Internet Presence
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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
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What Does An Online Business Look Like Today? - The SiteSell Blog

What Does An Online Business Look Like Today? - The SiteSell Blog | Internet Presence | Scoop.it

Starting an online business today isn’t like how it was when the Internet was young and new. Find out what it takes.


Are you familiar with the California Gold Rush? Back in 1848, James Marshall found gold at Sutter’s Mill, and within a year there were hundreds of thousands of miners flocking to California to pan every river, stream and creek-bed for a handful of those valuable nuggets.

The promise of “free money” brought in settlers by covered wagon or sailing vessels, and since there wasn’t yet an established State or government, there were no laws or property rights.

But quickly, things changed. Government was formed, a constitution drafted, and within months the new state of California was formed. Legislation and regulation was put into place, and the ‘rush’ evolved into a more long-term period of resource mining.

That’s exactly how the early days of the Internet looked.

There was no legislation, no government… just people jumping in and taking advantage of the situation. While simply being first didn’t guarantee success (which we saw clearly with the Gold Rush, where discoverer James Marshall died poor and bankrupt years later), being first certainly made a lot of things easier.

As services like Web Crawler and Alta Vista developed databases and search capability for the Internet, being among the first to create a website and online business meant there was little to no competition.

If you wanted an online business back in the 1990’s, it was relatively easy to put up a webpage or two that offered a product or service, and achieve some real success.

But it’s not like that anymore. Read more: click image or title.

Marc Kneepkens's insight:

I have worked with Sitesell for years now. It's easy to build a site and start out the right way: choose the right keywords, integrate the content, use social media, blog directly from my site, find ways to monetize all of the free traffic I created....


Learn more about Sitesell: http://www.sitesell.com/welcome23.html

or if you are using WordPress: http://sbiwp.sitesell.com/welcome23.html

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A Simple Plan for Writing One Powerful Piece of Online Content per Week - Copyblogger

A Simple Plan for Writing One Powerful Piece of Online Content per Week - Copyblogger | Internet Presence | Scoop.it
Consistently good content creation is the backbone of online business. But how can you make that happen week in and week out to build your business?
Quality over quantity

If you believe Jon Morrow (and who doesn’t?), you know that writing one epic post per week is a better long-term strategy than writing mediocre content every day.

That’s what you’re aiming for in your start here: one weekly post that will attract attention, establish your authority, and encourage people to share your information.

And keep in mind, Brian Clark built Copyblogger.com by writing two posts per week in the beginning.

It all starts on morning one.

Read more: click on image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:

Writing good content day after day or week after way takes a system. This article will get you on the right track.

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Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Redesigning Your Website in 2015? Start By Asking These 5 Questions. | Internet Presence | Scoop.it
Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.

Any business owner who has ever redesigned his or her company website will tell you: It’s not for the faint of heart. Whether you struggle to get key stakeholders on the same page, question where and how to best invest your money, or wonder why nobody quite gets your vision, redesigning your website can be one of the biggest challenges you face when it comes to marketing your business.

But it doesn’t have to be.

When you ask the right questions from the get-go, you can save time, frustration and dollars in the long run. As we head into 2015, here are the five most important ones to consider before you get started.

1. What is the goal of the new website?

Before you embark on the redesign process, it’s important to think strategically about your content so you're clear about what you want the new site to achieve. Do you want people to buy products? Fill out an application? Subscribe to an enewsletter?

The clearer you get about exactly what actions you want users to take, the easier it will be to design your information architecture (essentially the map or framework of your site), and the more satisfied you and your users will be with the results.

2. What is and is not working with the current site?

Prior to getting started, take stock of your existing website and assess what you want to keep and what can be tossed. Do you hear any common complaints from customers or other frequent visitors? Can you glean any insights from Google Analytics?

For example, if site visitors tend to drop off at certain pages, consider what elements or content might be created to pique their interest. If you notice that users hover and click in a certain spot that doesn’t currently lead anywhere, perhaps it makes sense to add a link to "learn more."

Be sure to dig into the data here, rather than rely on gut instinct.

“Making decisions from data, rather than emotion, is paramount during the redesign process," says Curt Schwab, founder and CEO of digital agency Blue Water. "It’s always harder to see your own brand objectively, but the data doesn’t lie.”


3. What are your "must haves" vs. "nice to haves"?

When you redesign your website, it’s easy to get distracted by bells and whistles that you don’t actually need (and blow your budget out of proportion). This is hard for business owners who want everything right now, but just as the web is ever evolving, so too is a good website.

