Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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How to Create Visual Content with this Simple, Dirt Cheap Tool

How to Create Visual Content with this Simple, Dirt Cheap Tool | Internet Presence | Scoop.it

Working with Canva.Canva is a simplified and streamlined, online-only image creation tool that gives even non-designers the ability to quickly and easily create simple yet attractive images.

Out with the old

Historically, the best visual content had to be created by highly skilled professionals. Image design required the use of massively complex suites of tools that had virtually unlimited options and features, but steep learning curves. This was great for the most imaginative of visual artists, but for the rest of us design mortals, the concept of unfettered freedom often paralyzed our productivity: There were just too many options, too many tools to master, and too many possible directions we could go in. Inevitably, we would get bogged down in the decision process and fail to move into the actual creation phase.

In with the new

Thankfully, a new class of tools is emerging that offers a simpler, leaner approach to creating visual content. While these tools still enable marketers to design compelling and powerful visual content, they streamline the creation process and set tighter parameters so creators don’t get as overwhelmed.

To read the full article, click on the title or image.



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Via Stefano Principato
Marc Kneepkens's insight:

Looks like a great new tool. Ready to try it.

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Stefano Principato's curator insight, May 6, 2014 10:05 AM

 Canva provides a simplified yet rewarding experience that makes great visual content design accessible to more people.

malek's curator insight, May 6, 2014 11:06 AM

Give Canva a try

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Billion-Dollar Startup Club - WSJ.com

Billion-Dollar Startup Club - WSJ.com | Internet Presence | Scoop.it
The Journal and Dow Jones VentureSource are tracking companies that are valued at $1 billion or more by venture-capital firms. Today there are more than 30 such companies in the U.S., Europe and China.

To read the full article, click on the title.

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Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Dazzling numbers. Which ones are profitable?

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Womenabler's curator insight, January 27, 2014 12:01 PM

Any of 'em female-founded, I wonder? Hope so!

Romain Baudot's curator insight, January 29, 2014 11:08 AM

Companies to follow

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Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages | Internet Presence | Scoop.it

Google’s head of search spam, Matt Cutts, released a videotoday answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered if Google does special crawling or indexing for these sites, such as indexing the number of likes or tweets a specific page has. Matt said Google does not do that right now. Why?

To read the full article, click on the title.

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Via Jaana Nyström
Marc Kneepkens's insight:

Good information. Definitely a positive to put more time into Google+.

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Christian Verstraete's curator insight, January 24, 2014 3:59 AM

Do we then get a correct view of page ranks?

Alisha Shibli's curator insight, January 24, 2014 7:54 AM

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Bill Gassett's curator insight, January 24, 2014 6:03 PM

Google does not use Twitter and Facebook social signals as a means to rank content!

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11 Essential Ingredients Every Blog Post Needs - Copyblogger

11 Essential Ingredients Every Blog Post Needs - Copyblogger | Internet Presence | Scoop.it

So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly....But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.Ingredients like these, as presented in this infographic by our lead designer Rafal Tomal. Print it, pin it, but whatever you do … use it.

To read the full article, click on the title.


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Via Jeff Domansky
Marc Kneepkens's insight:

Yes, keep this list handy when writing content.

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Jeff Domansky's curator insight, January 5, 2014 10:09 AM

Use this blogging checklist from Demian Farnsworth to improve your postsposts.

Samantha Mackay's curator insight, January 5, 2014 2:40 PM

Making Your blog post kick!

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Effective Landing Pages: The Check List You Should Know About To Increase Conversions! - Florentina Istrati

Effective Landing Pages: The Check List You Should Know About To Increase Conversions! - Florentina Istrati | Internet Presence | Scoop.it
How is your landing page conversions going? Are you frustrated because you  have been working on it for hours, or maybe even for  days and no one is taking action?

If yes, I feel ya! It’s frustrating. But you are not the only one.  Many other website owners struggle with this problem.

This isn’t taught at school, and like everything else that works,   there is a template and anyone can follow it easily. The same applies here.

