Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Credit Karma Rolls Out Free Weekly Credit Reports (Yes Really)

Credit Karma Rolls Out Free Weekly Credit Reports (Yes Really) | Internet Presence | Scoop.it

Online credit monitoring startup Credit Karma is rolling out free credit reports. And no, it's not a scam.

Over the years, consumers have been burned by websites offering “free” credit reports which had more than a few strings attached. After signing up for their free report, these misleading sites would then begin billing the unsuspecting users on a monthly basis after their trial periods ended. That’s why it’s been refreshing to use Credit Karma, a service which offers free credit monitoring and free credit scores that are actually free, not free*. Read more: click image or title.



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Marc Kneepkens's insight:

Great to see a free service for #credit reports. It's definitely something to be aware of, keep track of your credit.

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How to Stop Hackers from Stealing Your Data on Public Wi-Fi

How to Stop Hackers from Stealing Your Data on Public Wi-Fi | Internet Presence | Scoop.it

You enjoy “free internet” through Wi-Fi hotspots libraries, coffee shops, at bars, and other public places. It seems harmless. Little do you know, a stranger could know your birthplace, the schools you attended, and your recent search history in 20 minutes.

Just a couple of years ago, strangers could login as you on Facebook if you were on the same Wi-Fi network as them. They’d be able to view and send messages from your account, and even post statuses.

You don’t have to swear off public Wi-Fi for the rest of your life, and it’s not entirely the venue’s fault. Instead, let’s figure out why public Wi-Fi is so attractive to hackers and explore how they steal your information. We’ll share a simple solution that protects you from the vast majority of hackers’ strategies and tactics. Read more: click image or title.





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Marc Kneepkens's insight:

Protect yourself. Start by understanding how vulnerable you are. VPN's are great for security.

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Startup Branding Basics | 7 Tips To Help You Build And Grow An Out...

Startup Branding Basics | 7 Tips To Help You Build And Grow An Out... | Internet Presence | Scoop.it

Startup Branding Basics | Small business owners often consider branding an expensive form of marketing. They think branding requires a big budget to hire an advertising agency or a branding expert to develop effective campaigns, and mass media to improve brand awareness. However, branding is one of the most important elements of any business, big or small, retail or B2B. A powerful brand strategy gives you a considerable edge in increasingly crowded markets. But, what does branding exactly mean for a small business like yours?

The foundation of your brand is your logo. Your website, blog, tweets, packaging and various other promotional materials, all of which should feature your logo are your tools to reinforce your brand. Get smart about branding and you’ll quickly be on track to make your brand a household name! Here are some guidelines for building a strong brand that positions your small business clearly and effectively in your particular niche, and helps you attract the attention of your potential clients. Read more: click image or title.





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Marc Kneepkens's insight:

Starting a small business requires a lot of savvy marketing these days to differentiate yourself from the masses. Follow some clear tips to stand out.

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SENAME Interactive's curator insight, July 8, 2015 1:15 AM

Branding is not costly. It's time consuming but you have to do it naturally on day today basis. 

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How to name your startup

How to name your startup | Internet Presence | Scoop.it
No one knows the value of a great domain as much as a startup. That is why some of the most successful new startups shell out upwards of $500,000 for a category killer premium name. But where does that leave everyone else? According to Wakefield Research, 52 percent of people would change their name if they had a chance to.

A Google search for ‘anchor host’ will display anchor.host as the first result. The company has now redirected its earlier page anchorhost.com to anchor.host. Virtualservers.host outranks virtualservers.com significantly in Alexa rankings, which provides analytical insights and rates the top websites.

The fact remains that when selecting a good domain it is important to look at the process from all angles to ensure that your company will be discoverable no matter what. After all, a good domain name can set the tone for a brand.

Below are five things that businesses can do to get the right domain name for their brand from the start. Read more: click image or title.




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Marc Kneepkens's insight:

The time of #dot.com is over. New #domain names open up a wide series of choices. Be creative, be seen, make it recognizable.

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The Mindset of a Lifestyle Entrepreneur, 12 Startup Success Secrets

The Mindset of a Lifestyle Entrepreneur, 12 Startup Success Secrets | Internet Presence | Scoop.it

Before he realized that what he actually wanted out of life was financial freedom and the perfect lifestyle, Eddie Yu (@Eddie_Yu) spent three years in the software industry.

Not wanting to spend the rest of his life working for other people, he gave up his job and set about the task of finding something that he could do for himself, and which would give him both the financial freedom and lifestyle that he desired.

Unsurprisingly, due to his previous background in the IT industry, after reading an article about online gambling and affiliate marketing, the author saw the possibilities that the Internet offered and set about the task of creating an online business of his own.