“Know that your site will never be ‘done,'” Schwab says. “Instead, take an iterative approach. Focus on your must haves right now and plan to make ongoing changes and optimizations based on user feedback and interaction down the line.”

4. Am I currently using a content management system, and if so, how is it working for me?

Building your website using a content-management system (CMS) has become de rigor in recent years. Popular CMSs, such as Wordpress, Drupal and Joomla, allow you to easily update your website content without knowing how to code (so you don't have to rely completely on a developer).

If you’re not currently using a CMS, then you should absolutely include one in the new site. If you already have a CMS, take time to consider whether it’s working for you and meeting all of your needs. If not, it might be worth exploring other content-management systems on the market to find a better fit.

Technology is constantly evolving and it makes sense to take full advantage of what’s available.

5) Should I do this in house or outsource?

When considering whether to do the redesign in-house vs. hire a pro or agency, it’s important to understand the magnitude of the undertaking at hand, and honestly assess whether it’s the best use of your resources. It can be tempting to want to save money by doing the redesign in house, but don’t underrate the value of having someone objective and skilled to guide you through the process.

“If you do decide to stay in house, take a good look at your internal resources," Schwab says. "For a successful redesign, you need a 360-degree team, which includes someone with online-marketing expertise, a copywriter, a designer, a developer and a project manager to stay on top of all the moving pieces.”

Are there any questions you wish you’d asked before redesigning your website? Any key lessons learned? We’d love to hear about them in the comments section below!


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Marc Kneepkens's insight:

A website is a must-have, for any kind of business. Do it right from the start.

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The Rise of The Scrolling Site

The Rise of The Scrolling Site | Internet Presence | Scoop.it

In 10 short years, the web has evolved from a collection of barebones informational sites, to a vast world of interactive experiences, immense social networks, complex data visualizations, applications and utilities. It has become a huge part of our lives, and as such we have shaped it to fit our ever evolving needs. This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

Very interesting article.

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THE *OFFICIAL ANDREASCY*'s curator insight, June 9, 2014 8:12 AM

This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

Wendy Brown Singer's curator insight, June 11, 2014 1:02 PM

Be sure to click on some of the website examples to experience their innovative use of scrolling -- these designs completely blow away the scrolling site of 10-15 years ago. 

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Top 12 Free Image Sites

Top 12 Free Image Sites | Internet Presence | Scoop.it
One of the best visual techniques in capturing your users' attention is the use of images on your site. They are especially useful to bring a point across, beautify the website and enhance articles...

There are many stock free image sites on the web where you can purchase such images for reasonable prices. However, there are also many sites that let you download such high quality images free-of-charge. Find the best selection the internet has to offer:

1. StockFreeImages– This site belongs to Dreamstime.com and used to be in their free section. In March of 2012, all of the images were ported over to this current site. The images from this site alone has saved me thousands of dollars as I have literally used hundreds of their images for my niche sites. You will need to register one time in order to download and it has a liberal attribution policy (only required where possible). They currently have more than half a million large high-quality images (yes, you read that correctly, it is more than 570K images) for free download. If there is only one site you can choose, you definitely will not go wrong with StockFreeImages.com

2. stock.xchng – This is one of the most well-known and popular site on the internet that has a large collection of free-to-use stock photos. Currently has almost 400K free images to choose from. Registration is a must to use the photos and attribution does not seem to be required at the moment.

3. FreeDigitalPhotos.net – This site has plenty of images that are pretty original and it a very good site to source for new ones. Registration and attribution are required in order to download and use the images. The images, although smaller than most, are still great alternatives to the other sites.

To read the full article, click on the title...



Want to Start your Own Website, you have the Ideas and Content, but you're not sure where to start? Check out Sitesell: http://www.sitesell.com/welcome23.html


Marc Kneepkens's insight:

This is a great collection of free sites for downloading images. Even some pay sites too, but with great discounts and pricing. Thanks.

Be careful though and always read their terms and conditions. Don't get tricked into using free images and not following the conditions (listing credentials for example in some cases).

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Marc Kneepkens's curator insight, September 7, 2013 12:01 PM

It's important to have resources like this available to you.