To read the full article, click on the title.


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Marc Kneepkens's insight:

Some great points, make sure to scroll down the page to find them.

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How I Got My First 250 Google+ Followers

How I Got My First 250 Google+ Followers | Internet Presence | Scoop.it
Most people will agree getting your first several hundred followers is the hardest. Here's EXACTLY how I got my first 250 Google+ followers.

Earlier this week I crossed the 250 follower milestone on Google+ (at time of writing I am marching towards 300) and I wanted to share with you exactly how I got there so you can learn from my mistakes, experiments and successes.

Now for me this is a big deal, I’ve never had 250 followers in anything. I have tried building a following on Twitter and have a modest collection of connections on LinkedIn (hell, I’ve even got a Facebook Page).

To read the full article, click on the title.



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Via Simply Friday
Marc Kneepkens's insight:

This is a very personalable story. Rick makes some excellent points. We all have to start small, and focus our efforts there. Doing it with Google+ is a great idea. In the social media scene Google+ is getting more important every day. And, Google has the power and means to keep on doing that. I like Google+ and will definitely give it more attention.

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Simply Friday's curator insight, December 20, 2013 1:35 PM

Really clear and easy "How to" for people just starting out on G+

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What Happens in an Internet Minute? #infographic

What Happens in an Internet Minute? #infographic | Internet Presence | Scoop.it

Via Brian Yanish - MarketingHits.com, Marty Koenig
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Sunil Malhotra's curator insight, December 16, 2013 5:31 AM

Wow ... 1 minute!

IOANNIS APOSTOLOU's curator insight, December 16, 2013 9:26 AM

In time...the internet world!

aanve's curator insight, December 16, 2013 9:56 AM

Website Designing Company in Delhi-India,SEO Services Company Delhi

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10 Tips on How to Use Google Plus Hangouts - Jeffbullas's Blog

10 Tips on How to Use Google Plus Hangouts - Jeffbullas's Blog | Internet Presence | Scoop.it
Here is a detailed account for hosting a Google+ Hangout. It includes the steps and the tips on how to use Google Plus Hangouts. So where do we start?

There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers.
Let’s just analyze this new piece of the SEO pie for a moment before we continue.
Firstly, some ingredients that make for great SEO
If the above are the core ingredients for SEO domination then Google Hangouts is the special ingredient that binds them all together.
All sounds delicious right? So where’s the cookbook?
The following is a detailed account of what I have found to be the perfect recipe for hosting a Google Hangout on Air and, if executed correctly, can offer a vast improvement to your SEO. It includes the steps and 10 tips on how to use Google Plus Hangouts.
So where do we start?
What is a Google Hangout?
There are two types of Google Hangouts, Hangouts and Hangouts on Air. Hangouts are more of an engagement tool with friends, very much like Google chat and Skype. What we’re focussing on in this post is Google Hangouts on Air.
Simply put, a Google Hangout on Air is a great alternative to expensive webinar solutions where you and up to 9 guests can hangout and discuss whatever topic takes your fancy and broadcast that conversation to the rest of the world.
Your Google Hangout on Air is automatically broadcast live to both your Google+ home page and YouTube channel for the world to see.

To read the full article, click on the title.



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Marc Kneepkens's insight:

It takes some preparation to set this up, the results will be superior. Not just for SEO, but for building a clientele that will stick with you for a very long time.

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Why SEOs are Finding Themselves Reporting to Content Marketing

Why SEOs are Finding Themselves Reporting to Content Marketing | Internet Presence | Scoop.it
Google's many changes have moved content marketing to the forefront. At Eloqua SEOs actually report to content marketing now.

Some SEO practitioners are having a hard time adjusting to the many new changes in Google’s ranking algorithm, indexing system, and Google’s plunge into social media. On the other hand, content marketers are thriving in the SERPs. These changes have benefited the prolific content producers while hurting the traditional mathematician-type SEO’s ability to maximize organic web visibility. The old days of massive SEO audits, building lots of grey backlinks and page sculpting have been replaced with highly valuable problem solving content that is evangelized and shared throughout social media.