“12 Startup Success Secrets — Mindset and Strategies Workbook for Building a Successful Online Business” is aimed at anyone who aspires to, or is already attempting to achieve their own financial freedom by doing business online, whether it is through selling a product or by providing an online service.

The book passes on the lessons learned by the author during the 13 years that he has been building his own online businesses and it comes in the form of 12 chapters which each conclude with a useful workshop exercise where the reader is able to personalize the ideas that the author has put forward. Read more: click on image or title.





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Marc Kneepkens's insight:

Everyone would love to make a living with an online business. It provides freedom and a great lifestyle. Finding the right ways to set up a business like that is often trial and error. Reading what successful people have done can create valuable shortcuts. Take a look at what this book has to offer.

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Will 5G Bring New Dimensions to Our Wireless World? - iQ by Intel

Will 5G Bring New Dimensions to Our Wireless World? - iQ by Intel | Internet Presence | Scoop.it

http://snip.ly/HIiv

The hottest topic at Mobile World Congress 2015 will connect billions of people and things to the Internet and one another without wires.

While much of the world is connecting their personal devices to fast data sharing 4G mobile networks, industry pioneers are shaping next generation networks to feed the world’s increasing appetite for the Internet.

5G networks aren’t expected to roll out broadly until 2020, but according to analyst firm CCS Insight, 5G will be one of the hottest topics at this year’s Mobile World Congress in Barcelona. That’s because talk is significantly shifting beyond smart pipe dreams into a do-anything-anywhere-from-any-device reality.

In a nutshell, 5G networks will provide more data bandwidth and less latency due to built-in computing intelligence aimed at handling more data more efficiently than today’s 4G networks. By combining communications and computing technologies, 5G networks will leverage more benefits of Moore’s Law, according to Asha Keddy, vice president in Intel’s Communication and Devices Group and general manager of the company’s Standards and Advanced Technology team.

“3G networks were designed for voice while 4G was designed for more complex human interaction with voice and data,” she told iQ just ahead of attending Mobile World Congress for the fifth consecutive year.

More here: http://snip.ly/HIiv



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"It has been an absolute delight working with you and this will be just a beginning in my relationship with Growthink.
I am very satisfied with my business plan and financial plan. Your work is outstanding."
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Marc Kneepkens's insight:

The next advancement in speed, quality and connectivity.

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5 Content Marketing Mistakes that Even the Pros Make

5 Content Marketing Mistakes that Even the Pros Make | Internet Presence | Scoop.it

Do you feel overwhelmed with content marketing? As simple as it sounds, it’s easy to forget that there’s just as much marketing involved in promoting your business as there is content creation. Typically, this task falls squarely on the shoulders of the marketing department. If this sounds like the track your content marketing strategy is on, it could be costing you more customers than it’s gaining.

So, how can you make sure you’re developing a solid, actionable content marketing plan? Well, you’ll first have to avoid the following mistakes as they will derail your content strategy. Here’s what to avoid:

More here: http://snip.ly/4Ggo


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Marc Kneepkens's insight:

Very detailed and knowledgeable article.

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33 Cool Apps Help Startups Create Visual Marketing FTW

33 Cool Apps Help Startups Create Visual Marketing FTW | Internet Presence | Scoop.it

We have put together a list of tools that can help you create amazing visual content like infographics, memes, gifs, etc. Must read for every online marketer.

Marty Note

Great list mostly new to me. Missing one of my favorite visual marketing tools Haiku Deck: http://haikudeck.com/ . Haiku Deck is much more than a simple UI on the Creative Commons. If you are SMART you will use Haiku and some of these other #cooltools to create the kind of arresting visual marketing we all need and aspire to daily.


Via Martin (Marty) Smith, scott penton
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A wealth of information.

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A nimble startup is targeting a blind spot of India’s ecommerce giants, and pulling the rug from under their feet

