Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from digital marketing strategy!

10 Digital Hacks Every Marketer Should Know

I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.

When professional marketers show their tricks, you better pay attention! Great Slideshare.

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Via Brian Yanish -, malek
Jerome Pernollet's curator insight, October 28, 2014 4:07 AM

Éveillez vous aux DIGITAL HACKS

Rescooped by Marc Kneepkens from Lean Content Marketing!

Converting your written content to a SlideShare deck

As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can you take the content you have already created and convert it to take advantage of the SlideShare platform? Do you need to hire a designer? No. You can do it yourself. In this deck, presentation expert Dave Paradi partners with copyblogger to walk you through the process for converting written content into a SlideShare deck.

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Via Guillaume Decugis
Marc Kneepkens's insight:

Slideshare is a great way to present, tell your story, create information. Here is the 'how-to'! Great stuff.

Guillaume Decugis's curator insight, June 13, 2014 6:33 PM

Following up on the piece Ally curated recently, here's the hands-on practical presentation with step-by-step tips that are easily actionable.

Still unsure?

Well, repurposing works and is one of the most effective lean content technique as we've documented here.

Jeremy Pollard's curator insight, June 22, 2014 8:48 PM

We all gained a great communications channel when LinkedIn bought Slideshare. Once you get past update posting on LinkedIn, and posting other peoples' pictures of other peoples' quotes - posting your own actual content is a great goal (and one of my New Year resolutions)


This is a good, practical article on how to re-purpose current content into a usable format for promotion via SlideShare

Jane Gardner's curator insight, July 17, 2014 5:20 PM

i need an easy peasy way to convert written to other format

Rescooped by Marc Kneepkens from Management - Innovation -Technology and beyond!

50 Incredible Wi-Fi Tech Statistics !

50 Incredible Wi-Fi Tech Statistics ! | Internet Presence |

Here are 50 incredible wi-fi tech statistics that every businesses must know ... 

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Via Fouad Bendris
Marc Kneepkens's insight:

Really take a look at this Slideshare, INCREDIBLE numbers.

Fouad Bendris's curator insight, April 5, 2014 11:35 AM

Everything you wanted to know about Wi-Fi but you do not realize yet ;()

malek's comment, April 9, 2014 6:37 AM
"The Need For Speed" is now a daily game
Scooped by Marc Kneepkens!

Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Internet Presence |

Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.

With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:

“Director of Content” is the new highly recruited marketing title

The person in this critical role helps coordinate sales and marketing activities to ensure both departments are working toward the same goals. In addition, this leader provides a vision and helps the business incorporate the best content marketing strategies, including webinars, videos and guest blog posts.

By shaping strategies and overseeing execution, the content director ensures messaging remains focused and on brand. Whoever holds this role needs to have a well-rounded approach to creating, managing and distributing content across multiple platforms to reach as many people in the company’s target audience as possible.

Mobile optimization is crucial

A 2014 report from the Pew Research Center Internet Project reveals 90 perent of Americans over the age of 18 have cellphones and nearly 60 percent have smartphones. Approximately half of all adults in the United States own a tablet.

With such impressive penetration, it’s not surprising that a separate report from financial giant Morgan Stanley predicts mobile Web usage will exceed laptop Web browsing by 2015. As smartphones are becoming cheaper, the study results illustrate the absolute necessity of content marketing on mobile devices.

Whether you’re creating email newsletters, white papers, or podcasts, optimize the content for mobile devices. Failing to take this step means you might not reach a large part of your target audience.

Videos need to play properly on smartphones and tablets. Webinars need to enable people to join on the go. Thinking about mobile now ensures your company won’t fall behind the curve in the coming months.

The evolution of the guest video post

Many companies are hip to the opportunities that come from having one of their leaders write guest blog posts and bylined articles for industry publications. Imagine, however, the bang you could get from doing a guest video post.

Guest bloggers can easily create engaging, high-quality videos that will inform and educate on a variety of essential topics. Videos allow guests to show, not just tell, so the company will receive a more compelling piece from their guests.

With studies reporting videos as the new way to reach a mass audience, the evolution of guest videos is upon us.

Engaging industry influencers

Don’t think that you have to create all content in-house. Work with industry influencers who have respected voices, and ask them to develop content your company can distribute.

