Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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A Guide to Creating Content for Every Stage of Your Marketing Funnel

A Guide to Creating Content for Every Stage of Your Marketing Funnel | Internet Presence | Scoop.it

A well-designed marketing funnel turns your site’s visitors into customers. The better you can improve that funnel, the better your profits will be. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb


Via Os Ishmael, massimo facchinetti
Marc Kneepkens's insight:

Watch this information, your results will go up either dramatically or incrementally... 

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David Stapleton's curator insight, July 12, 12:53 AM
Whats best for business
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3 ingredients to make your contents go viral

3 ingredients to make your contents go viral | Internet Presence | Scoop.it
A guide to creating shareable, addictive and link-worthy viral content that appeals to different age groups and genders.

The web is a crowded and busy place flooding us with information every second of every day. Sometimes we skim and skip around this intricate thicket of articles, images, videos and infographics without paying too much attention to them.

And sometimes we stumble upon something so amazing we click the “share” button before we get to blink. In the second situation, we have just become a small wheel in the complex machinery that turns a simple piece of content into a viral one.


Read more at http://blog.visme.co/psychology-viral-content/#34TteWLpURzvHocd.99
 

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

or "Done for You Business Plan": http://bit.ly/12KAGmM

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!


Via massimo facchinetti, Stephania Savva, Ph.D, malek
Marc Kneepkens's insight:

Going #viral is the dream of every #content creator. How does it work?

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SEO Barnsley's curator insight, September 26, 2016 4:47 AM
3 Ingredients To Make Your Contents Go Viral
2DiFore Marketing Solutions's curator insight, September 26, 2016 7:42 AM

Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?

Jeff Domansky's curator insight, September 26, 2016 7:19 PM

If you've got these three ingredients, your content has a chance to go viral

Rescooped by Marc Kneepkens from Own a Websites or Blog? Or Want One?
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Find And Dominate Profitable Niches in 6 Easy Steps – Infographic

Find And Dominate Profitable Niches in 6 Easy Steps – Infographic | Internet Presence | Scoop.it

Finding a niche is easy but when it comes down to understanding your niche, inside and out, including what your audience needs, wants and desires, it can either break or make your online business.

 

How To Find And Dominate Profitable Niches in 6 Easy Steps – Infographic


Click image or title to see more.



Get your Free Business Plan Template here: http://bit.l/1aKy7km



Via Bruce Banner
Marc Kneepkens's insight:

This #infographic shows an excellent methodology to find a #niche and start making it profitable for you. Some good websites and sources to make it happen.

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Why Ello Suddenly Went Viral

Why Ello Suddenly Went Viral | Internet Presence | Scoop.it
The fledgling social network was one of the most talked-about items last week. Here's why.

Last week, as if almost overnight, it seemed like social media startup Ello was everywhere.

The free social network, whose much-discussed manifesto explains why it eschews ads and user data collection, was seeing about 31,000 new signups per hour with no signs of slowing down at the end of last week. The site is invite only, and the codes are even going on eBay for as much as $100.

The Burlington, Vt.-based social network was co-founded by artists Todd Berger, Lucian Föhr, and Paul Budnitz. Neither of them is a first-time entrepreneur: Berger and Fohr run a design firm, and Budnitz is the founder of Budnitz Bicycles and art toy company Kidrobot.

The site launched in beta on Aug. 7 with a user base of 90 people and was growing steadily before it suddenly went into overdrive. If you read any news last week, you were guaranteed to have seen some headline about how Ello is rapidly growing and gearing up to be the anti-Facebook. Word of the fledgling social network was everywhere.

Berger told Entrepreneur.com he doesn't even consider Facebook a social network: "For us [Facebook] is an advertising platform, not a social network. On Facebook, the advertiser is the customer, and you are the product that’s bought and sold…You can be anyone you want on Ello."

Berger and the Ello team chalk the recent exposure up to the vocal criticism directed at Facebook's legal name policy by the LGBT and drag community. Drag queens Sister Roma and Lil Miss Hot Mess were among many in the community who found their profiles deactivated by Facebook because they used stage names, not real names. "Things really started to explode about 10 days ago when members of the San Francisco LGBTQ community began coming over because Facebook had been kicking them off their network. That led to more interest within the larger creative community, and people in general." Ello started seeing a significant rise in users on Sept. 23.