A nimble startup is targeting a blind spot of India’s ecommerce giants, and pulling the rug from under their feet | Internet Presence | Scoop.it
While the big cats of ecommerce fight it out for leadership stakes in India, a jackal may run off with the spoils - mobile commerce innovator Paytm.
Back in July, a billion-dollar funding round for Indian ecommerce leader Flipkart made a waves around the world. The very next day, Amazon founder Jeff Bezos declared from Seattle that he would pump US$2 billion into his company’s business in India. True to his word, the attention-grabbing Bezos rode a truck in Bangalore last Sunday, flashing a US$2 billion cheque which he handed over to the head of Amazon India. But while the big cats of ecommerce fight it out for leadership stakes in India, a mobile commerce jackal may be running away with the spoils. Here’s one indicator: When Tech in Asia spoke to Flipkart in June, it was doing 100,000 transactions a day on mobile and desktop. That sounded impressive, until we discovered mobile commerce portal Paytm is processing three times as many orders a day. It’s targeting one million orders a day by 2016, and if it reaches that goal, it will be the first in India to do so. Vijay Shekhar Sharma, founder of Paytm, points to his favorite Chinese saying when asked about how Paytm has flown below the radar. “Peach and plum trees don’t speak, but still people find them. We at Paytm are like that,” he tells Tech in Asia. “Our numbers, in less than two years, take people by surprise. We like that.” paytm app 2 Another significant number is five million – that’s how many orders a month Paytm gets via its smartphone app, which launched just this year. Those five million mobile transactions account for more than half of its total transactions, showing how the massive shift towards mobile commerce in India plays right into the hands of a mobile-focused player like Paytm. Better than behemoths Huge numbers of new users are wading on to the internet along with the tidal wave of budget smartphones hitting India. For this majority, who will only access the internet on mobile devices, user behavior is very different from that of the earlier generations which browsed ecommerce sites on the web. A bottom-up product like Paytm claims to serve these new users far better than behemoths like Flipkart or Amazon, which must adapt their existing models to fit needs of the mobile shopper. Vijay Shekhar Sharma gives an example of how Paytm is savvier about this new type of online shopper: On our Paytm app, there’s no ‘add to cart’ button. We omitted it because we wanted to use that space for better things. The problem with internet commerce is that it’s a funnel so big that you end up clicking five to seven times after you want to check out. On mobile, this is lethal. The two-click checkout we do on Paytm is one of the reasons why our consumers give orders in the volume we get. Vijay Shekhar Sharma founder of Paytm Vijay Shekhar Sharma, founder of Paytm Solving payment pain points The biggest hitch for mobile shopping in India is payment. There are hundreds of millions of debit and credit cards issued in the country, but only about five million credit cards are actively transacting online. Fear of fraud stops many Indians from giving out their credit card details. Cash-on-delivery is a popular option, but many small merchants cannot cope with inventories and logistics, or the inefficiencies of such a system. Paytm zeroed in early on this pain point by applying to the Reserve Bank of India (RBI) for a PPI (prepaid payment instruments) license. Consumers can keep money in escrow accounts maintained by Paytm with banks, and it is only released after the goods are delivered and verified. The stringent regulations in India for online transactions have prevented many, including Flipkart, from getting a PPI license. “It took one and a half years to get the PPI license from RBI,” says Paytm’s founder. “It was very tough. Each one of our users now has an escrow account with a nationalized bank, and every month we have an audit with the RBI on the balance we have in these accounts.” paytm app 1 Nevertheless, it’s the PPI which allows Paytm to do two-click checkouts, because payment details don’t have to be entered every time. This is the unique selling point of Paytm. “India’s largest issuer of credit cards has issued less than eight million cards; we already have 8.5 million Paytm card users,” points out Sharma proudly. Cracking the problem of mobile payments is also opening up new opportunities for Paytm. For example, a number of foreign companies getting into the mobile space in India – such as Airbnb and Uber – are running foul of RBI rules on routing money out of the country or two-step verification for credit card payments. A tie-up with Paytm could remove such hurdles. “We are going to launch a payment platform for other merchants called Pay with Paytm. We will solve the problem of abandoned carts in a mobile gateway in a creative way. Wait and see,” Sharma tells Tech in Asia. Going by what Paytm has done in a short span, that may not be an idle boast. According to Sharma, 90 percent of the shoppers on Paytm are repeat customers, which, if true, marks an industry high. He says they keep coming back because it’s a mobile-friendly place. A cool new feature, for example, is a messenger in the Paytm app which lets buyers and sellers haggle – this takes a local, age-old practice and places it on the most modern computing devices. More than half the orders are now made after haggling. “We Indians are so used to bargaining. Even when we buy a Mercedes or a BMW, we will ask, am I getting a discount on this?” chuckles Sharma.


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Marc Kneepkens's insight:

"A two-step process is better than clicking 5-7 times! That's the reason for our success."

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The Gentle and Visual Guide to Startup Marketing

The Gentle and Visual Guide to Startup Marketing | Internet Presence | Scoop.it

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A visual guide to growing a startup with inbound marketing.



There are two things in my professional life that I'm passionate about.

1.  Startups.  I love startups.  It's an obsession.  I've started three companies, angel invested in over 50 and (hopefully) helped thousands more entrepreneurs in some small way through the OnStartups.com community.

2. Inbound marketing.  I love inbound marketing.  It's the idea that's at the heart of my company, HubSpot.  It's about marketing that focuses on attracting customers — not annoying them with interruptions.  It makes marketing about helping people, not harassing them.

Those of you that follow me either here or on the LinkedIn Influencers program know that I've spent hundreds of hours on the HubSpot Culture Code deck.  Now, I'm thrilled to share with you the second most intense deck I've worked on.  Clocking in at 100+ slides as well (what is it with me and large slide decks)?  This time, instead of culture, I talk about startup marketing.  It's my contribution to the startup marketing world.  Like everything else I work on, it's an obsession.  Hope you enjoy it.

