Internet Presence
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Internet Presence
Creating your own website is challenging. There is too much information, and a lot of it changes rapidly. Tools, articles, information for feeling more comfortable with your own website. @MarcKneepkens
Curated by Marc Kneepkens
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How to improve your website landing pages • Articulate

How to improve your website landing pages • Articulate | Internet Presence | Scoop.it

A landing page talks your customers' language and presents them with a clear call to action. It's a brilliant marketing tool, if you get it right.

Every sales manager wants more hot leads. Every marketing manager wants a better return from their advertising and PR spend. So this article explains how to make your landing pages work harder for your business. Read more: click image or title.

 

 

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb

FREE Business Plan Template here: http://bit.l/1aKy7km

“Rather than the typical client/vendor relationship I'm used to, Growthink has been more like a strategic partner and trusted advisor. Not only did they provide me with a dynamic business plan but they have given me invaluable advice and feedback along the way. They have exceeded my expectations in every way possible during this exciting but uncertain time of starting & ultimately growing my business.”

Jerry D. Erickson

President/CEO

FryBrid Cars


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Four marketing mega trends nobody's talking about | Mark W Schaefer

Four marketing mega trends nobody's talking about | Mark W Schaefer | Internet Presence | Scoop.it

This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts!

 

Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017:

 

1. Content Marketing Re-constructed

 

If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. The world of 2017 will look nothing like the marketing world of 2015. These trends will be forcing dramatic change....Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

or "Done for You Business Plan": http://bit.ly/12KAGmM

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!


Via Jeff Domansky
Marc Kneepkens's insight:

Marketing is changing rapidly. This article paints a picture of new trends that you really need to be aware of.

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Jeff Domansky's curator insight, October 4, 2016 2:36 AM

Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.

BMO's curator insight, October 4, 2016 3:04 AM

Mediawijsheid voor de marketingsector. Een blik op de toekomst.

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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula | Internet Presence | Scoop.it

A few years back when I first started NeilPatel.com, I spent $66,372.09 on paid advertising through LinkedIn, Google AdWords, Retargeter, Perfect Audience, and StumbleUpon ads.

 

You might say that’s a lot of money.

 

It was. But I learned some valuable lessons. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km


Via Pantelis Chiotellis
Marc Kneepkens's insight:

Another valuable lesson from Neil Patel, presenting is #data driven formula.

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How to Set Up a Shop Section on Your Facebook Page : Social Media Examiner

How to Set Up a Shop Section on Your Facebook Page : Social Media Examiner | Internet Presence | Scoop.it

Does your business sell products? Discover how to add a Shop section to your Facebook page.

Facebook allows you to add a Shop section to your Facebook page so customers can buy your products directly from Facebook.

In this article you’ll discover how to add a Shop section to your Facebook page.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

#Facebook is growing into a giant. Setting up a #shop is just one more thing you can do there.

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5 Websites That Offer GIFs to Enhance Your Social Media Marketing

5 Websites That Offer GIFs to Enhance Your Social Media Marketing | Internet Presence | Scoop.it

Want to delight your visitors with a GIF from last night's 'Jimmy Fallon' or those little Disney characters going wild? Here's how.

 

GIF, noun. Alternate: "Graphics Interchange Format" -- picture format

  1. a set of standards and file format for storage of digital color images and short animations 
  2. a file or image stored in this format

 

GIFs are increasingly popular on social media. Not only are they fun, but they allow users to complement their messages with animated images. Last year, on Twitter alone, users shared more than 100 million GIFs, prompting the social network to allow users to search for GIFs directly from the platform.

To help you quickly find the right GIF, here is a list of five websites that have every type of GIF under the sun. Read more: click image or title.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km


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The Ultimate Guide To eCommerce Email Marketing

The Ultimate Guide To eCommerce Email Marketing | Internet Presence | Scoop.it
Check out the 3-Part Ultimate Guide to eCommerce Email Marketing. Get the tools you need to set up your own eCommerce email marketing campaign.

This is part 1 & 2 of a whopping 10,000+ word guide to eCommerce email marketing. Before you continue, bookmark this page now because you’ll want to return to it later.

Part 1 – The Tools of an eCommerce Email Marketing Strategy (Published December 9th, 2015)

Part 2 – eCommerce Email Marketing Campaign Roadmap – Stage 1 (Published January 19th, 2016)

Part 3 –  eCommerce Email Marketing Campaign Roadmap – Stage 2 (Published February 2nd, 2016)

Imagine having email campaigns that trigger automatically — based on how someone interacts with your company and your website.