The social network's burst of attention begs the perennial question: how do you parlay going viral into actual longevity? In the case of Ello, the company's success seems to stem from meeting the zeitgeist at the right moment. Berger holds that the positive response, and what will keep people invested, is the site's point of view. "[We're] a values-based company with a mission. People appreciate that."

Berger says the company has been "working around the clock" to properly field user requests while "rolling out lots of new features, including privacy related features to improve user safety and security."

Despite the anti-Facebook comparisons, Ello will likely not spell the end for the social giant. However, it will be interesting to see whether platforms like it and continued activism will compel it to alter its fairly entrenched policies. It remains to be seen whether future platforms in this space will need to take Ello's tack to make a dent. 


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Marc Kneepkens's insight:

The 'Ello' story.

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The Social Media Salary Guide [INFOGRAPHIC]

The Social Media Salary Guide [INFOGRAPHIC] | Internet Presence | Scoop.it
Social Media Week is upon us, so we thought it would be appropriate to delve into the social media industry and see how its salaries stack up.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km




Via Ana Cristina Pratas, massimo facchinetti
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Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog

Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog | Internet Presence | Scoop.it
Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing.

We’ve always trusted family and friends for recommendations. Marketers are finding ways to combine this age old referral process with social media. It’s also called crowd sourced marketing. This is where the social media “crowd”, shares your content and conversations for free on a global web.

According to a report by Nielsen, 77 percent of consumers are more likely to buy a new product when learning about it from friends or family. Use these social media tactics to reach prospects through digital “world of mouth”. This will amplify your leads, prospects and sales by tapping into the power of the online crowd.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Thomas Faltin, Martin (Marty) Smith
Marc Kneepkens's insight:

Referrers are your best sales people. Another great article from Jeff Bullas.

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Martin (Marty) Smith's curator insight, April 30, 2014 6:48 PM

It is possible to crowdsource virtually everything you do, think, or are thinking about. It takes TIME and the right tools, but benefits are huge and line up well with Lean Startup ideas.

Jeremy Barton's curator insight, May 1, 2014 5:29 AM

An interesting statistic that 77% of consumers are more likely to buy a new product when they hear about it from friends or family.

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Billion-Dollar Startup Club - WSJ.com

Billion-Dollar Startup Club - WSJ.com | Internet Presence | Scoop.it
The Journal and Dow Jones VentureSource are tracking companies that are valued at $1 billion or more by venture-capital firms. Today there are more than 30 such companies in the U.S., Europe and China.

To read the full article, click on the title.

Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Dazzling numbers. Which ones are profitable?

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Romain Baudot's curator insight, January 29, 2014 11:08 AM

Companies to follow

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Rise of the grey entrepreneur: meet the over-50s starting their own businesses

Rise of the grey entrepreneur: meet the over-50s starting their own businesses | Internet Presence | Scoop.it
With pension pots shrinking, many retired people are starting a small business. We meet three older entrepreneurs

Entrepreneur Sam Taylor was 63 when he retired. He'd worked hard all his life, had a company that floated on the stock market and made enough money to live a life of leisure in southern Spain. So why, eight years later, did he swap sipping sangrias in the sun for starting an online art business in his native Scotland?

"Six months into retirement, I couldn't really hack it. I was bored and I missed the buzz of business," the founder of Creative Arts Gallery explained. After a brief spell as a business angel and directorship roles in Edinburgh he realised the only way he was going to enjoy his later years was to return to self-employment.

He said: "During that time my wife was doing textile art and we got to a position where she had built up a considerable amount of material. We were talking one night and decided we needed to start selling some of it. We recognised that online retail was becoming much more acceptable and thought, let's put my business experience and her artistic talent together and set up an online art gallery."

The site now boasts more than 200 individual pieces by over 30 Scottish contemporary artists. But the couple are not alone in choosing to be their own boss. According to the Prince's Initiative for Mature Enterprise, there are currently 4.17 million self-employed workers in the UK, of which 42% (1.75 million) are over 50. That's up from 38% in 2008. About 1.4 million are between 50 and 64, and 375,000 are 65-plus.