Google’s Sweet Spot

Two years ago Google’s sweet spot was easy to identify – Sculpt on-page factors, build lots of backlinks, have clean search-friendly code and make sure website architecture is flat. Content played a roll, but with enough backlinks it didn’t matter. Those days were dominated by the traditional introverted SEO practitioner who was considered a hero when they landed number one on Google. They told the writers what keyword phrases needed to be in their content, where and how many while doing the appropriate programming work, link building and tracking.

To read the full article, click on the title.



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Via Logan Lynn Roberts, Letitia Owens
Marc Kneepkens's insight:

Nice visual to picture the changes. Glad to see that content marketing is the essential factor now. Value is what it's all about.

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Logan Lynn Roberts's curator insight, November 20, 2013 1:31 AM

This article dates back to 2012 however the message is even more relevant following the most recent changes to the Google search Algorithm. It's important to focus on SEO for foundation building but keyword placement will no longer position your brand any higher in search rankings.

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10 Ways to Use Your Personal Facebook Profile for Business

10 Ways to Use Your Personal Facebook Profile for Business | Internet Presence | Scoop.it

Excerpt from article on Social Media Examiner:
"Your Facebook profile and Facebook business page can work together today.

On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.
But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.

There are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.

Here are 10 ways to leverage your personal Facebook profile for business.
#1: Allow Follows to Your Personal Profile;
#2: Celebrate Moments;
#3: Catch People Doing Something Right;
#4: Use Graph Search to Reach Influencers;
#5: Tell Your Story;
#6: Tag Your Company Photos;
#7: Leave Facebook Voice Messages;
#8: Give a Facebook Gift;
#9: Find More Intel on the People You Want to Work With;
#10: Set Up Facebook Lists;

Start thinking beyond the status update and take advantage of the enormous opportunities to leverage your personal profile for business to build stronger relationships with your professional contacts..."

Each tip is analyzed with detailed information. Read full original article here:
http://www.socialmediaexaminer.com/personal-facebook-profile-for-business



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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Good tips, so much more to learn and find.

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What Is Snapchat?

What Is Snapchat? | Internet Presence | Scoop.it

A primer on the photosharing service that Facebook reportedly offered to buy for $3 billion.


.... How does Snapchat actually work?


Once you've found your friends on Snapchat, you can simply start taking pictures and sending them out to as many friends as you want.The app has a couple of distinguishing features in terms of photo taking. One, users can draw on their photos. So that's funny sometimes. Two, you can caption any photo. Three, you get to set how long — from 1-10 seconds — the photograph will be visible to receivers. Crucially, too, the app tells you when your snaps are opened by the receiver. You know they saw it....

To read the full article, click on the title.



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Via Jeff Domansky
Marc Kneepkens's insight:

Focused around mobile and 'just having fun', this proves that the position of big social media sites like Facebook and Twitter are not the end, but just the beginning. Creative, and full of new challenges.

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Social media test's curator insight, December 9, 2013 6:33 PM

The new trend: small talk and short attention spans.

Henry Lee's curator insight, March 16, 2015 8:59 PM

Basically Snapchat enables people to send pictures or videos, which self-destruct, to people in their network. I believe this type of app is ideal for sharing sensitive information. For example, Kim and Vi have proposed a social media learning strategy for medical residents that may contain highly sensitive PII information. Snapchat may be the perfect tool to support this learning strategy aside from building an entirely new information sharing program.

 

Jamie Grooms's curator insight, October 25, 2015 5:11 PM

Obviously SnapChat is a great app for long distance couples. Send funny pictures, or serious ones to your significant other. Share your day through photos. Article by Alexis C. Madrigal. 

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How to launch a startup without knowing a line of code

How to launch a startup without knowing a line of code | Internet Presence | Scoop.it

There is an unspoken rule: to launch a startup, you need to build a product, and to do that you need someone that can write code.

