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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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The Secret Formula for the Perfect Viral Share #infographic

The Secret Formula for the Perfect Viral Share #infographic | Internet Presence | Scoop.it
This infographic was designed to help people find a easy and fool-proof way to know how to make their content go viral.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Stefano Principato
Marc Kneepkens's insight:

Exact guidelines to make your content be seen. Not that simple though.

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21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | Internet Presence | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.

Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page, if you haven’t done so already.

As additional incentive, Google Plus has been shown to dramatically improve search engine rankings, which, in itself, is a sufficient reason to join the platform. By building your brand through this social media channel, you will be able to boost your SEO efforts and increase your business’s online exposure.

So, let’s jump in and take a look at some of the awesome ways to increase your exposure on Google Plus.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Complete guide to Google Plus. Great tips and ideas.

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10 Twitter tips & tricks to keep your followers engaged | Blog | Twitter Counter

10 Twitter tips & tricks to keep your followers engaged | Blog | Twitter Counter | Internet Presence | Scoop.it

With more than 500 million tweets being sent on a typical day and 115 million active Twitter users every month, your tweets could easily be buried under the pile. So how can you make sure your account doesn’t go unnoticed? Here are 10 easy to follow tips to improve your Twitter engagement by getting more retweets and mentions.

To read the full article, click on the title.


Get your Free Business Plan Template here:

http://bit.ly/1aKy7km


Marc Kneepkens's insight:

Twitter is a quick way to get your message out to many people. Good tips in this article. Plain and simple.

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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Internet Presence | Scoop.it
Who would have known that the popularity of blogs would grow to reach such mammoth levels.Social media has revolutionized the way we communicate, share and interact and this has provided the platforms and the marketing networks for bloggers to achieve global reach and influence.Blogs such as Huffington Post, Mashable and Gawker now rank in the top 1,000 websites in the world.This publishing revolution has in turn led to the increase in the popularity of “Blogger Outreach” programs. While the online community remains divided upon their opinions about this new age marketing strategy (some calling it a PR gimmick), others maintain that it is merely a symbiotic channel to further strengthen the relationships.So what is the best approach for blogger outreach?To read the full article, click on the title...Get your Free Business Plan Template here:http://bit.ly/1aKy7km
Marc Kneepkens's insight:
Jeff Bullas always has something valuable to give. Here are a few good tips again.
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The 5 Cornerstone Values that Build an Authoritative Online Presence

The 5 Cornerstone Values that Build an Authoritative Online Presence | Internet Presence | Scoop.it

You've seen us talking a lot about authority -- authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.


  • It’s the site that delivers credible, effective solutions to customer problems.
  • It’s the site that attracts links from other authoritative publishers.
  • It’s the site that earns plenty of social sharing from an audience that wants to share high-quality, user-friendly content.
  • And it’s the site with a confident, ethical sales process that converts attention into business.

There are a lot of components to authority — site design, intelligent SEO, strategic content promotion.

But behind all of these is a single, non-negotiable element that every authoritative site needs. You’ll find a clue in the graphic that accompanies this post.

The “secret sauce” — the magic ingredient that makes the others work — is the intelligence and skill set of a talented, well-trained author.

In other words, the secret sauce is you.

To read the full article, click on the title...


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

Essential to know this, good article.

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Marc Kneepkens's curator insight, August 2, 2013 8:49 AM

Some good essential things to keep in mind, good article.

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Twitter Marketing Tips To Increase Followers And User Engagement

Twitter Marketing Tips To Increase Followers And User Engagement | Internet Presence | Scoop.it
With right Twitter tips, you can promote your brand and business quickly and in a very cost-effective way.

Via Manish Dhane
Marc Kneepkens's insight:

Twitter away!o Here are some good tips.



Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html

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9 Expert Tips for Powering Up Your Social Media Program

9 Expert Tips for Powering Up Your Social Media Program | Internet Presence | Scoop.it
Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.

Via Ally Greer
Marc Kneepkens's insight:

Yes, keep it personal, make it human. I like this article.