To read the full article, click on the title...


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https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

More and more baby boomers are using their knowledge and experience and creativity to create another income. Put your 'passion' to work, take a look at what this company does to help entrepreneurs monetize their knowledge, expertise, hobbies, passions... http://passion.sitesell.com/welcome23.html

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Proper Etiquette 101: How To Send A Direct Message On Twitter - Get More Twitter Followers Boost your Twitter Marketing

Proper Etiquette 101: How To Send A Direct Message On Twitter - Get More Twitter Followers Boost your Twitter Marketing | Internet Presence | Scoop.it

If you look at them at all, chances are that you’ve noticed that Twitter removed the 140-character limit on its direct message feature recently (August 12 to be exact).

The change was made, according to Twitter, to make the “private side of Twitter even more powerful and fun.”

It was definitely a welcome change for many.

I mean, have you ever successfully had a REAL conversation with someone over DM WITHOUT having to send multiple messages because you hit a wall at 140 characters?

Unfortunately, if you give some people an inch they’ll take a mile.

I had a recent conversation with someone and noticed that the messages, sent about one a day, were being BURIED by the many messages that said something to the effect of, “Thank you for following me. For more information about ME…”

I’ve always found these messages to be frustrating, but she pointed out that they seem to be worse now that the character limit has been expanded (and we were forced to take our conversation to email, instead).

The question is: is it even okay to send direct messages?

Read more: click image or title.

 

 

Growthink teaches how to build, grow, and sell a great business: http://bit.ly/2hn5ROb

Marc Kneepkens's insight:

Something to think about.

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Fifteen things you need to do after you publish a post

Fifteen things you need to do after you publish a post | Internet Presence | Scoop.it
Here are fifteen things you can do right after posting content to increase your traffic and find new readers. These tips can help a post go viral.

Online content is a great way to call attention to your work, and an effective way to build an audience who will follow you from project to project. Whether you’re posting samples of your work, articles, reviews, blog entries or podcasts, the internet is a vast marketplace of ideas that gives the whole world access to your content. Unfortunately, the world of online content is also an incredibly competitive marketplace, and you’ll need to use every trick in the book to get your fair share of attention.

That’s why in this article I’ll be listing fifteen things you can do right after posting content to increase your traffic and find new readers. It’s the sort of thing that helps a post go viral, and that serious authors should be doing on a regular basis to turn their name into a brand. Read more: click image or title.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km


Via malek, massimo facchinetti
Marc Kneepkens's insight:

After going through the effort of writing a great piece of #content, put in some extra effort to get it out.

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Kate Marsh's curator insight, March 16, 2016 8:40 AM

Twitter sees a lot of casual use, so you need to cater for users who might want to read your post but don’t have time now

Jim Lerman's curator insight, March 16, 2016 11:40 AM

Twitter sees a lot of casual use, so you need to cater for users who might want to read your post but don’t have time now

Jim Lerman's curator insight, March 16, 2016 11:41 AM

Twitter sees a lot of casual use, so you need to cater for users who might want to read your post but don’t have time now

Rescooped by Marc Kneepkens from MarketingHits
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#Infographic The ultimate guide to creating a successful online business

#Infographic The ultimate guide to creating a successful online business | Internet Presence | Scoop.it
Creating a successful online business can be a challenge even for an experienced entrepreneur. The number of potential pitfalls multiply as technology becomes increasingly diverse.

So this handy infographic, designed by ecommerce platforms, offers some welcome advice for anyone pushing out a startup in the coming year.

Should you be using images, or focus everything on text? Do you really need an “About Us” page? Will implementing live chat on your site result in more sales? Should you focus your marketing efforts on an email campaign, or pour everything into social media? You’ll find the answers to these, and many more questions, below.




Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"Our work with Growthink was very helpful for creating a business plan to focus our efforts in the short term and increase our value over the long term."
Jack Bergstrand, CEO
Brand Velocity, Inc.


Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Great infographic!

