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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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The Five Marketing Must-Haves of an Online Startup

The Five Marketing Must-Haves of an Online Startup | Internet Presence | Scoop.it

Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power. Startups can’t do every marketing activity in the book.They certainly can’t spend all the money they want. But they still need to do marketing. How?

Here are the five essentials that online startups need to possess.

More: http://www.forbes.com/sites/neilpatel/2014/10/27/the-five-marketing-must-haves-of-an-online-startup/


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Via Blue Deer
Marc Kneepkens's insight:

Not just for startups, this is good for every business.

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Google's new toy for business owners

Google's new toy for business owners | Internet Presence | Scoop.it
Google unveils new "My Business" interactive platform to allow small businesses to market themselves more effectively on the search engine.

We've never pulled together all of these features into a single hub that's easy to use," said Jen Fitzpatrick, Google's vice president of engineering and product management. "The idea is to let small businesses manage their online presence in a single, consolidated way."

To read the full article, click on the title or image.



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Via Ivan Berlocher
Marc Kneepkens's insight:

Helpful for small businesses. Not a tool to boost your search rankings though.

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Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger

Master This Copywriting Formula to Dominate Any Social Media Platform | Copyblogger | Internet Presence | Scoop.it

When you master copywriting fundamentals you acquire skills that you can take anywhere.

Take the Problem-Agitate-Solve formula for example.

The formula works like this:

  • Identify a problem
  • Agitate that problem
  • Trot out the solution

Its applications are endless.

To read the full article, click on the title or image.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Jeff Domansky, Marc Kneepkens
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Marc Kneepkens's curator insight, June 5, 8:14 AM

Understanding human behavior is key to mastering internet skills. Great article.

https://yzenith.com's curator insight, June 5, 6:26 PM

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Charlie Dare's curator insight, June 6, 12:01 AM

Master copywriting skills~

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4 Technology Trends Disrupting How We Communicate

4 Technology Trends Disrupting How We Communicate | Internet Presence | Scoop.it

As much as I love to get out and do public speaking, running a business can make it really hard to find the time to travel, deliver a presentation and keep up with the day to day operations. Especially without worrying about what you may be missing back at the office.

However, tomorrow I will be heading off to deliver a new presentation on technology disruption to a crowd of primarily B2B IT executives and as I prepared a presentation on disruption I couldn’t help but think of the irony.

The focus of the presentation is set to be on how technology isn’t just disruptive, but it is changing the way we communicate. In a world where our technology is so pervasive that we spend most of our time looking like this…

To read the full article, click on the image or title.



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Via Jesús Hernández
Marc Kneepkens's insight:

Even though this is all obvious, it's good to stop and take a look.

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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Internet Presence | Scoop.it

We were lucky enough to have our friend Mark Traphagen stop by today. Mark is a Senior Director of Online Marketing for Stone Temple Consulting and is currently standing hip-deep at the confluence of search and social on the web.

We asked Mark, “Why creating an engaged community around a brand is so important?” You can watch the video at the bottom of the post and read along with Mark’s brilliant assessment starting right here.

Humans

One of the most fascinating things that’s happening right now on the web, in search, is that they’re actually trying to learn how real humans interact and then reward that kind of activity.

They’ve realized that just relying on links and keywords as signals will only take you so far.

To read the full article, click on the image or title.



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Via Martin (Marty) Smith
Marc Kneepkens's insight:

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Internet Presence | Scoop.it

Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting. While “copying” still does exist online, the concept of “copying” is now simply a way to bump your own Google ranking by farming someone else’s content. This, is not flattering. Even if correctly cited, 100% republished work is simply cheating to get ahead. Curation, on the other hand — the meaningful selection, enrichment, and sharing of existing media — combines imitation and creation. Curators have to create a new perspective or idea on top of the existing media which supports the content in the original.

True curators endlessly search for the best of the best, the cream of the crop. Think of them as a “critics of all the things.” Critics are often the our best sources of information — when you are checking out a new restaurant, you often take a look at what Yelp or a quick Google search has to say about them, or perhaps you read an article in your local newspaper about the establishment. Pundits are often in control of the flow of political information. Literary critics determine the success or failure of many authors’ works. Curators of online content are simply critics of many things; people who’ve been incredibly well-educated about a certain topic and are seeking the best things available in the vertical they’ve chosen.

