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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Startup , Entrepreneurship, Innovation, Acquisitions
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Google's new toy for business owners

Google's new toy for business owners | Internet Presence | Scoop.it
Google unveils new "My Business" interactive platform to allow small businesses to market themselves more effectively on the search engine.

We've never pulled together all of these features into a single hub that's easy to use," said Jen Fitzpatrick, Google's vice president of engineering and product management. "The idea is to let small businesses manage their online presence in a single, consolidated way."

To read the full article, click on the title or image.



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Via Ivan Berlocher
Marc Kneepkens's insight:

Helpful for small businesses. Not a tool to boost your search rankings though.

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5 Guidelines for Developing a Solid Website Structure - Business 2 Community

5 Guidelines for Developing a Solid Website Structure - Business 2 Community | Internet Presence | Scoop.it

Shinseungback Kimyonghun, a video maker, has created a 9-minute video called “Click” on Vimeo. The video shows the relationship of a click with our daily lives in front of the computer screen. Now that more and more aspects of our lives are getting translated online, websites are becoming our link with the rest of the world.

The mammoth of web pages now available worldwide means that each user has fewer seconds for your website. How do you build a website that is searchable, engaging and lead generating? It is a lengthy process but here are a few guidelines to help you get started on a good website structure.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Thomas Faltin
Marc Kneepkens's insight:

Back to basics. Good guidelines to keep in mind.

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'Why Offline Businesses Need Online Marketing'

'Why Offline Businesses Need Online Marketing' | Internet Presence | Scoop.it
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Marc Kneepkens's insight:

Did you know about these percentages? '97% of consumers use online media before making local purchases' ? If you haven't done so, it may be time to put some attention in your online presence!


Take charge of your own website, learn and know what it all means with SBI, a great website building organization with tens of thousands of successful clients, taught at universities world wide.

Take a peek:

http://localbiz.sitesell.com/welcome23.html

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Internet Presence | Scoop.it

Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting. While “copying” still does exist online, the concept of “copying” is now simply a way to bump your own Google ranking by farming someone else’s content. This, is not flattering. Even if correctly cited, 100% republished work is simply cheating to get ahead. Curation, on the other hand — the meaningful selection, enrichment, and sharing of existing media — combines imitation and creation. Curators have to create a new perspective or idea on top of the existing media which supports the content in the original.

True curators endlessly search for the best of the best, the cream of the crop. Think of them as a “critics of all the things.” Critics are often the our best sources of information — when you are checking out a new restaurant, you often take a look at what Yelp or a quick Google search has to say about them, or perhaps you read an article in your local newspaper about the establishment. Pundits are often in control of the flow of political information. Literary critics determine the success or failure of many authors’ works. Curators of online content are simply critics of many things; people who’ve been incredibly well-educated about a certain topic and are seeking the best things available in the vertical they’ve chosen.

As a creator myself, I’ve seen many straight content creators get upset that their work has been curated. We so hope we can shift this opinion! Curators are paying you the ultimate compliment when they have selected a piece of your’s to enrich and share — they think you are among the best of the best, the creme of the crop.

To read the full article, click on the image or title.



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Via Ally Greer
Marc Kneepkens's insight:

We all put those 'share' buttons on our sites and blogs. Having a curator pick your content is yet another way of sharing and acknowledging that your content is superb. Good curators have a great following, quality and quantity wise. It's another good way to get the word out.

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Ally Greer's curator insight, December 4, 2013 1:08 PM

As a creator, the greatest compliment to receive should be to have your content curated into a collection of the web's best content on a specific subject (namely, the one you're creating content about).


As a curator, the ultimate compliment to give is to properly share and cite all of the content you've created, add your insight while giving due credit to the creator and presenting their content in a meaningful way.

Alberto del Mazo's curator insight, December 4, 2013 5:54 PM

Entrada del blog de scoop.it que explica muy claramente cómo "curar contenidos" es compartirlos y darles un valor añadido (ordenándolos, comentándolos, ...)

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The 5 Cornerstone Values that Build an Authoritative Online Presence

The 5 Cornerstone Values that Build an Authoritative Online Presence | Internet Presence | Scoop.it

You've seen us talking a lot about authority -- authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.


  • It’s the site that delivers credible, effective solutions to customer problems.
  • It’s the site that attracts links from other authoritative publishers.
  • It’s the site that earns plenty of social sharing from an audience that wants to share high-quality, user-friendly content.
  • And it’s the site with a confident, ethical sales process that converts attention into business.

There are a lot of components to authority — site design, intelligent SEO, strategic content promotion.

But behind all of these is a single, non-negotiable element that every authoritative site needs. You’ll find a clue in the graphic that accompanies this post.

The “secret sauce” — the magic ingredient that makes the others work — is the intelligence and skill set of a talented, well-trained author.

In other words, the secret sauce is you.

To read the full article, click on the title...


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

Essential to know this, good article.

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Marc Kneepkens's curator insight, August 2, 2013 11:49 AM

Some good essential things to keep in mind, good article.