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60 Great Tips to Increase and Get Twitter Followers Fast

60 Great Tips to Increase and Get Twitter Followers Fast | Internet Presence | Scoop.it
Get followers, twitter guide for increasing followers instantly, massive free guide full of tips to get more twitter followers.

Twitter followers have always been a controversial point of discussion; some argue that it’s all about quality and not quantity, whilst others play the numbers game all the way. When talking about the popular micro-blogging platform, most people have been asked how many followers they have, so clearly if it doesn’t matter to you it does to others. I personally believe it is beneficial to have a large amount of followers, as long as you are able to spend the time and money required to achieve it. Below I have recorded my observations, experiences, tips and tactics for increasing your twitter followers, starting with the most basic and fundamental factors. Enjoy reading and trying them out for yourself!

Determine your end goal

Decide and determine what you want to achieve through twitter, perhaps you want to establish yourself as an authority on a niche subject or you want to increase leads for your business, whatever this may be make sure that you have a plan that includes figures and timeframes.

Brand yourself

Branding is very important in getting your message across, make sure that everything is working with your brand and that people will know what to expect before deciding to follow you. The more focused you are on your brand the more relevant followers you will attract. Get this fundamental step right and all the other points below will be easily applied.

Choose your username with care

Make sure that your username is unique, original and easily remembered, think what you are aiming to do with your account and what people you want to connect with are likely to find attractive. If you have a username that is not working for you or is unsuitable, change it! This can be done within your Twitter control panel.

Have a great avatar

Your avatar can quickly say something to prospective followers about who you are and what you have to say even if people have never seen you before, a good avatar will immediately allow someone to decide to take the plunge and hit that follow button. If tweeting for personal reasons a good headshot of yourself is a must.

Write an informative bio

Fill in your bio with a short description of what to expect from you, include any keywords and information and make it short but fun and interesting at the same time. A good call to action is an excellent way to get people interacting with you.

Add location to your profile

Think about who your ideal followers are and where they are from, if regional followers are important to you add the location where they are most likely to be found.

Get a custom Twitter background

A good twitter background can quickly convey all sorts of useful information about you, for businesses in particular it can convey what your brand is all about and become an extension of your website. A good twitter background should include important information about you, such as your email and website, if you have stats about the typical screen resolution of your target market take those into account when designing the background, if not design with a low screen resolution in mind for example 1024x768. You can check what backgrounds look like in different size screens here.

Tell people you already know

Let people you already know that you are on Twitter! It may seem obvious but if you take the time to tell people you already know, they are very likely to follow and read what you have to say, it can also be a great way to start interacting.

Announce on your social networks

One of the most efficient ways to tell people you already know is to make an announcement on your existing social networks do this more than once and frequently at the beginning of your effort to gain followers, if you are a big facebook user posting to facebook from twitter will help people to know you are actively using twitter.

Promote your account offline

Every time you shoot a video, give a speech, record a podcast or give a presentation find a way to tell people about your twitter account, give them a specific reason to follow and you will find that your twitter follower count will go up. A great way to promote your account is to have it printed on your promotional material and business cards if you don’t have those you could always give your twitter username along with your telephone when you meet people.

Link to your twitter account

Place links to your account on all your social media profiles, let people know that you are actively using twitter and that you are looking for people to add you on twitter. You can add some great looking widgets and badges to your pages to ensure maximum exposure.

Put a twitter feed on your blog or website

A feed can be a brief insight into your account and an excellent way to get targeted followers for your account, a feed with 3-5 of the latests posts can give enough of an insight into your account to make people curious enough to check and follow your account especially if your site gets a fair amount of traffic.

Don’t be a self promoter

Unless you happen to be a celebrity nobody will be interested in what you have to sell or offer and nobody will be interested in following someone who gives nothing back. So broadcasting about how great you or your product is just isn’t going to work on any level. Give something that people appreciate and will want to follow you for, add value to your followers and your follow count will increase. One easy tip is guaranteeing your followers to follow them back, think out of the box and be creative here.

Get involved in conversations

Read what your followers are talking about and join in, reply regularly to those who you have followed this makes it more likely for them to follow back, it shows you have something of value to contribute and gives the followers of that person a chance to find out more about you.