These “automated” campaigns then go out to do your bidding…

…they build relationships and trust… they indoctrinate subscribers into your brand (so they buy from you instead of your competitors)… they keep people engaged (so they never stop opening, clicking and buying)… and finally…

…they drive a predictable stream of sales, every day of every week of every year.

And that’s just the automated side of things. Read more: click image or title.



Get your Free Business Plan Template here: http://bit.l/1aKy7km


Via Wes Thomas, steve batchelder, malek
Marc Kneepkens's insight:

Great resource to have for #Email #Marketing.

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Why Facebook's 'dislike' button could change the future of branding | Branding | Creative Bloq

Why Facebook's 'dislike' button could change the future of branding | Branding | Creative Bloq | Internet Presence | Scoop.it


Sources have confirmed that the new venture won't actually be as simple as a new 'dislike' button designed to direct negative sentiment. Facebook will in fact be testing a series of five new reaction buttons, allowing the user to express a range of five new sentiments towards a post or piece of content.

It's most likely that the buttons will represent a spectrum of positive to negative sentiment.

Earlier this month, Facebook CEO Mark Zuckerberg stirred up a press storm by announcing that the network will finally be testing a 'dislike button'. Naturally, the news was met with a lot of excitement.

But what's the real story here? And how will this affect businesses who rely on Facebook to amplify their content? Read more: click image or title



Get your Free Business Plan Template here: http://bit.l/1aKy7km




Via Ilkka Olander, massimo facchinetti
Marc Kneepkens's insight:

Creating new tools for #content and #user sentiment is a big deal. Marketers need to pay attention. #Brands have to prepare.

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5+1 #eCommerce Growth Hacks To Skyrocket Your Sales via @GrowthRocks

5+1 #eCommerce Growth Hacks To Skyrocket Your Sales  via @GrowthRocks | Internet Presence | Scoop.it
How the Growth Hacker Mindset helped the most successful eCommerce stores be who they are? Read about the 5+1 eCommerce growth hacks to boost your sales.

A few weeks ago, a client of ours asked me: “What are the 5 Growth Hacks that could skyrocket my eCommerce sales?”. As I’ve said before, there’s no golden ticket to success – and whoever says so is a goddamn liar; Nonetheless, there are pretty successful examples of people applying growth hacking on their eCommerce stores in ways that skyrocketed their conversion rate; things that you should definitely take under consideration testing by yourself. Read more: click on image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

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Via ukituki, Growth Engine Labs
Marc Kneepkens's insight:

Great tips for #eCommerce sites, and good #marketing for sites in general.

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FuzWeb's curator insight, September 20, 2015 9:52 PM

#Ecommerce #Sales

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8 Essential Tweaks to Supercharge Your Content Marketing Efforts

8 Essential Tweaks to Supercharge Your Content Marketing Efforts | Internet Presence | Scoop.it

The type of content you're putting out on a daily, weekly,  monthly basis can come in a wide array of forms.

You could be blogging, producing webinars, or creating a podcast about your life as a cat lady.

Regardless of what you’re doing, your content is not being produced for you; it’s being produced for your audience. And if you don’t have an audience, your content doesn’t matter.

You could be the best cat lady podcast out there, but if no one knows about it, it doesn’t matter. Let’s look at 8 ways you can underline, circle and highlight your content on the Internet. Read more: click image or title.




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Marc Kneepkens's insight:

Each one of these #content marketing #tips is excellent.

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Startup Branding Basics | 7 Tips To Help You Build And Grow An Out...

Startup Branding Basics | 7 Tips To Help You Build And Grow An Out... | Internet Presence | Scoop.it

Startup Branding Basics | Small business owners often consider branding an expensive form of marketing. They think branding requires a big budget to hire an advertising agency or a branding expert to develop effective campaigns, and mass media to improve brand awareness. However, branding is one of the most important elements of any business, big or small, retail or B2B. A powerful brand strategy gives you a considerable edge in increasingly crowded markets. But, what does branding exactly mean for a small business like yours?

The foundation of your brand is your logo. Your website, blog, tweets, packaging and various other promotional materials, all of which should feature your logo are your tools to reinforce your brand. Get smart about branding and you’ll quickly be on track to make your brand a household name! Here are some guidelines for building a strong brand that positions your small business clearly and effectively in your particular niche, and helps you attract the attention of your potential clients. Read more: click image or title.





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Marc Kneepkens's insight:

Starting a small business requires a lot of savvy marketing these days to differentiate yourself from the masses. Follow some clear tips to stand out.