Whether that means chasing down a technical co-founder, learning to code, or even building that “Lean MVP” – the conventional wisdom is that without tech abilities you’re nothing more than a dude (or dudette) with a Powerpoint.

A growing number of startups, however, are quietly disproving this assumption.

They’re getting their first customers with minimal technology, and often no code at all. Instead of building fancy technology from the outset, they’re hacking together inexpensive online tools such as online forms, drag-and-drop site builders, advanced WordPress plugins, and eCommerce providers.

They’re jumping right in to serve customers in any way possible – heading right for their first paying customers.

Most importantly, unlike the majority of their peers, by the time they start building a product, they already have a humming business.

How are they doing it?

To read the full article, click on the title.



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Via THE *OFFICIAL ANDREASCY*, Martin (Marty) Smith
Marc Kneepkens's insight:

It's become fashionable to create Startups and use Developers. But anyone can start a business online, there are too many good tools around, and not only WordPress as the article suggests.

I built my site with SBI/Sitesell, and am very happy to see hundreds of visitors every day checking on funding information. SBI has many, many tools, all integrated in one package at $29.90/month or $299.00/year, less than a dollar a day. Take a look:http://www.sitesell.com/welcome23.html


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Dennis Staples's curator insight, January 15, 2014 2:37 PM

Knowing how to get your project coded is as important as knowing how to code!

 

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Ten Benefits of Using Infographics - SiteProNews

Ten Benefits of Using Infographics - SiteProNews | Internet Presence | Scoop.it

According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....

To read the full article, click on the title.


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Via Jeff Domansky
Marc Kneepkens's insight:

More and more infographics are telling great stories. Explore a great tool of 'visual' communications.

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Jeff Domansky's curator insight, November 6, 2013 8:33 AM

Just the basics. 10 tips for infographics success.

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10 Awesome Infographics to Guide your Marketing Plan for 2014

10 Awesome Infographics to Guide your Marketing Plan for 2014 | Internet Presence | Scoop.it

Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available.

To help you get your 2014 marketing strategy off to a great start, we’ve rounded up 10 infographics with useful stats, information and suggestions about online marketing.

To read the full article, click on the title or image.


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Via Ally Greer
Marc Kneepkens's insight:

Awesome amount of information. Thanks Ally for finding this.

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Ally Greer's curator insight, January 29, 2014 1:09 AM

Infographics are just the best! So much data to use in here.

Krysta Gahagen's curator insight, January 29, 2014 2:15 AM

With 65% of your audience being visual learners, an infographic is a great way to capture attention and relay information. Many startup/small business community managers are also responsible for content generation and work closely with (or are) the marketing team, so information about trends in marketing can help community managers tailor strategies across platforms smarter!

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Internet Presence | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"

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Via Gregg Morris, Marc Kneepkens
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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

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Mobile Banking Apps: Are We Really Safe?

Mobile Banking Apps: Are We Really Safe? | Internet Presence | Scoop.it
I am in love with smartphone applications or just simply "apps" as most--if not all--of us refer it to. With the development these apps had for the past couple of years, it's safe to say that they simply make our everyday lives easier.

There’s even this one radio ad that i heard before claiming that these days, “there’s always an app for everything”.

Well, thinking about it, i think it is true.  A lot of companies from all parts of the world of all sorts these days have created mobile apps crafted for iOS, Android, Windows Phone and BlackBerry users designed for them to reach their customers easier in different ways. One example are Banks. Banks from all over the world created smartphone apps to let their customers check their balance or perform whatever banking transaction they need to just like paying bills, as long as these actions are available with the web version of their Bank’s eBanking services.

Yes, it is very convenient. But, the question is: Are we really that willing to entrust the safety of our hard earned money into these mobile applications our banks are offering when we hardly know how safe it was developed...

To read the full article, click on the title.


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Marc Kneepkens's insight:

Lots of detailed information on how security breaches happen. Take your precautions.