As a creator myself, I’ve seen many straight content creators get upset that their work has been curated. We so hope we can shift this opinion! Curators are paying you the ultimate compliment when they have selected a piece of your’s to enrich and share — they think you are among the best of the best, the creme of the crop.

To read the full article, click on the image or title.



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Via Ally Greer
Marc Kneepkens's insight:

We all put those 'share' buttons on our sites and blogs. Having a curator pick your content is yet another way of sharing and acknowledging that your content is superb. Good curators have a great following, quality and quantity wise. It's another good way to get the word out.

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Ally Greer's curator insight, December 4, 2013 1:08 PM

As a creator, the greatest compliment to receive should be to have your content curated into a collection of the web's best content on a specific subject (namely, the one you're creating content about).


As a curator, the ultimate compliment to give is to properly share and cite all of the content you've created, add your insight while giving due credit to the creator and presenting their content in a meaningful way.

Alberto del Mazo's curator insight, December 4, 2013 5:54 PM

Entrada del blog de scoop.it que explica muy claramente cómo "curar contenidos" es compartirlos y darles un valor añadido (ordenándolos, comentándolos, ...)

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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Internet Presence | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Every day it seems like we feel hundreds of different emotions, each nuanced and specific to the physical and social situations we find ourselves in.

According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews.

Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.

To read the full article, click on the image or title.


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Via Karen Dietz
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Karen Dietz's curator insight, March 19, 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 10:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine's curator insight, March 20, 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

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5 Guidelines for Developing a Solid Website Structure - Business 2 Community

5 Guidelines for Developing a Solid Website Structure - Business 2 Community | Internet Presence | Scoop.it

Shinseungback Kimyonghun, a video maker, has created a 9-minute video called “Click” on Vimeo. The video shows the relationship of a click with our daily lives in front of the computer screen. Now that more and more aspects of our lives are getting translated online, websites are becoming our link with the rest of the world.

The mammoth of web pages now available worldwide means that each user has fewer seconds for your website. How do you build a website that is searchable, engaging and lead generating? It is a lengthy process but here are a few guidelines to help you get started on a good website structure.

To read the full article, click on the image or title.



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Via Thomas Faltin
Marc Kneepkens's insight:

Back to basics. Good guidelines to keep in mind.

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How to Delete Yourself from the Internet [Infographic]

How to Delete Yourself from the Internet [Infographic] | Internet Presence | Scoop.it
Ready to erase your tracks and disappear online, once and for all? This infographic from Who Is Hosting This reveals the nine steps you need to take to remove your personal information collected all over the web.

Many of the steps are ones we've mentioned in our own guide on the subject, from deactivating online accounts to getting yourself off of data collection lists. It also offers a few more suggestions, such as falsifying your account information for those horrendous accounts you can't delete and making sure your phone company doesn't have you listed as well. Of course, if you don't want to completely disappear from the web, you can just pick and choose which steps to do to protect your privacy and personal information.


Via Gust MEES
Marc Kneepkens's insight:

It's amazing how much information is out there about you. Have you ever Googled yourself?

There may be many reasons for 'deleting' your online presence, or parts of it. This is good information.

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Gust MEES's curator insight, March 7, 11:21 AM


Very interesting...


Carol Rine's curator insight, March 8, 9:18 AM

How to Disappear Online !

Vilma Galstaun's curator insight, March 13, 6:50 PM

Some sites to be aware of where you have an online presence.

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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Internet Presence | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.

First, can we all agree that not everyone uses Social Media the same way? Some of us are on Facebook and Twitter and Google+ just to have fun, while others are there for specific purposes, like establishing a brand. And within those segments, there are still countless ways to utilize the platforms, from consuming to creating to communicating to curating and more.

But another general idea that I think we can all agree on is that sometimes, nearly all of us will have a need to be able to schedule our activity on the network. Perhaps as an individual, you’ve found 2 - 3 or more articles you want to share, but you don’t want to spam them all out at the same time. Or perhaps as a business, you have time early in the morning to get online and create some social media activity for your brand, but want to make sure that your message goes out when it’s better for your actual audience.