Tweet frequently

Potential followers will often look at your timeline to gauge whether you are worth following, if your timeline has fresh tweets is current and interesting you have a high chance of being followed.

Post interesting news articles

Find interesting articles and news stories in your niche that really stand out, make sure they are current and easily understood by your followers. There are many news websites with fantastic stories although a search on google news will often return some great ones.

Post good interesting everyday content

Apart from adding interesting links to articles be interactive and post things that people appreciate and find interesting this will encourage people to interact, retweet and most importantly follow you.

Search for tweets with your keywords

Use the Twitter search function to seek out people who are tweeting about subjects you are knowledgeable in, if you are able to add value to the conversation join in and offer your expertise, within the limits of 140 characters ofcourse!

Use hash tags

Using the # tag next to your content makes your keywords easy to find and identify. Quality content that is easy to find will go a long way to make you a desirable follow, use the hash tag sparingly on your most important keywords.

Become a resource

Tweet useful insights about your specialists subject give your existing followers to continue following you and your potential followers an excellent reason to hit that follow button.

Be human and provocative

Show that you are a real person; share intimate details about your life or business, and if you get it right not only will you increase your followers but you will also create an audience that will follow your tweets very closely.

Interact with influential people you know

Target well respected people in your niche, grab their attention by finding what motivates them and build a good relationship. Others will observe your account and also decide to follow you, your reach will increase dramatically as these influential people will also mention you to their followers which will often be great in numbers.

Identify other influential people

There are a number of useful tools that allow the measurement of social media influence, notably the website Klout.com, these sites are sometimes not so user friendly or quick to use so another way is to look at the lists that the influential people you are already aware of have made. This can be a fast way to identify, follow and interact with other influencers in your niche.

Create your own Twitter lists

A topical list of accounts that are of interest to you, such a list allows you to closely follow certain accounts and it is a form of endorsement which may encourage members to follow you back. It is also a great way to increase the visibility of your account through people who are searching for lists in your niche.

Emulate other successful people

Having identified other influential people in your niche, follow their account closely and identify what it is they are doing so well. Implement some of their strategies and continue using the ones that directly increase your follower count.

Get retweeted

Encourage your followers to retweet you, it not only puts your username into other social circles but it also results in visits to your profile page and website. If your tweet is short, witty and topical is has a better chance of being retweeted. You can always just ask to be retweeted by adding “please RT”, this will often work if you have highly engaged followers.

Follow retweeters

You can find people who have retweeted tweets with your keywords recently by going to the Twitter search and searching for “RT #keyword” for example “RT #SEO”. You can then start following and interacting with active retweeters.

Retweet other people

Ok, we have established that getting retweeted is a good idea so if thats what you are looking for why not retweet content that you find useful and entertaining, it’s a great way to develop relationships and a way to stay active on twitter with little effort.

Recommend the most useful users

A great way to build relationships and thank those that are useful to you, a popular way to do this is to recommend people on Friday with the use of the #FollowFriday or #FF hash tag. When you do this its best to include a short explanation of why you are recommending them.

Tweet multimedia

Nowadays most mobile phones have internet access and posting pictures, sound clips and video clips is not only easy but it also gives users an intimate insight into your own personal world. Updates with video, pictures and even sound clips can be fun and entertaining; it can also liven up your timeline and make your account more interesting to follow.

Take time to engage

Make sure that when people start following you and commenting on your tweets you take some time out to engage and reply to the most relevant tweets. Remember Twitter is a powerful communication platform, such engagement allows other people to see that you are a human being that can add value to them and worth following.

Answer questions on your specialist subject

Encourage users to ask you questions, this gives you credibility in your field and also exposes your username to new social circles. Inventing your own hash tag for these questions reinforces your brand and makes it easy for you to find and see all the questions directed at you.

Get listed on Twitter directories

Online Twitter directories are useful for those who are looking to follow people within a particular niche or industry, it is an easy and convenient way for others to follow targeted users. Such online directories include Wefollow and Twellow.

Join twitter groups

There are groups that you can join online especially for the popular micro blogging platform, here is the perfect chance to exchange ideas build new relationships and increase your follower count. Facebook is a good place to start looking for these types of groups.