 

Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot

 

If you'd like to discuss this deck, or startup marketing in general, I'll be doing an “Ask Me Anything” (about this deck, startups or anything) over on the #1 place for inbound marketing discussion.  Come join me.

Here are some highlights for those of you that are not “slide-y” kind of people.

1. Stop ignoring marketing.  Yes, I know you're going to build a killer product that people are going to love.  Marketing can help you find people to love it.  And yes, you can hire a PR agency and hope that you're going to get all this “free” publicity in TechCrunch and what not.  That's fine — but what are you going to do the other 363 days?  You need to invest in marketing.

2. Marketing doesn't have to be sleazy.  The best marketing is inbound which is basically doing what you do best (helping customers).  It's about creating content that is useful for your potential users/customers.  You use that as a tool to bring people in.

3. Stealth mode is for fighter jets, not startups.  If you're worried about somebody stealing your idea, please stop.  Right now.  Worry about how you're going to get customers.  And team members.  And funding.  All of these things are really hard -- if you don't talk about your idea.  

4. If you wait until after your product is out to start marketing, you waited to long. Ideally, your'e writing your first line of content the same day as you're writing your first line of code.  You need to start building brand, reach and credibility as early as possible.  

5. Don't get into an arms race for attention.  You won't win by shouting louder, getting bigger ads or buying a bigger booth at the tradeshow.

6. Don't try to outspend the incumbent.  They have more money than you and can spend money way more stupidly.  As a startup, you need to find marketing that gives you leverage.  Where you get disproportionate, long-term return given the investment. 

7. Don't just hire a CMO (Chief Marketing Officer).  In the early years, everybody in the company should be selling.  Everybody in the company should also be marketing.  You don't need a high-falutin marketing executive from [whatever-company].  You need someone that cares passionately about what you are doing, wants to help people and teach them and can create content and build your brand and reach.

8. Learn the basics of SEO.  There's just too much  traffic to ignore.  The nice thing about organic traffic is a) there's more of it.  b) the marginal cost for those clicks is low.  (Once you have content ranking, you're not paying additional money for each additional click). 

9. Use social media as an amplifier.  It takes time, but if you build a following, social media is a great way to take that awesome content you're producing and spreader it further and wider.

10. Don't assemble your own platform.  This is a bit self-serving (since my company HubSpot provides a marketing platform), but it's still true.  As a startup, you should be spending ALL available calories on making your product better and helping your customers.  Don't rationalize the time for wiring together a bunch of different apps, just because you're smart enough to pick the right tool in each category, and smart enough to get them to talk.  Use those brain cells on the product.

11. Definitely do not write your own CMS. I'm amazed at how entrepreneurs can get lured into this “but it's not that hard” mindset.  Wordpress is an awesome product.  HubSpot has a CMS and blogging app built in.  In this day and age, there is no reason to write your own CMS — unless you're selling your own CMS (in which case, may the force be with you).

...for the rest, you'll have to check out the 116 slides in the deck (it goes quickly).

By the way, my company, HubSpot just launched a new program specifically for startups from great accelerators.  It's called Jumpstart.  You should check it out

This has been 5+ years in the making.  You should join because of the reduced price for HubSpot (by about 90% for the first year).  It'll help you get marketing started off on the right foot.  It'll help you DO the things you need to do (blog, SEO, social, landing pages, etc.), KNOW the things you need to know (like what's working and what's not) and GROW your company by pulling it all together and giving you the industry's best support.



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Via Justin Jones
Marc Kneepkens's insight:

Hubspot created a great tool for startups. Take a look.

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malek's curator insight, August 6, 2014 7:11 AM

Creating a diversified high quality content (on regular basis) is one of the main foundations of a startup.

Sreehari's curator insight, August 6, 2014 7:44 AM

keeps you on move always

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A Quick Starter Guide to Buffer

A Quick Starter Guide to Buffer | Internet Presence | Scoop.it

For not being officially affiliated with Buffer (hey, I’m open to changing that *glances over at Joel and Leo*), you probably think I talk a little too much about them.

However, I think organizations with amazing products and unique business philosophies that challenge the status quo deserve all the attention in the world.

With that said, this post is a Buffer starter guide that focuses on the following topics:

  • A broad overview of what Buffer is and how it stacks up to the competition.
  • Why I think it’s one of the more helpful social media tools available.
  • How to connect your social media accounts.
  • How to set up your first Buffer schedule.

You’ll be well on your way to easier, more effective social media marketing with Buffer, so let’s dive in!

To read the full article, click on the image or title.



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Via Stefano Principato
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Checking out Buffer. Looks very easy to use.