A great article offered to you by:

www.Business-Funding-Insider.com  Your site for information about funding, investors, free business plan templates, free llistings

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Ally Greer's curator insight, June 4, 2013 10:40 PM

Create a voice people want to hang out with: putting it that way gives an interesting twist to the "be human" social media tip that's constantly thrown around by the gurus. I like the idea of viewing "social engagement" as "hanging out."


Be an active listener: If social media is 25% broadcasting and 75% conversing, it should probably be about 200% listening. If you're doing a good job, people are talking about you. Swooping in and letting them know you heard them is one of the easiest ways to make a customer's day, and isn't that what it ultimately comes down to anyway?


Realize that fans and followers are overrated metrics: I've seen Twitter accounts with a few thousand followers and about three hundred times the engagement of a brand with tens of thousands. Numbers are numbers. They're easy to report, but try explaining the ROI of social without any concrete interaction (hint: it doesn't work!).

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'Why Offline Businesses Need Online Marketing'

'Why Offline Businesses Need Online Marketing' | Internet Presence | Scoop.it
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Marc Kneepkens's insight:

Did you know about these percentages? '97% of consumers use online media before making local purchases' ? If you haven't done so, it may be time to put some attention in your online presence!


Take charge of your own website, learn and know what it all means with SBI, a great website building organization with tens of thousands of successful clients, taught at universities world wide.

Take a peek:

http://localbiz.sitesell.com/welcome23.html

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50 Tweetable Twitter Tips You Wish You Knew Years Ago

50 Tweetable Twitter Tips You Wish You Knew Years Ago | Internet Presence | Scoop.it
Want to get more followers and increase engagement on Twitter? Or do you just want to make sure people don't think you're a space case on Twitter?

Either way, here's a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. 

Plus, you can look like a Twitter pro, too! Each tip has a [click to tweet] link so you can quickly tweet out that tip. Better yet, schedule one a day for the next fifty days, and you'll look like a marketing rockstar.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Dave Phillipson
Marc Kneepkens's insight:

A great guide from Hootsuite on how to do things the right way on Twitter.

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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | Internet Presence | Scoop.it

LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Jeff Domansky
Marc Kneepkens's insight:

I like practical and insightful tips that teach me something new, quickly.

Great tips. Good to know.

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aanve's curator insight, March 5, 7:10 PM

www.aanve.com

 

Chris Bantock's curator insight, March 6, 12:16 AM

Some more great tips to get the most out of LinkedIn 

Carlos Polaino Jiménez's curator insight, March 6, 1:38 AM

Secretos no tan secretos…

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Infographic: The Surprising Words That Get Top Content Shared - Marketing Technology Blog

Infographic: The Surprising Words That Get Top Content Shared - Marketing Technology Blog | Internet Presence | Scoop.it
Infographic: The Surprising Words That Get Top Content Shared by Douglas Karr on Marketing Technology Blog

Click on the title to get the full image of the infographic.


Get your Free Business Plan Template here:  http://bit.ly/1aKy7km


Via Josh Leichtung
Marc Kneepkens's insight:

Language use is very important in online communications. I've recently posted an article on my 'Crowdfunding' topic about language that predicts success or failure in crowdfunding campaigns: http://sco.lt/8kfJ33 Here we get more of the same for content sharing. Great stuff.

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Josh Leichtung's curator insight, February 4, 10:30 AM

There is a blending of art and science behind all marketing. Crafting headlines/subject is now made easier. Here's a list of words scientifically proven to get your content shared more.

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Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | Internet Presence | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  


Get your Free Business Plan Template here:

http://bit.ly/1aKy7km



Via Martin (Marty) Smith
Marc Kneepkens's insight:

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

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Martin (Marty) Smith's comment, September 10, 2013 4:10 PM
Great insight from Guilherme Pompeo.
DMA Central's comment, September 19, 2013 7:01 PM
Thanks for sharing! very informative!
Haley Evans's curator insight, November 14, 2013 8:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

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How Big Data Is Transforming The Mobile Industry

How Big Data Is Transforming The Mobile Industry | Internet Presence | Scoop.it
As our personal and business lives migrate into mobile, there's virtually no end to big data applications.

