from a variety of "boring" industries that'll prove you wrong.

Warning: The following blogs are gonna be boring. They're for industries that you most likely don't care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. 

But, there's no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

Because we've talked about quality content being decided by your audience, we've got to give these amazing blogs in totally boring industries a high-five. So prepare yourself to be blown away. And who knows? By the end, you may be subscribed to a few of them ;)

To read the full article, click on the title or image.




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Via Luis Costa
Marc Kneepkens's insight:

Making content interest with crispy clear and inviting landing pages is an art. Lots of work to do still.

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7 Ways to Improve Copywriting on your Landing Page

7 Ways to Improve Copywriting on your Landing Page | Internet Presence | Scoop.it
When you’re a great content marketer, you not only write engaging brand related articles for the corporate blog, you’re often involved in crafting ever more powerful marketing copywriting for your company landing pages. When you knock it out of the park, you can get conversions, leads and even brand advocates.

To read the full article, click on the title or image.


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Via Stefano Principato
Marc Kneepkens's insight:

Exact information for your website's landing pages.

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How To Grow Your Traffic With Google

How To Grow Your Traffic With Google | Internet Presence | Scoop.it
How can a small business rank higher than a large corporation? Create unique, original content, have strong authorship, and be agile says Google.

“…It’s not the case that a smaller site with superior content can’t outdo the larger site, that’s how often the smaller sites become the larger sites…” -Matt Cutts

To read the full article, click on the title or image.



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Via Stefano Principato
Marc Kneepkens's insight:

Exactly what SBI/Sitesell has been saying for years, take a look at what they are doing: http://www.sitesell.com/welcome23.html

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Stefano Principato's curator insight, May 1, 2014 4:18 AM

There is a big difference between consuming content and being inspired to create your own and consuming content then regurgitating it back onto your blog with very little new insight or added value.

Rescooped by Marc Kneepkens from digital marketing strategy
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The Ultimate List of Content Marketing Tactics: More Than 35 Ideas

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas | Internet Presence | Scoop.it

Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. There are numerous ways to distribute content: digitally, in print and in-person. The methods or media you choose will depend on your audience (what channels they access), your budget (the time and money resources available), and your inclination (it’s not an easy undertaking but, done well, can be extremely successful).

Here’s an extensive list of ways to utilize content marketing to tell your “brand story”:

To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Stefano Principato, massimo facchinetti, malek
Marc Kneepkens's insight:

Great list of just about everything you can do to get the word out. Any others?

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Stefano Principato's curator insight, April 2, 2014 5:55 AM

Here’s an extensive list of ways to utilize content marketing to tell your “brand story”.

maja's curator insight, April 3, 2014 3:13 AM

os cuento que acaban de sacar la ultima lista de marketing .>) #2014ubu 

Therese Torris's curator insight, April 3, 2014 3:37 AM

A laundry list of everything you could ever do in content marketing

Rescooped by Marc Kneepkens from Digital-News on Scoop.it today
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5 Guidelines for Developing a Solid Website Structure - Business 2 Community

5 Guidelines for Developing a Solid Website Structure - Business 2 Community | Internet Presence | Scoop.it

Shinseungback Kimyonghun, a video maker, has created a 9-minute video called “Click” on Vimeo. The video shows the relationship of a click with our daily lives in front of the computer screen. Now that more and more aspects of our lives are getting translated online, websites are becoming our link with the rest of the world.

The mammoth of web pages now available worldwide means that each user has fewer seconds for your website. How do you build a website that is searchable, engaging and lead generating? It is a lengthy process but here are a few guidelines to help you get started on a good website structure.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Thomas Faltin
Marc Kneepkens's insight:

Back to basics. Good guidelines to keep in mind.

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How can I Improve my Website and Get More Customers?

How can I Improve my Website and Get More Customers? | Internet Presence | Scoop.it

Do you ever wonder why you’re not making …more money?

If you really want to beat the competition, make more money and be a leader in your industry then it all starts with one thing…

You need to ask yourself questions like “How can I improve my website?” because in the online world, your website is your main marketing vehicle.

So, here are some ideas for you….

To read the full article, click on the title.

Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Marc Kneepkens's insight:

Good basics to get started with a website. Clear and logical explanation.

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Internet Presence | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.
1. Google Ngram Viewer

Google's Ngram Viewer lets you search keywords in millions of books over the span of half a millennium, a useful tool for finding trends over time. For power users, the Ngram Viewer also has advanced options, such as searching for particular keywords as specific parts of speech or combining keywords. Just in case you ever wanted to see how big cocaine was in Victorian times, now you can.

Screenshot courtesy of Google Ngram Viewer.

To read the full article, click on the title.



Get your Free Business Plan Template here:

http://bit.ly/1aKy7km



Via Tiaan Jonker
Marc Kneepkens's insight:

Amazing, what an incredible amount of information.

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Jose Gonzalez's curator insight, December 1, 2013 6:19 PM

Wow

Kimberley Vico's curator insight, December 2, 2013 12:46 PM

To fulfill you with more information and availability through Google...

Luis Cano's curator insight, December 4, 2013 9:11 PM

Need more tools...