Internet Presence
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Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula | Internet Presence | Scoop.it

A few years back when I first started NeilPatel.com, I spent $66,372.09 on paid advertising through LinkedIn, Google AdWords, Retargeter, Perfect Audience, and StumbleUpon ads.

 

You might say that’s a lot of money.

 

It was. But I learned some valuable lessons. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km


Via Pantelis Chiotellis
Marc Kneepkens's insight:

Another valuable lesson from Neil Patel, presenting is #data driven formula.

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The Real Reason AdWords Isn't Working For Many Small Businesses

The Real Reason AdWords Isn't Working For Many Small Businesses | Internet Presence | Scoop.it

By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses.


Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community has responded so vigorously in its defense. The real tragedy of the latest piece isn’t that AdWords has been singled out – it’s that the Times (and the business owners it interviewed) have once again missed the point....

To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Jeff Domansky
Marc Kneepkens's insight:

It's a big step to incorporate AdWords for a small business. It needs to be executed right. If a consultant is necessary, do it, it'll be worth the money in the long run.

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Jeff Domansky's curator insight, March 6, 2014 10:08 AM

It's not cost of Adwords, it's poor management by marketing that  leads to poor results.

Laura Brown's comment, March 6, 2014 11:09 AM
Most people are ad blind and there are addons to block most ads from showing up at all (on the reader's web browser). I don't see how Adwords works for anyone versus finding something where you really are reaching people who are directly interested in your business or service. Google Ads and any ads online are something to play around with in your spare time.