For example, you might ask a well-known consultant to write a review of your newest product. While you won’t have the kind of control over the content you’d have if you used someone inside your company, you do gain greater credibility and trust through working with a professional outside your firm.

Another possibility is having someone in your marketing communications department do an audio or video interview with the influencer. Edit and package the content for distribution on social media and your company’s website. Then, ask the influencer to share with his or her followers.

Develop a one-stop shop

Some companies enjoy success by developing a one-stop online resource where visitors can educate themselves on issues and topics relevant to your industry.

One approach is to use a university model in which you offer online courses, instructional modules, and self-test tools. Content packaged to teach your customers things they want to learn is highly effective at drawing in visitors and getting them to engage with your site.

Create a check-list to ensure you’re contributing the most helpful information for your viewers. Does your site have extremely high-quality content? Does your company practice data curating to get the most up-to-date, comprehensive information available? It may be time to start!

Try custom-content feeds that give viewers access to a variety of content like social media RSS. Another option is to recruit influencers to contribute to your site. Have a leader in the field post a blog, or take the time to interview one of the most successful people in the field and post the video online.

Utilize Google+ and SlideShare

Move over, Facebook! New social media sites are pushing the envelope for B2B content marketers. With new technologies from Google bursting at the seams every year, there is no doubt that Google+ is innovating a whole new network of social sharing.

Many people are taking up Google+ to disseminate content marketing information for their companies. Professionals are connecting with their work, while also sharing personal articles and photos with family and friends.

SlideShare will also be a key contributor in content sharing. With the ability to create presentations and share them easily with groups, this trend has B2B marketers working hard to create vivid and engaging content.

With all of these new trends, it’s easy to say that content marketing is growing rapidly. The industry is experiencing new advancements every year, which is sure to provide more insight on what is producing ROI for all companies utilizing it.

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Marc Kneepkens's insight:

Staying on top of content marketing.

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Rescooped by Marc Kneepkens from Content Marketing & Content Strategy!

How to Create Visual Content with this Simple, Dirt Cheap Tool

How to Create Visual Content with this Simple, Dirt Cheap Tool | Internet Presence |

Working with Canva.Canva is a simplified and streamlined, online-only image creation tool that gives even non-designers the ability to quickly and easily create simple yet attractive images.

Out with the old

Historically, the best visual content had to be created by highly skilled professionals. Image design required the use of massively complex suites of tools that had virtually unlimited options and features, but steep learning curves. This was great for the most imaginative of visual artists, but for the rest of us design mortals, the concept of unfettered freedom often paralyzed our productivity: There were just too many options, too many tools to master, and too many possible directions we could go in. Inevitably, we would get bogged down in the decision process and fail to move into the actual creation phase.

In with the new

Thankfully, a new class of tools is emerging that offers a simpler, leaner approach to creating visual content. While these tools still enable marketers to design compelling and powerful visual content, they streamline the creation process and set tighter parameters so creators don’t get as overwhelmed.

To read the full article, click on the title or image.

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Via Stefano Principato
Marc Kneepkens's insight:

Looks like a great new tool. Ready to try it.

Stefano Principato's curator insight, May 6, 2014 10:05 AM

 Canva provides a simplified yet rewarding experience that makes great visual content design accessible to more people.

malek's curator insight, May 6, 2014 11:06 AM

Give Canva a try

Rescooped by Marc Kneepkens from Lean Content Marketing!

6 Ways to Create Great Content in Only 15 Minutes a Day #leancontent

Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short.

90 quick slides to some great ideas on how to use and share content that you create all the time anyways.

To view the 'Slideshare', click on it.

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Via Brian Yanish -
Marc Kneepkens's insight:

Some great and powerful tools to get the attention, watch how Mark Shaefer is doing it.

GKAnanthram's curator insight, February 24, 2014 3:55 AM
Plan and allot the reasonable minimum time for each of the positive prospect ; do not chase a crooked shadow or a mirage !
Ali Anani's curator insight, February 25, 2014 12:18 AM

A well-thought writing process

Paula Silva's comment, March 3, 2014 6:37 PM
Will you check this scoop? Thank you so much.