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SENAME Interactive's curator insight, July 8, 2015 1:15 AM

Branding is not costly. It's time consuming but you have to do it naturally on day today basis. 

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Why You Need to Reinvest Half of What You Earn Back Into Your Company

Why You Need to Reinvest Half of What You Earn Back Into Your Company | Internet Presence | Scoop.it
By putting money back into your business, you can help it grow quickly, learn from your mistakes and allows you to hire people to scale it even more.

Just a few years ago, I was saddled with $30,000 in student-loan debt after dropping out of college and taking on freelance jobs just to get by. Now, at the age of 28, I run a website that’s on pace to bring in millions of dollars this year.

People often ask how I turned a hobby blog into a lucrative business, and the answer is simple: Since the blog began bringing in money in 2011, I’ve reinvested half that revenue back into the business each year.

Here’s why reinvesting is the best thing you can do for your business, plus examples of how I’ve applied this strategy to my company. Read more: click image or title.




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Marc Kneepkens's insight:

You can either reinvest in your own company or work with outside money: loans, investors, VC money... Your own investments will always pay of better in the end.

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The Mindset of a Lifestyle Entrepreneur, 12 Startup Success Secrets

The Mindset of a Lifestyle Entrepreneur, 12 Startup Success Secrets | Internet Presence | Scoop.it

Before he realized that what he actually wanted out of life was financial freedom and the perfect lifestyle, Eddie Yu (@Eddie_Yu) spent three years in the software industry.

Not wanting to spend the rest of his life working for other people, he gave up his job and set about the task of finding something that he could do for himself, and which would give him both the financial freedom and lifestyle that he desired.

Unsurprisingly, due to his previous background in the IT industry, after reading an article about online gambling and affiliate marketing, the author saw the possibilities that the Internet offered and set about the task of creating an online business of his own.

“12 Startup Success Secrets — Mindset and Strategies Workbook for Building a Successful Online Business” is aimed at anyone who aspires to, or is already attempting to achieve their own financial freedom by doing business online, whether it is through selling a product or by providing an online service.

The book passes on the lessons learned by the author during the 13 years that he has been building his own online businesses and it comes in the form of 12 chapters which each conclude with a useful workshop exercise where the reader is able to personalize the ideas that the author has put forward. Read more: click on image or title.





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Marc Kneepkens's insight:

Everyone would love to make a living with an online business. It provides freedom and a great lifestyle. Finding the right ways to set up a business like that is often trial and error. Reading what successful people have done can create valuable shortcuts. Take a look at what this book has to offer.

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How to Promote Your Most Prestigious Content

How to Promote Your Most Prestigious Content | Internet Presence | Scoop.it


Think about a scenario where you’ve come up with content that you know adds tremendous value to the lives of your target audience. You’ve spent time, money and effort on groundbreaking research for your industry and created an evergreen resource.


But, there is a problem – it doesn’t seem to be delivering the returns you’re looking for.


Why is that happening? Are you failing to market your marketing? Are your optimizing content distribution? One of the most common means of content distribution is owned media like a website. There are plenty of brands making good use of a website to publish content and market it across their social channels. What’s stopping you from doing the same?

How to Promote ContentLearn from the Greats ...Read more: click on image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"I recently purged my email subscription list.
However, your newsletter and the NY Times are the only two I kept outside of my direct industry emails.
You are succinct and relevant in this info-jammed world.
Here's to your success!"
Annette


Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

All the right tips to make your content read and distributed.

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Ecommerce email marketing - Best practices to triple your sales - The Email Marketing Blog

Ecommerce email marketing - Best practices to triple your sales - The Email Marketing Blog | Internet Presence | Scoop.it

Unlike the one-to-many communication model used across social media platforms, blogs and advertisements, ecommerce email marketing works on a simple, one-to-one basis. If you perfect your email campaigns, you’re almost guaranteed to boost sales, improve customer loyalty and build your ecommerce brand image within no time.

Whether it’s a monthly update, a welcome email or an upcoming sale notification, these tips will put your business ahead of the curve. 

Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Refine  and improve your #email marketing campaigns with these clear and simple tips. 

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8 Big Changes To LinkedIn Groups That Will Enhance Your Social

8 Big Changes To LinkedIn Groups That Will Enhance Your Social | Internet Presence | Scoop.it
There have been several big changes to LinkedIn Groups that warrant a closer look for any brand making strides on the network.

It’s no secret that LinkedIn is the number one social networking site for B2B Marketers.