Rescooped by Marc Kneepkens from Growth Insights from Growth Engine Labs
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5+1 #eCommerce Growth Hacks To Skyrocket Your Sales via @GrowthRocks

5+1 #eCommerce Growth Hacks To Skyrocket Your Sales  via @GrowthRocks | Internet Presence | Scoop.it
How the Growth Hacker Mindset helped the most successful eCommerce stores be who they are? Read about the 5+1 eCommerce growth hacks to boost your sales.

A few weeks ago, a client of ours asked me: “What are the 5 Growth Hacks that could skyrocket my eCommerce sales?”. As I’ve said before, there’s no golden ticket to success – and whoever says so is a goddamn liar; Nonetheless, there are pretty successful examples of people applying growth hacking on their eCommerce stores in ways that skyrocketed their conversion rate; things that you should definitely take under consideration testing by yourself. Read more: click on image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Via ukituki, Growth Engine Labs
Marc Kneepkens's insight:

Great tips for #eCommerce sites, and good #marketing for sites in general.

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FuzWeb's curator insight, September 20, 2015 9:52 PM

#Ecommerce #Sales

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8 Essential Tweaks to Supercharge Your Content Marketing Efforts

8 Essential Tweaks to Supercharge Your Content Marketing Efforts | Internet Presence | Scoop.it

The type of content you're putting out on a daily, weekly,  monthly basis can come in a wide array of forms.

You could be blogging, producing webinars, or creating a podcast about your life as a cat lady.

Regardless of what you’re doing, your content is not being produced for you; it’s being produced for your audience. And if you don’t have an audience, your content doesn’t matter.

You could be the best cat lady podcast out there, but if no one knows about it, it doesn’t matter. Let’s look at 8 ways you can underline, circle and highlight your content on the Internet. Read more: click image or title.




Get your Free Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Each one of these #content marketing #tips is excellent.

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10 Phenomenal Blogs in Totally Boring Industries

10 Phenomenal Blogs in Totally Boring Industries | Internet Presence | Scoop.it
Think only B2C blogs can be interesting? Here are 10 blogs from a variety of "boring" industries that'll prove you wrong.

Warning: The following blogs are gonna be boring. They're for industries that you most likely don't care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. 

But, there's no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

Because we've talked about quality content being decided by your audience, we've got to give these amazing blogs in totally boring industries a high-five. So prepare yourself to be blown away. And who knows? By the end, you may be subscribed to a few of them ;)

To read the full article, click on the title or image.




Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Luis Costa
Marc Kneepkens's insight:

Making content interest with crispy clear and inviting landing pages is an art. Lots of work to do still.

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Internet Presence | Scoop.it

Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting. While “copying” still does exist online, the concept of “copying” is now simply a way to bump your own Google ranking by farming someone else’s content. This, is not flattering. Even if correctly cited, 100% republished work is simply cheating to get ahead. Curation, on the other hand — the meaningful selection, enrichment, and sharing of existing media — combines imitation and creation. Curators have to create a new perspective or idea on top of the existing media which supports the content in the original.

True curators endlessly search for the best of the best, the cream of the crop. Think of them as a “critics of all the things.” Critics are often the our best sources of information — when you are checking out a new restaurant, you often take a look at what Yelp or a quick Google search has to say about them, or perhaps you read an article in your local newspaper about the establishment. Pundits are often in control of the flow of political information. Literary critics determine the success or failure of many authors’ works. Curators of online content are simply critics of many things; people who’ve been incredibly well-educated about a certain topic and are seeking the best things available in the vertical they’ve chosen.

As a creator myself, I’ve seen many straight content creators get upset that their work has been curated. We so hope we can shift this opinion! Curators are paying you the ultimate compliment when they have selected a piece of your’s to enrich and share — they think you are among the best of the best, the creme of the crop.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Ally Greer
Marc Kneepkens's insight:

We all put those 'share' buttons on our sites and blogs. Having a curator pick your content is yet another way of sharing and acknowledging that your content is superb. Good curators have a great following, quality and quantity wise. It's another good way to get the word out.

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Ally Greer's curator insight, December 4, 2013 1:08 PM

As a creator, the greatest compliment to receive should be to have your content curated into a collection of the web's best content on a specific subject (namely, the one you're creating content about).


As a curator, the ultimate compliment to give is to properly share and cite all of the content you've created, add your insight while giving due credit to the creator and presenting their content in a meaningful way.

Alberto del Mazo's curator insight, December 4, 2013 5:54 PM

Entrada del blog de scoop.it que explica muy claramente cómo "curar contenidos" es compartirlos y darles un valor añadido (ordenándolos, comentándolos, ...)