Go to Tweetups

Tweetups are in-person networking events organised on Twitter itself, here you can put real faces to accounts you have been following and exchanging ideas with. Search on twitter using “tweetup area” replacing area with your own preferred locality, for example “Tweetup London”.

Participate in Twitter chats

These are conversations organised by a person or group of people to discuss issues about a specialist subject. Twitter chats are one of the best ways to identify and follow like minded users who are highly likely to interact and follow you back, not only increasing your follower count but also making your username visible to their own followers.

Participate in forums and blogs

Use specialist forums and blogs that deal with social networking and in particular Twitter to tell everyone about who you are and why you are worth following, take time to introduce yourself and to answer peoples questions on your specialist subject.

Use trends to increase your reach

Observe the trending hash tags in your region, look at the tweets that have been heavily retweeted and think about why they are popular, tweet something along the same lines giving your own spin to the subject. You may combine more than one popular hash tag to potentially propel your username to multiple social circles and increase your chance of being retweeted and followed.

Repeat your most popular tweets

Look at your most popular tweets, if you see that it is still appropriate to repeat them you may do so approximately 8-12 hours after you first tweeted them for people who missed it the first time round, be very careful not to seem repetitive and monotonous though.

Tweet events

These are usually question and answer sessions set up by a well known personality, here you have the chance to ask questions and interact with people in your niche. Look out for any of these tweet events by reading websites and publications focused on your area of knowledge. If you manage to get mentioned by the person or company leading the event you are very likely to be followed by those following the action online.

Interactive television shows

The power of Twitter has really gained momentum over the past few years, we are now seeing even television shows integrating twitter streams as a way to let viewers participate. This is an amazing opportunity to get your twitter username on TV and potentially reach millions of television viewers. In this case you are far more likely to be mentioned if you make a really interesting and amusing tweet that is suitable for the audience of the show. Look carefully at any others getting a mention and spot a pattern of what to say, usually it's easy to gauge what the TV producer is looking for.

Get on websites with mention streams

There are some extremely popular websites that have a stream of all their mentions or mentions of a hash tag, if you spot any of these it can be a fantastic way to get targeted views of your account and if you find a really great opportunity you could always mention their username or tag and ask people to follow you directly!

Tweet quotes

Sharing quotes with your followers is a simple fun and easy source of interesting useful content, quotes are good because you can get them on just about any industry or niche and they are usually positive and inspiring to many people and therefore often retweeted.

Tweet privileged information

If you have something unique to offer followers make sure you let them know about it, this is a prime example of adding value to your followers. This information may include exclusive offers, pictures of inside the Googleplex if you happen to be there or any other type of information that is not widely available. Be sure to develop a relationship with your followers and follow up by getting them to keep following you on a long term basis rather than for the duration of your exclusive information for example you could let them know to watch your tweets closely and look out for more of the same next week.

Tweet during rush hour

Studies have shown that the best times to tweet are around 1pm and 3pm Monday to Thursday, if you take time to study when your typical users are most active reading and tweeting you will gain maximum visibility. There are tools which allow you to schedule tweets ahead of time, one of the most popular being Hootsuite, it can be downloaded onto your PC, Mac and even iPhone for maximum convenience.

Be aware of time zones

Take into account where your ideal users live and in what time zone they are located, if you are targeting people in the US and the UK for example, it might be worth scheduling tweets during optimal times for them to see, interact and amplify your reach.

Be human nobody wants to follow a robot!

So far we have touched upon some of the automation methods though at this point it must be stressed that any automation must be used carefully, nobody is interested in following robots, therefore you should note that if any of these tools are used it must be done in such a way that it doesn’t compromise your authenticity as a human being.

Follow people

Follow people often, around 30% - 50% of all people you follow will follow you back, which means that following as many people as possible will equate to a huge number of followers, in practice this just isn’t possible due to restrictions in place by the Twitter system. These restrictions, known as Twitter follow limits, kick into place when you follow 2,000 or more people. Then you will not be able to follow more than 110% of people who follow you, meaning that if you have 10,000 followers you will not be able to follow more than 11,000 people at a time. This restriction was a smart move by Twitter as it avoids users following hundreds of thousands of people just to have hundreds of thousands of followers!