To read the full article, click on the title.


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Via Mike Allton
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Mike Allton's curator insight, February 8, 11:25 AM

How to Schedule Google+ Posts, The Complete Guide

Scheduling posts and activity to Google+ is one of the most common questions, probably because everyone wants to be able to do it at one time or another, and of course Google+ offers no such option built-in.

But to complicate matters more, the array of third-party tools that are available aren't all the same. Essentially, some support personal profiles, while others only support brand pages.

While there isn't yet a single tool to rule them all, I can offer you a complete comparison of the free tools and techniques, some additional paid social media management tools that make for great options, and even debunk a few myths and legends that really don't work at all.

Learn more: http://owl.li/tpYkW 

Of all the tools available, is there one that you rely on the most? Are there any that I've completely missed and need to review pronto?

Thanks! And if this is a hot topic for you, please share and bookmark as I will be keeping this post updated as options develop.

#Google+ #GooglePlus  #GooglePlusTips #EvanG+

Claudia Beggiato's curator insight, February 11, 7:15 AM

It's a complete explanation of how to set up Google+ scheluled posts and all tools available. Very Very Interesting

Bill Gassett's curator insight, February 12, 9:37 PM

Do you want to know how to share your posts onto your business pages at Google Plus? Take a look at Mike Alton's excellent article on the ways to do so!

Rescooped by Marc Kneepkens from Social Marketing and SEO
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10 Awesome Infographics to Guide your Marketing Plan for 2014

10 Awesome Infographics to Guide your Marketing Plan for 2014 | Internet Presence | Scoop.it

Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available.

To help you get your 2014 marketing strategy off to a great start, we’ve rounded up 10 infographics with useful stats, information and suggestions about online marketing.

To read the full article, click on the title or image.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Ally Greer
Marc Kneepkens's insight:

Awesome amount of information. Thanks Ally for finding this.

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Ally Greer's curator insight, January 29, 1:09 AM

Infographics are just the best! So much data to use in here.

Krysta Gahagen's curator insight, January 29, 2:15 AM

With 65% of your audience being visual learners, an infographic is a great way to capture attention and relay information. Many startup/small business community managers are also responsible for content generation and work closely with (or are) the marketing team, so information about trends in marketing can help community managers tailor strategies across platforms smarter!

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[Infographic] How to Sell Physical Products Online

[Infographic] How to Sell Physical Products Online | Internet Presence | Scoop.it

Selling physical products online (e-Commerce) provide many business advantages, especially as an additional to your physical stores. Small businesses can greatly benefit from e-commerce. The online business can also help advertising the products to people all around the world. However, some business owners are either unfamiliar with the landscape of online business or they are concern about security and scams. The following infographic addresses some of these concerns and provides a brief instruction on how to best sell your physical goods on the internet.

Click on the title to see the Infographic.


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Marc Kneepkens's insight:

Basic steps to get started selling online, includes some good sources and sites.

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In the future, internet search will give us super powers

In the future, internet search will give us super powers | Internet Presence | Scoop.it

Digital copies of the physical world may change the way we get information.

The days of internet searches being a matter of typing words into a box on a web page may be numbered.

Even the expressions "search it" and "Google it" could soon go out of fashion, just as "going online" is already passe because these days we're always connected.

Steven Weitz, senior director of search for Microsoft's search engine Bing wants our physical and virtual worlds to merge to a point where we will be able to stand on a street corner and the answer to "where am I?" will bring up not only the street name but historic and tourist information, places to eat as recommended by our friends and the best public transport option to get to an appointment on time.

To read the full article, click on the title.



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Via Charles Tiayon
Marc Kneepkens's insight:

Competition in the online world hurls us forward into a new world. Information is the key. Startups come up with great ideas. They contribute to many different aspects of the new 'super powers'. Whether those are products and services for consumers or for business is not important. Keeping up with this evolution is exhilirating. What a ride!

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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Internet Presence | Scoop.it

Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.