Given the network’s user base of over 380 million and the fact that it’s a source of 80% of B2B social media leads, LinkedIn’s prominence in the B2B industry will not change any time soon.

So if and when LinkedIn makes a necessary change it is important that organizations make a note. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!

Marc Kneepkens's insight:

Most of #Linkedin 's changes have been in their own interest, not that of the groups or their members. My humble opinion.

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How to Target Local Customers With Facebook Ads : Social Media Examiner

How to Target Local Customers With Facebook Ads : Social Media Examiner | Internet Presence | Scoop.it

Do you want to connect with local customers on Facebook?

Have you considered targeting them with Facebook ads?

Facebook ads offer a quick, easy, cost-effective way to reach consumers in your local area.

In this article, you’ll discover how to get your business in front of local customers using Facebook ads. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

 

Marc Kneepkens's insight:

Step by step guide to #Facebook #localmarketing

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The Anatomy of a Killer Landing Page - GetResponse Blog - Email Marketing Tips

The Anatomy of a Killer Landing Page - GetResponse Blog - Email Marketing Tips | Internet Presence | Scoop.it

Ever designed a landing page from scratch? It can be a scary undertaking. There you are, alone against the blank white page. Where do you start? What should you include? What should you not include?

 

It doesn’t have to be so daunting. Even if you decide to forego a landing page template (which can reduce some of that blank page anxiety), there are some common elements almost every landing page has. We’ve rounded them up here.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km

 


Via Pantelis Chiotellis
Marc Kneepkens's insight:

Your #website is your window to the world. Creating a landing page is the first impression for your potential clients where they find out who you are and what you offer. Essential, yes.

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How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist

How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist | Internet Presence | Scoop.it
An easy-to-use formula for writing titles and headlines people can't help but click.

It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. 

Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search or social? Or both? 

Luckily, we've come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let's just dive right in, shall we? Read more: click image or title.



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Marc Kneepkens's insight:

#Creative combined with some #technical insights will make your content great.

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10 Simple Ways To Think About Content Marketing

10 Simple Ways To Think About Content Marketing | Internet Presence | Scoop.it

Content marketing is not as complex and complicated as we make it be.

You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.”

So, let’s talk about a simple content marketing strategy!

Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher value sales. Read more: click image or title.




Get your Free Business Plan Template here: http://bit.l/1aKy7km







Via Stefano Principato
Marc Kneepkens's insight:

#Content #Marketing is such an incredibly valuable tool and every  business should make use of it.

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Jeff Domansky's curator insight, January 30, 2016 11:14 AM

Not onboard with content marketing yet? It's time, as the stats show!

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4 Types of Content That Persuade Customers to Purchase | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Types of Content That Persuade Customers to Purchase | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Internet Presence | Scoop.it
Discerning customers want feel confident they're making the right purchasing decision. These four types of content can help persuade them.

Prospects are interested in your products. They’ve already interacted with your company by signing up for your email newsletter, accessing a free ebook, or tweeting at you on social media. You’ve been building trust, and you think your prospects are finally ready to make a purchase.

To ensure that prospects make that leap and become customers, you need to create content specifically for the bottom of the sales funnel. (highlight to tweet) This content aims to reassure prospects that they’re making the right purchasing decision and decreases the amount of risk involved in spending their money.

The following are four types of content you should produce and curate for customers at the bottom of your sales funnel. Read more: click image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Marc Kneepkens's insight:

Good advice, always check and check again how you set it up.

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Top Website Design Mistakes Small Business Owners Make

Top Website Design Mistakes Small Business Owners Make | Internet Presence | Scoop.it

Your website is the central focal point of your online marketing. Cure these website design mistakes that prevent visitors from connecting with your brand.

Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience people have with your brand.

But when someone comes to your website, what type of first impression does it project? Is your site welcoming and professional? Can visitors quickly find what they are looking for? Or does your website turn away prospective customers because it is confusing and doesn’t make your visitor feel as if you understand their needs?

In order to develop your website so that it helps drive inbound leads, you must first understand your target audience. Put yourself in your target audience’s shoes and thoroughly understand:

  • Why they are searching for a solution?
  • What do they need?
  • How can you help them?

Your website should introduce your business to the target visitor in a way that relates to them and encourages them to dig deeper into what you have to offer. When scanning your content, the visitor is subconsciously asking “what’s in it for me”? If your website doesn’t answer that question or convince them that you understand their needs, they will look elsewhere.

