Internet Presence
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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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How to measure your website's effectiveness with Alexa - FreeNomads

How to measure your website's effectiveness with Alexa - FreeNomads | Internet Presence | Scoop.it
Alexa.com is an excellent way to get a snapshot of your website, see its global rank and compare yourself to your competition. Let's look at how to interpret this information.

Alexa.com, a subsidiary of Amazon.com, is an excellent way to get a quick snapshot of your website, see its global rank and compare yourself to your competition.

On the website, write the URL of your site and you will see the results.

Note: In order to get a quick overview of the websites you visit, you can install the Alexa toolbar directly in your internet browser.

The most important information on Alexa is your website’s global rank, bounce rate, daily pageviews per visitor, daily time on site and incoming links. So, what do these mean?

- See more at: http://www.freenomads.com/blog/?p=1060#sthash.kznALdaN.moTSQ4Ju.dpuf

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Via Luis Costa
Marc Kneepkens's insight:

You can also get Alexa's toolbar, for free. It shows the ranking of every website you access immediately. Plus other good information.

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Rescooped by Marc Kneepkens from GooglePlus Expertise
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How Google Plus Profiles & Pages Gain Search Authority

How Google Plus Profiles & Pages Gain Search Authority | Internet Presence | Scoop.it

Increasing Visibility & Influence In Google Search

That means that anyone who wants to make use of Google+ as part of an overall strategy of increasing visibility and influence in Google Search should be actively pursuing all of the following tactics:

- Build a strong network within Google+. You should seek to cultivate not just a large number of followers, but more importantly, active relationships and partnerships with influential Google+ users. Their citations to your profile have a powerful effect on its authority to Google.


 - Cultivate quality links from trusted websites. Create the kind of presence on Google+ that site owners want to recommend and link to. When being interviewed or referenced by a site, ask if they would link to your Google+ profile or page for identity purposes.


 - Use Google Authorship for your content across the Web. Although this tip applies only to personal profiles, since Google Authorship involves a legitimate, Google-approved link to our profile, the more quality content you produce on trusted sites, the more authority given to your profile.


To read the full article, click on the title.



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Via Jaana Nyström
Marc Kneepkens's insight:

Very interesting to increase your visibility and ranking online. If anyone wants to connect with my Google+ profile, go to Marc Kneepkens on Google+

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Jaana Nyström's curator insight, February 1, 2014 9:56 AM

Google+ = Google...

Bill Gassett's curator insight, February 2, 2014 8:01 AM

Great insight from Google Plus maven Mark Traphagen who explains how out Google+ profiles can become relevant in search on their own.

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Keep Your Website Content Ranking After Google Hummingbird: 8 Tips

Keep Your Website Content Ranking After Google Hummingbird: 8 Tips | Internet Presence | Scoop.it
Why do people visit your website? As Google updates its search algorithm again, what people search for matters, but the "why" becomes more important. Use these 8 tips to keep your content ranking a...

“How about a clip of you twerking, boss? There was an avalanche of “likes” when the office did the Harlem Shake, though not as many as when we did Gangnam Style. But if you twerk it, it’s bound to go viral.”

Take a pop culture trend. Take it out of context. Film it. Share it. Sit back and wait for the social “likes.”

Some call it trendjacking. Others say that it’s just hopping on the proverbial bandwagon. Sometimes it works, but more often that not, it’s just lame.

It’s certainly not a content strategy. Nor is it likely to help your search rankings in the era of a Googlebot that is interested in user intent.

To mark its 15th anniversary at the end of September, Google announced that it had revamped its search algorithm. The new algorithm, called Hummingbird, has been created with mobile and voice search in mind, and nine out of 10 searches will be affected.

For website content, the difference between what people are looking for and why they are looking for it is the heart of the Hummingbird issue.

Why do customers visit your website? Most likely it’s because they have a problem they are trying to solve — there’s a purpose driving their needs, and they are looking to your website content to address that purpose.

To read the full article, click on the title...


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Marc Kneepkens's insight:

It's getting harder to 'fool' Google. Excellent content, solving the visitor's problems, quality, is all what your site needs to be about.


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Google's Matt Cutts: Over Time Backlinks Will Become Less Important

Google's Matt Cutts: Over Time Backlinks Will Become Less Important | Internet Presence | Scoop.it
Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a […]

To read the full article, click on the title or image.



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Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

Writing expert content is the key.

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THE *OFFICIAL ANDREASCY*'s curator insight, May 6, 2014 8:58 AM

Q: Will backlinks lose their importance in ranking? Find out from Matt Cutts in his latest video.

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Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages | Internet Presence | Scoop.it

Google’s head of search spam, Matt Cutts, released a videotoday answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered if Google does special crawling or indexing for these sites, such as indexing the number of likes or tweets a specific page has. Matt said Google does not do that right now. Why?

To read the full article, click on the title.

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Via Jaana Nyström
Marc Kneepkens's insight:

Good information. Definitely a positive to put more time into Google+.

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Christian Verstraete's curator insight, January 24, 2014 3:59 AM

Do we then get a correct view of page ranks?

Alisha Shibli's curator insight, January 24, 2014 7:54 AM

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Bill Gassett's curator insight, January 24, 2014 6:03 PM

Google does not use Twitter and Facebook social signals as a means to rank content!