Follow local people

Follow people local to your area, build a connection not only through you specialist knowledge but also through your knowledge of the area local to you, invite them to networking events or to other events of interest for example seminars or talks on subjects of common interest. You may use tools such as Localtweeps.com and twitaholic to help you find popular people in your locality.

Follow people who always follow back

In light of the fact that there are follow limits it is in your best interest for anyone you follow to follow you back, not only will you gain more followers in this way but you will also avoid the follow limits. You can find people that always follow back by searching their bio and tweets for the following:

  • #TeamFollowBack
  • #InstantFollow
  • #Follow4Follow
  • #FollownGain
  • #500aday
Follow the followers of big followers

Use twitaholic to see who has the most followers in popular cities like London, New York and Chicago. Follow the followers of anyone who is following more than 1,000 people than are following them, these will be people who have amassed a large following from the method above. You will gain followers fast but don’t expect much interaction from these accounts as they are people, and in many cases robots, who just follow anyone that follows them. This method is a mere time saving exercise that allows you to follow people who will follow back without having to search for them through tags such as #TeamFollowBack.

Unfollow those who don’t follow back

The only way to avoid the follow limits if you are gaining followers by following many people is to unfollow those who don’t follow back. This constant “follow – unfollow” process is often referred to as “churn” the rate at which the “follow – unfollow” happens is called the “churn Rate”. You must be aware that a high churn rate goes against the terms of service and there is a risk of your account being suspended if this method is employed aggressively.

Use online Tools

Use tools available online to automate the process of following, unfollowing tweeting following back and direct messages amongst many other things. Once you amass a large follower count it will be necessary to use these tools effectively to employ the methods listed above. Some of the most popular and effective online tools are Tweepi and Manageflitter. Here you will be able to do much of the automation needed to gain more followers on a large scale.

Use computer software

These automated programmes are especially designed to enable the automation of all aspects of your account. Most of these tools, such as TweetAdder, have been developed by internet marketers and commonly allow you to: Find targeted followers Automation of follows and unfollows Automated tweets Automated direct Messages Though automation in business is always a good thing, you must beware that many of these practices go directly against the Twitter terms of service and there is a significant risk of getting your account suspended if the software is not used correctly. Twitter has filed lawsuits against the makers of these tools as they are often used aggressively by spammers.

Show Your Twitter Followers Count

There is something to be said about power in numbers and in this case it is particularly true to say that once you have acquired a large number of followers it is beneficial to display these on your blog or network. The large follower count has a psychological effect that enhances your chances of being followed, known as social proof.

Buy followers

A pretty controversial one, and one that I have included only for information. Buying followers will increase your follower count fast and there are popular sites such as fiverr for this type of service where people are offering up to 15,000 followers for as little as $5. These followers will be of no use except for bumping up the number count and may actually damage your reputation or brand as these fake followers can be easily identified through tools such as StatusPeople, there is probably nothing worse for personal reputation or brand than being “outed” for buying followers. This relatively new phenomenon has not only been discussed amongst tech savvy users but has also recently hit the headlines in the main stream newspapers after several high profile reports of well known people accused of buying fake followers. I do not endorse or recommend this method, in fact it can cause havoc if you are employing some of the other methods above, I strongly advise not to use this method.

Run a contest

This technique was most famously offered by Kevin Rose back in 2009 and since then many companies, brands and individuals have run contests very successfully, when running such a competition remember to check out the Twitter guidelines for running a contest.

Write articles about twitter

If there is one particular aspect of twitter that you know a great deal about why not write a blog post or add a guide to your website, Twitter has become so popular in recent years but it’s still so new that there is still room to write articles that people appreciate and find useful. Such exposure will not only mean more followers but also more credibility within your own social circle.

Guest post on other blogs

Search for bloggers in your niche that have a large number of followers and have popular websites, offer to write an article for their site in return for promotion of your twitter account, your account will become more visible and you will gain followers along the way. To get an idea of how popular a blog or website is check alexa.com.

