Millennials trust UGC more than they trust you | Internet Presence | Scoop.it

If you’re marketing to Millennials, I have good news and bad news.

The good news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is good because that’s content you don’t have to create – your community will create it for you. Yeah!

The bad news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is bad because you don’t have control over user generated content. That means potential customers could be getting a completely wrong impression about your company and products.

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