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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Internet Presence | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?

To read the full article, click on the title or image.




Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Marc Kneepkens's insight:

Staying on the edge of what's happening is the key. Get the advantage. Scoop.it is a great tool, and has been for me.

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Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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Is Content Curation Legal?

Is Content Curation Legal? | Internet Presence | Scoop.it

As we learned with the Lean Startup method, users and prospects feedback play a big role in a startup success. 

One of the worries some of our prospects told us are the legal aspects of the curated content. They formulated it in a lot of ways, but basically, what they wanted to ask us was:

Am I going to be legally punished by using content from other people?

The magical answer to this question is: It depends.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Stefano Principato
Marc Kneepkens's insight:

Good to know this information. Keep on sharing content, do it the right way.

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Stefano Principato's curator insight, April 22, 8:03 AM

#1: Always quote and link the original source.

#2 Add your insight, provide some context, add some value.
Rescooped by Marc Kneepkens from 21st Century Learning and Teaching
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Curation tools to help you cope with info-overload

Curation tools to help you cope with info-overload | Internet Presence | Scoop.it

How Scoop.it, Google Plus & Twitter can turn chaos into order.


If you do anything professionally related to online technology, you understand the immense amount of data you need to sort through each day.

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Learn more:

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http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


Get your Free Business Plan Template here: http://bit.ly/1aKy7km




Via Gust MEES
Marc Kneepkens's insight:

I love Scoop.it. Check out some of my topics hre: http://www.scoop.it/u/marc-kneepkens

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Gust MEES's curator insight, May 13, 3:00 AM

Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


Ali Anani's curator insight, May 14, 12:54 AM

How to find order in the scattered information?

Елена Гончарова's curator insight, August 1, 7:29 AM

добавить понимание ...

Rescooped by Marc Kneepkens from Lean Content
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Solving Blogging for Startups

Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.



Get your Free Business Plan Template here:

http://bit.ly/1aKy7km



Via Ally Greer
Marc Kneepkens's insight:

At some point the muse of creative blogging gets tired, original content has its limits. Next thing to do: pick and share the best you can find online, and keep your own crowd happy with more, better, and more frequently. Scoop.it is the perfect tool to integrate in your social media strategy.

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Halina Ostańkowicz-Bazan's curator insight, November 3, 2013 4:41 AM

This is what I need.

Begoña Iturgaitz's curator insight, November 4, 2013 3:41 PM

Lehen zatia ondo dago sarean egoteko arrazoiak ematen dituelako, baina bigarrenenean sccop.it-en marketing egiten du.

lorrinda's curator insight, November 7, 2013 6:41 AM

very helpful for micropreneurs who have way enough to do already (like the rest of us)