Track and measure

As anyone in business will tell you: “Anything measured improves!”. It is very important to keep an accurate record of what you are doing to increase your twitter followers. You can use the automated tools mentioned before to track your efforts and if you want to see a more accurate statistic count of the number of followers you have gained and expect to gain use TwitterCounter.

If you are a content marketer and are using twitter to syndicate your content you can keep track of how often your page has been shared on twitter and other social media articles using tools such as the Social Media Shares Counter.


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Marc Kneepkens's insight:

Everything you ever wanted to know about Twitter. Good information, great ideas, lots of experience.

Want to follow me on Twitter for Business Funding Insider information and articles? @marckneepkens

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What Is the Best Ad Server for Your Site?

What Is the Best Ad Server for Your Site? | Internet Presence | Scoop.it
Ad servers are are one of the most versatile ways to monetize your website. The best ad server for you depends on factors like price and ease of use.

A growing number of publishers are turning to ad servers to display and manage advertisements on their websites.

There are many reasons for this, but one major advantage ad servers provide is simplicity. With an ad server in place, a publisher can swap adverts from a central location without having to go “under the hood” of their websites.

Ad servers also give you the ability to monitor your stats and tweak your adverts for geo-location and other factors.

As a website owner, the best ad server for you will depend on a range of factors that include price, scalability, ease of use and features.

The five ad servers in this list perform the best according to these criteria. They offer something to suit both small and large budgets and are among the most versatile monetization strategies you can employ online.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

There is much more than just Google ads. This is a good overview.

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THE *OFFICIAL ANDREASCY*'s curator insight, July 6, 2014 8:16 AM

A guide to the best ad servers.

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4 Easy Ways for Startups to Get Media Coverage

4 Easy Ways for Startups to Get Media Coverage | Internet Presence | Scoop.it
No PR budget? No problem.

For many startups, getting media coverage is like searching for the Holy Grail, especially in the early stages. Even worse, seeking coverage can be an incredibly time-consuming task that could keep you from focusing on your product or your customers.

That's why doing it right is an important skill, one that can make a huge difference in a company's success or failure. Since I sit on the other side of this particular table, I turned to Clément Delangue, the head of marketing at mention and the author of the SlideShare presentation: "Get Media Coverage for Startups--Newsjacking 101."

Clément has managed to get mention covered in most major publications (including my list of Powerful Social Media Marketing Tools for Savvy Businesses.)

According to Clément, here re the four easiest ways to get media coverage:

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

First one: "Newsjack your competitior". This article has some great and realistic ideas. Read it if you want more media coverage.

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How to launch a startup without knowing a line of code

How to launch a startup without knowing a line of code | Internet Presence | Scoop.it

There is an unspoken rule: to launch a startup, you need to build a product, and to do that you need someone that can write code.

Whether that means chasing down a technical co-founder, learning to code, or even building that “Lean MVP” – the conventional wisdom is that without tech abilities you’re nothing more than a dude (or dudette) with a Powerpoint.

A growing number of startups, however, are quietly disproving this assumption.

They’re getting their first customers with minimal technology, and often no code at all. Instead of building fancy technology from the outset, they’re hacking together inexpensive online tools such as online forms, drag-and-drop site builders, advanced WordPress plugins, and eCommerce providers.

They’re jumping right in to serve customers in any way possible – heading right for their first paying customers.

Most importantly, unlike the majority of their peers, by the time they start building a product, they already have a humming business.

How are they doing it?

To read the full article, click on the title.



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http://bit.ly/1aKy7km


Via THE *OFFICIAL ANDREASCY*, Martin (Marty) Smith
Marc Kneepkens's insight:

It's become fashionable to create Startups and use Developers. But anyone can start a business online, there are too many good tools around, and not only WordPress as the article suggests.

I built my site with SBI/Sitesell, and am very happy to see hundreds of visitors every day checking on funding information. SBI has many, many tools, all integrated in one package at $29.90/month or $299.00/year, less than a dollar a day. Take a look:http://www.sitesell.com/welcome23.html


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Dennis Staples's curator insight, January 15, 2014 2:37 PM

Knowing how to get your project coded is as important as knowing how to code!