With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:

“Director of Content” is the new highly recruited marketing title

The person in this critical role helps coordinate sales and marketing activities to ensure both departments are working toward the same goals. In addition, this leader provides a vision and helps the business incorporate the best content marketing strategies, including webinars, videos and guest blog posts.

By shaping strategies and overseeing execution, the content director ensures messaging remains focused and on brand. Whoever holds this role needs to have a well-rounded approach to creating, managing and distributing content across multiple platforms to reach as many people in the company’s target audience as possible.

Mobile optimization is crucial

A 2014 report from the Pew Research Center Internet Project reveals 90 perent of Americans over the age of 18 have cellphones and nearly 60 percent have smartphones. Approximately half of all adults in the United States own a tablet.

With such impressive penetration, it’s not surprising that a separate report from financial giant Morgan Stanley predicts mobile Web usage will exceed laptop Web browsing by 2015. As smartphones are becoming cheaper, the study results illustrate the absolute necessity of content marketing on mobile devices.

Whether you’re creating email newsletters, white papers, or podcasts, optimize the content for mobile devices. Failing to take this step means you might not reach a large part of your target audience.

Videos need to play properly on smartphones and tablets. Webinars need to enable people to join on the go. Thinking about mobile now ensures your company won’t fall behind the curve in the coming months.

The evolution of the guest video post

Many companies are hip to the opportunities that come from having one of their leaders write guest blog posts and bylined articles for industry publications. Imagine, however, the bang you could get from doing a guest video post.

Guest bloggers can easily create engaging, high-quality videos that will inform and educate on a variety of essential topics. Videos allow guests to show, not just tell, so the company will receive a more compelling piece from their guests.

With studies reporting videos as the new way to reach a mass audience, the evolution of guest videos is upon us.

Engaging industry influencers

Don’t think that you have to create all content in-house. Work with industry influencers who have respected voices, and ask them to develop content your company can distribute.

For example, you might ask a well-known consultant to write a review of your newest product. While you won’t have the kind of control over the content you’d have if you used someone inside your company, you do gain greater credibility and trust through working with a professional outside your firm.

Another possibility is having someone in your marketing communications department do an audio or video interview with the influencer. Edit and package the content for distribution on social media and your company’s website. Then, ask the influencer to share with his or her followers.

Develop a one-stop shop

Some companies enjoy success by developing a one-stop online resource where visitors can educate themselves on issues and topics relevant to your industry.

One approach is to use a university model in which you offer online courses, instructional modules, and self-test tools. Content packaged to teach your customers things they want to learn is highly effective at drawing in visitors and getting them to engage with your site.

Create a check-list to ensure you’re contributing the most helpful information for your viewers. Does your site have extremely high-quality content? Does your company practice data curating to get the most up-to-date, comprehensive information available? It may be time to start!

Try custom-content feeds that give viewers access to a variety of content like social media RSS. Another option is to recruit influencers to contribute to your site. Have a leader in the field post a blog, or take the time to interview one of the most successful people in the field and post the video online.

Utilize Google+ and SlideShare

Move over, Facebook! New social media sites are pushing the envelope for B2B content marketers. With new technologies from Google bursting at the seams every year, there is no doubt that Google+ is innovating a whole new network of social sharing.

Many people are taking up Google+ to disseminate content marketing information for their companies. Professionals are connecting with their work, while also sharing personal articles and photos with family and friends.

SlideShare will also be a key contributor in content sharing. With the ability to create presentations and share them easily with groups, this trend has B2B marketers working hard to create vivid and engaging content.

With all of these new trends, it’s easy to say that content marketing is growing rapidly. The industry is experiencing new advancements every year, which is sure to provide more insight on what is producing ROI for all companies utilizing it.


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Marc Kneepkens's insight:

Staying on top of content marketing.

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The Rise of The Scrolling Site

The Rise of The Scrolling Site | Internet Presence | Scoop.it

In 10 short years, the web has evolved from a collection of barebones informational sites, to a vast world of interactive experiences, immense social networks, complex data visualizations, applications and utilities. It has become a huge part of our lives, and as such we have shaped it to fit our ever evolving needs. This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

To read the full article, click on the title or image.



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Via Official AndreasCY
Marc Kneepkens's insight:

Very interesting article.