Having a well-developed, professional web presence is a requirement for gaining new customers and establishing credibility. To make your website attract, educate and encourage visitors to learn more, avoid the following website design mistakes that keep your visitors from connecting with your business. Read more: click on image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Via malek
Marc Kneepkens's insight:

This is basic, however, sometimes it's right in your face and we don't see the mistakes we make. Every time I see an article like this I examine my own situation.

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Jon Turino's curator insight, September 14, 2015 8:28 PM

It pays not to forget the basics!

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35 Actionable Tips to Grow Your Medium Blog

35 Actionable Tips to Grow Your Medium Blog | Internet Presence | Scoop.it
1.T I M I N G

Publish on a Saturday morning to increase your chances of standing out. You will quickly notice you will even be able to make it to the Medium Top 20 during some weekends with just a few recommendations.

2.P U S H

Bring your first audience from outside. It is way easier for your story to get noticed on Medium after some initial exposure. Email your close friends and also share your article on your social media accounts.

3.B A C K L I N K

Place links back to your website (or CTAs) at the end, or integrate them smoothly into your story. Use Google’s free UTM tool to track links to see which posts drive the most traffic back to your website.

Read more: click on image or title.



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Marc Kneepkens's insight:

Writing great content is not enough to get the word out in a big way. Ali Mese has shown that he can write great articles that become viral. I do like his tips.

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How to Profit from Your Blog

How to Profit from Your Blog | Internet Presence | Scoop.it
Looking for ways to make money from your blog? Here are 7 ways to profit from your blog.

About to give up blogging?

Or….

Are you going to continue but you’re not sure how to get a great return for the time you put in?

You can make money with a blog…

Do you want to know some ways on how to make money blogging?

… read on!  Click image or title.




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Marc Kneepkens's insight:

Creating content has value. How do you monetize that value ? This article describes the main ways you can use.

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7 pillars of minimalist Web design

7 pillars of minimalist Web design | Internet Presence | Scoop.it
To balance aesthetics with functionality, minimalist web design is defined by fearless use of space, stunning visuals, striking typography, and an overall focus on the content itself – and nothing else.

When it comes to minimalism, don’t think it’s easier just because it’s simpler. Because there are fewer elements, you must provide the same level of usability (perhaps even better) with less interface. To balance aesthetics with functionality, minimalist Web design is defined by fearless use of space, stunning visuals, striking typography, and an overall focus on the content itself – and nothing else.

We call these techniques the pillars of minimalism, and below we’ve listed the seven most helpful based on our experiences building and appreciating websites. It’s no surprise that minimalism is becoming a popular style today – it correlates directly with many of the modern web design trends, which you’ll also recognize below. Read more: click title or image.




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Marc Kneepkens's insight:

Your website is your portal to communicating with the world. Make it easy, simple, clear and convincingly attractive. Minimalist web design is a great approach, take a look at this article, you might get some ideas.

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10 Tactics for Launching a Product Using Social Media - HBR

10 Tactics for Launching a Product Using Social Media - HBR | Internet Presence | Scoop.it

http://snip.ly/Andv

Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.

I’ve witnessed a seismic shift in the way new products are launched over the past decade. As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. The Internet has changed the launch process—now companies seed products with influencers, leak information to reporters, bloggers, and consumers, live-stream launch events globally, and reward brand advocates with exclusives. The insatiable 24/7 news cycle and the dominance of social media makes launching a new product far easier in some ways—and more difficult in others.

The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand.

When it comes to choosing media to support a new product launch, consider the target market. Schneider Associates 2014 Most Memorable New Product Launch survey found that each generation uses a unique media mix. Seniors, Boomers and GenXers still like to curl up with a magazine. Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Consumers now look to six or more sources for information before buying a new product. This fractured media consumption trend makes it difficult for brands to build brand awareness, earn consumer mindshare, and drive sales.

According to our MMNPL survey, Facebook is now the second-most used source for new product launch information behind TV commercials. Brands are using Snapchat to provide exclusive, limited-time opportunities to fans, closing the gap between virtual and in-store retail experiences. Meerkat, which was the darling of SXSW 2015, allows people to experience anything virtually through live video streaming on their smartphones. More apps of this nature are surfacing every day.

Brands must be creative and nimble in their approach. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: Read more: http://snip.ly/Andv




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Marc Kneepkens's insight:

Social media have changed the marketing landscape in a big way. This article contains some strategies and ideas that have been used by major companies such as Taco Bell, P&G, etc. Companies like this employ savvy media specialists.

All of these tip can be used by smaller companies too.

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