Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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How to Set Up a Shop Section on Your Facebook Page : Social Media Examiner

How to Set Up a Shop Section on Your Facebook Page : Social Media Examiner | Internet Presence | Scoop.it

Does your business sell products? Discover how to add a Shop section to your Facebook page.

Facebook allows you to add a Shop section to your Facebook page so customers can buy your products directly from Facebook.

In this article you’ll discover how to add a Shop section to your Facebook page.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

#Facebook is growing into a giant. Setting up a #shop is just one more thing you can do there.

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4 Types of Content That Persuade Customers to Purchase | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Types of Content That Persuade Customers to Purchase | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Internet Presence | Scoop.it
Discerning customers want feel confident they're making the right purchasing decision. These four types of content can help persuade them.

Prospects are interested in your products. They’ve already interacted with your company by signing up for your email newsletter, accessing a free ebook, or tweeting at you on social media. You’ve been building trust, and you think your prospects are finally ready to make a purchase.

To ensure that prospects make that leap and become customers, you need to create content specifically for the bottom of the sales funnel. (highlight to tweet) This content aims to reassure prospects that they’re making the right purchasing decision and decreases the amount of risk involved in spending their money.

The following are four types of content you should produce and curate for customers at the bottom of your sales funnel. Read more: click image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Marc Kneepkens's insight:

Good advice, always check and check again how you set it up.

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10 Top Google Plus Tools for Digital Marketers

10 Top Google Plus Tools for Digital Marketers | Internet Presence | Scoop.it

Google+ is making waves in social media. So what are some powerful Google Plus tools that should be added to your social media marketing toolbox to improve your effectiveness?


Google+ is the love child of search and social.

When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. Google+ emerged from the Google lab womb with serious intentions.

To stop Facebook having all the fun, fame and fortune.

It collected demographic data that would allow them to target users with search ads that were user relevant. That’s called personalization. Others call it an invasion of privacy.

It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them.

Google+ is about data

To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. We also live in a digital data age that empowers us to express, publish and share. That reveals who we are and Google can use that to increase revenue and improve user experience.

Nothing is for free.

Social networks need a supporting ecosystem

Social media has grown rapidly because the online global community has provided the audience, the tools and the ecosystem that feeds the social media beast. The beast needs daily multi-media content to discover, wrangle and curate for its attendant audience.

To make sense of the data and allow brands to manage what could be described as extreme cat herding, you need social media management platforms.

Social media management platforms

When social media emerged from the web primal mist it was raw and wild. Smart and savvy entrepreneurs saw an opportunity. Social media needed platforms for creating, managing and measuring the mayhem and buzz.

Facebook with its longer history has many supporting platforms. Google+ is just starting to partner with providers that help it grow its community to add value to its users.

Some of the third party partner platforms for Google+ include the following five social media management platform tools.



To read the full article with the 10 Google Tools, click on the title...




Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/


Want to Start your Own Website, you have the Ideas and Content, but you're not sure where to start? Check out Sitesell: http://www.sitesell.com/welcome23.html




Via Kamal Bennani, Marc Kneepkens
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Jane Phelps's comment, September 8, 2013 12:57 PM
I use Buffer to manage my Google+ postings. It was just recently added so I now just combine it with all my other Buffer postings.
Marc Kneepkens's curator insight, September 8, 2013 2:24 PM

So much to learn and know about Google+. This is a good place to start.

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Keep Your Small Business Blog Working for You

Keep Your Small Business Blog Working for You | Internet Presence | Scoop.it

The purpose of writing a small business blog is simple. When done correctly, it establishes and reinforces your brand and products, connects you directly to your customers, and drives traffic to your website.

However, one of the most difficult parts of writing a blog is keeping your ideas fresh, interesting, insightful, and relevant. If you find yourself struggling to develop the best blog content for your website, here are three tips to help you keep your small business blog working for you.

To read the full article, click on the title.

Get your Free Business Plan Template here:

Marc Kneepkens's insight:

Having a Small Business Blog is not a luxury, it has become a necessity, a communication tool between you and your clients/visitors/prospects.

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The Nine Reasons Blogging Helps Your Business Get Found On The Web

The Nine Reasons Blogging Helps Your Business Get Found On The Web | Internet Presence | Scoop.it
Blogging is one of the best inbound marketing tactics around to help your website get more traffic.
Marc Kneepkens's insight:

Good information. Blogging is a powerful tool, personalized, unique content is fundamental.



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'Why Offline Businesses Need Online Marketing'

'Why Offline Businesses Need Online Marketing' | Internet Presence | Scoop.it
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Marc Kneepkens's insight:

Did you know about these percentages? '97% of consumers use online media before making local purchases' ? If you haven't done so, it may be time to put some attention in your online presence!


Take charge of your own website, learn and know what it all means with SBI, a great website building organization with tens of thousands of successful clients, taught at universities world wide.

Take a peek:

http://localbiz.sitesell.com/welcome23.html

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eBooks Account for 20% of All Book Sales in the United States | Good E-Reader - eBooks, Publishing and Comic News

eBooks Account for 20% of All Book Sales in the United States | Good E-Reader - eBooks, Publishing and Comic News | Internet Presence | Scoop.it
eBooks are on the rise for the entire trade publishing sector, and they tend to net the entire publishing industry with stable growth. A recent survey
Marc Kneepkens's insight:
Growthink's Business Plan Template Review
Can you write your business plan in 8 hrs or less?

http://www.business-funding-insider.com/business-plan-template.html

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10 Things Every Customer Wants

10 Things Every Customer Wants | Internet Presence | Scoop.it
Surprisingly, the best price and best value is at the bottom of the customer's priority list. See what's at the top.