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Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog

Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog | Internet Presence | Scoop.it
Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing.

We’ve always trusted family and friends for recommendations. Marketers are finding ways to combine this age old referral process with social media. It’s also called crowd sourced marketing. This is where the social media “crowd”, shares your content and conversations for free on a global web.

According to a report by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Use these social media tactics to reach prospects through digital “world of mouth”. This will amplify your leads, prospects and sales by tapping into the power of the online crowd.

To read the full article, click on the title or image.



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Via Thomas Faltin, Martin (Marty) Smith
Marc Kneepkens's insight:

Referrers are your best sales people. Another great article from Jeff Bullas.

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Martin (Marty) Smith's curator insight, April 30, 2014 6:48 PM

It is possible to crowdsource virtually everything you do, think, or are thinking about. It takes TIME and the right tools, but benefits are huge and line up well with Lean Startup ideas.

Jeremy Barton's curator insight, May 1, 2014 5:29 AM

An interesting statistic that 77% of consumers are more likely to buy a new product when they hear about it from friends or family.

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When Startups And Revolutions Collide | TechCrunch

When Startups And Revolutions Collide | TechCrunch | Internet Presence | Scoop.it

In the last two months, tiny Silicon Valley startups have proven their ability to upset the well-laid plans of autocrats half a world away. Just this week, Turkey’s Prime Minister, Recep Tayyip Erdoğan, failed spectacularly at banning Twitter, as local citizens found easy workarounds with tech tools, skirting blocks with tens of thousands of tweets mocking the impotent censors.

“I think that startups can perform functions once reserved to government, but they are well-served to be as educated as possible before they wade into foreign affairs,” Secretary Hilary Clinton’s former senior adviser, Alec Ross, writes to me.

The State Department is no longer the only bridge between a pajama-clad hacker and dissidents in the Middle East. Anyone with an Internet connection can wade into the dicey diplomatic waters of revolution, once reserved for governments. This new unregulated power has its promises and perils.

Turkey’s Backfire

In Turkey, anti-censorship tech has thus far provided a safe and almost embarrassingly easy workaround for clumsy government censors. Erdoğan brazenly threatened to “wipe out” Twitter after courts approved a ban on the micro-blogging service for hosting anti-government content.

Almost immediately after the ban was instituted, information for workarounds spread virally.

To read the full article, click on the image or title.



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Marc Kneepkens's insight:

This issue is very significant. Democracy and communication are very closely linked. Governments used to control the communication channels, but with the rise of the internet that is not the case anymore. Not only startups are making a difference. Big technology companies are gaining tremendous power. And so does every individual.

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Forget Google: Here Are the 9 Startups That Actually Run the Internet

Forget Google: Here Are the 9 Startups That Actually Run the Internet | Internet Presence | Scoop.it

Meet the companies that are doing all of the behind-the-scenes work.


Sure, Amazon, Google, and Microsoft are tech titans, making billions by selling web hosting and other services to the biggest businesses in the world.

But they can't be everywhere. And there are plenty of startups that help the web run smoothly, behind the scenes, in ways you don't even realize.

Here are the nine startups that keep the web running smoothly--and they're doing such a good job you don't even realize you're using them. Read more: click image or title.




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Marc Kneepkens's insight:

I wouldn't forget #Google that easily, but it sure is interesting to see some real players offer valuable services to keep the #web running smoothly.

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4 Ways to Increase User Retention

4 Ways to Increase User Retention | Internet Presence | Scoop.it
Attaining user retention is not easy. The competition is fierce, the web is crowded, users are constantly demanding more to prove you’re worth their time.

The following is a guest post by Nadav Shoval. Nadav Shoval is the CEO & Co-Founder of Spot.IM, an on-site community that brings the power back to the publisher. Prior to Spot.IM, Nadav has developed and founded 4 technology startups. Spot.IM is his fifth venture. Nadav is a technology erudite and a sports addict.

Depending on your industry, a high bounce rate can be your SEO team’s worst nightmare. Practically speaking, it is reasonable to assume that if a significant portion of the traffic that comes through your site leaves without action, your content must not match user expectations. Therefore, when people visit your site, but fail to perform actions within 30 minutes, your bounce rate will likely increase. Read more by clicking on image ot title.



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"Growthink wrote the business plan for my mortgage company. Their research work was very accurate, and the average sales, revenue and cash flow data prepared me to make realistic decisions. They are a group of committed, dedicated and knowledgeable professionals who are with you during the process, and after."
Reemak Mortgage Funding

Marc Kneepkens's insight:

Getting your visitor interested and engaged is the requirement for better retention. Learn about a few methods that do exactly that.

