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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
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10 Tips on How to Use Google Plus Hangouts - Jeffbullas's Blog

10 Tips on How to Use Google Plus Hangouts - Jeffbullas's Blog | Internet Presence | Scoop.it
Here is a detailed account for hosting a Google+ Hangout. It includes the steps and the tips on how to use Google Plus Hangouts. So where do we start?

There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers.
Let’s just analyze this new piece of the SEO pie for a moment before we continue.
Firstly, some ingredients that make for great SEO
If the above are the core ingredients for SEO domination then Google Hangouts is the special ingredient that binds them all together.
All sounds delicious right? So where’s the cookbook?
The following is a detailed account of what I have found to be the perfect recipe for hosting a Google Hangout on Air and, if executed correctly, can offer a vast improvement to your SEO. It includes the steps and 10 tips on how to use Google Plus Hangouts.
So where do we start?
What is a Google Hangout?
There are two types of Google Hangouts, Hangouts and Hangouts on Air. Hangouts are more of an engagement tool with friends, very much like Google chat and Skype. What we’re focussing on in this post is Google Hangouts on Air.
Simply put, a Google Hangout on Air is a great alternative to expensive webinar solutions where you and up to 9 guests can hangout and discuss whatever topic takes your fancy and broadcast that conversation to the rest of the world.
Your Google Hangout on Air is automatically broadcast live to both your Google+ home page and YouTube channel for the world to see.

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Marc Kneepkens's insight:

It takes some preparation to set this up, the results will be superior. Not just for SEO, but for building a clientele that will stick with you for a very long time.

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Why SEOs are Finding Themselves Reporting to Content Marketing

Why SEOs are Finding Themselves Reporting to Content Marketing | Internet Presence | Scoop.it
Google's many changes have moved content marketing to the forefront. At Eloqua SEOs actually report to content marketing now.

Some SEO practitioners are having a hard time adjusting to the many new changes in Google’s ranking algorithm, indexing system, and Google’s plunge into social media. On the other hand, content marketers are thriving in the SERPs. These changes have benefited the prolific content producers while hurting the traditional mathematician-type SEO’s ability to maximize organic web visibility. The old days of massive SEO audits, building lots of grey backlinks and page sculpting have been replaced with highly valuable problem solving content that is evangelized and shared throughout social media.

Google’s Sweet Spot

Two years ago Google’s sweet spot was easy to identify – Sculpt on-page factors, build lots of backlinks, have clean search-friendly code and make sure website architecture is flat. Content played a roll, but with enough backlinks it didn’t matter. Those days were dominated by the traditional introverted SEO practitioner who was considered a hero when they landed number one on Google. They told the writers what keyword phrases needed to be in their content, where and how many while doing the appropriate programming work, link building and tracking.

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Via Logan Lynn Roberts, Letitia Owens
Marc Kneepkens's insight:

Nice visual to picture the changes. Glad to see that content marketing is the essential factor now. Value is what it's all about.

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Logan Lynn Roberts's curator insight, November 20, 2013 1:31 AM

This article dates back to 2012 however the message is even more relevant following the most recent changes to the Google search Algorithm. It's important to focus on SEO for foundation building but keyword placement will no longer position your brand any higher in search rankings.