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Steps For Protecting Your Smartphone Data

Steps For Protecting Your Smartphone Data | Internet Presence | Scoop.it
We keep a lot of important information on our phones. Gone are the days when we used our cell phones strictly for communication; in this modern age, our smartphones are now mobile computers. And that means we rely on them more and more for a range of different tasks that are interconnected with our lives, including banking, investing, storage of personal information, photography and videography, and more. Put simply, losing a phone now is a far greater deal than it used to be.To read the full article, click on the title.Get your Free Business Plan Template here: http://bit.ly/1aKy7km
Via Brian Yanish - MarketingHits.com
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In the future, internet search will give us super powers

In the future, internet search will give us super powers | Internet Presence | Scoop.it

Digital copies of the physical world may change the way we get information.

The days of internet searches being a matter of typing words into a box on a web page may be numbered.

Even the expressions "search it" and "Google it" could soon go out of fashion, just as "going online" is already passe because these days we're always connected.

Steven Weitz, senior director of search for Microsoft's search engine Bing wants our physical and virtual worlds to merge to a point where we will be able to stand on a street corner and the answer to "where am I?" will bring up not only the street name but historic and tourist information, places to eat as recommended by our friends and the best public transport option to get to an appointment on time.

To read the full article, click on the title.



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Via Charles Tiayon
Marc Kneepkens's insight:

Competition in the online world hurls us forward into a new world. Information is the key. Startups come up with great ideas. They contribute to many different aspects of the new 'super powers'. Whether those are products and services for consumers or for business is not important. Keeping up with this evolution is exhilirating. What a ride!

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10 Razor-Sharp Blogging For Business Tips in 2014 #Blogging

10 Razor-Sharp Blogging For Business Tips in 2014 #Blogging | Internet Presence | Scoop.it

Blogging for business tips is a method used in social media and content marketing that utilizes the power of community in order to create multidimensional blog posts. Today I am going to share some incredible tips with you on how to get this right in the New Year, so that you can gain more traffic, readers and brand advocates for your small business.

Crowdsourced blogging is when you invite members of your community to contribute ideas, concepts or quotes in the comment section – that you will later turn into a high value blog post. Different voices and perspectives can make for amazing information for your blog.

Leveraging The Power of The Crowd in 2014

By now, you should have several different social communities huddled around your brand online. Your blog community, Facebook community – Twitter, LinkedIn and Pinterest communities are all existing assets that you can convert into great content for your blog.

Here’s how to get your readers contributing content for your blog next year!

To read the full article, click on the title.



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Marc Kneepkens's insight:

These are some good tips for blogging. It's always hard to get your 'crowd' to contribute. Take a look.

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7 Ways Content Curation Can Wow Your Audience

7 Ways Content Curation Can Wow Your Audience | Internet Presence | Scoop.it

When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. You and I both know the power of custom content, but do you realize the power behind boosting the volume of information shared so that it potentially reaches all four corners of the Internet?

Everyone can’t seem to create custom, high quality content fast enough, but what most people don’t realize is that you CAN gain a competitive edge by expanding your content marketing offering.  And that is exactly what content curation does.

In short, what content curation does is leverage on the power of other people’s content, then put it in the context of your brand while populating the virtual world with resources that points to you as an industry leader.

To read the full article, click on the title.



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Via Ally Greer
Marc Kneepkens's insight:

Thorough and clear explanation of what Content Curation is all about.

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Ally Greer's curator insight, December 6, 2013 4:21 PM

Some great tips for content curation.

Lori Wilk's curator insight, December 6, 2013 5:18 PM

Content curation makes it easier and faster to get more content out to your audience than trying to write it all. You can do in seconds what would take you hours to make yourself and have high-quality content to share with your audience.

Web-Services's curator insight, January 4, 2014 9:32 AM

la curación de contenidos es imprescindible con los cambios de algoritmo de google

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Internet Presence | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.
1. Google Ngram Viewer

Google's Ngram Viewer lets you search keywords in millions of books over the span of half a millennium, a useful tool for finding trends over time. For power users, the Ngram Viewer also has advanced options, such as searching for particular keywords as specific parts of speech or combining keywords. Just in case you ever wanted to see how big cocaine was in Victorian times, now you can.