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Official AndreasCY's curator insight, June 9, 8:12 AM

This article will explore the emergence of the scrolling site: what it is and how it came to be one of the most popular and effective ways of presenting content on the web.

Wendy Brown Singer's curator insight, June 11, 1:02 PM

Be sure to click on some of the website examples to experience their innovative use of scrolling -- these designs completely blow away the scrolling site of 10-15 years ago. 

Rescooped by Marc Kneepkens from Content Marketing & Content Strategy
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How We Reduced Our Bounce Rate

How We Reduced Our Bounce Rate | Internet Presence | Scoop.it
Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.

To read the full article, click on the image or title.



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Via Stefano Principato
Marc Kneepkens's insight:

Keep your visitor interested with good content and more options to explore.

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Cyber-Bully Business | Social Media Today

Cyber-Bully Business | Social Media Today | Internet Presence | Scoop.it
What started off as an attempt to credit a business for a great tip got turned around on me by one vicious person who called me a spammer and encouraged others to get involved in the bashing. By the end of the conversation I was called a eunuch, a wannabe, and a peasant. Worst of all, this internet harassment came from a business account!

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Advice like this is very valuable. The internet has incredible leverage, but once it turns against you it can get rough.

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The Ultimate List of Content Marketing Tactics: More Than 35 Ideas

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas | Internet Presence | Scoop.it

Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. There are numerous ways to distribute content: digitally, in print and in-person. The methods or media you choose will depend on your audience (what channels they access), your budget (the time and money resources available), and your inclination (it’s not an easy undertaking but, done well, can be extremely successful).

Here’s an extensive list of ways to utilize content marketing to tell your “brand story”:

To read the full article, click on the title.



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Via Stefano Principato, massimo facchinetti, malek
Marc Kneepkens's insight:

Great list of just about everything you can do to get the word out. Any others?

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Stefano Principato's curator insight, April 2, 5:55 AM

Here’s an extensive list of ways to utilize content marketing to tell your “brand story”.

maja's curator insight, April 3, 3:13 AM

os cuento que acaban de sacar la ultima lista de marketing .>) #2014ubu 

Therese Torris's curator insight, April 3, 3:37 AM

A laundry list of everything you could ever do in content marketing

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Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | Internet Presence | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.

In the context of business, it is time to change the way you think about social media.

We must begin viewing social media as a long term investment. Companies need to see the value of customer sentiment and brand loyalty by way of regular interaction and genuine humility. And so many companies overlook the value of social media as they pertain to search engine optimization.

Once upon a time, links held the most clout when determining the relevancy and authority of any given webpage. And for a while, that made sense. But as time went on, and SEO pros found ways to game the system and circumvent the policies and protocols set forth by search engines, the system lagged.

Now, think of your social media activity as the truest indicator of the strength of any given webpage. If you share an article, video or infographic from your personal Twitter, Facebook or LinkedIn account, search engines will find that content to be relevant to you and worthy of being shared. These social signals are, in essence, the same as a quality backlink in SEO terms of old.

To read the full article, click on the image or title.



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Via John van den Brink, malek
Marc Kneepkens's insight:

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.

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Martin (Marty) Smith's comment, March 19, 5:02 PM
This is another GREAT Marketing Revolution Scoop by @John van den Brink. Thanks JvdB. Marty
bill grishaw's curator insight, March 19, 6:36 PM

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

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Who Is In YOUR Google Plus Circles & How It Affects Marketing

Who Is In YOUR Google Plus Circles & How It Affects Marketing | Internet Presence | Scoop.it
Learn your Google Plus circles and how it can affect the way your social media marketing is done. Tips on building a lasting circle that pays!

There’s an old saying that says You are what you eat.  Then there’s another one that I can’t fully remember, but it goes along the lines of this: Want to find out about a person?  Look who their friends are!

This is so true.  Who you run with determines what other people think about you.  What you do when you have an inner click can tell you a lot about yourself, and Google Plus circles are no different.

I want to discuss the power of the circles on Google Plus and who is in your’s and how this can eventually lead to your success or your demise on Google Plus.

To read the full article, click on the image or title.



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Via Jaana Nyström
Marc Kneepkens's insight:

Well written, I learned some important new things, also great tools.