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Why You Need to Reinvest Half of What You Earn Back Into Your Company

Why You Need to Reinvest Half of What You Earn Back Into Your Company | Internet Presence | Scoop.it
By putting money back into your business, you can help it grow quickly, learn from your mistakes and allows you to hire people to scale it even more.

Just a few years ago, I was saddled with $30,000 in student-loan debt after dropping out of college and taking on freelance jobs just to get by. Now, at the age of 28, I run a website that’s on pace to bring in millions of dollars this year.

People often ask how I turned a hobby blog into a lucrative business, and the answer is simple: Since the blog began bringing in money in 2011, I’ve reinvested half that revenue back into the business each year.

Here’s why reinvesting is the best thing you can do for your business, plus examples of how I’ve applied this strategy to my company. Read more: click image or title.




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Marc Kneepkens's insight:

You can either reinvest in your own company or work with outside money: loans, investors, VC money... Your own investments will always pay of better in the end.

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5 Helpful Pre-Launch Resources for Online Startups

5 Helpful Pre-Launch Resources for Online Startups | Internet Presence | Scoop.it
Generating buzz for your company in the beginning is a make-or-break task.

Many startups have failed over the years, and a horrible product or service isn’t always to blame -- it’s often because nobody knew the product or service existed. Attracting users early on, either during the pre-launch beta or on the actual launch date is great for two things: feedback and revenue.

While creating an early buzz and attracting a user base can be difficult, there are many tools that can help, including the five listed below. Read more: click title or image.




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10 Tactics for Launching a Product Using Social Media - HBR

10 Tactics for Launching a Product Using Social Media - HBR | Internet Presence | Scoop.it

http://snip.ly/Andv

Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.

I’ve witnessed a seismic shift in the way new products are launched over the past decade. As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. The Internet has changed the launch process—now companies seed products with influencers, leak information to reporters, bloggers, and consumers, live-stream launch events globally, and reward brand advocates with exclusives. The insatiable 24/7 news cycle and the dominance of social media makes launching a new product far easier in some ways—and more difficult in others.

The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand.

When it comes to choosing media to support a new product launch, consider the target market. Schneider Associates 2014 Most Memorable New Product Launch survey found that each generation uses a unique media mix. Seniors, Boomers and GenXers still like to curl up with a magazine. Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Consumers now look to six or more sources for information before buying a new product. This fractured media consumption trend makes it difficult for brands to build brand awareness, earn consumer mindshare, and drive sales.

According to our MMNPL survey, Facebook is now the second-most used source for new product launch information behind TV commercials. Brands are using Snapchat to provide exclusive, limited-time opportunities to fans, closing the gap between virtual and in-store retail experiences. Meerkat, which was the darling of SXSW 2015, allows people to experience anything virtually through live video streaming on their smartphones. More apps of this nature are surfacing every day.

Brands must be creative and nimble in their approach. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: Read more: http://snip.ly/Andv




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Marc Kneepkens's insight:

Social media have changed the marketing landscape in a big way. This article contains some strategies and ideas that have been used by major companies such as Taco Bell, P&G, etc. Companies like this employ savvy media specialists.

All of these tip can be used by smaller companies too.

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7 Steps To a Better Product Launch - Startup Growth

7 Steps To a Better Product Launch - Startup Growth | Internet Presence | Scoop.it

http://snip.ly/8tVl

Launching something is one of the most annoying, yet totally essential things a marketer should be able to do. Yet every time someone launches something, things go wrong. You or your team forgets things, expectations don’t get met, mistakes happen. It’s all natural, but the number of times I’ve seen someone try to launch a SaaS app without a plan is crazy. Then they wonder why it fails or wonder why a week after the launch traffic falls flat.

Without a plan your effort goes to waste and chance of making a big impact is near 0.


To help those of you who need help in crafting a plan or just want to compare notes, I’ve come up with a list of things that you should do if you are launching a SaaS app, mobile app, hardware product, startup or company.

Many of the tips below are compatible with any type of launch, some aren’t but if you follow the general ideas you should be in solid shape to kick things off!

Continue reading →http://snip.ly/8tVl


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Launching a new product line or service is always a challenge. The better prepared you are, the more you will succeed.

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The Five Marketing Must-Haves of an Online Startup

The Five Marketing Must-Haves of an Online Startup | Internet Presence | Scoop.it

Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power. Startups can’t do every marketing activity in the book.They certainly can’t spend all the money they want. But they still need to do marketing. How?

Here are the five essentials that online startups need to possess.

More: http://www.forbes.com/sites/neilpatel/2014/10/27/the-five-marketing-must-haves-of-an-online-startup/


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Via Growth Engine Labs
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Not just for startups, this is good for every business.

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15 Free Online Learning Sites Every Entrepreneur Should Visit

15 Free Online Learning Sites Every Entrepreneur Should Visit | Internet Presence | Scoop.it
The best places you can go to learn more about marketing, entrepreneurship, business management and more.

Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough employees to cover all the areas you need.

Learning the new skills necessary to start a new business can be expensive, but fortunately the initiative for free, high-quality, educational resources online has only continued to grow in the past few years. Below are some of the resources available to learn more about marketing, entrepreneurship, business management and more.

1. CodeAcademy

This great resource offers free interactive programming sessions to help you learn programming languages such as HTML, CSS, Javascript and PHP. You can save your progress as you go with a free account. Learning to code can help entrepreneurs fix bugs if they don’t have a developer, or even go down the road of building their own website or products (such as apps).

2. HubSpot Academy 

The free certification program offers courses on inbound marketing, including website optimization, landing pages and lead nurturing. These skills are a must for business owners as they try to grow their business and online presence.

3. Moz

If you want to learn search-engine optimization to make sure your website is as visible as possible, check out this treasure trove of resources from SEO leader, Moz. Besides having the free Moz Academy, there are also webinars (live and recorded), and beginner’s guides to SEO, social media and link building.

4. LearnVest

The most successful entrepreneurs know how to manage their money both on a business and personal side. In addition to having extremely affordable finance classes, LearnVest also offers some of its classes for free, such as “Building Better Money Habits” and “How to Budget.”

5. Niche consultant courses

The Internet has made for a coaching boom, which is extremely helpful to entrepreneurs who want to learn how to start or better a business in a specific niche. Some great coaches and organizations that routinely have free courses and ebooks on building a business include Natalie MacNeil and MyOwnBusiness. Try searching “niche keyword” + “business course” to find one most applicable to you.

6. edX

This free site currently has over 300 courses on a variety of topics, including “Financial Analysis and Decision Making” and “Entrepreneurship 101: Who is your customer?” These courses not only cover business in general, but can also you help learn more skills that are applicable to your industry, such as big data or environmental conservation.

7. Khan Academy

This free learning resource was created to give everyone access to education in math, science, art, technology and more. There are over 100,000 interactive exercises to put your education to practical use. Even though many of the courses are geared toward high school students, there are several courses that would be good for anyone to have a refresher on, such as taxes and accounting.

8. MIT Open Courseware

These are actual courses taught at MIT and offered for free on the site for viewing and reading at your discretion. The school put together an entrepreneurship page that lists available courses that are beneficial to new business owners. Courses include “Early State Capital” and “The Software Business.”

9. Kutztown University of Pennsylvania

This university has almost 100 free on-demand college courses that are extremely applicable to entrepreneurs, including ones that cover business planning, operations and management and small-business tax. 

10. Coursera

Much like MIT’s Open Courseware, this site has 114 educational partners that provide free courses to almost 10 million users. One benefit to Coursera is that there are very specific courses that fit perfectly into particular niches, such as “Data Management for Clinical Research” from Vanderbilt University and “Innovation for Entrepreneurs: From Idea to Marketplace” from the University of Maryland. Its wide network of partners allows for a greater selection.

11. OpenCulture

This site isn’t an educational platform on its own, but rather collects and shares free resources from around the web. Its list of 150 free online business courses is a great resource because it offers classes from iTunes U and other lessons on video and audio. The site also has lists of free audiobooks, certificate courses and other online courses.

12. YouTube

It’s probably unsurprising to most users that YouTube is one of the world’s largest search engines, as there are literally videos on just about anything you can imagine. From TED talks to recorded presentations on building a business, it’s a great free resource on just about any topic.

13. Alison

This platform offers free online courses from some of the most well-known names on the internet today, including Google, Microsoft, and Macmillan. With over 4 million users and over 600 courses already, it covers topics such as economic literacy, personal development and business/enterprise skills.

14. Saylor

The Saylor Foundation offers tuition-free courses and also works with accredited colleges and universities to offer affordable credentials. Its course offerings are similar to what you’d see when working toward a bachelor’s degree.

15. Podcasts

Even though it’s not an official course, podcasts are an amazing (and easily digestible) way to become a better entrepreneur. Podcasts can be listened to via streaming on your computer (if that certain podcast offers it) or via iTunes for iOS and apps such as Podcast Republic for Android. Podcasts such as Entrepreneur of Fire already garner thousands of listeners every episode and are a great way to learn the most up-to-date information and strategies possible. Another good list of entrepreneur podcasts include Think Entrepreneurship's.

Whether you learn best by audio, video or text, this list of 15 learning resources for entrepreneurs can help you learn more about building a business, accounting and getting customers.

Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough employees to cover all the areas you need.

Learning the new skills necessary to start a new business can be expensive, but fortunately the initiative for free, high-quality, educational resources online has only continued to grow in the past few years. Below are some of the resources available to learn more about marketing, entrepreneurship, business management and more.


