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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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4 Easy Ways for Startups to Get Media Coverage

4 Easy Ways for Startups to Get Media Coverage | Internet Presence |
No PR budget? No problem.

For many startups, getting media coverage is like searching for the Holy Grail, especially in the early stages. Even worse, seeking coverage can be an incredibly time-consuming task that could keep you from focusing on your product or your customers.

That's why doing it right is an important skill, one that can make a huge difference in a company's success or failure. Since I sit on the other side of this particular table, I turned to Clément Delangue, the head of marketing at mention and the author of the SlideShare presentation: "Get Media Coverage for Startups--Newsjacking 101."

Clément has managed to get mention covered in most major publications (including my list of Powerful Social Media Marketing Tools for Savvy Businesses.)

According to Clément, here re the four easiest ways to get media coverage:

To read the full article, click on the title or image.

Get your Free Business Plan Template here:

Marc Kneepkens's insight:

First one: "Newsjack your competitior". This article has some great and realistic ideas. Read it if you want more media coverage.

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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | Internet Presence |

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?

At the Ad Age Digital Conference, Upworthy CEO Eli Pariser revealed their new rules for driving unprecedented engagement and reach.

First, consider this fact: It’s estimated that there are 1500 pieces of content that a person might see on their Facebook feed per day, and only a tiny fraction of it is seen or shared. Upworthy appears to have cracked the Facebook code, since that platform is the biggest traffic driver for the site, said Pariser.

To read the full article, click on the title or image.

Get your Free Business Plan Template here:

Via Guillaume Decugis, malek
Marc Kneepkens's insight:

Insightful, detailed and revealing. Excellent information.

CAP Brand Marketing's curator insight, April 8, 2014 3:08 PM

The secret sauce?  “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO 

Beth Kanter's comment, April 9, 2014 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome
Martin (Marty) Smith's curator insight, April 9, 2014 6:12 PM

Humans...who knew :). Marty