Internet Presence
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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Startups Galvez
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Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO

Microsoft introduces employment and entrepreneurship portal in Kenya - HumanIPO | Internet Presence | Scoop.it

Microsoft, in conjunction with the HomeBoyz Foundation, has launched employment and entrepreneurship portal TukoWorks in Kenya, with the main aim of providing youth with free resources, training, careers guidance services and entrepreneurial opportunities using a network of accessible tools and content.

The portal will also include skills and enterprise development resources.

“The introduction of the portal was necessitated by the need to bridge the information gap for job seekers, aspiring entrepreneurs and school leavers by providing a network of accessible opportunities on various openings as well as necessary training on how to start a new enterprise,” said Microsoft Kenya country manager Kunle Awosika.

To read the full article, click on the title or image.



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Via Jose Galvez
Marc Kneepkens's insight:

Sounds like a great initiative, also being rolled out soon in 19 countries.

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30 Simple Tools For Data Visualization

30 Simple Tools For Data Visualization | Internet Presence | Scoop.it
Need a simple tool to create a fantastic data visualization? Here are 30.

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training.

More details at the article.

To read the full article, click on the title or image.


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Via Lauren Moss
Marc Kneepkens's insight:

Love the colors, great tools.

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Rescooped by Marc Kneepkens from Marketing Strategy and Business
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75 Resources for Writing Incredible Copy that Converts | KISSmetrics

75 Resources for Writing Incredible Copy that Converts | KISSmetrics | Internet Presence | Scoop.it

Excerpt from the article by KISSmetrics:
"Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.

Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.

This resource guide provides links that will give you a strong foundation for writing great web copy.
Here are the main sections of the article:

  • E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;
  • Must-Read Books on Direct Response Marketing and Copywriting;
  • Copywriting Courses;
  • The Best Websites and Blogs about Copywriting;
  • How to Write Amazing Headlines;
  • How to Write Phenomenal CTAs (Call to Actions);
  • SEO Copywriting – How-To’s, Tips, and Best Practices;
  • How to Write E-commerce Copy that Sells;
  • Conversion Copywriting and Landing Pages;


These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."

Each section is analyzed with detailed resources and and external links. Read full original article:
http://blog.kissmetrics.com/75-copywriting-resources/



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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Great resource, take advantage of it.

Here are a few more: this information is from SBI/Sitesell, an organization teaching people how to set up their own websites and do it right! They work with the principle of CTPM, which means Content, Traffic, Pre-Sell, Monetize. Tens of thousands of regular people, meaning no IT experts, have set up their sites and chosen their niche. There are many success stories. I for one started a little over a year ago and I have a site now with more than 400 visitors daily! I had no clue how any of this worked before.

Now here is the link to some free e-books that SBI gives away as an introduction. At the same link you see also some ways to try out some of the SBI tools. The links are in part 2, so scroll down a bit and you’ll see a grid with free ebooks. Those have everything you need to learn about copywriting and also marketing online. Incredible resource.
http://freetrial.sitesell.com/welcome23.html

Let me know if this works for you!


PS: I added this as a comment to the article.

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Jose Gonzalez's curator insight, February 24, 2014 11:00 PM

Amazing !!!!!!!!!!!!!!!

Thanks

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6 Sources of Data – and Inspiration – for Your Visual Content

6 Sources of Data – and Inspiration – for Your Visual Content | Internet Presence | Scoop.it

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world.

But constantly churning out visual content presents a challenge: you need to find meaningful data to fuel that content and, more importantly, you need to find stories within that data that tie into your brand’s values and strategic goals.

To read the full article, click on the title.



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Via Lauren Moss
Marc Kneepkens's insight:

Make it visual and be seen.

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12 Types of Evergreen Content That Attract Valuable Links

12 Types of Evergreen Content That Attract Valuable Links | Internet Presence | Scoop.it

Excerpt from the article by Search Engine Watch:
"Evergreen content is a valuable resource for your website. The term "evergreen content" refers to content that won't quickly become out of date or totally incorrect within a short time period, such as a week or a month. You add updates as needed, linking back to it from new related content, and socialize with each change or whenever the topic again becomes timely.

Let's look at 12 types of evergreen content (here just is the list):
1. Yearly Posts That Can be Updated;
2. Posts That Track Something;
3. Interviews;
4. How-to Posts;
5. Posts About the History of Something;
6. About Us Pages;
7. User Tips;
8. Testimonials;
9. Reviews;
10. Curation Posts;
11. Personal Biographies;
12. Resources.

So when you're struggling to figure out what to write about, consider something evergreen. No one is going to churn out 100 evergreen posts a week, nor should they, but it's good to recognize the power of content that isn't outdated within a few days. People like it. They like sharing it, and that increases the odds that you'll attract links."

To read the full article, click on the image or title.


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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Good content is key to a healthy website. Here are some good ideas to keep the creativity flowing.

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Laura@BreezyHill's curator insight, March 10, 2014 7:53 AM

This is a great overview article with examples of good evergreen content. I found it very helpful!

 

malek's curator insight, March 10, 2014 8:48 AM

"The Green Dozen"

Further cementing the significance of content for search ranking, deploying social media marketing as a way to attract links with compelling content.

Rescooped by Marc Kneepkens from Startup Revolution
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10 Reasons Why You Ignore Google+ At YOUR Peril

10 Reasons Why You Ignore Google+ At YOUR Peril | Internet Presence | Scoop.it

Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:

  • Search is becoming social
  • Google+ Authorship is becoming a filter for quality content
  • Google+ has the best user experience of any social network

Visit the link (title)to find additional insights, resource links, and useful Google+ information.


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Via Lauren Moss, Martin (Marty) Smith
Marc Kneepkens's insight:

Protecting content and getting benefits of authorship become more important. Here's some good information.

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Carlos Bisbal's curator insight, November 14, 2013 9:28 AM

3 razones de peso por las que ya no puedes permitirte ignorar Google+

Read more at http://www.business2community.com/google-plus/3-compelling-reasons-can-longer-afford-ignore-google-0670455#Ftf3MlKpJUWRfKTL.99

Hanin Abu Al Rub's curator insight, November 18, 2013 2:56 AM

I believe so...

Jim Doyle's curator insight, December 6, 2013 1:13 AM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+