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Marc Kneepkens's insight:

What a wealth of information. No excuse anymore for not having the ability to learn, change, improve.

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Why Ello Suddenly Went Viral

Why Ello Suddenly Went Viral | Internet Presence | Scoop.it
The fledgling social network was one of the most talked-about items last week. Here's why.

Last week, as if almost overnight, it seemed like social media startup Ello was everywhere.

The free social network, whose much-discussed manifesto explains why it eschews ads and user data collection, was seeing about 31,000 new signups per hour with no signs of slowing down at the end of last week. The site is invite only, and the codes are even going on eBay for as much as $100.

The Burlington, Vt.-based social network was co-founded by artists Todd Berger, Lucian Föhr, and Paul Budnitz. Neither of them is a first-time entrepreneur: Berger and Fohr run a design firm, and Budnitz is the founder of Budnitz Bicycles and art toy company Kidrobot.

The site launched in beta on Aug. 7 with a user base of 90 people and was growing steadily before it suddenly went into overdrive. If you read any news last week, you were guaranteed to have seen some headline about how Ello is rapidly growing and gearing up to be the anti-Facebook. Word of the fledgling social network was everywhere.

Berger told Entrepreneur.com he doesn't even consider Facebook a social network: "For us [Facebook] is an advertising platform, not a social network. On Facebook, the advertiser is the customer, and you are the product that’s bought and sold…You can be anyone you want on Ello."

Berger and the Ello team chalk the recent exposure up to the vocal criticism directed at Facebook's legal name policy by the LGBT and drag community. Drag queens Sister Roma and Lil Miss Hot Mess were among many in the community who found their profiles deactivated by Facebook because they used stage names, not real names. "Things really started to explode about 10 days ago when members of the San Francisco LGBTQ community began coming over because Facebook had been kicking them off their network. That led to more interest within the larger creative community, and people in general." Ello started seeing a significant rise in users on Sept. 23.

The social network's burst of attention begs the perennial question: how do you parlay going viral into actual longevity? In the case of Ello, the company's success seems to stem from meeting the zeitgeist at the right moment. Berger holds that the positive response, and what will keep people invested, is the site's point of view. "[We're] a values-based company with a mission. People appreciate that."

Berger says the company has been "working around the clock" to properly field user requests while "rolling out lots of new features, including privacy related features to improve user safety and security."

Despite the anti-Facebook comparisons, Ello will likely not spell the end for the social giant. However, it will be interesting to see whether platforms like it and continued activism will compel it to alter its fairly entrenched policies. It remains to be seen whether future platforms in this space will need to take Ello's tack to make a dent. 


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The 'Ello' story.

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Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO

Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO | Internet Presence | Scoop.it

Microsoft, in conjunction with the HomeBoyz Foundation, has launched employment and entrepreneurship portal TukoWorks in Kenya, with the main aim of providing youth with free resources, training, careers guidance services and entrepreneurial opportunities using a network of accessible tools and content.

The portal will also include skills and enterprise development resources.

“The introduction of the portal was necessitated by the need to bridge the information gap for job seekers, aspiring entrepreneurs and school leavers by providing a network of accessible opportunities on various openings as well as necessary training on how to start a new enterprise,” said Microsoft Kenya country manager Kunle Awosika.

To read the full article, click on the title or image.



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Via Jose Galvez
Marc Kneepkens's insight:

Sounds like a great initiative, also being rolled out soon in 19 countries.

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Inside Jobs: What It Takes To Be The PR Lead At A Startup | TechCrunch

Inside Jobs: What It Takes To Be The PR Lead At A Startup  | TechCrunch | Internet Presence | Scoop.it

When a tech company makes the news, the public usually sees the names of a few people: tech executives and the journalist who wrote the story. But oftentimes, a public relations person was involved too, helping to schedule the interview and otherwise facilitating communication between the company and the press. PR people will tell you, though, that if they’re doing their jobs right, ideally their names will stay outof the story.

So it was a big pleasure to sit down with Johnny Brackett, the PR lead at TaskRabbit, and have him step into the spotlight for a little while to find out what his day to day work life is like for this week’s episode of Inside Jobs.

To read the full article, click on the image or title.



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Via Luis Costa
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Interesting article and video on PR work for a startup. Making 'public' what matters and doing it the right way.

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Millennials trust UGC more than they trust you

Millennials trust UGC more than they trust you | Internet Presence | Scoop.it

If you’re marketing to Millennials, I have good news and bad news.

The good news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is good because that’s content you don’t have to create – your community will create it for you. Yeah!

The bad news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is bad because you don’t have control over user generated content. That means potential customers could be getting a completely wrong impression about your company and products.

To read the full article, click on the title.



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Marc Kneepkens's insight:

Different age groups, different marketing techniques. Interesting evolution. Why would they trust us anyways?

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