Screenshot courtesy of Google Ngram Viewer.

To read the full article, click on the title.



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Via Tiaan Jonker
Marc Kneepkens's insight:

Amazing, what an incredible amount of information.

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Jose Gonzalez's curator insight, December 1, 2013 6:19 PM

Wow

Kimberley Vico's curator insight, December 2, 2013 12:46 PM

To fulfill you with more information and availability through Google...

Luis Cano's curator insight, December 4, 2013 9:11 PM

Need more tools...

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50 Experts Reveal How to Promote Your Blog with Just 3 Tools

50 Experts Reveal How to Promote Your Blog with Just 3 Tools | Internet Presence | Scoop.it
What if you could only use 3 tools to promote your blog? 50 expert bloggers reveal the 3 tools they cannot live without.

Think you need dozens of tools to promote your new blog? Think again.

Whether you’re a blogging newbie on a tight budget, or an internet superstar living it up in the cloud, we can all relate to that one scary thing – how overwhelming blogging is when you first start out.

Since the web is rife with biased reviews and conflicting information, this post was made to give blogging newbies a straight up answer to one of the most important questions we all face from the get go:

“How do I promote my blog?”

To answer this question, I asked dozens of expert bloggers, affiliate marketers and SEOs to reveal what you really need to promote your blog by asking them a simple question:

“If you could only use 3 tools to promote your blog which 3 would you choose?”

50 amazing people got involved! THANK YOU!!!

To read the full article, click on the title.



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Via Ileane Smith, Sandra Brevett
Marc Kneepkens's insight:

Tips for new tools to make your Blog/site work. What do the experts use?

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Ileane Smith's curator insight, November 28, 2013 5:57 AM

Ms Ileane Smith – Basic Blog Tips 

Blog EngageJustRetweet and Social Buzz Club.

Blog Engage has been a consistent promotion channel for my blog since day one and now the YouTube integration is taking off.

JustRetweet keeps a steady stream of Retweets and Social Buzz Club helps me reach more influencers.

Rescooped by Marc Kneepkens from Compliance in Consumer Finance
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Internet Presence | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!


1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is "just for teenagers." It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.


To read the full article, click on the title.



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Via Brian Larson
Marc Kneepkens's insight:

Excellent information to keep in mind when writing content, sharing articles, or thinking 'strategy'.

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Rescooped by Marc Kneepkens from GooglePlus Expertise
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Beginners Guide to Google Plus - Plus Your Business

Beginners Guide to Google Plus - Plus Your Business | Internet Presence | Scoop.it
Here is a friendly infographic beginners guide to Google+ for businesses and individuals. Perfect for your first month in the Plus!

With so many user guides out there, we thought we would create an infographic to give you some of the main principles you’ll want to know to get started on Google+!


Get your Free Business Plan Template here:

http://bit.ly/1aKy7km


Via Jaana Nyström
Marc Kneepkens's insight:

Very simple and great overview. Google+ is becoming more important every day, be part of it.

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Jaana Nyström's curator insight, November 15, 2013 8:57 AM

Excellent Google+ guide for newbies!

Scooped by Marc Kneepkens
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How to Master Story and Completely Transform Your Business

How to Master Story and Completely Transform Your Business | Internet Presence | Scoop.it
What’s the secret to standing out online?

How do you build authority and find those prize customers you covet?

How do you really make it in the online jungle?

If you deliver a consistent, helpful, engaging narrative with a core message and a specific audience in mind, you’ll blow past the competition.

Because story done right makes you likable, trustworthy, and helpful. And people buy from those they like, know and trust.

Of course, but where do you start?

Continue Reading by clicking on the title of this article.


Get your Free Business Plan Template here:

http://bit.ly/1aKy7km


Marc Kneepkens's insight:

Want to know the secret of business success? Tell the right story. It's all spelled out here in this article, great, great, great.

Read if a few times, re-think your marketing, and just do it!

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