Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Use Public Wifi? Here’s Why Snooping On You is Way Easier Than You Think

Use Public Wifi? Here’s Why Snooping On You is Way Easier Than You Think | Internet Presence | Scoop.it

Hacking is so easy these days, even non-hackers can do it. Some kinds of hacking, that is.

Like public wifi, for example. To spy on people’s Internet browsing while they’re sipping a cup of brew, you don’t need to be a pro. Thanks to freely available online software, you barely need to know anything about coding.

I tell you this not to encourage you to start snooping around at coffee shops and airports. But so you’ll be better aware of the need to protect yourself against shady characters that do that sort of thing. Because the barrier to entry is not high.

In the same way that tools like Blogger and WordPress made it easy for anyone to have a good-looking blog without knowing a stitch of code, freely downloadable “sniffing” software has made it easy for anyone to be able to hack into someone’s wifi session and see what they’re surfing.

These software tools are actually meant for IT administrators to troubleshoot network problems. But like everything, they can be used for good or for evil. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Use a #VPN :  In countries where you can't use Skype or get to certain websites. Now it's even more important for #security and #financial transactions. Highly recommended and very user friendly. Here is an excellent one:  http://bit.ly/1Qc6Tvk

It works great, many servers all over the world, includes speed tests to find the fastest one for you, and wonderful customer service. One fee includes several devices.

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7 Ways Content Curation Can Wow Your Audience

7 Ways Content Curation Can Wow Your Audience | Internet Presence | Scoop.it

When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. You and I both know the power of custom content, but do you realize the power behind boosting the volume of information shared so that it potentially reaches all four corners of the Internet?

Everyone can’t seem to create custom, high quality content fast enough, but what most people don’t realize is that you CAN gain a competitive edge by expanding your content marketing offering.  And that is exactly what content curation does.

In short, what content curation does is leverage on the power of other people’s content, then put it in the context of your brand while populating the virtual world with resources that points to you as an industry leader.

To read the full article, click on the title.



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Via Ally Greer
Marc Kneepkens's insight:

Thorough and clear explanation of what Content Curation is all about.

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Ally Greer's curator insight, December 6, 2013 4:21 PM

Some great tips for content curation.

Lori Wilk's curator insight, December 6, 2013 5:18 PM

Content curation makes it easier and faster to get more content out to your audience than trying to write it all. You can do in seconds what would take you hours to make yourself and have high-quality content to share with your audience.

Web-Services's curator insight, January 4, 2014 9:32 AM

la curación de contenidos es imprescindible con los cambios de algoritmo de google

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Inside Jobs: What It Takes To Be The PR Lead At A Startup | TechCrunch

Inside Jobs: What It Takes To Be The PR Lead At A Startup  | TechCrunch | Internet Presence | Scoop.it

When a tech company makes the news, the public usually sees the names of a few people: tech executives and the journalist who wrote the story. But oftentimes, a public relations person was involved too, helping to schedule the interview and otherwise facilitating communication between the company and the press. PR people will tell you, though, that if they’re doing their jobs right, ideally their names will stay outof the story.

So it was a big pleasure to sit down with Johnny Brackett, the PR lead at TaskRabbit, and have him step into the spotlight for a little while to find out what his day to day work life is like for this week’s episode of Inside Jobs.

To read the full article, click on the image or title.



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Via Luis Costa
Marc Kneepkens's insight:

Interesting article and video on PR work for a startup. Making 'public' what matters and doing it the right way.

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