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Need to do some Marketing Research to get Funded? Use The Market Research Guide: https://growthink.infusionsoft.com/go/research/gt4045/

Need a Marketing Plan Template? Do it in 8 hrs or less with this one, take 15 mins to watch this pesentation: https://growthink.infusionsoft.com/go/mpt/gt4045/


___________________________________________________________________

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Business Startup Funding made easy by Growthink's Dave Lavinsky

Business Startup Funding made easy by Growthink's Dave Lavinsky | Internet Presence | Scoop.it
Interview with Growthink's founder Dave Lavinsky about Business Startup Funding, Marketing & Exiting a Profitable Business
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10 Simple Ways To Think About Content Marketing

10 Simple Ways To Think About Content Marketing | Internet Presence | Scoop.it

Content marketing is not as complex and complicated as we make it be.

You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.”

So, let’s talk about a simple content marketing strategy!

Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher value sales. Read more: click image or title.




Get your Free Business Plan Template here: http://bit.l/1aKy7km







Via Stefano Principato
Marc Kneepkens's insight:

#Content #Marketing is such an incredibly valuable tool and every  business should make use of it.

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Jeff Domansky's curator insight, January 30, 11:14 AM

Not onboard with content marketing yet? It's time, as the stats show!

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How to Profit from Your Blog

How to Profit from Your Blog | Internet Presence | Scoop.it
Looking for ways to make money from your blog? Here are 7 ways to profit from your blog.

About to give up blogging?

Or….

Are you going to continue but you’re not sure how to get a great return for the time you put in?

You can make money with a blog…

Do you want to know some ways on how to make money blogging?

… read on!  Click image or title.




Need funding?

Get your Free Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Creating content has value. How do you monetize that value ? This article describes the main ways you can use.

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Social Media Implementation Checklist

Social Media Implementation Checklist | Internet Presence | Scoop.it

Love this social media 'setup and go' checklist . Love the focus on content creation first. Then, using social second.


Want to Start your Own Website, you have the Ideas and Content, but you're not sure where to start? Check out Sitesell: http://www.sitesell.com/welcome23.html


Via GrupoNeo
Marc Kneepkens's insight:

Great list with good strategies, warnings and reminders.

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harish magan's comment, September 10, 2013 12:48 AM
Is it easy and worth following, please read it and decide?
Sven Awege's curator insight, September 13, 2013 5:42 AM

Wonderful check-list - most of it applies to Pharma too (with a few add-ons)!

Carlos Bisbal's curator insight, July 7, 2014 3:00 PM

Lista de verificación para publicar en Social Media #infografia #infographic #socialmedia

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How Big Data Is Transforming The Mobile Industry

How Big Data Is Transforming The Mobile Industry | Internet Presence | Scoop.it
As our personal and business lives migrate into mobile, there's virtually no end to big data applications.

The world is awash in data.

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.

Apple upended the electronics business six years ago with the release of the iPhone. The iPhone ushered in an era when design, both of software and hardware, became the paramount concept in the tech world.

Could data be the paradigm that anchors the next revolution? Many think so. 

In a recent report from BI Intelligence on Big Data and Mobile, we define big data, examine mobile's connection to it, analyze its potential, practical applications, and pitfalls, look at how it's collected, and answer some of the most frequently asked questions about big data and mobile.

Here's an overview of the relationship between big data and mobile:

  • First, big data needs to be defined:

To read the full article, click on the title

Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

Via Marylene Delbourg-Delphis, Marc Kneepkens
Marc Kneepkens's insight:
Adapting is the norm know, mobile is changing the online world. Value will make the difference.
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Marc Kneepkens's curator insight, July 23, 2013 7:44 AM

Mobile is definitely changing the information landscape. Value will make the difference.



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7 Essential Social Media Tools To Stand Out Online

7 Essential Social Media Tools To Stand Out Online | Internet Presence | Scoop.it
Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up? I'm on LinkedIn, Facebook, Twitter, Pinterest, Quora, Foursquare,
Marc Kneepkens's insight:

www.Business-Funding-Insider.com, the place to get the best Free Business Plan Template, here: http://www.business-funding-insider.com/free-business-plan-template.html

or

find out about the Ultimate Business Plan Template, the one that delivers and gets it done in 8 hrs or less:  http://www.business-funding-insider.com/business-plan-template.html

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50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog

50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog | Internet Presence | Scoop.it
These 50 social media monitoring and management tools help you gather intelligence about your social media marketing efforts.
Marc Kneepkens's insight:

Some great new tools here.


Pick up your 'Free Businesss Plan Template' here:https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

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The Sandwich That Ate the World - Inc.

The Sandwich That Ate the World - Inc. | Internet Presence | Scoop.it
The founder of the world's largest restaurant chain explains how Subway became ubiquitous, and why surpassing his biggest rival came as something as a letdown.
Marc Kneepkens's insight:

If you really intend to build a successful company like this, take a look at this presentation from Dave Lavinsky, President of Growthink, the company that has helped many entrepreneurs and startups to grow into million dollar businesses.


Dave explains how to access the information to grow an 8-figure business.


Dave has created tools and products to 'cut the corners', to avoid the most common mistakes, and to go for the 'home-runs'. He created funding formulas, his 'Insider Circle', the 'Growthink University', and much more.


Take 20 minutes of your time and watch his 8-figure presentation:

https://growthink.infusionsoft.com/go/8ff/gt4045/ Good info.

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How to Establish a Niche Marketing Strategy

How to Establish a Niche Marketing Strategy | Internet Presence | Scoop.it
Niche marketing, in its simplest definition, is actively appealing to target audience by offering products or services of particular interest to the audience.
Marc Kneepkens's insight:

Need a business plan template? Find it here: http://www.business-funding-insider.com/free-business-plan-template.html

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