The world is awash in data.

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.

Apple upended the electronics business six years ago with the release of the iPhone. The iPhone ushered in an era when design, both of software and hardware, became the paramount concept in the tech world.

Could data be the paradigm that anchors the next revolution? Many think so. 

In a recent report from BI Intelligence on Big Data and Mobile, we define big data, examine mobile's connection to it, analyze its potential, practical applications, and pitfalls, look at how it's collected, and answer some of the most frequently asked questions about big data and mobile.

Here's an overview of the relationship between big data and mobile:

  • First, big data needs to be defined:

To read the full article, click on the title

Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

Via Marylene Delbourg-Delphis, Marc Kneepkens
Marc Kneepkens's insight:
Adapting is the norm know, mobile is changing the online world. Value will make the difference.
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Marc Kneepkens's curator insight, July 23, 2013 4:44 AM

Mobile is definitely changing the information landscape. Value will make the difference.



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COPY - Create Loyal Customers and Raving Fans With Just Your Website

COPY - Create Loyal Customers and Raving Fans With Just Your Website | Internet Presence | Scoop.it
How to tweak your website copy to create loyal customers, build relationships, and generate the “know-like-trust” factor that everyone’s talking about.

Via Peg Corwin, Ally Greer
Marc Kneepkens's insight:

Here is my website:

Learn Insider tips on how to get funded at www.Business-Funding-Insider.com

Get your Free Business Plan Template: http://www.business-funding-insider.com/free-business-plan-template.html

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Peg Corwin's curator insight, June 27, 2013 10:25 AM

Tweek your website using these guidelines:


  • "Care about your visitors and their needs.
  • Be Yourself
  • Don't be the mysterious "we"
  • Keep it simple
  • It's all about your loyal customers.

For each tip, see the section "How can you do it?"

Ally Greer's curator insight, June 27, 2013 12:34 PM

Your website is your first impression. No questions asked.


How do you turn casual browsers into loyal customers who rave about you to their social circles?

-Keep it simple (there's one I bet you've never heard before ;)). What is the four word story that you want your viewers to see, process, and remember? Integrate this into your site in any way you possibly can, and make sure it's consistent across the board.


- Down with the "royal we!" If you have a team, introduce them. If you don't, introduce yourself. And by introduce, I don't mean a zombie bio. I mean a photo, a little bit about what you do, and a few things about yourself as a person as well. Getting to know you and what you're about helps current and potential customers feel that much more connected to you and, in turn, your brand.



Intriguing Networks's curator insight, July 1, 2013 3:40 AM

Is it really that simple?

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The Nine Reasons Blogging Helps Your Business Get Found On The Web

The Nine Reasons Blogging Helps Your Business Get Found On The Web | Internet Presence | Scoop.it
Blogging is one of the best inbound marketing tactics around to help your website get more traffic.
Marc Kneepkens's insight:

Good information. Blogging is a powerful tool, personalized, unique content is fundamental.



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The Sandwich That Ate the World - Inc.

The Sandwich That Ate the World - Inc. | Internet Presence | Scoop.it
The founder of the world's largest restaurant chain explains how Subway became ubiquitous, and why surpassing his biggest rival came as something as a letdown.
Marc Kneepkens's insight:

If you really intend to build a successful company like this, take a look at this presentation from Dave Lavinsky, President of Growthink, the company that has helped many entrepreneurs and startups to grow into million dollar businesses.


Dave explains how to access the information to grow an 8-figure business.


Dave has created tools and products to 'cut the corners', to avoid the most common mistakes, and to go for the 'home-runs'. He created funding formulas, his 'Insider Circle', the 'Growthink University', and much more.


Take 20 minutes of your time and watch his 8-figure presentation:

https://growthink.infusionsoft.com/go/8ff/gt4045/ Good info.

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