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Jaana Nyström's curator insight, March 16, 8:12 AM

Very readable post: Good tips for #Googleplus tools too.

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12 Types of Evergreen Content That Attract Valuable Links

12 Types of Evergreen Content That Attract Valuable Links | Internet Presence | Scoop.it

Excerpt from the article by Search Engine Watch:
"Evergreen content is a valuable resource for your website. The term "evergreen content" refers to content that won't quickly become out of date or totally incorrect within a short time period, such as a week or a month. You add updates as needed, linking back to it from new related content, and socialize with each change or whenever the topic again becomes timely.

Let's look at 12 types of evergreen content (here just is the list):
1. Yearly Posts That Can be Updated;
2. Posts That Track Something;
3. Interviews;
4. How-to Posts;
5. Posts About the History of Something;
6. About Us Pages;
7. User Tips;
8. Testimonials;
9. Reviews;
10. Curation Posts;
11. Personal Biographies;
12. Resources.

So when you're struggling to figure out what to write about, consider something evergreen. No one is going to churn out 100 evergreen posts a week, nor should they, but it's good to recognize the power of content that isn't outdated within a few days. People like it. They like sharing it, and that increases the odds that you'll attract links."

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Via Giuseppe Mauriello
Marc Kneepkens's insight:

Good content is key to a healthy website. Here are some good ideas to keep the creativity flowing.

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Laura@BreezyHill's curator insight, March 10, 7:53 AM

This is a great overview article with examples of good evergreen content. I found it very helpful!

 

malek's curator insight, March 10, 8:48 AM

"The Green Dozen"

Further cementing the significance of content for search ranking, deploying social media marketing as a way to attract links with compelling content.

Rescooped by Marc Kneepkens from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Internet Presence | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.

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Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 6:55 AM

One of my students' favorite topics... XD

Rescooped by Marc Kneepkens from Intersection of Marketing, Technology, & Startups
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Infographic: The Surprising Words That Get Top Content Shared - Marketing Technology Blog

Infographic: The Surprising Words That Get Top Content Shared - Marketing Technology Blog | Internet Presence | Scoop.it
Infographic: The Surprising Words That Get Top Content Shared by Douglas Karr on Marketing Technology Blog

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Via Josh Leichtung
Marc Kneepkens's insight:

Language use is very important in online communications. I've recently posted an article on my 'Crowdfunding' topic about language that predicts success or failure in crowdfunding campaigns: http://sco.lt/8kfJ33 Here we get more of the same for content sharing. Great stuff.

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Josh Leichtung's curator insight, February 4, 1:30 PM

There is a blending of art and science behind all marketing. Crafting headlines/subject is now made easier. Here's a list of words scientifically proven to get your content shared more.

Rescooped by Marc Kneepkens from Effective Marketing Tips
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How can I Improve my Website and Get More Customers?

How can I Improve my Website and Get More Customers? | Internet Presence | Scoop.it

Do you ever wonder why you’re not making …more money?

If you really want to beat the competition, make more money and be a leader in your industry then it all starts with one thing…

You need to ask yourself questions like “How can I improve my website?” because in the online world, your website is your main marketing vehicle.

So, here are some ideas for you….

To read the full article, click on the title.

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Via Florentina Istrati
Marc Kneepkens's insight:

Good basics to get started with a website. Clear and logical explanation.

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11 Essential Ingredients Every Blog Post Needs - Copyblogger

11 Essential Ingredients Every Blog Post Needs - Copyblogger | Internet Presence | Scoop.it

So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly....But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.Ingredients like these, as presented in this infographic by our lead designer Rafal Tomal. Print it, pin it, but whatever you do … use it.

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Via Jeff Domansky
Marc Kneepkens's insight:

Yes, keep this list handy when writing content.

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Jeff Domansky's curator insight, January 5, 10:09 AM

Use this blogging checklist from Demian Farnsworth to improve your postsposts.

Samantha Mackay's curator insight, January 5, 2:40 PM

Making Your blog post kick!

Paul Ayling's curator insight, January 7, 10:13 AM

Perhaps we should create infographics of our tradesecrets.